Why is building a job search network worthless?
Building a job search network is usually worthless since that is the end goal for most people. Contrary to popular opinion, size does not matter (at least initially). The most important goal of networking is engagement.
Regardless of whether you build your network on-line or off-line, you still need to provide value to your network. Keith Ferrazzi, Author and Blogger at “Who’s Got Your Back” writes in a recent blog posting about the need to be organized to “ping” your network.
Who do you want to communicate with? How often? What will you provide to your network?
The heart of any effective job search networking is to show your network you are a valuable member of their network. How do you do this? You do it through constant engagement.
Do you conduct drip-nurturing with your most important contacts to stay in front on them and have a “top of mind presence”? How often do you call, send interesting articles, provide links to good information, and focus on their specific needs?
Are you a connector in your network, constantly looking for ways to put people together that is mutually beneficial. Do you get constant requests to be connected with others in your network?
Can you publish information (such as through a blog) that your network might find valuable?
Once you take care of engaging with your job search network, you’ll be stunned at the abundance of job leads, referrals and opportunities that drop through the network into your lap. One of the most frequent complaints I hear from job seekers is “I have a large network, but I don’t get any leads – it doesn’t seem like it’s worth it to build a network”. Remember – the operative word is not building – it’s engaging!
Discover if your effective in your job search networking – both in traditional off-line networking activities and in on-line social media networking – to generate an abundance of job search leads, referrals and offers by downloading our Job Search Planning Scorecard. This FREE tool will help you focus on the most important steps to take in your job search, not just in job search networking, but across every dimension of your job hunt.
Barry