By now you’ve probably had every speaker come to your group on social media. There’s a buzz that everyone should be using it.
As a Chair, are you effectively using it to attract and engage potential new members? Most chairs have not yet put their “toe in the water.” Most chairs are not using social media as part of their toolkit to find, attract, and engage with potential CEOs.
I now have over 100 chairs participating in my personalized FREE Chair Coaching Program for leveraging social media to find and attract new members. We’re seeing a dramatic improvement in leads, engaging with warm and hot referrals, and eliminating the need to EVER make a cold call again! We’re seeing these leads and referrals moving through engagement funnels quickly and easily – from initial conversations to invites to meet with members, in-person conversations, and requests to visit meetings.
In this current reality, many potential CEOs are now using the internet to conduct due diligence of what group and chair they would like to engage with. In larger markets, potential members have complete control of information to choose where they want to belong. They see your blog postings, social media interaction, tweets, articles, and sharing of helpful ideas and links. The Chairs that do a good job in expanding their network, curating/filtering useful content for their network, and sharing/distributing that content to the right members of their network, will being to enjoy an abundance of referrals and a waiting list for their groups.
Now the issue is not whether social media can help you as a chair to attract and engage with new members. The real question is how much time are willing to invest to reach a certain of competency in employing these new tools and techniques that are different from the traditional model of cold calling?
I came across this very interesting article on the traditional model of learning applied against the concept of effectively using social media. Click here to read the full article titled “Social Media and the Four Stages of Competence.”
Where do you fit in the model of these Four Stages? Do you have a plan to get to the next stage? Have you taken the time to talk with other members of the Chair community who are currently enrolled in our Chair Coaching Program? Are you ready to put your big toe in the water?
Barry Deutsch
