Posts tagged: Personal Branding Mistakes

Don’t Be Like Groucho Marx – Job Search Tactic #2

Networking Through Joining LinkedIn Groups

Groucho Marx once said “I don’t want to belong to any club that would accept me as a member.”

Groucho must not have been conducting a job search when he made that comment.

Joining Groups (like clubs) on LinkedIn is an excellent way to engage with people who hold a similar interest, make new contacts, network, and discover hidden job opportunities.

Your groups display on your LinkedIn Profile. When I click your profile, I can see which groups we have in common. As a recruiter, I usually focus on searches within groups first due to the ease of contacting other group members.

Here are some of the parameters on joining groups on LinkedIn:

LinkedIn allows you to join 50 groups

You can post roughly 7500 news feed items per 24 hour period. These can be multiple feeds within the same 24 hour period into the same group. I have not yet done a test to ascertain the precise number.

You can post unlimited discussions (I have not come across a limit yet within a 24 hours period. Again, I’ve not tried to test the system by posting more than 50 in a 24 hour period.

You can send messages to other group members without using your valuable inmails nor do you have to know the email address. I’m not sure if there is a limit on the number of messages you can send directly to group members. I have yet to hit it if there is a limit.

What groups should I join you might ask?

  • Your alumni group
  • Geographically based network groups for individuals in your city
  • Association or trade groups that focus on your industry, such as Construction or Telecommunications
  • Functional specialty groups, such as those for VPs of Marketing or CFOs
  • Charitable groups that focus on causes you support
  • Job Search Groups, such as the IMPACT Hiring Job Search Discussion Group

Now that I’ve joined a few groups, what should I do next?

Even though in a previous post I suggested you not be a lurker, I give you permission to do short-term lurking. Gain a sense of the culture of the group. Review the other messages in the group first.

  • Are group members discussing job search related issues?
  • Are group members supportive of each other?
  • What type of news feeds are being posted into the group?
  • Are there job leads being posted by group members under the jobs tab?
  • How passionate are group members in responding to questions or discussion points?

You’ve lurked long enough – it’s time to jump in and become a valuable and active member of the group.

What kind of benefits might I expect from the time investment of doing all these activities within all my groups:

  • You’ll be enhancing your PERSONAL BRAND by establishing your involvement, focus, and expertise in the various groups.
  • Others will be attracted to you and want to connect with you on LinkedIn directly
  • As Hiring Managers and Executives frequent these groups, you’ll become noticed by the individuals who may someday hire you
  • You’ll be starting to dramatically expand your connections and the massive net it takes to capture hidden job market leads and referrals.

Barry Deutsch

P.S. Don’t forget about the Webinar my partner, Brad Remillard is teaching on March 26th, titled “How to Find Your Next Job on LinkedIn”. See the promotion for the Webinar in our right-hand sidebar.

Stop Being a LinkedIn Lurker: Job Search Tactic #3

Lurking on LinkedIn - A Major NO-NO for an effective job search

Sounds like something you could be arrested for – maybe even a felony conviction.

Seriously, if you want to take your job search to another level, you’ve got to engage in communicating and interacting on the primary social media forum for professionals, managers, and executives.

Studies show that 90% or more of all users of social media (including LinkedIn) are lurkers.

What the heck is a LinkedIn Lurker?

A lurker is someone who reads the news feeds in groups, reads the questions in groups, reads the questions and answers in the Q&A section, and observes the status updates of those to whom they share a 1st degree connection.

Are you a LinkedIn Lurker?

YOU CANNOT CONDUCT AN EFFECTIVE JOB SEARCH BY LURKING?

Lurking is like hiding behind your mother’s skirt when you were 3 years old. Why do we do this as intelligent, sophisticated, cosmopolitan, confident adults? I wrote another article a few months ago on this same subject titled “STOP Being A Job Search Voyeur – Let Your Voice Be Heard

I don’t get it.

I don’t even buy the introversion excuse since you’re not having to meet these people on-line or build a deep relationship. There is no rejection phobia here either.

Engaging in the conversation on social media sites like LinkedIn, Facebook, and Twitter is just about the most friendly, safest environment to give your job search a little booster shot in the arm.

Here’s a few simple things you could start doing right now:

  • How many of you are posting questions in our LinkedIn Discussion Forum and how many of you are helping others in the Group by answering/commenting on the discussions they started?
  • Are you looking at the wealth of news feeds in our LinkedIn Discussion Group and commenting on those valuable links?
  • When was the last time you commented on a connection’s status update?

We’ll tackle further engagement on LinkedIn in future tactics.

By the way, My Partner, Brad Remillard, will be leading a webinar on March 26th on how to leverage ALL the different elements of LinkedIn to conduct an effective job search.

Click on the link in our sidebar to learn about this very popular webinar.

If there was one place you could invest your time and get the biggest bang for the buck, it would on LinkedIn. Sadly, most job seekers are not leveraging even 10% of the tools, personal branding, engagement opportunities, and other inexpensive techniques to help themselves be found.

Brad and I did a couple of Programs on LinkedIn in our Weekly Radio Show. You can download these from our FREE Job Search Audio Library.

You know it’s much easier to be found than to find the right job.

What’s holding you back right now from signing up for a one-hour webinar (from one of the top experts in this country on using LinkedIn) in which you’ll learn at least a dozen core tactics that you’ll use every day in your job search?

Barry Deutsch

If you’re NOT a member of our LinkedIn Job Search Discussion Group, JOIN US NOW to start your engagement process and move beyond lurking.

How to Improve Your LinkedIn Profile: Job Search Tactic #1

How can you improve your LinkedIn Profile for a more effective job search?

Brad and I have talked endlessly about how much easier your job search is to found than to find a job. I recently wrote a post on this exact subject.

We did a radio broadcast on how to improve your LinkedIn Profile. We posted our LinkedIn Self-Assessment Scorecard on our site a few months ago -  a download that has become one our all-time most popular downloads. You can get the download and quickly understand how to improve your LinkedIn Profile for Job Search.

Not only is building an outstanding LinkedIn Profile a job search best practice, but it is also an integral part of personal branding (another key element of an effective job search).

More importantly, every recruiter, HR pro, and hiring manager will google your name and look up on LinkedIn BEFORE they decide to grant you an interview.

Google Profiles will be the focus of our next blog article, Job Search Tactic Number 2.

  • Does your LinkedIn Profile capture a viewer’s attention?
  • What elements of your Profile are they drawn to?
  • Would I as recruiter feel that I just had to call you after viewing your profile?
  • Does your profile scream “you’re not going to find a better person” at me?
  • What are the steps in creating an effective job search LinkedIn Profile?

Below we’ll list the key elements of creating an effective profile. We could probably spend an entire blog post series on each element of your LinkedIn Profile.

Here are the LinkedIn Profile Best Practices (in no particular order)”:

  1. Use a compelling headline
  2. Complete all the details of your entire career
  3. List all your accomplishments in detail with as much quantification as possible
  4. Get a lot of recommendations
  5. Recommend others
  6. Include Slideshare Powerpoint presentations of your accomplishments
  7. List the books you’re ready/comment on other book lists
  8. Incorporate Your Twitter Feed and Link
  9. Include a link to your blog
  10. Include a link to your on-line resume
  11. Pull your blog’s feed onto your profile using Wordpress
  12. Include links for audio/video files of you talking about your accomplishments and achievements.
  13. Join Groups that are professionally/geographically appropriate
  14. Update your status frequently – as in daily
  15. Dramatically build your network with appropriate contacts
  16. Make it easy to connect with you – phone #s and email

These are the elements of your LinkedIn Profile that will differentiate you from your peers. Read a couple of our other blog posts on this subject of leveraging your LinkedIn Profile for Job Search, including an article titled “Become a Beacon in Your Job Search” and “Are You Difficult to Connect With on LinkedIn in Your Job Search?

Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group to learn more about leveraging your LinkedIn Profile for Job Search.

Is Your Job Search Stuck in High School Time Warp?

Don't conduct a job search like you're still stuck in a high school time warp


Is Your Job Search an Extension of High School?

One of my favorite bloggers, writers, speakers – Seth Godin, published a blog titled “On Self-determination”. After reading the article, I realized, there was a frightening metaphor for most job seekers. I wrote a previous article about this syndrome on our blog titled “Hope and Luck are NOT Job Search Strategies

I’ll share the example Seth used in his blog article that literally rocked me back on my heels:


Anyway, they asked for my advice in finding marketing jobs. When I shared my views (go to a small company, work for the CEO, get a job where you actually get to make mistakes and do something) one woman professed to agree with me, but then explained, “But those companies don’t interview on campus.”

Those companies don’t interview on campus. Hmmm. She has just spent $100,000 in cash and another $150,000 in opportunity cost to get an MBA, but…


A little later in his blog post, Seth made the comment:

Do you work with people who are still in high school? Job seekers only willing to interview with the folks who come on campus?


This approach of being a “victim” stems from high school where we let events and others dictate what we do, when we do it, how we do it.

I call it the “High School Time Warp Syndrome”.

If we screw up, we could always blame it on others – my coach, my parents, the administration, my teachers, my classmates. As Seth indicates, for many individuals, this “victim” approach – or what he terms a lack of “self-determination” becomes a guiding principle throughout your life.

Brad and I did one of our Radio Programs on how this syndrome of “playing the victim” or “lacking self-determination” in your job search plays itself out every day. The Radio Show was titled “Job Search Mistakes – Part 2”. You can download it from our FREE Job Search Audio Library.

YOU HAVE COMPLETE self-determination in your job search. STOP pretending your still in high school and others are dictating your actions. You have complete freedom to control, change, improve, evolve, learn, grow, and develop an effective job search.

Most candidates Brad and I meet conduct a job search at about the bottom 5% level. Why? Because they pretend they are back in high school where they never grew past a lack of self-determination or being the victim of circumstances. This is exhibited in the excuses, explanations, and rationalizations of why their job search is not working:

  • I don’t do well meeting other people
  • I don’t know what to do
  • That seems like too much work
  • I’m too busy answering job applications on job boards
  • I’m waiting for the phone to ring
  • I’m not really into networking
  • My resume speaks for itself
  • Why should I invest time to prepare for an interview, doesn’t my background speak for itself?
  • The recruiter didn’t call me back – all recruiters are idiots
  • The hiring manager didn’t call me back – all hiring managers are idiots
  • I sent my resume in – but no one followed up with me

Stop complaining, kvetching, whining, crying, fussing, and acting like you’re back in high school. Like Seth Godin suggests, become Self-Determinant!  Take your job search effectiveness from the bottom 5% into the top 5% and finish your job search. Apply yourself. Reach past your comfort zone in your job search and do something different tomorrow.

Have you even bothered yet to download our Job Search Effectiveness Self-Assessment to determine if you’re in the top 5% or the bottom 5%? Brad and I have talked about this popular self-assessment over and over on our blog. Thousands of job seekers have taken it and dramatically improved their job hunting plans and success.

I spoke with a Senior Sales Executive yesterday in a phone interview and asked him why he had been out of work for a year. His story (and he stuck to it) was that the economy was tough (victim disorder – lack of self-determination – high school time warp dysfunction).

I can’t present a candidate to my client that has been out of work for a year.  They would slap me so hard my head would spin around.

Don’t let this happen to you. Start down the path of Self-Determination in your job search TODAY!

Learn everything you can about job search best practices. Follow the top bloggers on job search – get an new idea every day. (We’re writing another blog featuring the very best bloggers from across the Internet sharing FREE Job Search Resources and Best Practices – subscribe to all their feeds).

Your effort, intensity, focus, learning, trying different tactics all help move beyond the “lack of self-determination” and victimization that categorizes most job searches. It’s NOT one big thing that will make the difference in your job search – it’s the hundreds of little things you do that are different from what you’ve done before.

STOP being caught up in the HIGH SCHOOL TIME WARP DYSFUNCTION!

Barry Deutsch

Join our rapidly growing LinkedIn Job Search Discussion Group to engage in great discussions around job search best practices and how to conduct a more effective job search.

What Will YOU Do Different In Your Job Search?

Wishing your job search was more effective will not make it so - be proactive in doing something different

Let’s start with Benjamin Franklin’s timeless definition of insanity: “You keep doing the same thing over and over hoping for different results”.

Do you really believe that wishing and keeping your fingers crossed will make a difference?

Why?

Everyone knows you’ll just get the same mediocre, inadequate, inconsequential results again – so why do most candidates keep doing the same thing?

Let’s pretend for a moment you buy into the Definition of Insanity and you decide you’re going to try something different this month in your job search.

What will YOU do different this month compared to last month?

What did you do different last month compared to the previous month?

Brad and I would love to hear what you plan on doing different this month vs. last month

Here are some examples of things you could be doing differently this month:


These are only a few of the hundreds of tactics/strategies/initiatives you could do differently this month to improve the effectiveness of your job search.

As you know, Brad and I great proponents of dramatically reducing the time it takes to cut your job search in half – however, if you keep doing the same things over and over –

Your Job Search is going to be a never ending quest – lasting 6-9-12 months or more.

STOP the nonsense now and begin to do things your peers are not doing. Take a step in doing something different this month.


Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group to explore the best practices in how to conduct an effective job search

Job Search is Taking Longer – Duh!

Why is Your Job Search Taking So Long - Does it Feel Like you Keep Falling Back to Square 1?


Does it feel like you keep falling back in your job search to square 1?

In a front page article in New York Times today, the point was made that the average timeframe for conducting a job search is now 6 months. Executive and Senior Management Job Search is typically 2X-3X the average professional job search time period.

Although this is NOT earth-shattering news, it does reflect a confirmation in a well-known publication of the obscene length of time it is taking most job seekers to find a new job.

Here’s the bad news: not only is it taking longer to conduct a job search in one of the worst job markets in the last 25 years, but the worst job market is far from over. Given what we see going on in managerial and executive hiring, if the market returns to “normal levels” within the next 18-24 months, it will be a quick recovery.

The length of time it takes to complete a job search will only increase.

Can you imagine being out of work for a year – 2 years – longer?

Forget about the difficulty on finding a job, as the front page article declares – a larger problem is the long-term financial impact. Let’s not dwell on that issue in this blog post. You can read the depressing article for more information.

I’d like to dwell on why it takes most managerial and executive job seekers 12-18 months to find a new job.

Our experience is that if you use the most common and simple best practices in job search, you should be able to cut the time it takes to find a job in half. Imagine that instead of taking 18 months, it only takes 9 months.

Simple Job Search Best Practices — we talked about this a few blog posts ago – you don’t really have to master each one – you just have to do each one! Skipping one of these best practices is what causes your job search to be a never ending quest.

We call our framework of Job Search Best Practices the Career Success Methodology. This is an integrated and structured approach to executing flawlessly against the most common best practices in conducting an effective job search.

Are you using job search best practices to systematically reduce the time it takes to find a great opportunity?

Benchmark yourself by taking our Job Search Plan Self-Assessment Scorecard.

Rate yourself on 8 different dimensions to determine if your job search plan encompasses the necessary best practices required to conduct an effective job search.


Barry Deutsch

Join us in our LinkedIn Job Search Discussion Group to discover the most common job search best practices and benchmark the effectiveness of your job search.

How to Give Your Resume a Booster Shot

Give your resume a booster shot and improve your ability to get interviews now!

Your resume needs a booster shot.

No longer is a simple 2 page resume enough to capture interest.

It’s boring.

It’s mundane.

It’s ineffective at fully telling your story (especially if you missed the last dozen or so blog posts that Brad and I wrote about putting together a good resume and cover letter – cycle back and read some of the posts first).

Along comes the explosion of social media/social networking and like magic – instant resume booster shot.

So, if social media/social networking is so darn powerful, why are so few executive and managerial job seekers NOT using it effectively?

Let’s zero in on one specific tool – LinkedIn.

LinkedIn could be a panacea for job seekers. First, almost all recruiters, HR people, and hiring managers are doing two things when they see a resume that is a potential match for their open position – they Google your name and they search for you on LinkedIn.

Personally, I go to LinkedIn first.

  • As a Retained Executive Recruiter, I want more information about you.
  • I can’t get enough.
  • I’m insatiable when it comes to learning about who you are even before I pick up the phone and talk to you.
  • I’m trying to leverage my time, and this discovery process is far quicker than wasting time on the telephone.
  • I want the kind of depth of who you are that I cannot glean from your resume and cover letter.

This approach to researching job seekers is becoming more common.

Don’t be the one who misses the train.

You’ve now read about it in almost every business publication, heard from the experts, read about it on blogs such as this one, and your mother last week pointed out the growing importance of building your profile on-line when she saw the segment on the CBS evening news.

Unless your resume literally “blows me away”, I need more information to decide if I want to talk with you about one of my open executive searches. By the way, I might come across one resume every quarter that “blows me away”. Most just fade into the woodwork with their “bland” approach. I want your information to leap off my computer screen, smack me in the forehead, and scream at me that I would be an idiot not to want to learn more about you by immediately pick up the phone to talk with you.

Don’t fall victim to being “vanilla”

Don’t fade into the woodwork.

Some might call me lazy – I prefer to think of myself as highly effective at leveraging myself in time management. This process of quickly discovering whether you’re worthy of a phone call from me as recruiter – by matching your resume with your LinkedIn Profile has probably boosted my productivity by a factor of 2X-3X. I’m now able to spend time on the phone and in-person with the right candidate.

In the next few blog posts, we’ll re-visit how to specifically leverage LinkedIn as a Job Seeker to give your resume a booster shot in the arm. If you’re not effectively using LinkedIn as a resume enhancement tool, shame on you. If you’re not even on LinkedIn and you’re a manager or executive – sorry – but the train has left the station without you!

Here’s a suggestion I would like to toss our to our readers: In preparation for the next blog article in this series titled – “Job Search Marketing 101 – Your LinkedIn Profile Heading”, I would encourage you to complete our one page scorecard for assessing the effectiveness of your LinkedIn Profile for Job Search.

Download our FREE LinkedIn Profile Self-Assessment

Thousands have used this FREE tool to dramatically give their paper resume an on-line booster shot in the arm. Now armed with your self-assessment of your LinkedIn Profile, you’ll be well prepared as we dive deeply into the various components of leveraging LinkedIn to create a powerful online personal brand for yourself, a powerful magnet to attract recruiters and hiring managers, and a beautiful enhancement to your resume that was not possible just a few years ago.

Barry Deutsch

Join the conversation in our LinkedIn Discussion Group as other managers and executives discuss how they’ve leveraged LinkedIn to give their resume a booster shot.

LinkedIn – Your Online Resume is Worthless

This is where your online resume - LinkedIn Profile - ends up most of the time

Not having an effective LinkedIn Profile for your job search is the same as having an ineffective resume that gets tossed into the trash can all the time. STOP letting your online resume (LinkedIn Profile) be thrown in the trash!

LinkedIn provides an extraordinary online tool – your profile – a virtual resume and portfolio for you to do personal branding, self-promotion, and lay out a portfolio of your abilities, skills, and accomplishments.

The entry level account is FREE. This is the proverbial “no-brainer”. So, why are most profiles WORTHLESS? Why don’t professional job search candidates at managerial and executive levels consider this an important part of their job search?

TEST OF LINKEDIN PROFILES FOR JOB SEARCH

I’m in the middle of conducting a retained executive search for a Sales Executive. Like most recruiters, I’m using the search function in LinkedIn to find executives in specific industries and geographic areas. Everyone knows that LinkedIn is a significant tool for sourcing in the hands of recruiters, human resource professionals and hiring managers. I’m only searching for candidates that have flagged their account that they are open to career opportunities. I’ve now reviewed over 400 profiles.

Less than 20% have anything beyond a “skeleton” set of information.

Less than 2% have a decent profile fully completed with extensive descriptions of their accomplishments, an outstanding summary, lots of recommendations, and have their contact information (such as phone number and email address) available.

Less than 1% have taken the time to really leverage all the tools LinkedIn provides on your profile – slide presentations, attaching documents, reading lists, linking your blog and twitter accounts, and on the list goes. It’s absolutely amazing the value LinkedIn provides to job seekers.

As a recruiter reviewing profiles, it takes me about 5 seconds to look at a profile and make a first impression of whether I want to continue looking at it. If the profile is not complete, I will not bother to spend any more time with that potential candidate. You’ve just missed an opportunity which could have been the ideal job to move your career forward after you’ve been out of work for 9 months.

CONFUSION – WORTHLESS LINKEDIN PROFILES

I DON’T GET IT!

WHY DO THE VAST MAJORITY OF JOB SEEKERS HAVE A WORTHLESS ONLINE RESUME (LINKEDIN PROFILE)?

IS IT NOT TIME TO FIX THIS OBVIOUS OVERSIGHT?

HOW MANY JOB OPPORTUNITIES HAVE SLIPPED BY YOU BECAUSE RECRUITERS LIKE ME HAVE SKIPPED OVER YOUR WORTHLESS ONLINE RESUME (LINKEDIN PROFILE)?

IMPROVE YOUR LINKEDIN PROFILE NOW

Brad and I have spoken extensively about the need to fully flush out your LinkedIn Profile as one of the tactics in an effective job search. We’ve talked about it in our weekly Internet Radio Talk Show. You can download the specific episodes about LinkedIn from our broadcast archive.

We even put together a FREE one-page LinkedIn Profile Self-Assessment Scorecard to determine if your LinkedIn Profile is effective in being found by recruiters, HR professionals, and hiring managers. You can download the Scorecard right now and frighten yourself on your inadequate profile. You might want to also bang your head on the wall a few times over the potential job opportunities for which you’ve been ignored.

Take action right now and fix this simple element of your job search. STOP being ignored. Create a profile that allows you to instantly capture the attention of recruiters, HR professionals, and hiring managers that are looking for someone JUST LIKE YOU.

Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group and learn how to improve the effectiveness of your job search through leveraging the tools LinkedIn provides to create a powerful job search profile.

Personal Branding Blog Articles in 2009

Can you stand out from the crowd in your Job Search Personal Branding or do you blend into the background?

Learn how to stand out from the crowd – differentiate yourself and grab the attention of recruiters, human resource professionals, and hiring managers.

Below is a list of our best personal branding articles in 2009. I’ve started to see a number of blog authors write postings saying something like “the only solution”, the only tip you’ll need”, the only piece of advice you need to read” and other similar nonsense.

Perhaps these are attempts to be cute with blog titles – no one in their right mind could possibly think they’ve cornered the market on personal branding, job search, and networking advice. That’s just plain silly. There is no one right answer or perfect tactic. There are some best practices you could follow, such as having a good professional picture on your profile, fully filling out your LinkedIn Profile, creating a Google Profile, and so on.

There are a lot of charlatans writing career and job search articles that have no expertise on which to base their advice. Be careful of these scams and poorly written articles that could actually damage or delay your job search. On the other hand, there are some outstanding experts in the blogosphere writing exemplary articles on these subjects. There are individuals who have established their brand, proven their expertise, and give great advice. You should be following them and hanging on their every word. In a few upcoming blog postings, I’ll share with you those bloggers whom I think are worth following.

Here are some of our best articles (measured by readership, tweeting activity, and comments) on job search personal branding for 2009:


Your LinkedIn Profile As An Expanded Multi-Media Presentation of Your Resume

Does Your Personal Branding Efforts stand out in a crowd or fade into the background - very important for differentiation in an effective job search We discuss the various tools LinkedIn provides to enhance the typical resume and provide an extensive portfolio of your expertise, skills, accomplishments, and value. Learn how the “free” tools provided on your LinkedIn Profile Page can dramatically be leveraged to enhance your job search personal brand.



Have You Assessed Your LinkedIn Profile Yet?

Can you afford NOT to take the time to assess the effectiveness of your LinkedIn Profile for determining if you are conducting an effective job search?

We launched a FREE LinkedIn Job Search Profile Self-Assessment Scorecard and it became one of the most downloaded FREE tools we’ve ever created. Over 2000 job search candidates have downloaded this quick one page assessment tool and shared with us the feedback that they now get found more easily by recruiters, human resource professionals, and hiring managers.





Become a Beacon in Your Job Search

Set yourself apart from your peers through personal branding in your job search

Are you a beacon of light in your job search? Do you “stand-out” in your job search. Are you a light unto others in your job search? A significant part of job search personal branding is casting a light so bright that those who are interested in your background will see you long before your peers come into view.


Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group to learn from others the best practices in personal branding and how to conduct an effective job search.

It Takes Skill to Trip Over Flat Surfaces – How to Screw Up Your Job Search

Could you be tripping in your own job search?

Just the other day, my son sent me a graphic he had downloaded on his ITouch. The graphic showed someone falling down after slipping or tripping. He sent this to me since many of the girls on my HS Basketball Team are constantly slipping, falling, tripping, flopping down on the ground without being within 10 feet of anyone else.

I suddenly started thinking that it takes skill to screw up a job search. How many managerial or executive candidates are stuck in a job search with no “real” prospects, leads, referrals, or opportunities? How many job search candidates have NO light at the end of their tunnel?

Conducting an effective job search is EASY – NOT Difficult – when you use best practices that are widely published and a systematic approach, such as our Career Success Methodology.

How many job search candidates have failed to conduct an effective job search when the quality and quantity of great ideas, best practices, and creative solutions are staring them in the face?

NOT taking advantage of the wealth of content in published materials, templates, audio programs, video demonstrations, and other tools is like “slipping on a flat surface – it takes real talent!”

Brad and I have been very active in the recession providing free audio broadcasts of our weekly internet show, samples such as cover letters and resumes, and templates such as our scorecard to determine if your LinkedIn Profile is effective in catching the eye of recruiters, HR professionals, and hiring managers.

Do you take advantage of these tools, tips, techniques, and best practices. Do you strive daily to improve the way you conduct your job search?

OR are you basically conducting your job search in the same approach that you started with 9 months ago?

The materials we offer in our FREE Resources is but a small microcosm of the wealth of great ideas, suggestions, recommendations, and content available to improve your job search.

WHY DO MOST CANDIDATES REFUSE TO LEVERAGE GREAT BEST PRACTICE CONTENT IN JOB SEARCH AND FEEL LIKE IT’S ONLY EFFECTIVE IF THEY THOUGHT OF IT FIRST?

We would love to hear your thoughts and ideas on why your stuck in a rut of using outdated and ineffective methods to find a job when the path to your next job is staring you in the face.

Respond with a comment regarding:

What’s your favorite source of job search related information?

What’s the most recent new piece of learning you’ve gained regarding your job search?

Where do you turn to on the Internet when you need an answer to a job search question?

Who do you follow that blogs great content about job search?

What information can you NOT find on the Internet regarding your job search?


STOP Tripping over yourself in your job search.


Make every day a day in which you learn at least one new thing to improve your job search effectiveness!

Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group where you discuss best practices and identify new areas of learning and growth to conduct an effective job search.