Distinguishing Yourself From All The Others

Question: What is the best way for an executive to distinguish themselves from all the other executives chasing the same positions?

This is one of the most important issues all candidates must tackle during a job search. In today’s job market companies are very specific when hiring. You cannot be a jack of all trades. You must be the king or queen of your trade so it is imperative that you determine what distinguishes you from others.

Most candidates have a hard time doing this for fear of being excluded from a possible position. I disagree. Candidates should find their sweet spot and build a search around that, instead of around some long shot opportunity that might come their way.

I have coached many executives and they all have something that makes them unique. It may be international experience, M&A, turnarounds, startups, changing a company’s culture from dysfunctional to one that thrives on success, a specific technology, and so on. I recommend you survey your peers, bosses, customers, vendors, subordinates and trusted advisors for what they believe distinguishes you from other executives. With that information you can build your brand and job search around those distinguishing characteristics.

Join our LinkedIn Job Search Networking Group. 6,000 other people are benefiting from the discussions and articles. CLICK HERE to join, it is free.

Turbo-charge your search  by evaluating its strengths and weaknesses with our FREE Job Search Plan Self-Assessment Scorecard. This will help you and your accountability partner get your search started out right. CLICK HERE to download your scorecard.

Need a great cover letter? A free sample cover letter that has proven to get you noticed is on our Web site for you to use with your resume. CLICK HERE to download yours.

If this was helpful, then please help others by forwarding it on to your network, posting it on your Facebook page, Tweeting with the link, posting to your LinkedIn groups or status update.  Let’s all do everything we can to help those looking for employment.

I welcome your comments.

Brad Remillard

Getting Interviews But No Offers? Here’s Why

Q.  I’m getting job interviews but not receiving offers. Is there anything I can do to change that?

A. I assume from your question that the interviews are with companies, as opposed to recruiters, and that they are in-person rather than phone interviews. In addition, the company has seen your résumé prior to interviewing you. This means that your résumé is working. Companies, maybe even recruiters, like your background, experience and skills enough to want to meet you so I wouldn’t change a résumé that is working. The problem then is most likely your interviewing skills.

My guess is that you have not done enough preparation in this area. When I coach executives with this issue, the first place we start is by filming the person while I interview them. I suggest you try this. People are amazed at how different they look on video from how they perceive themselves. For example, some studies indicate as much as 70% of communication is nonverbal, i.e. body language. When you review the video, what is your body language saying? How are you sitting in the chair? I know candidates always think they are looking the interviewer in the eyes when answering, however, often the video reveals something different. You will hear exactly how you communicate in your own words. How often do you use the word “like” or “uh” to connect sentences? Do you actually answer the question asked or the one you want to answer? Seeing yourself in an interview may solve your issues.

Q. Should I use a cover letter with my résumé and is there a preferred format?

A. I recommend having a cover letter. As a recruiter, I’m interested in your résumé way more than a cover letter. I have spoken with many executives and HR professionals that expect a cover letter. The important thing to remember about a cover letter is that it is not an extension of your résumé, an addendum to your résumé or held to the same standards as a résumé. Candidates often think because they included something in the cover letter, they don’t have to include it in the resume. Wrong. A cover letter is just that, a letter. It highlights points of interest relevant to the position you are applying for. If something is mentioned in the cover letter, it is imperative that it is also presented in the résumé.

I prefer a one-page, two-column cover letter. One column is titled, “What you seek” and the second column is, “My experience.” This format makes it easy for the reader to quickly align your experience with their needs so they will want to read your résumé. After all, there is only one purpose for a cover letter, which is getting the reader excited enough to read your résumé.

Join our Linkedin Job Search Networking Group. 6,000 other people are benefiting from the discussions and articles. CLICK HERE to join, it is free.

Turbo-charge your job search in 2011 by evaluating its strengths and weaknesses with our FREE Job Search Plan Self-Assessment Scorecard. This will help you and your accountability partner get your search started out right. CLICK HERE to download your scorecard.

Need a great cover letter? We have a free sample cover letter on our Web site that is proven to get you noticed. CLICK HERE to download yours.

If this was helpful to you, then please help others by forwarding it on to your network, posting it on your Facebook page, Tweeting with the link, posting it to your Linkedin groups or status update.  Let’s all do everything we can to help those looking for employment.

I welcome your comments.

Brad Remillard

How to show 40 years experience on a two page resume

These questions are from readers of my weekly column in the Orange County Register. It appears every Tuesday in the business section and on-line at www.ocregister.com

Q. What is the best way to show 40 years of experience on a résumé and still keep the length to two pages?

A. I recommend showing in chronological order your last 10 to 15 years of experience. For experience before that, simply list your companies, job titles and dates. For most candidates, their most recent experience is what recruiters and hiring managers are interested in.

Let’s face it: Your experience 40 years ago should not be all that relevant. I hope in that 40-year time frame you have grown. You should question whether this is the right position for you if the company’s decision is based on what you did 40 years ago, when compared with the last 15 years.

There are exceptions to this. If you believe some experience 40 years ago is important to the new role, I recommend expanding that relevant experience in your résumé.

Q.  Most of my career is in financial services. I want to get out of that industry and into health care. What is the best way to make this transition?

A. Making an industry change in this economy is difficult, unless you have one of those jobs in which the skills required are not industry-specific, meaning your skills and training are easily transferable to another industry. The issue you have to overcome is your competition for an opening will probably include people in the health care industry. Most companies will look at those with industry experience first.

The best way to make an industry change is through networking. You need to build relationships with people in the industry. To do this, consider attending professional associations, joining networking groups in health care, attending trade shows or conferences and connecting with health care people in your local area via LinkedIn. As they get to know you, they will be able to determine how your strengths outside the health care industry can apply to the problems they need solved in their company. Recruiters and submitting résumés via ads are long shots.

There are some barriers you should think about overcoming when changing industries, assuming your skills are not easily transferable. The first one is compensation. Chances are you are more valuable in the financial services industry than health care. Therefore, the position will probably be at a lower level and so will the compensation. Secondly, some additional training and education may be required.

I welcome your thoughts and comments. If this was helpful please forward to your network and connections on LinkedIn or facebook.

Brad Remillard

You Passed The 10 Second Screen. You May Still NOT Get A Call. WHY?

After the storm of controversy I created with the article, “How Recruiters Read Resumes In 10 Seconds or Less” (Click here if you haven’t read it), I thought it would be appropriate to follow up with what candidates, that pass the 10 second screen, can do to get a call from a recruiter.

Whether you like recruiters or  hate them, they are a necessary part of the equation in a job search. Some will fight the system, while others will embrace it. My only goal is to help educate candidates that want to understand how recruiters work. I do this to help candidates, not hinder them. I believe the more information you have about how we work the better it is for you.  Together we can then help each other.

Recently I calculated approximately how many resumes I have reviewed in 30 years as an executive recruiter. It is close to, and probably exceeds, 1 million. That is a whole lot of resumes. That number scared me. After 30 years of doing anything, one should get a feel for what works and what doesn’t.

So before you send me a nasty comment, I’m going to take the position that I’m as good at what I do after 30 years, as you are at what you do after 20 years.

By doing the following and including these few things on your resume, I believe you can dramatically increase your response rate.

1) NEVER use a functional resume. PERIOD. Before you come up with reasons to justify it, the key word in the sentence is NEVER.  I have never, ever met a recruiter that reads them. In addition, I very rarely have talked to a hiring manager, CEO or HR person that reads them. Why fight this battle? Even if 10% read them, that means 90% don’t. Which side of that equation do you want to be on? Considering that 100% read chronological resumes, you don’t want to fight this one. Join the 100% club and use a chronological resume.

2) The format is not as important as the content in the resume. My experience with speaking with candidates is that they spend a lot of time on the format; what should go on top, where should I put the education, do I need an objective, how long should the summary be, etc.  Spend more time making sure the content communicates to the reader what they think is important. I have yet to meet anyone, who told me, “I sure like all of their experience. They are really qualified, but they put their education in the wrong spot on their resume, so they are out.” The article, “Resumes Are About Substance Over Form” gives a lot of good information on this topic. CLICK HERE to read it.

3) Help us help you. All recruiters need to know certain things to make a decision to call you. The very basics include:

a) Some information on the companies you have worked for such as, size, number of locations, industry and products. This can be done in one sentence or less. Just the name of an unknown company is worthless when screening. You want to stand out from the rest.

b) If you are in management, a little about your organization such as, number of people you manage, are any of them managers, titles, and are they all in the same location.

c) If you are in sales, who are your customers? If not by name, at least what industries you call on, are you selling B2B or B2C, product description, territory size, and average size of the sale. I am constantly amazed that most sales people exclude this information. As a salesperson what you are selling is pretty darn important for the reader to know.

d) For technical people, what technologies are you working with? What language are you programming? If in engineering, is it a highly custom engineered part, are you working on a system or a component, are you designing nuts and bolts or toys? Seems important to me.

d) Include quantifiable results in the accomplishments. If you don’t, these are meaningless and most other resumes will read the same as yours.

The first comment I get from candidates when I suggest these things is, “My resume will be too long.” No, it won’t. I have prepared thousands of resumes and I can get all of this on two pages. In fact, in our book, “This Is NOT The Position I Accepted” (CLICK HERE to review)  there is an example of a two page resume that contains all of this information. The person has over 20 years experience, so it is very doable.

Getting in the “A” pile is your responsibility, not the reader’s.

I wish more candidates would help us help them. All you have to do is give us the information we need to call you.

Contrary to what you may think, recruiters want to fill the position just as badly as you want the position.

For a FREE example of a cover letter CLICK HERE.

For a FREE example of a Thank You letter CLICK HERE.

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I welcome your comments and thoughts.

Brad