Key Word Searches For Resumes

“I’m perfect for the position. So why didn’t you call me?” Have you ever thought or said something similar to this?

The answer to that question in my experience is that candidates rarely demonstrate in the resume they are the perfect fit. Most important word is, “demonstrate.”

So I decided to test this theory.

I circulated a search that I was working on for a VP Contract Manufacturing and Supply Chain. The total ad was about 6 sentences. In the ad, contract manufacturing appeared 7 times and supply chain appeared 6 times.

Just curious, what KEY WORDS do you think I’m looking for on your resume?

Only 2 of 188 resumes received made it a point to ensure these words would stand out on the resume. The 2 had accomplishments using these words, they had them in the heading, the words appeared in multiple positions and they also were in the cover letters/emails. The words were not highlighted in yellow or bold. They just appeared frequently on the resume.

Most of the other 186 simply sent me a generic, one size fits all resume. Some mentioned in the cover letter/email that they had this experience, but many didn’t even do that. Yet their email stated, “I think you will find my background a good fit for this position.” REALLY?

So who do you think got the call from the recruiter?

Another way to look at it is 186 candidates are wondering, ‘Why didn’t I get called for the position, I’m a perfect fit. Those recruiters never call me.”

There are three mistakes these 186 candidates made.

1. Humans look for key words just like search engines. People reviewing resumes are looking for certain words to stand out on the resume. It is the only way to screen the volume of resumes. In this case, it couldn’t have been clearer what key words I would be searching for.
2. One size fits all resumes don’t work in this market. Companies are looking for specific and very targeted candidates. It is the candidate’s responsibility, NOT THE READER OF THE RESUME, to ensure the right information is communicated.
3. Cover letters/emails are not a substitute for the resume. Just because you state it on the cover letter/email doesn’t mean you can leave it off the resume. In fact, just the opposite is true. If you claim in your cover letter/email to have the right experiences, then the reader is going to expect to see it on the resume. Hopefully, under multiple positions.

Your resume is your marketing document. Like all marketing documents, it must get to the motivations of the reader. If it doesn’t motivate the reader then they will move on. The 186 did not get to the motivations of the reader.

You can download a free audio on, “Why Traditional Resumes are Worthless” from our website. CLICK HERE. It will point out some of the frustration recruiters and hiring managers encounter when reviewing resumes, but that isn’t the reason to listen to this. The real reason is that it will also help make sure YOUR resume stands out. THAT IS THE REAL BENEFIT.

How to Mistreat Your Recruiter

Recruiters also need a little love

Why do many executives and managers mistreat recruiters when they are employed – yet beg recruiters to return their calls and present them on search assignments when they are unemployed or into a major job search for new position?

Is there a touch of irony to this scenario?

Let’s discuss precisely what it means to mistreat your recruiter:

1. When the recruiter calls you to discuss an job opportunity, you don’t return the call, are rude, or slam down the phone impatiently stating you don’t have time to talk.

2. When the recruiter asks you for a referral on an existing search, you indicate that no one comes to mind or you cannot think of one person out of the hundreds you’ve interacted with over the past few years. There is no risk in making a referral – is that not what networking is all about?

3. When the recruiter asks for an introduction to one of your peers or other executives who are looking to employ a recruiter to fill a position, you refuse to make the introduction.

4. When the recruiter who placed you or has worked with you before, calls to check in, buy you lunch, develop a relationship to get to know you better, you drop the phone like it’s a hot potato – why would you want to be caught meeting with a recruiter – wouldn’t that give your peers back at the office something juicy to gossip about?

Brad and I have been conducting executive search for over 25 years. Learn more about one of the most successful Retained Executive Search Practices in this country. We’re highly sought-after speakers, facilitators, and keynoters on the subjects of recruiting, hiring, and job search.

The first people we think of on a new search is “who do I have a relationship with that is an outstanding candidate?”. Our second step is then to start networking through our relationships for candidates we don’t know intimately right now.

What defines a “relationship” with a recruiter. It’s an individual who goes “above and beyond” their peer group in building a long-term mutually beneficial relationship with a a recruiter – one who doesn’t mistreat their recruiter.

Are you guilty of mistreating your recruiter?

Remember – recruiters also need a little love (or at least a pat on the back).

When was the last time you hugged your recruiter?

Barry

P.S: Don’t forget to check out the extensive archives on our site of FREE tools, templates, audio, and examples Brad and I have posted for the candidates who do show us a little love now and then.

Don’t forget to join Brad and I in our LinkedIn Job Search Discussion Group by clicking here for the invitation.

We would like to hear how you’ve either mistreated your recruiter or hugged them by going beyond your peer group to create a relationship.

How Recruiters Find People

In my 29 years of recruiting, I have talked with and trained over 200 recruiters around the country in advanced recruiting techniques. Given this, I’ve learned two things 1) the recruiting industry is not homogeneous and 2) we all may be different, but there is one constant; how we find people. There really isn’t anything all that unique about how recruiters go about locating potential candidates. We all use our networks and other people’s networks. This includes both on-line networks such as Linkedin (Click here to join our Linkedin Job Search Group) and off-line such as networking groups in our community.

So why is this important to candidates? Because the most often asked question of recruiters is, “How do I get in touch with retained recruiters?” The answer is a simple one; “You don’t need to.” You don’t really want to get in touch with every recruiter, that is impossible. You only want to get in touch with those recruiters that have a search that meets your background. All the other recruiters don’t matter! So the real question should be; “ How do I get recruiters looking for me, to find me?” Now that is an easy thing to do, but like most things it isn’t simple.

The answer is one word; NETWORKING. Since recruiters maximize the use of their networks and others, all you have to do is be so well networked that a recruiter can’t help but find you. If you really are well networked, as recruiters tap into their networks, your name will always come up as a referral. The more often recruiters hear, “You should call ____, they sound exactly like what you are looking for” the higher the probability you will get a call.

So, if you want to have recruiters calling you, make sure they can find you.

GET YOURSELF NETWORKED in multiple industries and with multiple functions. Don’t forget that Linkedin is used extensively by most recruiters, so it is critical to have your profile up to date and complete. You can download for free our 8 Point Success Matrix For A Linkedin Profile, just click here.

The Most Important Three Words In A Search?

Everyone knows the three most important words in real estate are location, location, location.

So then, “What are the three most important words in a job search?” (Answer below)

Not knowing these will impact just about every aspect of your job search, including your resume, the phone interview, definitely the face-to-face interview, and even the first impression once you start. That is why these three words are so important, no critical, to one’s search.

Recruiters are constantly amazed at how candidates take a job search for granted. The genesis for this article was a comment a candidate said to me just yesterday. Having just completed an interview the previous day, I asked the candidate how he thought the interview went. He replied, “I think it went OK. I did a lot of research on the company ahead of time so I felt prepared.” So far so good. Then I asked, “Were you asked any questions that you didn’t feel you answered completely?” His reply, “I guess I wasn’t really prepared for the questions. I haven’t had that many interviews so I wasn’t ready for the questions. I think I need to start preparing for that.”

Isn’t it a little late to start preparing for the questions one is going to be asked, after the interview?

This is the problem recruiters encounter daily. Candidates don’t understand, or get, the priorities of a job search. Knowing what to do and when to do it is the difference between getting the job and not getting it. Random luck rarely works in a job search.

I have said to hundreds of candidates, “You need to prepare for the questions you are going to be asked.”, he would have said,”I know.” I get so tired of hearing “I know.” From now on please replace it with, “I’m doing it.” PLEASE.

The answer to the question is, presentation, presentation, presentation.

Let me know if you knew these. I have asked over 500 candidates this question and none knew the answer.

Please don’t say, “I knew these.” Instead please tell me, “I’m doing these.”

Presentation, presentation, presentation is the key to a successful job search. Those that have this mastered will always do better than those that don’t.

Presentation includes:

1. How well your resume presents your accomplishments. This includes aligning them closely with the needs of the job. The correct terms and phrases immediately catch the reader’s eyes. Leave the correct amount of white space so the resume doesn’t look cluttered and unorganized. (Consider listening to our audio on, “Traditional Resumes Are Worthless – Click here).
2. How well you communicate during a phone interview. If 70% of communication is body language, and this is missing during the phone interview, how do you effectively communicate when 70% of the communication is removed. (Consider listening to our audio on phone interviewing click here or downloading our free chapter on, “Winning the Phone Interview” – Click here).
3. Face-to-face interview. The first impression drives the interview. A strong first impression will set the tone for the rest of the interview. Make a strong presentation and you often get an easier interview than with a weak first impression.
4. Preparation is all part of the presentation. Knowing how to make a strong and professional introduction, when to pause for effect in your answer, how you will stress the points you know are critical, how to answer the question in a succinct manner, when to lean forward in the chair, how to demonstrate high energy during a phone interview, what questions to ask during the interview, how to use your voice inflection, eye contact, etc. are just some of the keys to a great presentation. (Consider reading the blog article, “Where’s Wes, Not Waldo” – Click here).

Presentation takes an enormous amount of preparation and practice. This about “doing” not “knowing.”

Please leave us your comments and if you knew the answer to the question.

To review all our free resources and tools – Click here

How To Engage Recruiters In Your Job Search – Radio Show

Engaging recruiters is an important component of one’s job search. As recruiters with over 50 years collective experience we discuss the best way to ensure recruiters respond to you. It is more than just sending in resumes and hoping you get the call. This show discusses concrete things you can start doing now to build a relationship with recruiters. In addition, there are many types of recruiters and a lot of different reasons to engage some but not others. In less than one hour you can find out how best engage the right recruiter for your career.

Getting in touch with recruiters

2) Have a referral from someone who has built a relationship with the recruiter. Not just an acquaintance with the recruiter. This could be a former client or candidate. I always return the calls when someone I trust and know refers a person to me. Use tools such as Linkedin or networking groups to find someone who has a relationship with the recruiter.

3) Instead of calling, send an email. Most recruiters are overwhelmed with calls and no matter how hard we try we can’t return them all. I currently have a list of over 40 calls to return. I try and get to a few each day, but regardless of how hard I try the list gets longer. Sending an email makes it easy for recruiters to respond. I can do it late at night, early morning or between calls. I can’t do that with a phone call, especially with folks back east that are three hours ahead of my time zone. It will be 9 or 10 PM for them. I also can’t return a call when I have a couple minutes before my next interview, but I can quickly shoot off an email.

Good recruiters will respond to these techniques. I have recommended these to many of my candidates and networking connections. Most are amazed at the increase in the response rate.

Try these or any one of them and I think you will see your response rate increase with recruiters.