I really like the idea Mike Sansone wrote about on the Converstations Blog when he referred to amplifying your message by creating ripples in your marketing efforts.

One of the best ways to create ripples is to blog. You’ll be found and heard by your target audience, you’ll gain free publicity by folks on radio, in business publications, and local newspapers, and your content will continue to be “re-broadcast” in expanding circles of influence.

You’ve probably resisted blogging – perhaps considering it a waste of time. Now might be the time to consider starting to blog so that you can create an effective inbound marketing program – where others seek you vs. you trying to find them (outbound marketing). Inbound marketing is less expensive, has a higher conversion rate, and is less complex than traditional outbound marketing programs, such as cold calling, email direct marketing, and advertising.

Here’s the picture he paints in his blog article:

Let’s look at it another way. Go to the edge of a lake or river. Drop a stone into the water close to your feet. The ripples extend only outward. Yet, give the stone a throw (complete with extension and follow through) and the ripples continue extending outwarrd, but also come back to you.

If you could generate returns/conversion/success at a 4:1 ratio compared to traditional cold calling or emailing techniques to reach your intended audience – would the small time investment be worth it?

Have you started blogging yet as a business, speaker, consultant, or trusted adviser?

Are there social media strategies other than blogging which you use to create a “ripple effect” that extends and is amplified through-out your niche/audience/potential clients and customers?

Barry Deutsch