How To Get Recruiters To Reply To Your Resume

I know this is one of the major complaints by candidates. I hear it all the time, “I send them my resume and they don’t reply. Most won’t even return my phone call.”  As difficult as it is to say, for the most part these candidates are correct. That doesn’t mean it is right, it just means you are correct.

Similar to most at the manager level and above, when you are working, you are generally overwhelmed with things to do. So you have to prioritize. Some things are high priority and some things go on the low priority list. The low priority items may never get done, or may get done in the next few months. Generally, this depends on what other higher priority items trickle in.

Recruiters are really no different. We have to prioritize our day. Some things are high priority and other things are low priority. If  you want to engage recruiters, your job when working with or contacting them should be to move up the priority list. Knowing how I, and many other recruiters prioritize, might help you do this.

Here is how I set priorities regarding the basic duties as a retained recruiter.  Contingent recruiters might vary slightly, but when I was a contingent recruiter it wasn’t a whole lot different.

High priority:

1. Clients always come first. So some might ask, “Who is your client?” The company paying my fee is the client, not the candidate. Therefore, the company has first priority on my time. That means I will return their phone calls before a candidate’s, I will meet with them prior to a candidate, reply to their emails first,  and screen resumes they send me first.
2. Candidates on an active search. These are candidates that I’m actively working with on an existing retained search. They could be at any stage within that search which includes, recruiting ones I have identified, interviewing them, returning their calls or emails, reviewing their resume, meeting them, scheduling interviews, following up after an interview, compensation discussions, reference checking, or basically anything I need to do to move the candidate and the search to the next phase.
3. Marketing. The next priority for me is marketing. This is meeting with clients and potential clients, attending networking meetings, and making sure I’m out in the market so that when a search comes up I’m the one that gets the call. When that call comes, refer to number 1 above.

Important but not a high priority. These I try to get to by the end of each day. Sometimes they spill over to the next day, but I usually try to complete these within 24 hours.

1. Returning emails not related to a search from people I know or have worked with in the past. These are generally people updating me on their search, prior clients with a question, a request unrelated to an active search, general emails, and clearing SPAM. Sometimes I don’t get to these until the afternoon. I scan down the “sent from” and subject lines, and when I see someone I know I will read the email and then reply appropriately.
2. Reply to emails and return calls that are a referral. If someone is referring a person to me, I will always reply. I respect the fact that they have taken the time to do this. I feel I owe the reply out of respect to the referring source.
3. Return voice mail calls. Basically the same as above. I listen to them and clients get an immediate call. Anything to do with an active search gets a call. Others I evaluate and make a decision on what to do with them. Refer to low priority below for many, not all, of these calls.

Low Priority:

1. Return emails from those I don’t know. This is one of those low priorities that tick many candidates off. The good news is that you have a much higher chance of getting a return email than a phone call. I often try to catch up on these on the weekend or at night. Because of the large volume of these, I’m often two weeks behind.
   1. If you are just sending me an unsolicited resume, I may or may not reply to you. Generally not. I may take a look at the resume to see if it fits an active search. Probably less than 50% of the time I reply. This is why I preach, tweet, and blog,  DON’T WASTE YOUR MONEY ON A RESUME SERVICE THAT WILL SEND YOUR RESUME TO 1,200 RECRUITERS. Save your money as most recruiters don’t even look at them. I doubt more than 5% of retained recruiters do.
   2. If the email is just to introduce yourself to me with no referral,  I will probably just delete it. What else can I say? Like me or hate me, that is what will happen. (If it makes you feel better, then “yes” I spend hours late at night reading the hundreds of unsolicited resumes I receive on a weekly basis).

Lowest priority. So low that I have to be bored and/or very lonely to take action. I’m desperate to just talk to someone and my wife and kids are all busy. I have probably already called every person in my contact list, any tech support that I can possibly think of, and if it’s the only way to get out of having to watch Driving Miss Daisy or The English Patient, I will claim I have to return these phone calls.

1. These are the  voice mails that simply say, “Hi Brad, this is (fill in the blank) please call me at (fill in the number. I probably don’t even recognize the area code).” or “Hi Brad, this is (fill in the blank) I just want to introduce myself to you. Please call me at (fill in the blank).”  I will apologize now to all of those I have offended. Sorry, if I didn’t return your call.  It is just that I don’t have the time, and I rarely can help you.  I know each call is going to take 5–10 minutes, and in the end, I can’t do anything for you. I used to make a list of these calls. When time permitted, I would work my way down the list but over time the list just got too big. For every 3 calls I returned, I added 5 or 6. I stopped adding to the list when it exceeded 100 calls to return. Sorry, but this many calls to return just isn’t possible. Heck, it is hard enough to reply to that many emails.

It isn’t personal, and please don’t take it personally, when recruiters don’t get back to you. Most recruiters are not trying to be rude, but as I said in the first paragraph, we only have so many hours, just like everyone else, and we have to manage our time too.

My guess is that most managers, when working, don’t have time to return calls from all of the sales people that call. My guess is that you also don’t return unsolicited calls you receive at home.

My hope with this article is two-fold:

1. The most important of all is to save you money by discouraging you from using a resume blasting service. They are easy to find and often may even call you. When they do call you, do me and yourself a favor, DON’T RETURN THEIR PHONE CALL.
2. Give you a path to getting to recruiters. Knowing the path of least resistance should help you. If you can’t get in the highest priority group, you may be able to move into the important but not high priority group. All this takes is some time and getting a referral. Most candidates are capable of getting a referral given all the networking tools available.

You can download for free many tools and resources from our Web site. For example, you can download a sample thank you letter. CLICK HERE to download.

If your search is stalled, you can download an 8-Point Job Search Assessment Scorecard. Use this to identify the areas in your job search that may be causing you to be stalled. CLICK HERE to download.

Finally, if you are a member of LinkedIn, you should join our Job Search Networking Group. Over 4,400 people have. It provides an extensive amount of resources and articles for you to take advantage of. CLICK HERE to join.

I welcome your comments and thoughts.

Brad

Increasing Your Resume Response Rate – Audio Recording

Most resumes and cover letters end up in the trash can. The vast majority of resumes and cover letters submitted for a job posting DO NOT give a hiring manager or recruiter the incentive to pick up the phone and conduct an interview. Most Resumes and Cover Letters fail to match-up with the listing of expectations, skills, duties, responsibilities, results, and outcomes mentioned in the advertisement or job description.  Learn the behind-the-scene’s secrets on how to increase your response rate with recruiters and employers from Barry Deutsch and Brad Remillard, who’ve viewed millions of resumes over the last 30 years in their executive search business.

To download or listen to this recording CLICK HERE, then scroll down to the recording.

How Recruiters Read Resumes In 10 Seconds – Audio Recording

Recruiters screen your resume in less than 10 seconds for a few very simple reasons. Do you know the top 5 reasons why a recruiter will toss your resume into the circular file after a quick glance? Are you making simple mistakes and errors that consistently get your resume thrown into the trash? Learn how to overcome those resume mistakes that are preventing you from being interviewed.  In this radio program, Brad and Barry dissect, discuss, and recommend improvements to overcome the most common resume mistakes and errors that permit recruiters to read your resume in less than 10 seconds

You can read a complete and very detailed article on this topic. CLICK HERE

To download or listen to this recording CLICK HERE, then scroll down to the recording.

It’s play-off time for your job search – what do you have to lose?

Here comes another basketball metaphor about your job search.

A few nights ago, my Varsity HS Girls Basketball Team played in the first round of the State Playoffs. In our section we were ranked 6th out of 32 teams. We played a team ranked 24 and almost lost.

Why? It should have been an easy win – a no-brainer.

At playoff time, teams change – they go from being conservative, playing careful, doing the same old thing, and usually playing within their capability. At playoff time, lower ranked teams hike it up to whole other level. They play with complete abandon – and give it a 110%.

What do the lower ranked teams have to lose? If they don’t win, their season ends right now. And if they can pull off one more win – they get to come back and play another game. Many upsets occur, because lower ranked teams fight as hard as they ever fought, they do everything they can to influence the outcome, and they leave nothing on the table.

If you asked the team last night that lost to us in the last 5 minutes of the game if they had any regrets – if any of the players felt they had not played as hard as they could – and the answer would be an overwhelming “I gave it everything I could”.

When asked that question, our higher ranked girls would have said there was a lot they could have done and they were disappointed in their performance since they didn’t “work hard enough”. They were coasting on their high ranking, thinking their past track record could speak for itself.

Are you guilty of this dysfunctional thinking in your job search?

If you ask most candidates that question about their job search, I would predict that most candidates would have significant regrets about their commitment, energy, and intensity regarding their job search.

Most candidates are not willing to “go beyond the call of duty” in their job search.

Most candidates could not claim that they have “outworked their peers” in their job search.

Most candidates are just doing the same thing over and over (Benjamin Franklin’s Definition of Insanity).

No wonder the typical executive/senior management job search is now significantly over 6 months. Here are some questions to ponder about your job search:

• What are you doing in your job search that your peers are unwilling to do?
• What are doing this week that represents a high level of energy, commitment, and intensity in your job search than last week?
• How would you quantify the effort and intensity of your job search?
• Shouldn’t you be treating your job search like it’s play-off time and it’s the last 5 minutes of what could be the last game of the season or your entire career?
• Are you going beyond the call of duty in your job search?

What could you be doing differently that would represent a higher level of commitment, energy, and intensity?

• Have you assessed your LinkedIn Profile and are making the necessary changes and investment of time to get noticed by recruiters and hiring managers?
• Are you writing custom cover letters for every appropriate job you apply for?
• Are you publishing a blog on your functional expertise?
• Have you joined two local networking groups and possibly a trade/functional group? Are you taking on a leadership role in these groups?
• How hard are you working your network using classic networking principles of being a connector, giving back, staying in touch through nurturing? Have your taught yourself how to be a master of networking?
• Have you continually refined your resume and turned it into a marketing document instead of a factual presentation of your history?
• How many blogs do you read, how many job search E-books have you downloaded, how many comments have you posted in Job Search LinkedIn Q&A sections.

This is just a small list of the hundreds of things you could be doing in your job search to reduce the time it takes to find a great opportunity. Most of your peers are unwilling to invest the time to do these job search best practices. Are you willing be to do what it takes to win – to go beyond what most of your peers do in their job search – or would you rather coast in the middle of the pack?

Have you downloaded our FREE Job Search Preparation Scorecard to see if you’re doing everything you can to conduct an effective job search?

What’s holding you back from pouring everything you’ve got into your job search?

Barry Deutsch

Jump into the Questions and Answers in our popular LinkedIn Discussion Group to discover what some candidates are doing that truly represents an effort to go “beyond the call of duty”.

5 Tips How To Keep Your Resume Out Of The Black Hole

Candidates constantly complain about how when they email resumes they all seem to end up in the proverbial “black hole.”

As a recruiter, who receives on average 6 to 7 hundred resumes a week, I can understand your frustration. I’m also sure I may not be able to eliminate it, however, I hope I can help you reduce it with these few tips.

1) When you move from candidate to hiring manager remember your frustrations and treat the people sending you resumes as you want to be treated now. You know, the thing our parents always taught us about treating others the  way we want to be treated. Sounds so obvious but I just wrote another article about how rarely this happens.

2) The best way to avoid the black hole in the first place is not enter it. If you include a cover letter; a) don’t send it as a separate attachment to your resume. It should be the first page when the resume attachment is opened. b) use either Word or PDF to send your resume. I receive many resumes I can’t open. c) your cover letter should be designed to grab the reader’s attention. That means the cover letter must clearly and with a simple glance align your background with the needs of the job. CLICK HERE and download a free copy of a sample cover letter that does just that.

3) You don’t have to be the first resume received. Most ads run for at least 30 days. Many candidates have experienced most companies take their time. So wait a few days or even up to a week or more before replying. Avoid being one of the first 400 resumes. After the first blast of resumes come, as more trickle in one or two at a time, I will often just open the resume take a look at it and make a decision how to handle it. These people avoided the rush and got their resume reviewed.

4) First try the personal approach. With number 3 above in mind, use this time to try and find a personal connection within the company or recruiting firm. There are many ways to do this. 1) Linkedin should be first on your list. This is  exactly why you need to build your connections to the maximum number possible. 2) Google the person’s name, position, or company name, anything that will help you target the right person within the company. Then look for a personal introduction. Most recruiters value a referral.

5) Don’t use services that blast your resume to 10,000 recruiters and/or companies. This is a major waste of money. What do you expect will happen when someone receives a bunch of unsolicited resumes? What would you do with them? How do you handle unsolicited emails? Most call it SPAM. It doesn’t work.

Hope these tips are helpful and now your resume will at least pop to the top.

Designing a resume is the starting point of every job search. If your resume gets screened out it is worthless.

If you didn’t know these little tips our Complete Resume System is designed to make sure your resume gets noticed. We guarantee it. The hundreds of people who have used this system to build an effective resume are getting their resumes read. You can too. There are many more tips you should include in your resume. For more information about getting your resume noticed check out our Complete Resume System. CLICK HERE to view it.

You should join our LinkedIn IMPACT Hiring Solutions Job Search Networking Group. It is free on LinkedIn and there is an enormous amount of articles and discussions to help in your job search. That is why over 4000 people have joined so far. CLICK HERE to join if you are a LinkedIn member.

You can also download for FREE a sample cover letter to use that will align your background with those of the company. CLICK HERE to download your sample.

I welcome your thoughts and feedback.

Brad Remillard

Job Seekers Should Stop Being So Hypocritical

For 30 years this September, as both a contingent and retained recruiter, I have listened to the complaints by candidates (job seekers) about hiring managers and the complaints by hiring managers about candidates.

Even after 30 years, as I read blog comments, or sit in a chair and listen to these complaints, I’m still amazed (yes, amazed) at the hypocrisy spewing out from both candidates and hiring managers.

I read the comments to our blogs where candidates complain about the black hole when they send resumes, they complain about how long it takes to fill a position, they complain about recruiters, they complain about not getting their calls returned, they complain that their resume doesn’t get read in great detail, they hate the 10 second resume screen, they complain about cover letters, they complain about how these hiring managers are missing qualified people, they complain that the interview wasn’t fair or too short or too long, and that the person conducting the phone interview wasn’t qualified and didn’t know the job. This list could fill a book about the size of War and Peace, or for those not into War and Peace, book seven of Harry Potter.

Sound at all familiar if you are seeking a new position?

I then listen to hiring managers, HR, CEOs and key executives who are doing the hiring complain that, I get too many resumes, I get tired of interviewing average candidates, I will get to those resumes this weekend or next weekend, the resumes don’t match my job, candidates don’t know how to interview, candidates can’t put together two complex sentences, they complain that recruiters aren’t screening tight enough, they complain recruiters are screening too tight, they get angry at the recruiter for wasting their time interviewing unqualified candidates, they rule a qualified candidate out because they didn’t like the way they sat in the chair (I’m not kidding), they rule a candidate out because his tie was not straight (No, I’m not kidding), give me a job spec so tight and narrow that they themselves (this person’s boss and direct report) wouldn’t be qualified, tell me that from a 15-minute interview this person won’t fit, isn’t assertive enough, or my favorite, the candidate isn’t a  team player (so I ask, “What teams will they serve on?” Answer, “Well not right away, but probably in the next two years.”) They also don’t like the candidate’s handshake, or for this sales position the person needs to be a real go-getter, outgoing and aggressive (so then I ask if they like being approached by outgoing, aggressive sales people and they reply, “No, of course not.”) I could fill another book the size of War and Peace with these complaints.

Then I realized in both cases,  I’m talking with or listening to the exact same person.

Job seekers become hiring managers and hiring managers become job seekers.

The problem is that when they move from one side of the desk to the other, their perspective changes, their needs change, their priorities change, and it is a whole new ball game. Hiring, whether it’s a candidate or hiring authority is “all about me” and “what’s in it for me?”  That is just the way it is. Right or wrong, good or bad, like it or not, that is the fact of hiring.

So the next time, before you complain, from either side of the desk, please take a step back, look at yourself and treat the person on the other side of the desk with the same respect you complain about.

I know, I for one, would surely appreciate it.

You can download many free tools from our Web site. Our most popular free resource is the sample cover letter. CLICK HERE to get one.

If your LinkedIn profile is just fair to average download our free LinkedIn profile assessment to help you build a great profile that gets you noticed. CLICK HERE to download.

You should also join our LinkedIn Job Search Networking group. This group had 3,900 members. The articles and discussions can only help you with your job search. CLICK HERE to join, all are welcome, and of course it is free.

I welcome your thoughts and comments. Good or bad, agree or disagree, all voices are welcome. Just be respectful.

Brad Remillard

What Will YOU Do Different In Your Job Search?

Let’s start with Benjamin Franklin’s timeless definition of insanity: “You keep doing the same thing over and over hoping for different results”.

Do you really believe that wishing and keeping your fingers crossed will make a difference?

Why?

Everyone knows you’ll just get the same mediocre, inadequate, inconsequential results again – so why do most candidates keep doing the same thing?

Let’s pretend for a moment you buy into the Definition of Insanity and you decide you’re going to try something different this month in your job search.

What will YOU do different this month compared to last month?

What did you do different last month compared to the previous month?

Brad and I would love to hear what you plan on doing different this month vs. last month

Here are some examples of things you could be doing differently this month:

• Expand on your LinkedIn Profile
• Write an effective cover letter
• Take our FREE LinkedIn Self-Assessment Scorecard
• Set-up and write a blog
• Read and subscribe to 5 new blogs on job search
• Listen to one of our radio show broadcasts on job search
• Get a twitter account and start tweeting about your job search search
• Search for recruiters covering your industry/functional role on LinkedIn
• Join into a discussion on LinkedIn/Twitter/Facebook about a job search issue
• Join appropriate groups on LinkedIn and become an active member
• Go to 2 new networking groups in your local community
• Take our Job Search Planning Evaluation to determine if you’re conducting an effective job search
• Take a volunteer role and become a leader in a civic/non-profit group

These are only a few of the hundreds of tactics/strategies/initiatives you could do differently this month to improve the effectiveness of your job search.

As you know, Brad and I great proponents of dramatically reducing the time it takes to cut your job search in half – however, if you keep doing the same things over and over –

Your Job Search is going to be a never ending quest – lasting 6-9-12 months or more.

STOP the nonsense now and begin to do things your peers are not doing. Take a step in doing something different this month.

Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group to explore the best practices in how to conduct an effective job search

How to Give Your Resume a Booster Shot

Your resume needs a booster shot.

No longer is a simple 2 page resume enough to capture interest.

It’s boring.

It’s mundane.

It’s ineffective at fully telling your story (especially if you missed the last dozen or so blog posts that Brad and I wrote about putting together a good resume and cover letter – cycle back and read some of the posts first).

Along comes the explosion of social media/social networking and like magic – instant resume booster shot.

So, if social media/social networking is so darn powerful, why are so few executive and managerial job seekers NOT using it effectively?

Let’s zero in on one specific tool – LinkedIn.

LinkedIn could be a panacea for job seekers. First, almost all recruiters, HR people, and hiring managers are doing two things when they see a resume that is a potential match for their open position – they Google your name and they search for you on LinkedIn.

Personally, I go to LinkedIn first.

• As a Retained Executive Recruiter, I want more information about you.
• I can’t get enough.
• I’m insatiable when it comes to learning about who you are even before I pick up the phone and talk to you.
• I’m trying to leverage my time, and this discovery process is far quicker than wasting time on the telephone.
• I want the kind of depth of who you are that I cannot glean from your resume and cover letter.

This approach to researching job seekers is becoming more common.

Don’t be the one who misses the train.

You’ve now read about it in almost every business publication, heard from the experts, read about it on blogs such as this one, and your mother last week pointed out the growing importance of building your profile on-line when she saw the segment on the CBS evening news.

Unless your resume literally “blows me away”, I need more information to decide if I want to talk with you about one of my open executive searches. By the way, I might come across one resume every quarter that “blows me away”. Most just fade into the woodwork with their “bland” approach. I want your information to leap off my computer screen, smack me in the forehead, and scream at me that I would be an idiot not to want to learn more about you by immediately pick up the phone to talk with you.

Don’t fall victim to being “vanilla”

Don’t fade into the woodwork.

Some might call me lazy – I prefer to think of myself as highly effective at leveraging myself in time management. This process of quickly discovering whether you’re worthy of a phone call from me as recruiter – by matching your resume with your LinkedIn Profile has probably boosted my productivity by a factor of 2X-3X. I’m now able to spend time on the phone and in-person with the right candidate.

In the next few blog posts, we’ll re-visit how to specifically leverage LinkedIn as a Job Seeker to give your resume a booster shot in the arm. If you’re not effectively using LinkedIn as a resume enhancement tool, shame on you. If you’re not even on LinkedIn and you’re a manager or executive – sorry – but the train has left the station without you!

Here’s a suggestion I would like to toss our to our readers: In preparation for the next blog article in this series titled – “Job Search Marketing 101 – Your LinkedIn Profile Heading”, I would encourage you to complete our one page scorecard for assessing the effectiveness of your LinkedIn Profile for Job Search.

Download our FREE LinkedIn Profile Self-Assessment

Thousands have used this FREE tool to dramatically give their paper resume an on-line booster shot in the arm. Now armed with your self-assessment of your LinkedIn Profile, you’ll be well prepared as we dive deeply into the various components of leveraging LinkedIn to create a powerful online personal brand for yourself, a powerful magnet to attract recruiters and hiring managers, and a beautiful enhancement to your resume that was not possible just a few years ago.

Barry Deutsch

Join the conversation in our LinkedIn Discussion Group as other managers and executives discuss how they’ve leveraged LinkedIn to give their resume a booster shot.

What are Job Search Best Practices?

Do you know the core best practices of conducting a job search?

Could you rattle these off the tip of your tongue right now?

Here’s the killer question – are you executing flawlessly against these best practices in your current job search?

If either you don’t know the core best practices and/or you are not executing flawlessly against them, your job search could be taking 2X-3X longer than necessary.

In our work with over 200,000 candidates over the last 25 years, we’ve discovered that most candidates are not up-to-speed on the latest job search best practices, nor is there an effective leverage and execution of the best practices – what’s the result of this lack of best practice knowledge:

• Mental anguish
• Burning through your savings account
• Wasting precious time on the wrong activities
• Taking too long to find a job
• Humiliation, rejection, and despair

But wait – there is hope. You can create an effective job search around the most common best practices.

Over the last 15-20 years, we’ve been continually working on and refining a simple structured approach to conducting an effective job search. We call that process the Career Success Methodology. As many of you know, Brad and I have published a book on the Career Success Methodology called “This is NOT the Position I Accepted”.

Here are the simple 5 core best practices of an effective job search and the terminology we use in our Career Success Methodology to describe each one. There are a number of job search systems “out there”.  We happen to be slightly biased and think ours is the most comprehensive. However, at a basic level – there are a few best practices that regardless of the system, terminology, or trademarked name – all have the same basic elements.

1. Introspection – this is the stage of honing what you are looking for, what you bring to the table, what will bring you joy – the ideas behind one the most popular job search books ever – What Color is Your Parachute? Before you can start putting a resume together, thinking about where to send your resume, and prior to interviewing, you must go through this deeply reflective process.

We call this best practice in job search: Create a Personal Success Profile

2. Uncovering Job Leads and Referrals – this is the blending of traditional networking with social media to cast a large net and generate an abundance of opportunities from the hidden job market – the 80% or more of job openings that are never advertised. The vast majority of candidates rely on job postings in their job search – which at best yield 15-20% of the available opportunities.

We call this best practice in job search: Develop a Targeted Plan

3. Resume and Cover Letter – This is one of the most important documents you’ll ever create – yet most candidates give this the least amount of time in their job search. Very few understand how to create an exciting marketing-oriented document that captures the attention of HR, Hiring Managers, and recruiters. The vast majority of resumes and cover letters yield a response rate of less than 1%. You cannot conduct an effective job search if your response rate is less than 1%.

We call this best practice in job search: Compelling Marketing Brochure

4. Interviewing – Very few candidates recognize that the secret to acing the interview has nothing to do with what goes on during the interview. It’s all in the preparation. The small amount of time and effort most candidates spend in preparing for interviews is a complete waste of time and is essentially worthless. Interview preparation is like preparing for a battle – was it not Napoleon Bonaparte who claimed that battles were won in the planning tents of the generals – not on the battlefields?

We call this best practice in job search: Prepare for Interviewing

5. Closing the Deal – Just because you had an interview does not mean you’re going to get an offer – and even if you get an offer it might not be appropriate for your ability and market potential. This best practice is about showing your value, keeping the process moving forward, convincing the company to extend an offer, and negotiating a great package. Many “deals” that should have come together as perfect fits for company/candidate fall apart at this stage due to poor management of the “deal closing” process.

We call this best practice in job search: Win the Opportunity

FIVE Simple Best Practices that result in reducing the time it takes to conduct a job search by at least 50%.

How are you doing against these five simple best practices of conducting an effective job search?

Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group to benchmark yourself against other job seekers in their execution and application of the 5 core best practices in conducting an effective job search.

Cover Letters Are Worthless And Outdated

I started recruiting in 1980, and in that thirty years I have either run or owned executive search firms. IMPACT Hiring Solutions is a very active executive search firm. For the first fifteen years I worked mainly in the finance and accounting field and most of the searches were contingent, meaning I got paid when the company hired a candidate that I presented to them. Until then I worked for free.

In the last fifteen years I have shifted to a retained recruiter and now my searches cover just about every functional area from HR, Sales, Finance,Operations and so on. Now as a retained recruiter I get paid when I start the search and as the search progresses.

This is only relevant to demonstrate that I have had a lot of opportunities over the last thirty years to see how recruiting and the hiring process has changed. I have been able to interact with just about every functional area in a company with literally thousands of hiring executives, HR professionals and CEOs to observe their practices. I’ve watched them screen resumes, I’ve asked if they want or read cover letters, what grabs their attention and what turns them off, what resume format they prefer and how long a resume should be.

The plain fact is that one can’t do anything for thirty years and not learn something.

HIRING HAS CHANGED

With the invention of the Internet hiring changed. It continues to evolve even today with the explosion of social media and sites such as LinkedIn, Twitter and Facebook. When I started thirty years ago we hadn’t heard of a fax machine. Resumes and cover letters were all sent via snail mail. If that wasn’t bad enough, they were typed one at a time on a typewriter (for those of you too young to know what a typewriter is Google it for a picture or the Smithsonian has them to view). Every tiny change meant you had to retype the complete resume. Cut and paste didn’t exist.

Hence the need for the “cover letter.” Back then customizing a resume meant you had to retype it yourself (and most people back then didn’t type) or paying someone to type it which wasn’t practical or affordable. So instead, candidates added a cover letter to highlight areas in their background to match the position. Some cover letters were even handwritten and that was acceptable. Back then, the cover letter served a valuable and practical purpose.

Fast forward to the 21st century. With laptops being as common as toasters, the invention of word processing, email, social media and the fact that everyone can type, the ability to customize a resume to a specific position can be done in a matter of minutes. Hence, the traditional cover letter lost its purpose and value.

But just like a government program, once it starts it rarely goes away, so the cover letter continues to live even though it is no longer useful (just like many government programs).

THE PROBLEM TODAY

All of the controversy today about cover letters lingers because so many candidates don’t know what to do or how to do it. As a result, they rely on outdated information, that is how we have always done it or that is the way we did it thirty years ago. Yeah, and my dad walked thirteen blocks everyday to school in the snow, sleet, pouring rain and without boots. Well, my kids didn’t do that because times have changed and some things just out live their usefulness e.g. 5.25 floppy disks, 8-track cassettes and DOS programming and the cover letter!!!

THE SOLUTIONS TO WORTHLESS COVER LETTERS

Cover letters can serve a purpose even today. They can still be used to highlight how your experience and skills align with the job. But that is it.

Candidates still use cover letters as a way to update their resume instead of rewriting it. They put information in the cover letter that should be in the resume and figure that it’s acceptable. WELL, IT IS NOT ACCEPTABLE.

A cover letter today should be used like a sound bite in a commercial. It should grab the reader’s attention and get them interested enough to read your resume. Then, when they read your resume, they should find not only everything listed in the cover letter, but additional points of interest that distinguish you from all of the other candidates.

Your cover letter is simply a short advertisement about how you align with the open position, so that the reader is compelled to read your newly rewritten, focused and targeted resume for their specific position.

TO COVER LETTER OR NOT TO COVER LETTER – THAT IS THE QUESTION

Should you have a cover letter or not is another point. I say “YES.” Only because over the years many HR professionals, CEOs and hiring managers have told me that they want one. They believe it is polite and a professional introduction. It is true that many don’t care if you have one or not, but it is better to have one for those that want one, and those that don’t care will just ignore it and move on.

One more way we can help you is to speak directly with you utilizing our webinars. Our time and knowledge is valuable so YES, we do charge a nominal fee for the webinar. To balance that, we also offer a lot more tools and resources for FREE than what we charge for.

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If the small, inconsequential, almost non-existent fee for the webinar is too much to bear to boost your resume acceptance rate and cut your job search time dramatically, please feel free to download our many FREE resources for job seekers, including our radio show broadcasts, cover letter sample, and other tools.

You can download for free a sample cover letter that aligns your background with the position and is not a substitute for the resume. CLICK HERE to download your sample cover letter.

Join our LinkedIn Job Search Networking Group for vibrant discussions, articles and much more information to help you in your job search. CLICK HERE to join the 3600+ LinkedIn members that already have.

I welcome your thoughts and comments.

Brad Remillard