Kyle Lacy, one of my favorite blog authors, wrote a guest post on the Personal Branding Blog about how to build trust through social media/digital marketing. He gave 40 examples of how to do it. I focus on a few of these in my Chair Coaching Program on how to leverage social media to find new members. Kyle does a great job presenting a "holistic" approach to using social media. Even if you pick up one or two interesting ideas from this article, it's probably worth reading.

Here is his number one recommendation and the one thing I can attest to that has lead to my success in using social media. I can't emphasize enough the importance of having a content-driven marketing approach to social media.

In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business or organization, it is the amount of trust you can build between people that strengthens your brand. Whether we are talking about donors or customers,  it is about building trust that filters into an integrated marketing system with digital and traditional tools. THAT is where the true success is found within the marketing world.

With trust comes happy people, and with happy people come referrals, or what we call advocacy at MindFrame. Trust is a fundamental block of building your brand. Marketing is built under the assumption that stories can create an emotional bond between a consumer and a brand… a client and a service. Can you tell a story… create a service and/or an experience that builds trust?

1. Content

Content is the number one way you can build trust with potential clients. By creating meaningful and thought provoking content you are building a bridge to later sell that person on your services.

Do you have a content marketing plan to generate leads with CEOs for your group and nurture those leads to convert them from prospects to members? Are you building a bridge for future interactions, or a cliff where if your prospects don't immediately sign up, they fall out of your sight?

To read the full article, click the link below:

40 Ways to Build Trust in Your Personal Brand on Social Media

Barry Deutsch

Tagged as: content marketing, engaging with ceos, relationship building with ceos, social media for coaches and consultants