Should I Hire a Firm to Market My Skills to Companies?

Q. I have been contacted by a firm that promises to market my skills to companies. They claim to have many contacts with local companies. I’m not sure it is worth the cost. Any recommendations regarding using someone to market me?

I have two words for you, BUYER BEWARE. Too often these firms claim a lot and deliver very little. Since they contacted you, that is a red flag and you need to do your research. These firms always spring up in times of high unemployment.

Some things to consider before writing a check include: Are they claiming or even implying they will find you a job? If this is even implied, run and run fast. Do they claim to have access to the “hidden job market?” Have them provide references of other candidates they have worked with that are now working due to their help. If they are as good as they claim they should have a list of raving fans.  You should speak with people currently in the program. Contact the Better Business Bureau to check on any complaints. If they claim they have companies they work with regularly ask to speak to someone at the company. Don’t accept any excuses for not being able to do this. Do they offer a money back guarantee? Ask to speak to someone they actually refunded the money to. Don’t accept that they have never had to give a refund. No one is that perfect. Is the full fee paid up front? Finally, you should write out a list of expected results you want them to deliver and over what period of time they will deliver these results. Make them very specific. If they don’t meet them then they agree in writing to refund your money.

I know too many candidates that have fallen prey to these firms. There are good ones and many excellent professionals, but be careful. Remember, if it sounds too good to be true. It probably is.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

How effective is your job search?  If you are not sure, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resources link.

I welcome your thoughts and comments.

Brad Remillard

Should I Have a LinkedIn Profile?

Question: Is having a profile on LinkedIn critical for professionals? I have asked many of my colleagues with profiles and only one has ever been contacted via LinkedIn.

I get this question a lot. LinkedIn is simply one tool in your job search tool box. I think too many candidates think they can just put up a profile and the phone starts ringing. Nothing could be more incorrect. I do believe you should have a compelling profile on LinkedIn. I speak with many recruiters, human resource professionals and hiring managers and almost all are using LinkedIn in some way. During a job search you must cover all the bases as there is no way to know where the job lead will come from. LinkedIn increases your visibility. It is not much different that posting your resume on a job board. Doing that doesn’t guarantee you will get a call, but most still should do it. An effective job search has a lot of moving parts. LinkedIn is just one of those parts.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

How effective is your job search?  If you are not sure, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resources link.

I welcome your thoughts and comments.

Brad Remillard

How Do I Make An Industry Change?

Question: Most of my career is in financial services. I want to get out of that industry and into healthcare. What is the best way to make this transition?

Making an industry change in this economy is difficult, unless you have one of those jobs in which the skills required are not industry specific. Meaning your skills and training are easily transferable to another industry. The issue you have to overcome is your competition for an opening will probably include people in the healthcare industry. Most companies will look at those with industry experience first.

The best way to make an industry change is through networking. You need to build relationships with people in the industry. To do this consider attending professional associations, joining networking groups in healthcare, attending trade shows or conferences and connecting with healthcare people in your local area via LinkedIn.  As they get to know you they will be able to determine how your strengths, outside the healthcare industry, can apply to the problems they need solved in their company. Recruiters and submitting resumes via ads are long shots.

There are some barriers you should think about overcoming when changing industries, assuming your skills are not easily transferable. The first one is compensation. Chances are you are more valuable in the financial services industry than healthcare. Therefore, the position will probably be at a lower level and so will the compensation. Secondly, some additional training and education maybe required.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

How effective is your job search?  If you are not sure, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resources link.

I welcome your thoughts and comments.

Brad Remillard

Is There A Better Way to Find Job Leads?

Question: There must be a better way to find job leads than networking. After attending so many networking events with little to show for it I’m burned out.

I firmly believe networking is the key to finding a new position. I find that most candidates don’t network the right way. Candidates too often view networking as attending a lot of meetings and meeting a lot of people. They somehow think the more people they know the better the odds are of finding a job. Sorry, this just isn’t the right way to network.

First of all, networking isn’t about how many people you know. How many people you know is completely irrelevant. What really matters is how many people know you. One hundred great relationships are far more valuable than a thousand business cards stacked on your desk. Good networking should be about building strong relationships. This ensures people know you and will refer you.

Secondly, you should always network with a purpose. Why are you going to so many networking meetings, if you aren’t getting anything out of them? What are your expectations by attending these meetings? Instead of attending so many meetings, I suggest identifying three or four networking groups, then go deep in those groups. Serve on the board or committees or be a greeter. Build relationships with all the members of these groups. If each group has fifty members that is 150 – 200 relationships you have developed. That is powerful networking.

Finally, know why you are meeting someone. You don’t have to meet everyone. Be selective with your time, just as you are when working. Always have a reason for meeting with someone. Remember, it is all about networking with a purpose.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

How effective is your job search?  If you are not sure, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resources link.

I welcome your thoughts and comments.

Brad Remillard

Changing Industry Can Be Done

Question: Most of my career is in financial services. I want to get out of that industry and into healthcare. What is the best way to make this transition?

Making an industry change in this economy is difficult, unless you have one of those jobs in which the skills required are not industry specific. That means that your skills and training are easily transferable to another industry. The issue you have to overcome is that your competition for an opening will probably include people already in the healthcare industry. Most companies will look at those with industry experience first.

The best way to make an industry change is through networking. You need to build relationships with people in the industry. To do this consider attending professional associations, joining networking groups in healthcare, attending trade shows or conferences, and connecting with healthcare people in your local area via LinkedIn.  As they get to know you they will be able to determine how your strengths, outside the healthcare industry, can apply to the problems they need solved in their company. In this case going through recruiters or submitting resumes via ads are long shots.

There are some barriers you should think about overcoming when changing industries, assuming your skills are not easily transferable. The first one is compensation. Chances are you are more valuable in the financial services industry than in healthcare. Therefore, the position will probably be at a lower level and so will the compensation. Secondly, some additional training and education may be required.

Join our Linkedin Job Search Networking Group. 6,000 other people are benefiting from the discussions and articles. CLICK HERE to join, it is free.

Turbo-charge your search  by evaluating its strengths and weaknesses with our FREE Job Search Plan Self-Assessment Scorecard. This will help you and your accountability partner get your search started out right. CLICK HERE to download your scorecard.

Need a great cover letter? A free sample cover letter that has proven to get you noticed is on our Web site for you to use with your resume. CLICK HERE to download yours.

If this was helpful, then please help others by forwarding it on to your network, posting it on your Facebook page, Tweeting with the link, or posting to your Linkedin groups or status update.  Let’s all do everything we can to help those looking for employment.

I welcome your comments.

Brad Remillard

Distinguishing Yourself From All The Others

Question: What is the best way for an executive to distinguish themselves from all the other executives chasing the same positions?

This is one of the most important issues all candidates must tackle during a job search. In today’s job market companies are very specific when hiring. You cannot be a jack of all trades. You must be the king or queen of your trade so it is imperative that you determine what distinguishes you from others.

Most candidates have a hard time doing this for fear of being excluded from a possible position. I disagree. Candidates should find their sweet spot and build a search around that, instead of around some long shot opportunity that might come their way.

I have coached many executives and they all have something that makes them unique. It may be international experience, M&A, turnarounds, startups, changing a company’s culture from dysfunctional to one that thrives on success, a specific technology, and so on. I recommend you survey your peers, bosses, customers, vendors, subordinates and trusted advisors for what they believe distinguishes you from other executives. With that information you can build your brand and job search around those distinguishing characteristics.

Join our LinkedIn Job Search Networking Group. 6,000 other people are benefiting from the discussions and articles. CLICK HERE to join, it is free.

Turbo-charge your search  by evaluating its strengths and weaknesses with our FREE Job Search Plan Self-Assessment Scorecard. This will help you and your accountability partner get your search started out right. CLICK HERE to download your scorecard.

Need a great cover letter? A free sample cover letter that has proven to get you noticed is on our Web site for you to use with your resume. CLICK HERE to download yours.

If this was helpful, then please help others by forwarding it on to your network, posting it on your Facebook page, Tweeting with the link, posting to your LinkedIn groups or status update.  Let’s all do everything we can to help those looking for employment.

I welcome your comments.

Brad Remillard

Some Common Interviewing Mistakes

Q. What are some common interviewing problems you encounter when interviewing candidates?

A. This answer could be a book. Candidates do some really, let’s just say, unique things in interviews. Some of my favorites, they swear like the proverbial drunken sailor, put their feet up on a table, accept cell phone calls in the interview, reply to text messages, ask the interviewer to wait while they finish a call, dress inappropriately, chew gum and blow bubbles, just to name a few off the top of my head.

One of my personal favorites is how a candidate answered the question about why they were late to the interview, “They overslept because they were hung over.” At least they were an honest person.

I find the two biggest mistakes candidates make are not answering the question and failure to ask for clarification when they don’t understand the question. Here are some common problems that happen when one of these occur:

The kitchen sink answer: Candidates answer the question so it includes everything they’ve ever done. They ramble on for what seems like forever hoping that if they talk long enough the person will forget the question they asked.

The politician answer: They don’t answer the interviewer’s question. Instead they answer the question they wanted the interviewer to ask or give a preplanned answer to every question.

The dentist answer: Their answers are so short it is like pulling teeth to get a complete and thorough answer.

Multiple choice answer: The candidate wants to make sure they don’t leave anything out so they rattle off a list of accomplishments and skills, leaving it up to the interviewer to pick from this list the ones they feel best fits the question.

If you don’t understand the question don’t be afraid to ask for clarification.

Q. Should I reply to job ads that don’t identify the employer? Do recruiters post ads for non-existent jobs to solicit resumes?

A. If you are unemployed you should respond to all job ads for which you are qualified. It shouldn’t matter if the employer is identified. If you are working, caution is required. Many employers don’t want to be identified when posting ads for a variety of reasons. The company may not want people just showing up in lobby to apply. Others may not want their competitors to know they are looking to hire someone or the position may be confidential and the company doesn’t want their employees to know. I wouldn’t let this discourage you from responding if you are unemployed.

It is very likely that recruiters do place ads for non-existent jobs. On the surface this sounds like a bad thing, but it actually is a good thing for people actively looking for a position. When a company contacts a recruiter with an opening, the recruiter may have only a few minutes or hours to submit your resume before the company selects the ones they want to interview. If your resume is already in the recruiter’s system they can do this. It may take days to write the ad, post the ad, you read and reply to the ad, and then the recruiter screens your resume. By this time, the company may already have a short list of candidates and you missed out. Recruiters that recruit in a specific functional area know they need to have an inventory of talent at the ready. Being able to present your resume within minutes of a client’s request is a good thing for candidates.

Is your LinkedIn profile complete and compelling? Test it by downloading our free LinkedIn Self Assessment. CLICK HERE to download. Make sure your profile is the best it can be.

To validate whether or not your job search is effective, we have put together a job search self-assessment scorecard. You can’t fix what you don’t know isn’t working. This free download will help you to identify weaknesses in your job search. CLICK HERE to download your free copy.

Tired of sending resumes and hearing nothing back? Try this cover letter. It has proven over many years to increase responses from recruiters and companies. Download a sample by CLICKING HERE

If you liked this article, please send it to others so they will benefit too. Post it to your Facebook page, Tweet it, or submit it to your LinkedIn groups.

I welcome your thoughts and comments.

Brad Remillard

2 Major Job Search Problems You Can Fix This Week

A lot of my ideas come from personal experience.  Some directly as a part of my 2007 job search experience, some from my 18 years as a hiring manager and some that originate in life and remind me of either of those two.

Here is an example of the last one from this morning.

I woke to the sound of a beeping smoke alarm.  Now if this has happened at your home, you know that it likely is a battery issue.   And you know how frustrating it can be to stand under each detector waiting for it to beep.

That way you know which battery to change.  Before you pull your hair out.

Not only is it annoying to wait.  It is also incredibly inefficient.

And job seekers are making these same mistakes.  Every day.

Job seekers have two major problems.   They wait for others.  And they act with a surprising lack of efficiency.

Having been there, I know.  And meeting with 10-12 job seekers a week, I see it.  So today my goal is to alert you to the problems.  And then point you to some resources to help you solve them.

Problem #1 – Job Seekers Are Waiting

Just like my waiting under each smoke detector for the beep, job seekers spend too much time waiting.  Waiting for others to impact their search.

Waiting for:

–   recruiters to find them a job
–    a job search engine to return a relevant result
–    the blind resume blitz to turn up a hidden job

In my experience, successful job search isn’t about waiting.  It’s about taking action.  And while there are times in job search when patience pays off, generally you are rewarded for constant and smart activity.

Problem #2 – Job Seekers Are Inefficient

Most job seekers I meet with don’t have specific goals.  They act with impulse.  And do what feels right each day.  They apply for jobs even if not qualified, they socialize at networking events and, while they have a profile on LinkedIn, they don’t actually use the tool for what it is intended.

So set goals for your job search process.  Monthly, weekly daily goals to keep you focused.  And measure your ability to stay on track.

If you are on LinkedIn, use it to find key people in your extended network who work for your target companies.  Don’t have target companies?

Someone asked me once: “what can I do to get my resume noticed?”  My answer was to apply for jobs for which you are really well qualified.

As a hiring manager, I paid attention to resumes that included jobs, companies and experience and accomplishments that fit my needs (i.e. the job description).  So while there are great things you can do to improve your resume and cover letter, nothing is better than being a good fit.

Career networking is essential in today’s job market.  It is the single biggest reason I see some people landing new jobs and others struggling.  But it’s not just career networking.  It’s career networking with a purpose .  It is specifically identifying who you need to meet and acting with purpose to find them online and at events you attend locally.

So if you are looking for a boost in your job search success, stop waiting for others and begin working with goals and a sense of purpose.

It will increase your confidence.  And will stop that annoying beep

About the author:

Tim Tyrell-Smith is the founder of Tim’s Strategy: Ideas for Job Search Career and Life, a fast growing blog and website. Tim is also the author of: 30 Ideas. The Ideas of Successful Job Search. Download the book and other free tools at http://www.timsstrategy.com. Follow him on Twitter @TimsStrategy

Is Your Job Search Focused On Employment or Employability?

My experience from speaking with tens of thousands of candidates over the last 30 years as an executive recruiter is that most candidates focus like a laser beam on employment. Finding that next job is all they think about.  Not bad, but I have found that those that find a job fastest focus on employability first.

Changing the focus will change your search. When candidates focus on only finding a job, they often lose sight of why they are employable. This focus changes how they interview, where they look, the process for finding a job, and ultimately leads to accepting the wrong job, which results in returning to the job market sooner than expected.

Focusing on employment can also lead to desperation in a job search. Download a FREE copy of the “Circle Of Transition” CLICK HERE. This shows up in the interview as fear, poor body language, lack of energy, incomplete answers or rambling answers. It impacts the job search as candidates try to demonstrate how they can do everything, in every industry, and regardless of whether they are a 10% or 100% fit for the job, they scramble after it. This only dilutes their search, sends them on wild goose chases, increases the many highs and lows of a search, and in the end gets the candidate no closer to getting a job.

Instead, what if you changed the focus to employability? This will alter how you view yourself and what you have to offer. It starts the process of realizing you have value, you are good at what you do, the company will be better off because they hired you, your boss will look better to their boss for hiring you, and you know you can and will do a great job.

Employability is about what you bring to the party. It is about focusing on what makes  you better than others. What is it about  you that this employer can’t live without? Every person they interview will probably have the same skills and experience to do the job, so why should they hire you?  It puts you in a position of strength.

Employability will expand your job search, not reduce it. It may eliminate some of the long shots that frustrate many candidates and at the same time it will increase the exposure to positions that have a higher probability of success.  I firmly believe one of the main reasons candidates we coach find jobs faster than most is because we work to change their focus to employability and away from employment.

Employability will help you create a job where jobs don’t yet exist. My last article was about finding the true hidden job market before others and recruiters. Employability helps you to not only tap into the hidden job market but it gets employers thinking about why they need you and your unique set of skills and experiences. Employers start to think about how much better they will perform with you on board. They begin to realize the solutions to their issues of growth, expansion, cost reduction, process improvement, etc, isn’t inside company. You become the savior to these problems. Employability turns you into a solution rather than just another candidate applying for a job.

Focusing on employability is much like what a CEO of a public company said to me many years ago. He said, “The focus of many public companies is the stock price and hitting the quarterly numbers. That will never be ours. We focus on building great products, innovation, customer service, and high quality. If we do that, the stock price and quarterly earnings will take care of themselves.”

If you focus on employability, employment will take care of itself.

To help you focus on employability be sure to download our free radio show recordings. They are in our candidate audio library. CLICK HERE to enter the library.

To validate whether or not your job search is effective, we have put together a job search self assessment scorecard. You can’t fix what you don’t know isn’t working. This free download will help you identify weaknesses in your job search. CLICK HERE to download your free copy.

Tired of sending resumes and hearing nothing back? Try this cover letter. It has proven over many years to increase responses from recruiters and companies. Download a sample by CLICKING HERE

I welcome your thoughts and comments.

How To Find The Hidden Jobs Before Recruiters and Others Do

What does the term “hidden job market” mean to you? Where do you think this hidden job market exists? How do you tap into this hidden job market?

To many candidates, I believe the “hidden job market”  means those jobs not listed with recruiters or posted on the Internet, either on a job board or a company’s website. Candidates tend to think that this means that HR or a hiring manager may be networking to fill the open jobs. HR or the hiring manager may be contacting trusted advisors, past employees, friends and family, or trying to fill the job by word of mouth. It really isn’t blasted out for everyone to find. It takes some digging, networking, and even some luck to locate.

If this is what you think  of as the “hidden job market,” I believe that you are completely missing the real hidden job market.

Good recruiters know that once a job opening hits the streets, in any form, it is no longer hidden. It may be harder to find than jobs  posted on the Internet, but they aren’t hidden. In many cases the jobs are hidden in plain sight. Just having a good network of people will help you find these.

The real hidden job market takes time and, as Julie LaCroix of Power Connections preaches with her clients, “research” to find the true hidden job market.

Hidden jobs are the jobs that haven’t been posted, haven’t been circulated, and in fact may not even exist. Hidden jobs are the jobs companies are anticipating hiring or thinking they may need in the next couple of months. These are the jobs that a growing company knows it will need to hire, the positions that a company expanding into new markets needs, the jobs that a company just moving to the area will be hiring, or the jobs that if the right person came along they would create a position. The hidden jobs also include those positions that become available because some quits, retires, or is fired. This is the true hidden job market.

I started recruiting 30 years ago and this was part of Recruiting 101 training. For years I read the section “People On Move” in our local business journal. I would call the company that the person left to see if I could present them with a candidate. I wanted to engage them before they put it out on the street, or in those days, the newspaper.

Candidates waste too much time conducting worthless networking, going to meetings, coffees, lunches, and so on. Sooner or later they get burned out on networking. Most will let this often meaningless activity occupy 75% of their time.  For most, this is a lot of time with little or no results to show for it.  Julie makes a great point that instead of spending 75% of your time networking,  change the mix to 50% of your time spent doing research to find the hidden job market and 25% networking.  This is such a great concept that I wish I could take credit for it.

Julie was a Wall Street recruiter for almost a decade and she knows this from personal experience. One more reason I believe that the best coaches you can work with in your job search are current or past recruiters. Recruiters live job searching. That is what we do. After 10 years we are as good at what we do, as you are at what you do.  If  you are ever going to pay someone to help you with any aspect of your job search, my recommendation is always find a person that was a SUCCESSFUL recruiter. They know the tricks of the trade just like Julie.

Here are some suggestions to help:

1 .Subscribe to your local business journal. This is a must. Read it weekly for tips on what companies are doing in your area.  This is research. You will discover companies that discuss how they are rapidly growing, sales are increasing, or you might read about a company looking to outsource in China. A company may announce that they are opening a new facility in your area, or many will reveal in their articles new systems they are implementing, expansion plans in Europe, the need for new distribution facility, and so on.

These are all great tips that you should take advantage of. These companies are going to have a need for a person with your skills and experience. This is your chance to engage them before they go to market and hundreds of other candidates start contacting them.

2. Don’t forget the People On The Move section. Most companies don’t hire from within. Often because they are too small to have people in place ready to go if someone leaves. Also, few companies can fill a position within the two or three week notice period given by the departing employee.

3. The business journals will discuss the hottest industries in your community. Then you can do some simple research in your community to find businesses in these industries.

Now you can send these companies a targeted letter introducing yourself and how your experience will benefit them as they tackle these issues. You are ahead of the hiring curve,  not behind it as most candidates are.

The other great benefit to the method is that you are not competing against 500 other resumes received, 300 candidates sending emails, 100 candidates searching for connections on LinkedIn or 50 candidates calling the hiring manager or stopping by the company.

You have the exclusive on these hidden jobs.

Consider changing your strategy to 50% of your time researching the hidden job market and 25% networking.

Would you like to know if your job search is effective? If you would, then download our free Job Search Self Assessment Scorecard and rate your job search. This will also help you find any weaknesses in your job search so you can fix them. CLICK HERE to download.

If you need to make sure that your Linkedin profile is outstanding and compelling, our LinkedIn Assessment will definitely help you. It is free to download. CLICK HERE.

Finally, cover letters can be tricky. We have a sample cover letter that is proven to align your background with the job. Recruiters and HR like this style as it makes their job easier. CLICK HERE for your free sample.

I welcome your thoughts and comments.

Brad Remillard