How Important Are Keywords on a Resume?

Q. How important are keywords on the resume?

Most companies don’t have sophisticated resume software to search resumes. Large companies may have this, but most Orange County companies are small and therefore don’t have the software. The issue is with job boards. For companies that search online resume databases having the right keywords is important. If you are going to post your resume you should make sure you know the best keywords that will bring up your resume. Often it is title, industry, some functional keywords such as sales, marketing, employee benefits, accounting and so on.

One way I have found to identify your best keywords is to ask others what keywords they would use if they were looking for a person in your field. Collect these and embed the ones most often mentioned in your resume.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

How effective is your job search?  If you are not sure, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resources link.

I welcome your thoughts and comments.

Brad Remillard

Four Things Candidates Do To Shoot Themselves In The Foot While Conducting A Job Search

As the job market begins to pick up, more opportunities for candidates will arise. For those candidates who have been looking for some time this may be your chance to land the job you really want. Here are the four things that I find that candidates continually do to mess up a good opportunity:

1)    Conducting your search the same way you did it the last time. Candidates  seem to think this is 2006 or 2007 and all they have to do is the same things they did back then to find a job. WRONG. It’s not only 2012, but the market and the tools are completely different than they were back then. Candidates need to come up to speed quickly. It is not unusual for me to meet candidates that wasted the first three months of their search.

To adapt to 2012 you must embrace social media. You must become an expert on LinkedIn and then leverage this tool, with groups, updates, postings and connections. Instead of sitting in your pajamas searching the job boards you now should be leveraging LinkedIn.

2)    Resumes and cover letters are another problem area. A one size fits all resume will not cut it. Companies are seeking very specific skills and experiences that more often than not a generic resume doesn’t address. It is acceptable to use this generic resume to post on the job boards, but if you are targeting a company, responding to an ad or attempting to connect with a recruiter for a search, you must redo the resume so it targets the specific issues they are seeking like a laser beam.

A cover letter is not a resume. You cannot just write a nice cover letter with these updates and attach it to the generic resume. What will happen if your cover letter gets separated from the resume? Then what? Take the time to update your resume.

3)    Interviewing is much more than explaining your background. It is about connecting with the interviewer. For most interviews, you wouldn’t even be there if the interviewer didn’t believe you met the basic skills and experience. So rule number one is listen, hear and answer the question asked. Do it in a way that connects with the company’s culture and the interviewer. For example, if your background is in very large companies and you are interviewing at a small company, constantly emphasizing how you managed a large staff and had a budget that was more than the sales of the company, is probably the best way to communicate that you need a large staff and a lot of resources to be effective. This is something a small company doesn’t have. You made the fatal error of not adapting your experience to the company. Think about your audience and what they want and need.

4)    Networking too often burns people out because they aren’t focused on the purpose of networking. Over the years people, especially candidates, have come to believe that networking is all about meeting a lot of people. Get a lot of first level contacts on LinkedIn. The one with the most contacts wins. Nonsense. Networking is about the right contacts not the number of contacts. The one that has the ability to take a contact and turn it into a connection generally wins. It is far better to have one hundred strong connections, than it is to have 1,000 contacts that don’t know you and forget you within twenty-four hours of meeting them.

Stop going to every networking meeting in Orange County. Instead, target three or four that really make sense for you. I suggest one in your functional area, one in your industry, one at a peer level, and one with the types of advisors that connect with the people who will hire you. Build strong relationships with the members of these four groups and it will do more good than running to all the other networking groups.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

How effective is your job search?  If you are not sure, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resources link.

I welcome your thoughts and comments.

Brad Remillard

Resume Tweaking May Be Better Than An Overhaul

I was meeting with a candidate today, we will call him Andy, who recently landed. He had been on the market for about 5 months. He did all the right things, went to the networking meetings, drank more coffee than he should have, reworked his resume over and over, all for nothing. He would get interviews but never make the cut. He had sent out lots of resumes with moderate success.

About 2 months ago I met with Andy and a group of financial professionals, mainly CFOs,  to do a resume review exercise. You might try this exercise.  Everyone brings their current resume and passes them face down to the person next to them. Then at the same time everyone turns the resume over and for 10 seconds reviews them. After 10 seconds all resumes go  face down again. The next step gets to the real purpose for the exercise. The person that read the resume for 10 seconds gives feedback on exactly what they learned about the person’s background, companies, position, location and any other information they took away in that short period of time. Why you ask? That is about how long most people first look at a resume, so the purpose is to find out if the person reading the resume for 10 seconds captures from the resume what the owner of the resume wanted them to. If not, then they need to change the resume.

After the meeting I started working with Andy as part of our Job Search Coaching program. The first thing I noticed was Andy’s resume had him as a CFO. The reality was that compared to other CFOs in the group Andy could not compete. He was really a controller. Andy was trying to play at a level that he wasn’t competitive.  He lost out every time, either when the resume was submitted, or during the interview.

We made a small tweak to his resume by taking off  all references to CFO and changed them to controller. Everything else remained the same. Within two weeks Andy started getting interviews and within 6 weeks he was working. He credits all of the activity and the job to this one tweak of his resume.

Sometimes one small change can make all the difference. Make sure you are playing in the right league. Andy wasn’t, and his resume clearly communicated that. Like most candidates I coach, candidates think only about themselves and not the competition. Andy had clearly done this. He would have been working months earlier had he thought about this.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

If you would like to know if your job search is fully utilized and you are doing the right things, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resource link.

I welcome your thoughts and comments.

Brad Remillard

Is Your Resume Too Long?

Q. Is it acceptable to have a resume longer than two pages?

With rare exception two pages is still the generally accepted maximum length. I have helped thousands with their resume and I can’t think of a time when we couldn’t fit all of the relevant information on two pages.

Remember, the purpose of a resume is to demonstrate to the reader that your experience and background aligns with the position. It isn’t an autobiography. It doesn’t have to include everything you have done in 25 years. It is a summary, usually in a bullet point format. All a resume really needs is the right information necessary to get an interview. It isn’t designed to get a job.

Generally, your experience from 20 years ago or more is no longer critical. If it is one might wonder if it is the right job in the first place. So I recommend summarizing this by simply indicating the name of the company, your position title and the years you worked there.  Save the space to make sure that you list the important accomplishments that align with the company’s needs and will catch the reader’s eye.

I find that if more candidates would customize their resumes to the needs of the position they would get more interviews. Too often candidates make a one size fits all generic resume. Instead of a long resume covering every aspect of your career consider having a two page resume that is specific to the position. This might require more than one resume, but as long as everything is honest there is nothing wrong with this.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

If you would like to know if your job search is fully utilized and you are doing the right things, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resource link.

I welcome your thoughts and comments.

Brad Remillard

Resumes Miss The Most Important Keywords

Q. Are keywords on a resume as critical as everyone claims? I know the job boards use them, but  I have had a lot of different experiences so I’m not sure what keywords I should be using.

There is no doubt that keywords on a resume play an important role for the job boards and for companies with sophisticated resume tracking systems. Too often candidates focus their keywords exclusively for the electronic system scanning their resume and completely miss the most important scanner – the human scanner.

The vast majority of companies don’t have sophisticated resume scanning software. As resumes come in the door they are reviewed by a person. So from a candidate’s perspective the question should be, “Do I have the keywords that will stand out and catch the eye of the reader?” Often the person scanning or reading your resume has certain words or terms they are looking for on the resume. So your resume has to have these keywords properly positioned so the reader’s eye catches them. It is little help having a bunch of keywords for the computer to catch if they aren’t the correct words the human scanner is seeking.

In your specific case, since you have had a lot of different experiences this becomes even more important, as the wrong set of keywords could rule you out. So it is important for you that when you send in a resume, especially to a small to mid-size company, to think about the keywords and terms the human will want to see as they read your resume and make sure those words are positioned to catch their eye.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

If you would like to know if your job search is fully utilized and you are doing the right things, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resource link.

I welcome your thoughts and comments.

Brad Remillard

Q. How important are keywords on the resume?

Q. How important are keywords on the resume?

Most companies don’t have sophisticated resume software to search resumes. Large companies may have this, but most Orange County companies are small and therefore don’t have the software. The issue is with job boards. For companies that search online resume databases, having the right keywords is important. If you are going to post your resume, you should make sure you know the best keywords that will bring up your resume. Often it is title, industry, some functional keywords such as sales, marketing, employee benefits, accounting and so on. I would also include some of the commonly used terms in the function, B2B sales, RFP/RFQ, focus groups, SEC reporting, SAP software, international marketing, social media expert, etc.

One way I have found to identify your best keywords is to ask others what keywords they would use if they were looking for a person in your field. Collect these and embed the ones most often mentioned in your resume.

You can download a free 8-Point Job Search Plan Self-Assessment that will help you evaluate exactly what you need to do to improve your search. CLICK HERE to download.

Is your LinkedIn Profile going to get you noticed? Our FREE LinkedIn Profile Matrix will help you develop an outstanding profile. CLICK HERE to download yours.

Join our LinkedIn Job Search Networking group. Over 4,200 people have joined. CLICK HERE to join.

We realize that not everyone will agree with these answers and that is healthy. So if you don’t agree, or wish to comment, we encourage you to do so. Just click the link below.

Brad Remillard

Is Your Job Search Focused On Employment or Employability?

My experience from speaking with tens of thousands of candidates over the last 30 years as an executive recruiter is that most candidates focus like a laser beam on employment. Finding that next job is all they think about.  Not bad, but I have found that those that find a job fastest focus on employability first.

Changing the focus will change your search. When candidates focus on only finding a job, they often lose sight of why they are employable. This focus changes how they interview, where they look, the process for finding a job, and ultimately leads to accepting the wrong job, which results in returning to the job market sooner than expected.

Focusing on employment can also lead to desperation in a job search. Download a FREE copy of the “Circle Of Transition” CLICK HERE. This shows up in the interview as fear, poor body language, lack of energy, incomplete answers or rambling answers. It impacts the job search as candidates try to demonstrate how they can do everything, in every industry, and regardless of whether they are a 10% or 100% fit for the job, they scramble after it. This only dilutes their search, sends them on wild goose chases, increases the many highs and lows of a search, and in the end gets the candidate no closer to getting a job.

Instead, what if you changed the focus to employability? This will alter how you view yourself and what you have to offer. It starts the process of realizing you have value, you are good at what you do, the company will be better off because they hired you, your boss will look better to their boss for hiring you, and you know you can and will do a great job.

Employability is about what you bring to the party. It is about focusing on what makes  you better than others. What is it about  you that this employer can’t live without? Every person they interview will probably have the same skills and experience to do the job, so why should they hire you?  It puts you in a position of strength.

Employability will expand your job search, not reduce it. It may eliminate some of the long shots that frustrate many candidates and at the same time it will increase the exposure to positions that have a higher probability of success.  I firmly believe one of the main reasons candidates we coach find jobs faster than most is because we work to change their focus to employability and away from employment.

Employability will help you create a job where jobs don’t yet exist. My last article was about finding the true hidden job market before others and recruiters. Employability helps you to not only tap into the hidden job market but it gets employers thinking about why they need you and your unique set of skills and experiences. Employers start to think about how much better they will perform with you on board. They begin to realize the solutions to their issues of growth, expansion, cost reduction, process improvement, etc, isn’t inside company. You become the savior to these problems. Employability turns you into a solution rather than just another candidate applying for a job.

Focusing on employability is much like what a CEO of a public company said to me many years ago. He said, “The focus of many public companies is the stock price and hitting the quarterly numbers. That will never be ours. We focus on building great products, innovation, customer service, and high quality. If we do that, the stock price and quarterly earnings will take care of themselves.”

If you focus on employability, employment will take care of itself.

To help you focus on employability be sure to download our free radio show recordings. They are in our candidate audio library. CLICK HERE to enter the library.

To validate whether or not your job search is effective, we have put together a job search self assessment scorecard. You can’t fix what you don’t know isn’t working. This free download will help you identify weaknesses in your job search. CLICK HERE to download your free copy.

Tired of sending resumes and hearing nothing back? Try this cover letter. It has proven over many years to increase responses from recruiters and companies. Download a sample by CLICKING HERE

I welcome your thoughts and comments.

You Passed The 10 Second Screen. You May Still NOT Get A Call. WHY?

After the storm of controversy I created with the article, “How Recruiters Read Resumes In 10 Seconds or Less” (Click here if you haven’t read it), I thought it would be appropriate to follow up with what candidates, that pass the 10 second screen, can do to get a call from a recruiter.

Whether you like recruiters or  hate them, they are a necessary part of the equation in a job search. Some will fight the system, while others will embrace it. My only goal is to help educate candidates that want to understand how recruiters work. I do this to help candidates, not hinder them. I believe the more information you have about how we work the better it is for you.  Together we can then help each other.

Recently I calculated approximately how many resumes I have reviewed in 30 years as an executive recruiter. It is close to, and probably exceeds, 1 million. That is a whole lot of resumes. That number scared me. After 30 years of doing anything, one should get a feel for what works and what doesn’t.

So before you send me a nasty comment, I’m going to take the position that I’m as good at what I do after 30 years, as you are at what you do after 20 years.

By doing the following and including these few things on your resume, I believe you can dramatically increase your response rate.

1) NEVER use a functional resume. PERIOD. Before you come up with reasons to justify it, the key word in the sentence is NEVER.  I have never, ever met a recruiter that reads them. In addition, I very rarely have talked to a hiring manager, CEO or HR person that reads them. Why fight this battle? Even if 10% read them, that means 90% don’t. Which side of that equation do you want to be on? Considering that 100% read chronological resumes, you don’t want to fight this one. Join the 100% club and use a chronological resume.

2) The format is not as important as the content in the resume. My experience with speaking with candidates is that they spend a lot of time on the format; what should go on top, where should I put the education, do I need an objective, how long should the summary be, etc.  Spend more time making sure the content communicates to the reader what they think is important. I have yet to meet anyone, who told me, “I sure like all of their experience. They are really qualified, but they put their education in the wrong spot on their resume, so they are out.” The article, “Resumes Are About Substance Over Form” gives a lot of good information on this topic. CLICK HERE to read it.

3) Help us help you. All recruiters need to know certain things to make a decision to call you. The very basics include:

a) Some information on the companies you have worked for such as, size, number of locations, industry and products. This can be done in one sentence or less. Just the name of an unknown company is worthless when screening. You want to stand out from the rest.

b) If you are in management, a little about your organization such as, number of people you manage, are any of them managers, titles, and are they all in the same location.

c) If you are in sales, who are your customers? If not by name, at least what industries you call on, are you selling B2B or B2C, product description, territory size, and average size of the sale. I am constantly amazed that most sales people exclude this information. As a salesperson what you are selling is pretty darn important for the reader to know.

d) For technical people, what technologies are you working with? What language are you programming? If in engineering, is it a highly custom engineered part, are you working on a system or a component, are you designing nuts and bolts or toys? Seems important to me.

d) Include quantifiable results in the accomplishments. If you don’t, these are meaningless and most other resumes will read the same as yours.

The first comment I get from candidates when I suggest these things is, “My resume will be too long.” No, it won’t. I have prepared thousands of resumes and I can get all of this on two pages. In fact, in our book, “This Is NOT The Position I Accepted” (CLICK HERE to review)  there is an example of a two page resume that contains all of this information. The person has over 20 years experience, so it is very doable.

Getting in the “A” pile is your responsibility, not the reader’s.

I wish more candidates would help us help them. All you have to do is give us the information we need to call you.

Contrary to what you may think, recruiters want to fill the position just as badly as you want the position.

For a FREE example of a cover letter CLICK HERE.

For a FREE example of a Thank You letter CLICK HERE.

For many more FREE resources and articles, join our Job Search Networking Group on LinkedIn. 4,300 people have done this. CLICK HERE to join.

I welcome your comments and thoughts.

Brad

Increasing Your Resume Response Rate – Audio Recording

Most resumes and cover letters end up in the trash can. The vast majority of resumes and cover letters submitted for a job posting DO NOT give a hiring manager or recruiter the incentive to pick up the phone and conduct an interview. Most Resumes and Cover Letters fail to match-up with the listing of expectations, skills, duties, responsibilities, results, and outcomes mentioned in the advertisement or job description.  Learn the behind-the-scene’s secrets on how to increase your response rate with recruiters and employers from Barry Deutsch and Brad Remillard, who’ve viewed millions of resumes over the last 30 years in their executive search business.

To download or listen to this recording CLICK HERE, then scroll down to the recording.

5 Tips How To Keep Your Resume Out Of The Black Hole

Candidates constantly complain about how when they email resumes they all seem to end up in the proverbial “black hole.”

As a recruiter, who receives on average 6 to 7 hundred resumes a week, I can understand your frustration. I’m also sure I may not be able to eliminate it, however, I hope I can help you reduce it with these few tips.

1) When you move from candidate to hiring manager remember your frustrations and treat the people sending you resumes as you want to be treated now. You know, the thing our parents always taught us about treating others the  way we want to be treated. Sounds so obvious but I just wrote another article about how rarely this happens.

2) The best way to avoid the black hole in the first place is not enter it. If you include a cover letter; a) don’t send it as a separate attachment to your resume. It should be the first page when the resume attachment is opened. b) use either Word or PDF to send your resume. I receive many resumes I can’t open. c) your cover letter should be designed to grab the reader’s attention. That means the cover letter must clearly and with a simple glance align your background with the needs of the job. CLICK HERE and download a free copy of a sample cover letter that does just that.

3) You don’t have to be the first resume received. Most ads run for at least 30 days. Many candidates have experienced most companies take their time. So wait a few days or even up to a week or more before replying. Avoid being one of the first 400 resumes. After the first blast of resumes come, as more trickle in one or two at a time, I will often just open the resume take a look at it and make a decision how to handle it. These people avoided the rush and got their resume reviewed.

4) First try the personal approach. With number 3 above in mind, use this time to try and find a personal connection within the company or recruiting firm. There are many ways to do this. 1) Linkedin should be first on your list. This is  exactly why you need to build your connections to the maximum number possible. 2) Google the person’s name, position, or company name, anything that will help you target the right person within the company. Then look for a personal introduction. Most recruiters value a referral.

5) Don’t use services that blast your resume to 10,000 recruiters and/or companies. This is a major waste of money. What do you expect will happen when someone receives a bunch of unsolicited resumes? What would you do with them? How do you handle unsolicited emails? Most call it SPAM. It doesn’t work.

Hope these tips are helpful and now your resume will at least pop to the top.

Designing a resume is the starting point of every job search. If your resume gets screened out it is worthless.

If you didn’t know these little tips our Complete Resume System is designed to make sure your resume gets noticed. We guarantee it. The hundreds of people who have used this system to build an effective resume are getting their resumes read. You can too. There are many more tips you should include in your resume. For more information about getting your resume noticed check out our Complete Resume System. CLICK HERE to view it.

You should join our LinkedIn IMPACT Hiring Solutions Job Search Networking Group. It is free on LinkedIn and there is an enormous amount of articles and discussions to help in your job search. That is why over 4000 people have joined so far. CLICK HERE to join if you are a LinkedIn member.

You can also download for FREE a sample cover letter to use that will align your background with those of the company. CLICK HERE to download your sample.

I welcome your thoughts and feedback.

Brad Remillard