How Do I Make An Industry Change?

Question: Most of my career is in financial services. I want to get out of that industry and into healthcare. What is the best way to make this transition?

Making an industry change in this economy is difficult, unless you have one of those jobs in which the skills required are not industry specific. Meaning your skills and training are easily transferable to another industry. The issue you have to overcome is your competition for an opening will probably include people in the healthcare industry. Most companies will look at those with industry experience first.

The best way to make an industry change is through networking. You need to build relationships with people in the industry. To do this consider attending professional associations, joining networking groups in healthcare, attending trade shows or conferences and connecting with healthcare people in your local area via LinkedIn.  As they get to know you they will be able to determine how your strengths, outside the healthcare industry, can apply to the problems they need solved in their company. Recruiters and submitting resumes via ads are long shots.

There are some barriers you should think about overcoming when changing industries, assuming your skills are not easily transferable. The first one is compensation. Chances are you are more valuable in the financial services industry than healthcare. Therefore, the position will probably be at a lower level and so will the compensation. Secondly, some additional training and education maybe required.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

How effective is your job search?  If you are not sure, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resources link.

I welcome your thoughts and comments.

Brad Remillard

Is Your Job Search Updated For This Decade?

Robyn Greenspan published a recent article on Huffington Post about what has changed over the last 6 plus years for executive job search.

A lot has changed. Brad and I find that most executives are STILL conducting their job search like it was the mid-90s. That doesn’t work any longer for conducting an effective job search. How are you using new techniques, best practices, social media, and other tools to work your job search that you didn’t use 6 or more years ago?

Here’s an excerpt from her article:

What has changed in the 6-and-a-half years since their last job search? Here are the problems job seekers recently told ExecuNet they were encountering, and our solutions to mitigate them:

Not enough opportunities found at their level – This complaint is not surprising since the large majority of $200K positions are not openly posted, for fear that the recruiter will be inundated with unqualified résumés. Use job boards to research companies, but use your network to find and create roles.

Taking longer to land – You can easily shorten your transition time if you are in a perpetual state of career management. C-level executives always have an eye out for the next business partnership opportunity and so should the professional who is effectively managing his or her career.

Available positions are put on hold – “On hold” does not necessarily mean “eliminated” so stay connected to the recruiter/hiring manager and ensure they continue to see you as the solution to their problems. That doesn’t mean regularly checking in to see if the position has been re-opened; instead keep them apprised with market trends and relevant information.

Recruiters are not returning calls – Friends and acquaintances generally return calls; people you call out of the blue for jobs, might not. Establish relationships with recruiters well before you need something.

No multiple offers to consider – Just over half of the ExecuNet-surveyed executive recruiters reported that candidates had more than one offer to consider, up from 35 percent in 2010. Adjust your job search activities to reflect contemporary conditions and you might have more options, too.

What are you doing different in this job search vs. the last one you did over 6 years ago?

Barry Deutsch

If you would like to read the full article, please click the link below:

Robyn Greenspan: How to Update Your Job Search Strategy to Land Faster.

Name 100 Job Search Activities

Here’s my throw-down challenge to all job seekers:

Make a list of 100 job search activities you could be doing – but are not doing now in your job search. If you’re doing 2 things in your job search, what are the 98 other ideas out there as best practices, strategies, and tactics?

Are you stuck at 10?

Perhaps, you couldn’t list 25.

There are hundreds of things that need to be done in a job search to make it effective. If you’re not working on at least 100 separate tasks or activities, you’re probably doomed to fail in your job search.

Let’s define job search failure:

• It’s taking way too long for you to find a new job
• You have no light at the end of the tunnel other than to cross your fingers and hope for the best
• You’re about to take any job – just to have a job – who cares if it’s a good job?
• The last real interview to which you were invited was over 2 months ago.
• You’re doing the same thing over and over – hoping for different results (Benjamin Franklin’s Definition of Insanity).

I challenge you to post your list in the comments to this blog posting. Let’s run a contest. We will give away a FREE copy of our Job Search Book, “This is NOT the Position I Accepted” to the first job seeker that can list 100 separate job search activities that everyone should be working on to conduct an effective job search.

One job search activity most people don’t do is prepare for a phone interview. The vast majority of candidates never make it past the initial phone interview. How can you do all the painful tasks leading up to a phone interview – and then blow it because you were not prepared.

One of our most popular downloads is the FREE Chapter of our book, titled “How to ACE the phone interview”. I insist every candidate I interview read that chapter before I talk with them about one of my executive search openings. This chapter should at least double the percentage of times you get invited to a face-to-face interview from the initial phone interview. You can obtain the FREE Chapter on Phone Interviewing by clicking here.

Barry Deutsch

Why You Must Use a Job Search Coach

I received a note from one of our LinkedIn Job Search Discussion Group members today. By the way, if you’re not currently a member of our popular LinkedIn Discussion Group, you can join by clicking this link. He posed a great question after reading my latest blog postings on why it’s important to have an executive job search coach.

You can read the previous blog post on job search coaching by clicking the link here.

Here’s the question that was posed in the LinkedIn Discussion Group:

Just curious, what specifically could a job search coach instruct a talented executive to do that they don’t already know how to do themselves? Maybe the talent level of the executive plays a big part!

I’m going to assume that I did a terrible job making the point in my blog posting that in most cases, executives need a job search coach to help them conduct an effective job search.

Here’s my first recommendation (which by the way I suggested in the previous blog article):

Take our FREE 8-point self-assessment of your job search. If you can’t score in the upper levels consistently on every single item – you’re a candidate for job search coaching. You can download the FREE job search self-assessment by clicking here.

Let’s now assume you’ve taken the assessment and like most executives, your job search is only about 40-60% effective. This translates into the fact that if you had conducted an effective job search in the first place, you could have found a role most likely in 6 months – instead it’s now a year later and you find yourself back at square one with no real prospects.

What Can a Job Search Coach Do For YOU?

The next step is to determine if a job search coach can do something for you that you can’t do for yourself. A job search coach (such as the work Brad and I do with executives) can help in two fundamental ways:

1. The job search coach can provide specific recommendations, techniques, and strategies that you are either not aware of OR are not effectively executing.
2. The job search coach can hold you accountable to the multitude of job search tasks that must be completed daily and weekly to find a great opportunity quickly.

Let’s take a specific example to bring the dialogue down from 40,000 feet at a generic level to a precise illustration. This example is one tiny element of an overall effective job search:

One of the many tasks I do with my clients in job search coaching is to review the capability of their existing network to generate an abundance of job leads and referrals. One tiny element of this assessment/evaluation and improvement involves breaking down all your network contacts that you track (in ACT, Outlook, Goldmine, LinkedIn) and putting them in specific buckets.

Trusted Advisors as Networking Contacts

Let’s zoom down and get more specific in terms of one of the buckets or categories:

Trusted Advisors selling services to your future boss.

These Trusted Advisors are high level professionals who have a deep trust level with their clients – and their clients share lots of information, make requests, give and receive referrals in areas that have nothing to do with the Trusted Advisors’ functional expertise.

Why are Trusted Advisors an important networking contact “bucket” or category for executive job seekers?

Keep in mind that the hidden job market is roughly somewhere between 70-85% of all executive jobs (depending on where you get your information). At a minimum, 70% of all jobs you might be interested in are NOT published on job boards or advertised in the newspaper. Imagine what happens the next time a Trusted Advisor calls on a CFO and the CFO says “We’re looking at hiring a controller, who do you know?”

You want to be that referral.

Before that referral to you gets made, there are many steps to go through – including being able to identify the Trusted Advisor in the first place.

Unfortunately, less than 10% of all professional service providers could be tagged as a Trusted Advisor.

One of my tasks as a job search coach is to help guide you to identify the majority of trusted advisors in your geographic area that are selling services to your future boss. We’re just talking identification at this stage – we haven’t even moved to discussing the process of introduction, engagement, nurturing, and generating job leads and referrals from this specific networking “bucket” or category.

If I am a Trusted Advisor working for a payroll processing company and I suggest to the CFO that he/she should speak with you about their current controller opening – you’ve got an instant interview based on the strength of that Trusted Advisor Relationship. That’s the value of networking with not just anyone who sells services to CFOs – but rather networking with those who have the added credibility of being a Trusted Advisor.

I see from looking at your profile that you are a Controller. Let’s assume one of the titles for your future boss will be CFO. Who in your city or community sells payroll processing services to CFOs at the size of company you might be interested in joining? Now let’s expand our list to who are the top trusted advisors selling benefit programs, 401K processing services, temporary accounting services, CPA (tax and accounting/auditing) services, banking professionals? The list probably has 20-25 categories. You should have in your network the top 3 people for EACH of those categories.

The Value of a Job Search Coach

So, now let’s return to “what’s the value of a job search coach?”  Here come some tough and introspective questions:

• Have you done this assessment of your network for trusted advisors?
• Have you made dramatic gains over the last 30 days in adding to your network these trusted advisors?
• Do you have the 60-75 trusted advisors in your network that are selling high level services directly to CFOs?
• Could you build this component of your network on your own within the next 30-60 days?
• Have you gone through an exercise to identify who the very best, well connected, influencers are in your local community selling services/products to CFOs?
• Who is missing from this bucket of network contacts?
• What’s your precise strategy to connect, engage, nurture them – and ultimately get them to open up their rolodex to you for job leads and referrals?
• Could you come up with a detailed plan to connect, engage, and generate numerous hot referrals on your own from Trusted Advisors?
• Have you even thought about how this is one of numerous high value activities and tactics in your job search?
• Do you have a specific written plan that you follow daily/weekly to build the “trusted advisor” bucket of your network?
• Have you established metrics to measure the effectiveness of this networking strategy and do you have corrective options and back-up plans?
• Have you established daily and weekly “stretch” goals for yourself around building your network with trusted advisors?
• Who is holding you accountable to hitting those goals and objectives every week? What’s the pressure, consequence, reprimand if don’t hit the goals. Do you have someone giving you “tough love?”

That’s a lot of detail and work to build your Trusted Advisor Network – and it’s only one small component of an overall effective job search.

Imagine a job search coach walking you step-by-step through hundreds of similar activities, tactics, and strategies.

The number one problem in whether to use a job search coach, such as myself or Brad, is that most executive job search candidates are “unconsciously incompetent” (see my previous blog posting on this subject by clicking the link here) – you don’t know what you should be doing to conduct an effective job search.

I would be willing to wager a bet that most executive job search candidates have not even considered this as a strategy, or if they have – there is confusion over how to get started (unconsciously incompetent).

How many other powerful and impactful job search strategies are you MISSING because you’re too proud to admit that maybe someone with the right expertise could offer a lot of value to you?

I couldn’t pretend for a moment that I could do your job as a Controller – why would you believe that you could do the job of an expert in the area of job search coaching?

I don’t mean for this to turn into a personal selling message. Whether it’s me, Brad, or some other job search coach – the key point I would like to end this message on is that for most executives it is critical to hire a job search coach to help you navigate the changing job search landscape in one of the worst job markets since the great depression.

Barry Deutsch

How To Find The Hidden Jobs Before Recruiters and Others Do

What does the term “hidden job market” mean to you? Where do you think this hidden job market exists? How do you tap into this hidden job market?

To many candidates, I believe the “hidden job market”  means those jobs not listed with recruiters or posted on the Internet, either on a job board or a company’s website. Candidates tend to think that this means that HR or a hiring manager may be networking to fill the open jobs. HR or the hiring manager may be contacting trusted advisors, past employees, friends and family, or trying to fill the job by word of mouth. It really isn’t blasted out for everyone to find. It takes some digging, networking, and even some luck to locate.

If this is what you think  of as the “hidden job market,” I believe that you are completely missing the real hidden job market.

Good recruiters know that once a job opening hits the streets, in any form, it is no longer hidden. It may be harder to find than jobs  posted on the Internet, but they aren’t hidden. In many cases the jobs are hidden in plain sight. Just having a good network of people will help you find these.

The real hidden job market takes time and, as Julie LaCroix of Power Connections preaches with her clients, “research” to find the true hidden job market.

Hidden jobs are the jobs that haven’t been posted, haven’t been circulated, and in fact may not even exist. Hidden jobs are the jobs companies are anticipating hiring or thinking they may need in the next couple of months. These are the jobs that a growing company knows it will need to hire, the positions that a company expanding into new markets needs, the jobs that a company just moving to the area will be hiring, or the jobs that if the right person came along they would create a position. The hidden jobs also include those positions that become available because some quits, retires, or is fired. This is the true hidden job market.

I started recruiting 30 years ago and this was part of Recruiting 101 training. For years I read the section “People On Move” in our local business journal. I would call the company that the person left to see if I could present them with a candidate. I wanted to engage them before they put it out on the street, or in those days, the newspaper.

Candidates waste too much time conducting worthless networking, going to meetings, coffees, lunches, and so on. Sooner or later they get burned out on networking. Most will let this often meaningless activity occupy 75% of their time.  For most, this is a lot of time with little or no results to show for it.  Julie makes a great point that instead of spending 75% of your time networking,  change the mix to 50% of your time spent doing research to find the hidden job market and 25% networking.  This is such a great concept that I wish I could take credit for it.

Julie was a Wall Street recruiter for almost a decade and she knows this from personal experience. One more reason I believe that the best coaches you can work with in your job search are current or past recruiters. Recruiters live job searching. That is what we do. After 10 years we are as good at what we do, as you are at what you do.  If  you are ever going to pay someone to help you with any aspect of your job search, my recommendation is always find a person that was a SUCCESSFUL recruiter. They know the tricks of the trade just like Julie.

Here are some suggestions to help:

1 .Subscribe to your local business journal. This is a must. Read it weekly for tips on what companies are doing in your area.  This is research. You will discover companies that discuss how they are rapidly growing, sales are increasing, or you might read about a company looking to outsource in China. A company may announce that they are opening a new facility in your area, or many will reveal in their articles new systems they are implementing, expansion plans in Europe, the need for new distribution facility, and so on.

These are all great tips that you should take advantage of. These companies are going to have a need for a person with your skills and experience. This is your chance to engage them before they go to market and hundreds of other candidates start contacting them.

2. Don’t forget the People On The Move section. Most companies don’t hire from within. Often because they are too small to have people in place ready to go if someone leaves. Also, few companies can fill a position within the two or three week notice period given by the departing employee.

3. The business journals will discuss the hottest industries in your community. Then you can do some simple research in your community to find businesses in these industries.

Now you can send these companies a targeted letter introducing yourself and how your experience will benefit them as they tackle these issues. You are ahead of the hiring curve,  not behind it as most candidates are.

The other great benefit to the method is that you are not competing against 500 other resumes received, 300 candidates sending emails, 100 candidates searching for connections on LinkedIn or 50 candidates calling the hiring manager or stopping by the company.

You have the exclusive on these hidden jobs.

Consider changing your strategy to 50% of your time researching the hidden job market and 25% networking.

Would you like to know if your job search is effective? If you would, then download our free Job Search Self Assessment Scorecard and rate your job search. This will also help you find any weaknesses in your job search so you can fix them. CLICK HERE to download.

If you need to make sure that your Linkedin profile is outstanding and compelling, our LinkedIn Assessment will definitely help you. It is free to download. CLICK HERE.

Finally, cover letters can be tricky. We have a sample cover letter that is proven to align your background with the job. Recruiters and HR like this style as it makes their job easier. CLICK HERE for your free sample.

I welcome your thoughts and comments.

Brad Remillard

Building An Effective Network Step 2 – Online Social Media & LinkedIn Profile

Step one of effective networking focused on the offline networking process. It discussed why so many candidates receive such little value from networking that most just give up. I understand why this happens and hopefully the 4 steps started to change how most candidates approach networking.

Online networking is becoming more and more an effective way to connect. I personally don’t believe it is even close to as effective as offline networking, but one has to make sure that this base is covered. Just like the offline networking that we described in Step 1, it too must be covered effectively. Just doing it for the sake of doing it will not be any more effective in your search than meeting a bunch of people and going to a lot of networking meetings just for the sake of doing it.

There are very few things one can do poorly and expect anything other than poor results. Yet, this is what many of the candidates I encounter expect given their networking process.

Online networking takes effort. It is much more than just filling in the blanks on your LinkedIn profile and then hoping a recruiter or hiring authority will see it and think, “WOW, what a great person, I need to contact them now.”  I recently conducted a small poll asking approximately 500 people how they would rate their LinkedIn profile. To my surprise, most were completely honest and rated it poor to below average. A few rated it good and one or two rated it excellent. Of those that rated it good and excellent, four made the mistake of asking if I agreed and wanted my opinion. Don’t ask me for my opinion if you don’t want a complete answer. When I finished writing my assessment of their profile, all agreed that their profile needed work and was incomplete and therefore ineffective.

Here are some things to consider when building an online network and how to fully utilize it:

1. Limit your expectations. LinkedIn and other social media sites are not a silver bullet for finding a job. They are definitely an important component, but don’t over rely on them. Offline networking is still at the top of the list when searching for a position.
2. I cannot stress enough that you need to make sure that you not only have a complete profile on LinkedIn or Google, but also make sure it is compelling. This is your home page. Make sure it demonstrates that you are the expert in your field. Do an analysis of your competitors just like companies do. Review other profiles in your functional area. See what they have to offer. How does their profile compare to yours? If you looked at both profiles, which person would you contact first? Be objective.  CLICK HERE to get a FREE checklist to building a compelling profile.
3. A profile is meaningless if you still aren’t findable. What steps are you taking to make yourself findable? (Part 3 in this series). How sure are you that if my team of recruiters was searching for you that they would find you? This is what counts.
4. Once they do find you, how difficult is it to connect with you? This is a major issue. Most candidates don’t understand the process LinkedIn uses to connect people. If we aren’t connected at the first level and you don’t have your contact information displayed on your profile, LinkedIn makes it difficult to connect with you. In addition, the way their system works it can take days to make contact.
5. Have you Googled your name and reviewed what shows up? Most have done this. Do the results link the person Googling you back to your LinkedIn profile? This can be a problem if you have a common name. Bob Smith, Jane Jones, Mark Roberts may have hundreds of names show up. It can take a long time to find you.

Online networking is a good thing,  however, it is often over relied upon by candidates. Too many candidates believe that if they build it, people will just find them. This is just not true. I wish it were, as that would sure make my job easier. You have to work your profile. You have to get it out into the marketplace.

The good news is few candidates do this. If you do, you will be the one that gets the call.

You can get our Create a Powerful LinkedIn Profile To Find a Job webinar package. This includes all of the slides and the audio recording. The audio is an hour and a half and there are more than 30 slides that will walk you through step-by-step and show you exactly how to build a compelling profile. CLICK HERE to read more.

Join our LinkedIn Job Search Networking Group. 5,300 members are there for you to connect with. CLICK HERE to join.

I welcome your thoughts and feedback.

Brad Remillard

How To Get Job Lead Referrals. 3 Simple Steps

I preach all the time how important it is in a job search to have a steady stream of job lead referrals coming from your network. Few disagree with this.  Few also do much about it.  Oh they go through the motions, they generate a lot of activity, they meet a lot of people, and they go to so many networking groups they have lost count. Yes, even after all that activity, one of the biggest issues I have to help candidates with is getting referrals from their network. In fact, most of the people that come to me requesting job search help, this is the catalyst that starts our relationship.

The conversation often begins,”I have been looking for X number of months with very little results. I’m actively networking, meeting people all the time and just not getting the right referrals or leads. Can you help me?”

This person hasn’t built a sales force. They’ve built a lot of contacts, but every top sales person knows few contacts buy anything. Connections and a relationship often result in a sale.

So here is the proverbial $64,000 question for you, “How many sales reps do you have out in the field selling you?” If you answered 50 or more you can move on to the next article. If you answered, “I don’t know.” Here is how to find out, “Are you happy with the quality and quantity of the job lead referrals you are getting?” If no, read on. If yes, move on.

I find that most job seekers have less than 15 (usually around 10) really solid job lead referral sources  in their network. Most are getting referrals to other people, usually service providers, but not job leads. Few are tapping into the hidden job market.

The people I work with have a goal of 50 sales reps. I call them sales reps, because every candidate needs to have at least 50 people in the market place promoting and selling them every time a job lead or potential job lead comes up. The larger the geographical area, the larger the number of sales reps required.

My all time favorite line that best describes effective networking was given to me years ago by a person that understood networking before networking was even a word. Bill Ellermeyer said to me,”You have to take a contact and turn it into a connection.” Read it again if you didn’t pick up on what real networking is all about. This hits the problem square on the head.

Job seekers are not making connections, most are making contacts. Many don’t even know if the contact is willing to refer them or not.

So start turning all those contacts into connections. 50 great connections are worth more to you than 500 contacts. So start focusing on getting the 50.

Some ways to do that include:

1. Network with a purpose. Stop going to every networking meeting on the planet. Stop meeting every person referred to you. Start going to networking meetings that will provided you the connections you need to get job leads. If the meeting isn’t going to meet this goal, why go? Do your homework before spending a lot of time with someone. Ask the referring sources some qualifying questions about the person and why they think this person would be a good referral source for you. Don’t just run off and spend all that time meeting a bunch of people.
2. Select or target the people that can help you and eventually you can help them. Generally, if it is a service provider you are trying to make your sales rep,  they want business referrals. They want to meet decision makers. So you should have a list of people you are relying on for help and find out from them exactly what types of business referrals they want. Stop asking the question, “How can I help you?” Every service knows that rarely leads to anything. You want referrals so do they. So ask them, “What business introductions can I make for you?” Have your rolodex with you. Open it up right there and give a good referral. They now owe you.
3. Follow-up with these people regularly. Every sales manager knows you have to keep in-touch with your sales reps and with the customer. So you need to do the same thing.  Since you know the backgrounds of the people they want to meet invite them to meetings, introduce them to a potential referral  over coffee with you there to make the introduction, call and inquire if hey would be interested in meeting this person or that person, invite them to a social event, golf, sporting event, drinks, conference.  Maybe they would like to meet one of your other 50 sales people so they can network together. Why not set up  a small group meeting.  There are so many opportunities to take this contact and turn it into a connection once  you start thinking about it. The problem is very few think about it.

It only takes the ability to focus on the right things that will lead to quality job leads. I can tell you from personal experience, when I can get the candidates I work with in this mode most see quality job leads start coming in. Having a sales force is critical to a successful job search.

So please go out today and start building your sales team.

For a FREE example of a cover letter CLICK HERE.

For a FREE example of a Thank You letter CLICK HERE.

For many more FREE resources and articles, join our Job Search Networking Group on LinkedIn. 5200 people have done this. CLICK HERE to join.

If your LinkedIn profile doesn’t demonstrate you are the expert in your field you may be missing opportunities. Recruiters, HR and hiring authorities often start looking on Linkedin. This tool is critical in a job search. CLICK HERE to learn  how you can build an outstanding Linkedin Profile.

I welcome your thoughts, comments, suggestions and ideas.

Brad Remillard

Job Seekers and Warren Buffet

I am currently reading the book, “The Snowball: Warren Buffet and the Business of Life” by Alice Schroeder. It is an interesting biography on Warren Buffet’s life starting as a small child.  Some of the more interesting parts highlight what influenced his thought processes about everything from money to how he treats people.

I haven’t finished the book yet, but as I was reading it two sentences stood out. To me, these two sentences explained exactly why so many candidates stay in a job search so much longer than need be. I have known this for a long time. The candidates I work with one-on-one in our job search coaching programs often start out the same way.  I interview and speak with hundreds of candidates a month. It use to surprise me the number of people who acted this way. Not any more, I just accept it. I don’t understand it, but I do accept it.

When Warren was a teenager he read the book, “How to Make Friends and Influence People” by Dale Carnegie. Just about everyone has heard of this book.  His biography addresses the impact this book had on him. How it “honed his natural wit, above all it enhanced his persuasiveness, his flair for salesmanship.” Obviously, this one book influenced him so much that decades later he still remembered it and gave it credit.

It was  the two sentences before this which stood out and relates to the vast majority of candidates I encounter. Alice Schroeder writes, “Unlike most people who read Carnegie’s book and thought gee, that makes sense, then set the book aside and forgot about it, Warren worked at this project with unusual concentration; he kept coming back to these ideas and using them. Even when he failed and forgot and went for long stretches without applying himself to the system, he returned and resumed practicing in the end.”

This is what grabbed my attention. As soon as I read it, I thought this is exactly what most candidates do. This is exactly why so many candidates spend so many extra months searching for a new positions. They read a book, attend a webinar,  read a blog article or listen to an audio file and think, “Gee, that makes sense, then set it aside and forget about it.”

Few, my guess less than 10% do as Warren did. Read the sentences again. Does anything stand out to you as it did me? What did Warren Buffet do different than all the others?

I see this constantly.  People will return our job search workbook with a note, “Already know all this stuff.” At first I was stunned. When we wrote the book we spent an extensive amount of time identifying the mistakes candidates continually make. We  then worked extremely hard to provide solutions  to those mistakes. So it struck me as strange, that so many people knew all these mistakes, but just kept making them. How could this be?

I’m sure the many other excellent authors of books on this subject have experienced the same thing.

So I decided to test if it was true these people really did know all this stuff. I started doing some follow-up. I would call the person and ask for feedback. As I got bolder, I became more direct. I started asking very specific questions of those that “already know all this stuff?” For example, I would ask:

• Since you already know the only three things which can be measured during a phone interview, what do you do to properly prepare?
• As you know, there are only three types of questions asked in an interview. How do you identify which type of question is being asked and how do you prepare for each type of question?
• Of the ten most important questions to ask in an interview, which ones in your opinion were most helpful and of those which ones do you use most often?
• How long have you been using the cover letter we recommend and what has been your experience with this style?
• How often have you found yourself in anyone of the 5  positions in the Circle of Transition and how do you handle it? This could be really helpful to other candidates?
• How is your networking business card different from your interviewing business card?

It didn’t take long to discover these people may have read the book, but unlike Warren Buffet, they didn’t embrace the ideas with “unusual concentration.” Instead it was, “Gee I already know this stuff.”  When in fact, from their answers, they had no idea what mistakes they were making and how the book provides solutions.

Warren Buffet read Dale Carnegie’s book over and over again. He referred back to it time and time again. He practiced regularly. When he failed it was back to the book. That is what made him unique. He didn’t just know it all, he implemented the concepts. He didn’t blame the book when things went wrong, he adjusted and tried again.

I know from the one-on-one job search coaching we do, when we get candidates to stop knowing everything and start doing things the right way, they find job leads that eventually lead to offers and employment.

Although it might appear as an attempt to sell our book it really isn’t. There are many great resources available to candidates. Many are 100% free. It is positively an attempt to get candidates to stop saying, “Gee, that makes sense, but I already know it.” It is positively an attempt to get candidates to learn from Warren Buffet. To get candidates to refer back time and time again to excellent resources. To re-read the books, re-listen to the audio recordings and to take this advice to heart with “unusual concentration” as Warren Buffet did.

I have discovered the reason there is so much written for job seekers is because job seekers need so much help. If candidates did everything so perfectly there wouldn’t be a need for all the books, blogs, articles and webinars.

The next time you read anything designed to help you in your job search don’t let your first thought be, “Gee, I already know that.” Rather force yourself instead to ask, “Good advice. How am I implementing that in my job search?” Attack it the same vigor and “unusual concentration” as Warren Buffet.

Try this approach first and you will find yourself gainfully employed a whole lot sooner.

OK, now this is a blatant attempt to sell you a book. You can get our job search workbook to review for free. Just pay the $5 shipping. For details on this offer CLICK HERE.

Test your job search effectiveness by downloading our free Job Search Plan Assessment Scorecard. Find the strengths and weaknesses in your job search. Then attack the weaknesses with “unusual concentration.”  CLICK HERE to download.

For a FREE example of a cover letter that recruiters, HR and hiring authorities  like and will get your resume read, CLICK HERE.

I welcome your comments, thoughts and feedback.

Brad Remillard

Establish Your Job Search Credibility on LinkedIn – Job Search Tactic #6

Did you know LinkedIn provides an instant credibility building tool for developing your personal brand?

Did you know that within just a few weeks you have an ability to rise to the top of recruiters, hr professionals, and hiring manager radar screens?

Combine the Question and Answer element of LinkedIn with the other recommendations we’ve made in this series of Job Search Tips on LinkedIn:

Everyone Cares What Your Status is on LinkedIn – CLICK HERE TO READ

Who Cares What Your Status is on LinkedIn – CLICK HERE TO READ

Don’t Be Like Groucho Marx on LinkedIn – CLICK HERE TO READ

The Instant Credibility Tool on LinkedIn

It’s called Questions and Answers.

You can find at the top of screen on the horizontal navigation menu. Click on “More” and then click on “Answers”.

Look at the questions being asked in a variety of categories where you have an expertise:

• Your job search
• Fund raising for your local soccer non-profit organization
• Industry trends
• Functional issues such as marketing or financial management
• Working with Recruiters
• Using LinkedIn

What expertise do you bring to the job search party?

Step 1: It’s Okay to be a Temporary LinkedIn Lurker

Pick a subject area in which you are most comfortable

Lurk a little to see what type of questions are asked and what type of answers are given. (I know – I know – I told you a few blog postings ago NOT to be a lurker on LinkedIn! Let’s suspend that request for a few minutes). Get a feel for the give and take of asking a question, getting responses, and responding to the responses.

This is what Social Media and Social Networking is all about. Here is the basic core element – engaging in discussion and conversation with others. Giving value back through your contributions and receiving value by taking the bits and pieces others offer.

This element of questions and answers is at a very basic level one of the most important aspects of networking. In the old days – you did this in-person or by phone.

LinkedIn gives you a platform of leverage which is extraordinary for the speed, efficiency, and exposure.

Step 2: Answer a few questions on LinkedIn

Observe, lurk, kibbutz, peek and then after playing LinkedIn Peeping Tom over 24-48 hours, post a few replies to questions you’re most comfortable answering.

Wait for a response – or perhaps someone else besides the original question poser will raise a question, challenge your idea, or build upon your recommendation.

Respond to the responder.

Engage in a conversation.

Pretend it’s a friendly dialogue.

Couple of Ground Rules – Both Negative and Positive

You might call this section – social etiquette on LinkedIn:

• Never put someone else down in public
• Never insult another poster
• Don’t try to dominate the conversation
• Don’t act arrogant or be a know-it-all
• Avoid sarcasm – it’s easy to misinterpret little jokes or having some fun at other’s expense
• Be positive
• Say Positive things
• Give praise frequently
• Recognize when someone has made a great contribution to the discussion – give them an on-line pat on the back. Everyone wants a little recognition when they do something great.

Step 3 – Pose Your Own Questions on LinkedIn

After you’re comfortable answering a few questions, try posting a few questions.

Be a little controversial.

Take a contrarian point of view.

Don’t hesitate to offer your opinion or ideas.

Be yourself.

Stimulate a discussion.

Tie your question to an area of your expertise.

Track your questions –  do certain questions generate a larger response?

Step 4 – Who’s behind the questions and answers?

After responding to a question, look at the profile of the poster. Is this someone you would like to connect with and get to know better? Send him/her an invite to connect on LinkedIn.

When people respond to your questions, check out their profiles. Should you be connecting to them also through an invitation.

Can you imagine how much leverage this is going to bring to your networking efforts? Visualize all those connections and their connections – WOW – it’s as if the old saying is coming true that “we’re all connected to Kevin Bacon through 6 levels of referrals.

We’ll get into how to leverage your network’s connections in a future post in this series.

Action Steps on LinkedIn

As soon as you finish reading this article, go straight to the questions and answers area on LinkedIn. Begin step 1.

Within 24-48 hours I expect to see you responding to questions and posting a few of your own.

Shoot a comment back on this blog post or drop me a note and let me know how this is working out for you.

Before you know it – you’ll have established your credibility. The recruiters, hr folks, and hiring managers lurking in the background will begin to see you, hear you, recognize you for for your expertise, knowledge, and radiating personal brand.

You’ll start getting inquiries, others will look forward to your comments, and you’ll start to generate a decent following of dedicated fans.

It’s so easy I’m practically dumbfounded that more managerial and executive job seekers don’t do this as part of their daily dozen on-line social media and networking activities.

Barry Deutsch

P.S.: I hope you didn’t miss the How to Find your Next Job on LinkedIn Webinar we conducted today.

Mark your calendar NOW for our next webinar on April 30th – Giving Your Job Search a Boost Through Social Media. Stay tuned for upcoming announcements of this program. Just like our Webinar on LinkedIn today, we expect to sell out quickly for this value-packed inexpensive Job Search Social Media Webinar.

Stop Being a LinkedIn Lurker: Job Search Tactic #3

Sounds like something you could be arrested for – maybe even a felony conviction.

Seriously, if you want to take your job search to another level, you’ve got to engage in communicating and interacting on the primary social media forum for professionals, managers, and executives.

Studies show that 90% or more of all users of social media (including LinkedIn) are lurkers.

What the heck is a LinkedIn Lurker?

A lurker is someone who reads the news feeds in groups, reads the questions in groups, reads the questions and answers in the Q&A section, and observes the status updates of those to whom they share a 1st degree connection.

Are you a LinkedIn Lurker?

YOU CANNOT CONDUCT AN EFFECTIVE JOB SEARCH BY LURKING?

Lurking is like hiding behind your mother’s skirt when you were 3 years old. Why do we do this as intelligent, sophisticated, cosmopolitan, confident adults? I wrote another article a few months ago on this same subject titled “STOP Being A Job Search Voyeur – Let Your Voice Be Heard“

I don’t get it.

I don’t even buy the introversion excuse since you’re not having to meet these people on-line or build a deep relationship. There is no rejection phobia here either.

Engaging in the conversation on social media sites like LinkedIn, Facebook, and Twitter is just about the most friendly, safest environment to give your job search a little booster shot in the arm.

Here’s a few simple things you could start doing right now:

• How many of you are posting questions in our LinkedIn Discussion Forum and how many of you are helping others in the Group by answering/commenting on the discussions they started?
• Are you looking at the wealth of news feeds in our LinkedIn Discussion Group and commenting on those valuable links?
• When was the last time you commented on a connection’s status update?

We’ll tackle further engagement on LinkedIn in future tactics.

By the way, My Partner, Brad Remillard, will be leading a webinar on March 26th on how to leverage ALL the different elements of LinkedIn to conduct an effective job search.

Click on the link in our sidebar to learn about this very popular webinar.

If there was one place you could invest your time and get the biggest bang for the buck, it would on LinkedIn. Sadly, most job seekers are not leveraging even 10% of the tools, personal branding, engagement opportunities, and other inexpensive techniques to help themselves be found.

Brad and I did a couple of Programs on LinkedIn in our Weekly Radio Show. You can download these from our FREE Job Search Audio Library.

You know it’s much easier to be found than to find the right job.

What’s holding you back right now from signing up for a one-hour webinar (from one of the top experts in this country on using LinkedIn) in which you’ll learn at least a dozen core tactics that you’ll use every day in your job search?

Barry Deutsch

If you’re NOT a member of our LinkedIn Job Search Discussion Group, JOIN US NOW to start your engagement process and move beyond lurking.