Do You Challenge Your Sales Team To Keep it Fresh?

January 16, 2012 by · Leave a Comment

The Sales Archaeologist Blog

Frank Belzer wrote an interesting challenge in one of his older posts that I stumbled back upon in my archive for sales management. After having been in the executive search field for more than 25 years, one of the things I’m very proud of is a constantly evolving understanding of hiring top talent and sharing that with our clients. We’ve never been stuck in the same approach the vast majority of recruiters use:

  • We have a better rolodex
  • We’re experts in this field
  • We have lots of candidates in our database

That was the mantra 25 years ago and it’s tired and worn out today. Most managers and executives get weary of hearing recruiters pitch the same old story over and over.

 

History provides us with many examples of change and of methods becoming outdated. When the Greek armies conquered the world in 300BC under Alexander the Macedonian Phalanx was cutting edge technology. Five hundred years later at the battle of Cynoscephalae – it was not. The new Roman formation was more mobile and was able to outflank and crush the Greek Army.

Last week I had an opportunity to do a lot of sales training, far more than normal and it was pretty clear to me that so many times as sales professionals we revert back to old methods that although comfortable, often allow the prospects to outflank us resulting in a lack of clarity or a lost deal.

Chances are if you have been using the same methods for too long a few things have happened.

prospects are wise to your strategy – they are in control
you are just going through the motions – no passion
the method you are using is a combination of softened styles that cater to your weaknesses

Part of staying sharp and successful as a sales person involves looking for new ways to say things, new methods to reach people, new questions to ask and just continuing to grow and develop. If the Macedonians had done that at Cynoscephalae then the formation and methods that the Roman army faced would have been quite different as perhaps would have been the outcome.

 

When you interview sales candidates or sales managers, do you probe for how they keep their stories, pitches, turnarounds, handling of objections, and presentations fresh and interesting? If you look at your own sales organization, how much do you challenge that group to be fresh, have latest information, and provide a “differentiated” set of data to your clients? Or are your sales candidates still pretending like it’s 1970 and what worked then will work now?

To read Frank Belzer’s full article, click the link below:

How Fresh is Your Sales Methodology?

Barry Deutsch

Filed Under: sales management · Tagged: , , , , ,

LinkedIn Offers Powerful Tools for your Sales Team

January 12, 2012 by · 1 Comment

LinkedIn for Sales

Are you training your sales professionals in how to use the advanced features of LinkedIn for marketing, introductions, and relationship building? If not, are you potentially ignoring a tool that could dramatically leverage your time and effort? If you have not gone down this path yet, what’s holding you back?

Here’s a few ideas:

  • Does everyone in your company have a LinkedIn Account?
  • Has each person input their entire contact list to check who they know is already on LinkedIn?
  • Have your sales professionals used their own contact list and that of everyone in the company to identify potential buyers at target companies who already know someone in your company – through which a warm introduction could be obtained?
  • Do your sales people use the profile manager and tagging to sort, manage, email, and nurture potential contacts?
  • Do your sales professionals all have impressive profiles fully filled out and an extensive LinkedIn Company Page?
  • Are your sales professionals using the advanced features of LinkedIn, such as blogging, presentations, video, reading lists, and others to engage with potential clients?
  • Have you brought in or hired a LinkedIn Sales Trainer to teach and train your team?
  • Have you sent your sales people to online e-courses/webinars to learn how to adapt LinkedIn to their unique selling approach?

Do you have a precise plan of how to bring your entire sales team up to speed on using LinkedIn to improve sales?

Barry Deutsch

Filed Under: sales management, social media · Tagged: , , , , , , , , , ,

Finding good sales people

January 5, 2012 by · Leave a Comment

 

Dave Kinnear, Vistage Chair, posted a wonderful article (I’m biased of course) on his blog to one of our most popular blog articles titled “Why is it so hard to find great salespeople?”

Dave wrote this article over a year ago – and it’s just as relevant today as it was when he originally posted the article. His call to action to companies to change the way criteria is set for hiring and performance, incentives, and expectations is frustrating to read since not a lot has changed in sales hiring over the last 10 years. Most companies are still stuck in an antiquated, ancient, tribal, and traditional approach to hiring and managing a sales team that is broken.

Until the basic paradigm shifts of how to define success, how to fish in deep waters for the best sales talent, how to motivate the best performers, and how to keep the best talent changes – most companies will continue to experience mediocre results in their sales teams.

Here’s a small quote from Dave’s article:

 

My friends at Impact Hiring Solutions posted an article on their blog answering a question I hear a lot: “Why is it so hard to find great salespeople?” They are right it is hard, and I think we should listen to their solid understanding of how to properly hire a sales person. However, there is a trap waiting for you. It’s a pretty significant trap; and it’s this . . . . Do you know what it takes to be successful in sales in THIS market or are you going to build your success factors based on past experience. Now, I’m not talking about setting the measurable goals part of this process. You know how to determine what the top line, bottom line and profit margins need to be. I’m talking about what makes a salesperson successful in the present economy. And if you follow the Impact Hiring Solutions guidelines, how will a person demonstrate that they have achieved the success factors in other companies and in this market?

 

How do you define success for top performing sales professionals? Have you changed your methods of where you go to find these candidates? Have you evolved your process of what you do with these top performing sales professionals once join your company? OR we will still using the same approaches from 10-20-30 years ago?

If you would like to read Dave Kinnear’s full article on what needs to change to hire and retain top sales professionals, click the link below:

Finding Good Sales People

Barry Deutsch

Filed Under: hiring top talent, sales management · Tagged: , , ,

B2B Marketing Leads Converted into Sales Transactions

March 28, 2011 by · Leave a Comment

HubSpot Blog

One of my favorite blogs to follow is the Hubspot Inbound Marketing Blog – I get lots of ideas on how to drive sales leads and referrals from this blog.

Katherine Derum described her experience of going into a retail store as an example of B2C marketing/sales integration that could be applied at a B2B level. She makes the following points in her blog article:

All too often I hear of marketing teams and sales teams running in different directions.  A marketing team could do an excellent job of bringing in leads, however if the sales team is not prepared or educated on how to take a lead further down the sales cycle, there is no gain.  While a retailer doesn’t necessarily drive leads, they can be a perfect example of marketing and sales working well together.

Before you jump to the conclusion that lead quality is the problem, first find out what your sales team is doing with your leads.  How are they opening the conversation?  What suggestions might you offer that would open up the discussion?   You know your potential customer as well or better than sales.  You might find augmenting what’s happening AFTER the lead is generated can increase lead quality opposed to adjusting how it was generated.
My only frustration with the article was that I wish she had thrown in a few examples of B2B sales/marketing integration that tied back to the metaphor she was painting of a retailer’s marketing/sales function working together. She does raise some excellent points about what happens with leads and how they are acted upon in many companies.
What examples could offer of how well your lead generation/sales effort works in moving leads into close transactions? This becomes an even bigger issue as more companies start to drive sales leads by marketing through social media.
Barry Deutsch
Filed Under: sales management · Tagged: , ,

Are You a Resource to Your Network?

April 1, 2010 by · 4 Comments
Be a Resource to Your Network

Be a Resource to Your Network

Jason Jacobsohn, writing on his blog, Networking Insights, one of our featured feeds on the Sales Management Tab, talks about a powerful networking strategy of becoming a resource to your network. The title of his article is “Become a Resource to Grow Your Network“.

I originally wrote this blog post for our Vistage Chair Blog. After writing it, it seemed like it would also apply very easily to Members, Speakers, and Trusted Advisors – so I repost it here with a few modifications.

Jason makes the case for helping others BEFORE THEY ASK to become a focal point within your network. This is a major leap that most networkers don’t get or are unwilling to accept. If you want to be seen as someone in your network that others go out of their way to help, make referrals, work your referrals for you, and generally populate your pipeline with turned-on excited prospects, you’ve got to go above and beyond the call of duty in proactively helping others before they ask you for help.

The term I use for these people are “connectors”. They naturally put people together in their networks.

When was the last time you did this without being asked?

How often do you do it?

How do you determine if someone in your network requires help from you?

Everyone complains that their network is not giving them enough referrals for potential members. Perhaps, it’s time to step back and revisit one of the basic tenets of effective networking:

You must be a giver before a taker. You must give and give and give. I guarantee it will ultimately come back to you beyond your imagination. However, like many things in life, most give up early and don’t want to do the hard work required to turn their network into a referral machine.

Barry Deutsch

Filed Under: sales management · Tagged: , , , , ,