Four Things Candidates Do To Shoot Themselves In The Foot While Conducting A Job Search

As the job market begins to pick up, more opportunities for candidates will arise. For those candidates who have been looking for some time this may be your chance to land the job you really want. Here are the four things that I find that candidates continually do to mess up a good opportunity:

1)    Conducting your search the same way you did it the last time. Candidates  seem to think this is 2006 or 2007 and all they have to do is the same things they did back then to find a job. WRONG. It’s not only 2012, but the market and the tools are completely different than they were back then. Candidates need to come up to speed quickly. It is not unusual for me to meet candidates that wasted the first three months of their search.

To adapt to 2012 you must embrace social media. You must become an expert on LinkedIn and then leverage this tool, with groups, updates, postings and connections. Instead of sitting in your pajamas searching the job boards you now should be leveraging LinkedIn.

2)    Resumes and cover letters are another problem area. A one size fits all resume will not cut it. Companies are seeking very specific skills and experiences that more often than not a generic resume doesn’t address. It is acceptable to use this generic resume to post on the job boards, but if you are targeting a company, responding to an ad or attempting to connect with a recruiter for a search, you must redo the resume so it targets the specific issues they are seeking like a laser beam.

A cover letter is not a resume. You cannot just write a nice cover letter with these updates and attach it to the generic resume. What will happen if your cover letter gets separated from the resume? Then what? Take the time to update your resume.

3)    Interviewing is much more than explaining your background. It is about connecting with the interviewer. For most interviews, you wouldn’t even be there if the interviewer didn’t believe you met the basic skills and experience. So rule number one is listen, hear and answer the question asked. Do it in a way that connects with the company’s culture and the interviewer. For example, if your background is in very large companies and you are interviewing at a small company, constantly emphasizing how you managed a large staff and had a budget that was more than the sales of the company, is probably the best way to communicate that you need a large staff and a lot of resources to be effective. This is something a small company doesn’t have. You made the fatal error of not adapting your experience to the company. Think about your audience and what they want and need.

4)    Networking too often burns people out because they aren’t focused on the purpose of networking. Over the years people, especially candidates, have come to believe that networking is all about meeting a lot of people. Get a lot of first level contacts on LinkedIn. The one with the most contacts wins. Nonsense. Networking is about the right contacts not the number of contacts. The one that has the ability to take a contact and turn it into a connection generally wins. It is far better to have one hundred strong connections, than it is to have 1,000 contacts that don’t know you and forget you within twenty-four hours of meeting them.

Stop going to every networking meeting in Orange County. Instead, target three or four that really make sense for you. I suggest one in your functional area, one in your industry, one at a peer level, and one with the types of advisors that connect with the people who will hire you. Build strong relationships with the members of these four groups and it will do more good than running to all the other networking groups.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

How effective is your job search?  If you are not sure, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resources link.

I welcome your thoughts and comments.

Brad Remillard

Getting Interviews But No Offers? Here’s Why

Q.  I’m getting job interviews but not receiving offers. Is there anything I can do to change that?

A. I assume from your question that the interviews are with companies, as opposed to recruiters, and that they are in-person rather than phone interviews. In addition, the company has seen your résumé prior to interviewing you. This means that your résumé is working. Companies, maybe even recruiters, like your background, experience and skills enough to want to meet you so I wouldn’t change a résumé that is working. The problem then is most likely your interviewing skills.

My guess is that you have not done enough preparation in this area. When I coach executives with this issue, the first place we start is by filming the person while I interview them. I suggest you try this. People are amazed at how different they look on video from how they perceive themselves. For example, some studies indicate as much as 70% of communication is nonverbal, i.e. body language. When you review the video, what is your body language saying? How are you sitting in the chair? I know candidates always think they are looking the interviewer in the eyes when answering, however, often the video reveals something different. You will hear exactly how you communicate in your own words. How often do you use the word “like” or “uh” to connect sentences? Do you actually answer the question asked or the one you want to answer? Seeing yourself in an interview may solve your issues.

Q. Should I use a cover letter with my résumé and is there a preferred format?

A. I recommend having a cover letter. As a recruiter, I’m interested in your résumé way more than a cover letter. I have spoken with many executives and HR professionals that expect a cover letter. The important thing to remember about a cover letter is that it is not an extension of your résumé, an addendum to your résumé or held to the same standards as a résumé. Candidates often think because they included something in the cover letter, they don’t have to include it in the resume. Wrong. A cover letter is just that, a letter. It highlights points of interest relevant to the position you are applying for. If something is mentioned in the cover letter, it is imperative that it is also presented in the résumé.

I prefer a one-page, two-column cover letter. One column is titled, “What you seek” and the second column is, “My experience.” This format makes it easy for the reader to quickly align your experience with their needs so they will want to read your résumé. After all, there is only one purpose for a cover letter, which is getting the reader excited enough to read your résumé.

Join our Linkedin Job Search Networking Group. 6,000 other people are benefiting from the discussions and articles. CLICK HERE to join, it is free.

Turbo-charge your job search in 2011 by evaluating its strengths and weaknesses with our FREE Job Search Plan Self-Assessment Scorecard. This will help you and your accountability partner get your search started out right. CLICK HERE to download your scorecard.

Need a great cover letter? We have a free sample cover letter on our Web site that is proven to get you noticed. CLICK HERE to download yours.

If this was helpful to you, then please help others by forwarding it on to your network, posting it on your Facebook page, Tweeting with the link, posting it to your Linkedin groups or status update.  Let’s all do everything we can to help those looking for employment.

I welcome your comments.

Brad Remillard

Avoid the Trash Can with Compelling Cover Letters

Cover Letters make a big difference determining whether your resume goes into the trash can or lands in the “call for phone interview” pile.

Jim Kukral, in a recent blog article mentioned he was reading an article in the June 2010 issue of Inc. Magazine where Jason Fried, the founder of 37 Signals – a popular software company, talked about their screening criteria. I also saw the article, but thought I would give Jim the credit since he’s the first I’ve seen mention it.

Jason mentioned that the company first looks to the cover letter that tells a story about the person much better than the traditional resume. Take a moment or two and read the whole article. More and more hiring managers are focusing on the importance of the cover letter.

This is a must read article RECONFIRMING what we’ve been saying all along that you’ve got to include a cover letter with your resume to GRAB the attention of a recruiter, HR pro, or hiring manager. Sending resumes without cover letters or using a standard form will net you the trash can.

Don’t be a trash can magnet.

Here a few other articles we’ve published on the importance of using a cover letter:

Cover Letter + Great Resume = Job Interview

Does anybody read or care about cover letters?

You can even download a FREE sample cover letter by clicking here. This has been one of our most popular downloads.

We provide a step-by-step cover letter tutorial in our job search workbook “This is NOT the Position I Accepted.” Discover how to construct a powerful cover letter that increases your selection for job interviews by 30%, 40%, or 50%.

The sequence goes like this for most recruiters, HR professionals, and hiring managers:

1. First and Primary Step: Attention is grabbed by cover letter
2. Second step is to take a quick look at your resume
3. Third step is a quick web search by googling your name
4. Fourth step is an invitation to a phone interview
5. Fifth Step is an invitation to a face-to-face interview.

How to interview is IRRELEVANT if you never captured their attention in the first place with your cover letter.

Once you have captured their attention, another one of our very popular downloads is the free chapter in our workbook, titled “Winning the Phone Interview”. Don’t get to the stage of being phone interviewed – only to hear the deadly phrase “don’t call us – we’ll call you if we’re interested.”

You can download the FREE Chapter on Phone Interviewing by clicking here.

Barry Deutsch

P.S. Don’t forget to join our LinkedIn Job Search Discussion Group which is rapidly becoming one of the most vibrant and dynamic job search forums on the Internet.

New Poll Shows Over 50% Unemployed For Over A Year

I recently conducted a  non-scientific poll using LinkedIn. 912 people responded to the poll and the results follow with some commentary on the results.

The only question asked was, “How long have you been unemployed and looking for a job?” Since most of the people on LinkedIn tend to be professionals, one can draw the conclusion that the majority of the people responding have a college degree, include all functional departments within a company, and that the respondents range from entry level professionals to the CEO suite.

Overall results are:

9% under 60 days

18%  3-6 months

12%  7-9 months

9%  9-12 months

51%  over one year

Many of the comments from the respondents would indicate that some have been unemployed for more than 2 years.

Breaking these numbers down further, 39% of the respondents were female and 61% were male according to LinkedIn. There was almost no difference between females and males out of work for more than a year with 52% for females and 51% for males. The other lengths of time were also very similar between females and males.

The most controversial part of the poll was how LinkedIn broke the number down by age. Of all of the comments received, this was the topic that received the most discussion. For the most part, people commenting clearly thought age discrimination was alive and well. As a recruiter for the last 30 years I’m not sure this is accurate.

Of those 18-24 years old, 50% have been unemployed for more than a year, 22% for 3-6 months, 17% for less than 60 days and the balance of 11%  between 7-12 months.

Of those 25-34 years old,  41% were more than one year, 19% for 3 -6 months, 18% for less than 60 days, and the remainder of 22% between 7 – 12 months.

Of those 35-54 years old,  49% were more than one year, 19% for 3-6 months, 11% for less than 60 days and 21% between 7 -12 months.

Of those 55 and older, 55% were more than one year, 16% 3 -6 months, 6% less than 60 days and 23% between 7-12 months.

It doesn’t surprise me that the largest number of people unemployed for more than a year are in the over 55 age group. I would expect this to be the case. Granted, there may be some age discrimination going on, but for the most part this age group is the highest paid group and the most senior on the corporate ladder. It is for these reasons I believe this is the largest group. Our recruiting business is primarily mid-sized company executives. Generally these executives take the longest amount of time to come back from a recession. I started recruiting in 1980, so this is my 4th or 5th recession as a recruiter, and in all previous recessions this is the last group companies hire. Not the oldest, but the most experienced and most highly compensated. In today’s world, a new phenomenon is taking over with companies bringing on interim or temporary executives instead of out right hiring them.

I don’t see age discrimination when the age group of 18-24 has only 5% less looking for more than one year than the 55+ group and a 1% difference for 34-54 group. In most cases this would be within the margin of error.  I think it has more to do with experience. The 18-24 age group typically has the least amount of experience and those 55+ typically have the most. Companies tend first to hire in the middle of the bell curve before moving to the outer extremes.

Regardless of how one wants to view the results, the fact is that the largest group in every age group is more than one year. To me this is the most important information coming from this poll. I wonder how much longer than a year have possibly many been looking and how many have just given up?

Unemployment is alive and thriving at all age levels. Unemployment doesn’t appear to care about your age all that much.

If you would like to see the results of this poll for yourself CLICK HERE.

If you would like some free tools to help you get out of  your job search regardless of how long you have been looking CLICK HERE to download our LinkedIn Profile Assessment and CLICK HERE to download our Job Search Self- Assessment Scorecard. Both of these tools will help you to identify key areas to improve your job search.

I welcome your comments and thoughts.

Brad Remillard

Cover Letters Are Worthless And Outdated

I started recruiting in 1980, and in that thirty years I have either run or owned executive search firms. IMPACT Hiring Solutions is a very active executive search firm. For the first fifteen years I worked mainly in the finance and accounting field and most of the searches were contingent, meaning I got paid when the company hired a candidate that I presented to them. Until then I worked for free.

In the last fifteen years I have shifted to a retained recruiter and now my searches cover just about every functional area from HR, Sales, Finance,Operations and so on. Now as a retained recruiter I get paid when I start the search and as the search progresses.

This is only relevant to demonstrate that I have had a lot of opportunities over the last thirty years to see how recruiting and the hiring process has changed. I have been able to interact with just about every functional area in a company with literally thousands of hiring executives, HR professionals and CEOs to observe their practices. I’ve watched them screen resumes, I’ve asked if they want or read cover letters, what grabs their attention and what turns them off, what resume format they prefer and how long a resume should be.

The plain fact is that one can’t do anything for thirty years and not learn something.

HIRING HAS CHANGED

With the invention of the Internet hiring changed. It continues to evolve even today with the explosion of social media and sites such as LinkedIn, Twitter and Facebook. When I started thirty years ago we hadn’t heard of a fax machine. Resumes and cover letters were all sent via snail mail. If that wasn’t bad enough, they were typed one at a time on a typewriter (for those of you too young to know what a typewriter is Google it for a picture or the Smithsonian has them to view). Every tiny change meant you had to retype the complete resume. Cut and paste didn’t exist.

Hence the need for the “cover letter.” Back then customizing a resume meant you had to retype it yourself (and most people back then didn’t type) or paying someone to type it which wasn’t practical or affordable. So instead, candidates added a cover letter to highlight areas in their background to match the position. Some cover letters were even handwritten and that was acceptable. Back then, the cover letter served a valuable and practical purpose.

Fast forward to the 21st century. With laptops being as common as toasters, the invention of word processing, email, social media and the fact that everyone can type, the ability to customize a resume to a specific position can be done in a matter of minutes. Hence, the traditional cover letter lost its purpose and value.

But just like a government program, once it starts it rarely goes away, so the cover letter continues to live even though it is no longer useful (just like many government programs).

THE PROBLEM TODAY

All of the controversy today about cover letters lingers because so many candidates don’t know what to do or how to do it. As a result, they rely on outdated information, that is how we have always done it or that is the way we did it thirty years ago. Yeah, and my dad walked thirteen blocks everyday to school in the snow, sleet, pouring rain and without boots. Well, my kids didn’t do that because times have changed and some things just out live their usefulness e.g. 5.25 floppy disks, 8-track cassettes and DOS programming and the cover letter!!!

THE SOLUTIONS TO WORTHLESS COVER LETTERS

Cover letters can serve a purpose even today. They can still be used to highlight how your experience and skills align with the job. But that is it.

Candidates still use cover letters as a way to update their resume instead of rewriting it. They put information in the cover letter that should be in the resume and figure that it’s acceptable. WELL, IT IS NOT ACCEPTABLE.

A cover letter today should be used like a sound bite in a commercial. It should grab the reader’s attention and get them interested enough to read your resume. Then, when they read your resume, they should find not only everything listed in the cover letter, but additional points of interest that distinguish you from all of the other candidates.

Your cover letter is simply a short advertisement about how you align with the open position, so that the reader is compelled to read your newly rewritten, focused and targeted resume for their specific position.

TO COVER LETTER OR NOT TO COVER LETTER – THAT IS THE QUESTION

Should you have a cover letter or not is another point. I say “YES.” Only because over the years many HR professionals, CEOs and hiring managers have told me that they want one. They believe it is polite and a professional introduction. It is true that many don’t care if you have one or not, but it is better to have one for those that want one, and those that don’t care will just ignore it and move on.

One more way we can help you is to speak directly with you utilizing our webinars. Our time and knowledge is valuable so YES, we do charge a nominal fee for the webinar. To balance that, we also offer a lot more tools and resources for FREE than what we charge for.

We’ve DEEPLY DISCOUNTED THE WEBINAR FOR THOSE JOB SEEKERS WITHIN OUR JOB SEARCH COMMUNITY – loyal followers on Twitter, readers of our blog, and members of our LinkedIn Job Search Discussion Group.

In a lively one-hour presentation, I’ll show you the inside secrets (from a retained executive recruiter’s perspective) of how to get your resume reviewed every single time and boost your resume acceptance rate (the number of times you get called for an interview from submitting your resume) from a dismal level of less than 10% to well into the 50% PLUS RANGE. If you’re reading this blog, when you sign up for the webinar use the coupon code IMPROVEMYRESUME.

If the small, inconsequential, almost non-existent fee for the webinar is too much to bear to boost your resume acceptance rate and cut your job search time dramatically, please feel free to download our many FREE resources for job seekers, including our radio show broadcasts, cover letter sample, and other tools.

You can download for free a sample cover letter that aligns your background with the position and is not a substitute for the resume. CLICK HERE to download your sample cover letter.

Join our LinkedIn Job Search Networking Group for vibrant discussions, articles and much more information to help you in your job search. CLICK HERE to join the 3600+ LinkedIn members that already have.

I welcome your thoughts and comments.

Brad Remillard