How Would You Rate Your LinkedIn Profile?

I recently asked this question on LinkedIn, “How would you rate your LinkedIn profile?” The choices were, poor, fair, good or very good. I wasn’t referring to completeness based on the LinkedIn scale. I wanted to know how you would rate your profile based on how good or compelling it is.

Would a recruiter, HR professional, or hiring authority be so impressed that they can’t wait to contact you? That is the goal of a LinkedIn profile. Why else would you have one if you are in a job search?

So that is my question to you, “How do you rate your LinkedIn profile?” We would really like to know.

Poor

Fair

Good

Very Good

Now the really important question, “How would you rate your resume?” Let us know that too. Just simply send us a comment. You can do that at the bottom of this article.

Did you rate them both the same? Most rate their resume good to very good and their LinkedIn profile poor to fair. WHY?

Both of these are marketing documents. That is all a resume is. It is put together to market you. In our best selling job search workbook,“This Is NOT The Position I Accepted” we don’t like to use the word “resume.”  Rather, we prefer to call it your Personal Compelling Marketing Brochure.

Your LinkedIn profile is your online marketing brochure. It must sell you. Your profile can be even more compelling than a resume because of all of the added features LinkedIn allows you to add to your profile. Most are not possible on a resume.

So here is the next set of questions, “How many hours have you dedicated to developing your resume?” My experience is that most candidates spend hours not only developing their resume, but revamping it, changing it, redoing it, updating it, and so on. For many, this is a never ending process.

OK, so then, “How many hours have you dedicated to developing your LinkedIn profile?” We would really like you to be completely honest and answer these questions. Just add your responses to them in the comment box at the bottom.

Still  not convinced about why you need a great and compelling profile on LinkedIn?  Here are some additional reasons that might convince you.

• For my last three placements, all of the candidates came directly from LinkedIn.

• Two clients recently told me they hired mid-level sales people directly from LinkedIn.

• Before posting an open position on a job board, most recruiters go to LinkedIn first.

• I’m currently working on two searches and I found all of the candidates using LinkedIn.

• LinkedIn now has over 45 million users.

• More and more internal recruiters and HR professionals start their searches on LinkedIn.

• Companies can save thousands of dollars searching LinkedIn versus searching resumes on a job board.

Given all of this, would you reply to a job posting with a fair resume? Would you expect a call back from a hiring authority or recruiter if your resume was “fair?”

If your LinkedIn profile isn’t better than your resume, you are leaving a very valuable tool in your tool box. When I’m coaching job seekers, one of the first items we work on is their LinkedIn profile. It is not uncommon that within two weeks of completing the profile makeover for these candidates, that they start receiving inquiries.

So let us hear from you regarding how you responded to these questions. We are really interested.

Don’t know how to build a great profile?

Get a FREE LinkedIn Profile Assessment. To help you build a great LinkedIn job search strategy, we are having a webinar on March 26. This webinar will ensure you not only have a great profile, but in addition, teach  you how to find contacts, how recruiters use LinkedIn, and how to ensure that if someone comes to your profile that you are positioned as the expert.  CLICK HERE to learn more.

Also, Barry and I have had extensive discussions regarding LinkedIn on our weekly radio show that airs every Monday at 11 AM PST at www.latalkradio.com on channel 2. We add all of these recordings to our audio library. These recordings are free for you to listen to or download. CLICK HERE to review our audio library.

Finally, consider joining our LinkedIn Job Search Networking Group. There are more than 4,4oo members, and a wealth of articles and discussions to help you in your job search. CLICK HERE to join.

Brad Remillard

Don’t Be Like Groucho Marx – Job Search Tactic #2

Groucho Marx once said “I don’t want to belong to any club that would accept me as a member.”

Groucho must not have been conducting a job search when he made that comment.

Joining Groups (like clubs) on LinkedIn is an excellent way to engage with people who hold a similar interest, make new contacts, network, and discover hidden job opportunities.

Your groups display on your LinkedIn Profile. When I click your profile, I can see which groups we have in common. As a recruiter, I usually focus on searches within groups first due to the ease of contacting other group members.

Here are some of the parameters on joining groups on LinkedIn:

LinkedIn allows you to join 50 groups

You can post roughly 7500 news feed items per 24 hour period. These can be multiple feeds within the same 24 hour period into the same group. I have not yet done a test to ascertain the precise number.

You can post unlimited discussions (I have not come across a limit yet within a 24 hours period. Again, I’ve not tried to test the system by posting more than 50 in a 24 hour period.

You can send messages to other group members without using your valuable inmails nor do you have to know the email address. I’m not sure if there is a limit on the number of messages you can send directly to group members. I have yet to hit it if there is a limit.

What groups should I join you might ask?

• Your alumni group
• Geographically based network groups for individuals in your city
• Association or trade groups that focus on your industry, such as Construction or Telecommunications
• Functional specialty groups, such as those for VPs of Marketing or CFOs
• Charitable groups that focus on causes you support
• Job Search Groups, such as the IMPACT Hiring Job Search Discussion Group

Now that I’ve joined a few groups, what should I do next?

Even though in a previous post I suggested you not be a lurker, I give you permission to do short-term lurking. Gain a sense of the culture of the group. Review the other messages in the group first.

• Are group members discussing job search related issues?
• Are group members supportive of each other?
• What type of news feeds are being posted into the group?
• Are there job leads being posted by group members under the jobs tab?
• How passionate are group members in responding to questions or discussion points?

You’ve lurked long enough – it’s time to jump in and become a valuable and active member of the group.

What kind of benefits might I expect from the time investment of doing all these activities within all my groups:

• You’ll be enhancing your PERSONAL BRAND by establishing your involvement, focus, and expertise in the various groups.
• Others will be attracted to you and want to connect with you on LinkedIn directly
• As Hiring Managers and Executives frequent these groups, you’ll become noticed by the individuals who may someday hire you
• You’ll be starting to dramatically expand your connections and the massive net it takes to capture hidden job market leads and referrals.

Barry Deutsch

P.S. Don’t forget about the Webinar my partner, Brad Remillard is teaching on March 26th, titled “How to Find Your Next Job on LinkedIn”. See the promotion for the Webinar in our right-hand sidebar.

Stop Being a LinkedIn Lurker: Job Search Tactic #3

Sounds like something you could be arrested for – maybe even a felony conviction.

Seriously, if you want to take your job search to another level, you’ve got to engage in communicating and interacting on the primary social media forum for professionals, managers, and executives.

Studies show that 90% or more of all users of social media (including LinkedIn) are lurkers.

What the heck is a LinkedIn Lurker?

A lurker is someone who reads the news feeds in groups, reads the questions in groups, reads the questions and answers in the Q&A section, and observes the status updates of those to whom they share a 1st degree connection.

Are you a LinkedIn Lurker?

YOU CANNOT CONDUCT AN EFFECTIVE JOB SEARCH BY LURKING?

Lurking is like hiding behind your mother’s skirt when you were 3 years old. Why do we do this as intelligent, sophisticated, cosmopolitan, confident adults? I wrote another article a few months ago on this same subject titled “STOP Being A Job Search Voyeur – Let Your Voice Be Heard“

I don’t get it.

I don’t even buy the introversion excuse since you’re not having to meet these people on-line or build a deep relationship. There is no rejection phobia here either.

Engaging in the conversation on social media sites like LinkedIn, Facebook, and Twitter is just about the most friendly, safest environment to give your job search a little booster shot in the arm.

Here’s a few simple things you could start doing right now:

• How many of you are posting questions in our LinkedIn Discussion Forum and how many of you are helping others in the Group by answering/commenting on the discussions they started?
• Are you looking at the wealth of news feeds in our LinkedIn Discussion Group and commenting on those valuable links?
• When was the last time you commented on a connection’s status update?

We’ll tackle further engagement on LinkedIn in future tactics.

By the way, My Partner, Brad Remillard, will be leading a webinar on March 26th on how to leverage ALL the different elements of LinkedIn to conduct an effective job search.

Click on the link in our sidebar to learn about this very popular webinar.

If there was one place you could invest your time and get the biggest bang for the buck, it would on LinkedIn. Sadly, most job seekers are not leveraging even 10% of the tools, personal branding, engagement opportunities, and other inexpensive techniques to help themselves be found.

Brad and I did a couple of Programs on LinkedIn in our Weekly Radio Show. You can download these from our FREE Job Search Audio Library.

You know it’s much easier to be found than to find the right job.

What’s holding you back right now from signing up for a one-hour webinar (from one of the top experts in this country on using LinkedIn) in which you’ll learn at least a dozen core tactics that you’ll use every day in your job search?

Barry Deutsch

If you’re NOT a member of our LinkedIn Job Search Discussion Group, JOIN US NOW to start your engagement process and move beyond lurking.

How to Improve Your LinkedIn Profile: Job Search Tactic #1

Brad and I have talked endlessly about how much easier your job search is to found than to find a job. I recently wrote a post on this exact subject.

We did a radio broadcast on how to improve your LinkedIn Profile. We posted our LinkedIn Self-Assessment Scorecard on our site a few months ago -  a download that has become one our all-time most popular downloads. You can get the download and quickly understand how to improve your LinkedIn Profile for Job Search.

Not only is building an outstanding LinkedIn Profile a job search best practice, but it is also an integral part of personal branding (another key element of an effective job search).

More importantly, every recruiter, HR pro, and hiring manager will google your name and look up on LinkedIn BEFORE they decide to grant you an interview.

Google Profiles will be the focus of our next blog article, Job Search Tactic Number 2.

• Does your LinkedIn Profile capture a viewer’s attention?
• What elements of your Profile are they drawn to?
• Would I as recruiter feel that I just had to call you after viewing your profile?
• Does your profile scream “you’re not going to find a better person” at me?
• What are the steps in creating an effective job search LinkedIn Profile?

Below we’ll list the key elements of creating an effective profile. We could probably spend an entire blog post series on each element of your LinkedIn Profile.

Here are the LinkedIn Profile Best Practices (in no particular order)”:

1. Use a compelling headline
2. Complete all the details of your entire career
3. List all your accomplishments in detail with as much quantification as possible
4. Get a lot of recommendations
5. Recommend others
6. Include Slideshare Powerpoint presentations of your accomplishments
7. List the books you’re ready/comment on other book lists
8. Incorporate Your Twitter Feed and Link
9. Include a link to your blog
10. Include a link to your on-line resume
11. Pull your blog’s feed onto your profile using Wordpress
12. Include links for audio/video files of you talking about your accomplishments and achievements.
13. Join Groups that are professionally/geographically appropriate
14. Update your status frequently – as in daily
15. Dramatically build your network with appropriate contacts
16. Make it easy to connect with you – phone #s and email

These are the elements of your LinkedIn Profile that will differentiate you from your peers. Read a couple of our other blog posts on this subject of leveraging your LinkedIn Profile for Job Search, including an article titled “Become a Beacon in Your Job Search” and “Are You Difficult to Connect With on LinkedIn in Your Job Search?“

Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group to learn more about leveraging your LinkedIn Profile for Job Search.

Is Your Job Search Stuck in High School Time Warp?

Is Your Job Search an Extension of High School?

One of my favorite bloggers, writers, speakers – Seth Godin, published a blog titled “On Self-determination”. After reading the article, I realized, there was a frightening metaphor for most job seekers. I wrote a previous article about this syndrome on our blog titled “Hope and Luck are NOT Job Search Strategies”

I’ll share the example Seth used in his blog article that literally rocked me back on my heels:

Anyway, they asked for my advice in finding marketing jobs. When I shared my views (go to a small company, work for the CEO, get a job where you actually get to make mistakes and do something) one woman professed to agree with me, but then explained, “But those companies don’t interview on campus.”

Those companies don’t interview on campus. Hmmm. She has just spent $100,000 in cash and another $150,000 in opportunity cost to get an MBA, but…

A little later in his blog post, Seth made the comment:

Do you work with people who are still in high school? Job seekers only willing to interview with the folks who come on campus?

This approach of being a “victim” stems from high school where we let events and others dictate what we do, when we do it, how we do it.

I call it the “High School Time Warp Syndrome”.

If we screw up, we could always blame it on others – my coach, my parents, the administration, my teachers, my classmates. As Seth indicates, for many individuals, this “victim” approach – or what he terms a lack of “self-determination” becomes a guiding principle throughout your life.

Brad and I did one of our Radio Programs on how this syndrome of “playing the victim” or “lacking self-determination” in your job search plays itself out every day. The Radio Show was titled “Job Search Mistakes – Part 2”. You can download it from our FREE Job Search Audio Library.

YOU HAVE COMPLETE self-determination in your job search. STOP pretending your still in high school and others are dictating your actions. You have complete freedom to control, change, improve, evolve, learn, grow, and develop an effective job search.

Most candidates Brad and I meet conduct a job search at about the bottom 5% level. Why? Because they pretend they are back in high school where they never grew past a lack of self-determination or being the victim of circumstances. This is exhibited in the excuses, explanations, and rationalizations of why their job search is not working:

• I don’t do well meeting other people
• I don’t know what to do
• That seems like too much work
• I’m too busy answering job applications on job boards
• I’m waiting for the phone to ring
• I’m not really into networking
• My resume speaks for itself
• Why should I invest time to prepare for an interview, doesn’t my background speak for itself?
• The recruiter didn’t call me back – all recruiters are idiots
• The hiring manager didn’t call me back – all hiring managers are idiots
• I sent my resume in – but no one followed up with me

Stop complaining, kvetching, whining, crying, fussing, and acting like you’re back in high school. Like Seth Godin suggests, become Self-Determinant!  Take your job search effectiveness from the bottom 5% into the top 5% and finish your job search. Apply yourself. Reach past your comfort zone in your job search and do something different tomorrow.

Have you even bothered yet to download our Job Search Effectiveness Self-Assessment to determine if you’re in the top 5% or the bottom 5%? Brad and I have talked about this popular self-assessment over and over on our blog. Thousands of job seekers have taken it and dramatically improved their job hunting plans and success.

I spoke with a Senior Sales Executive yesterday in a phone interview and asked him why he had been out of work for a year. His story (and he stuck to it) was that the economy was tough (victim disorder – lack of self-determination – high school time warp dysfunction).

I can’t present a candidate to my client that has been out of work for a year.  They would slap me so hard my head would spin around.

Don’t let this happen to you. Start down the path of Self-Determination in your job search TODAY!

Learn everything you can about job search best practices. Follow the top bloggers on job search – get an new idea every day. (We’re writing another blog featuring the very best bloggers from across the Internet sharing FREE Job Search Resources and Best Practices – subscribe to all their feeds).

Your effort, intensity, focus, learning, trying different tactics all help move beyond the “lack of self-determination” and victimization that categorizes most job searches. It’s NOT one big thing that will make the difference in your job search – it’s the hundreds of little things you do that are different from what you’ve done before.

STOP being caught up in the HIGH SCHOOL TIME WARP DYSFUNCTION!

Barry Deutsch

Join our rapidly growing LinkedIn Job Search Discussion Group to engage in great discussions around job search best practices and how to conduct a more effective job search.

What Will YOU Do Different In Your Job Search?

Let’s start with Benjamin Franklin’s timeless definition of insanity: “You keep doing the same thing over and over hoping for different results”.

Do you really believe that wishing and keeping your fingers crossed will make a difference?

Why?

Everyone knows you’ll just get the same mediocre, inadequate, inconsequential results again – so why do most candidates keep doing the same thing?

Let’s pretend for a moment you buy into the Definition of Insanity and you decide you’re going to try something different this month in your job search.

What will YOU do different this month compared to last month?

What did you do different last month compared to the previous month?

Brad and I would love to hear what you plan on doing different this month vs. last month

Here are some examples of things you could be doing differently this month:

• Expand on your LinkedIn Profile
• Write an effective cover letter
• Take our FREE LinkedIn Self-Assessment Scorecard
• Set-up and write a blog
• Read and subscribe to 5 new blogs on job search
• Listen to one of our radio show broadcasts on job search
• Get a twitter account and start tweeting about your job search search
• Search for recruiters covering your industry/functional role on LinkedIn
• Join into a discussion on LinkedIn/Twitter/Facebook about a job search issue
• Join appropriate groups on LinkedIn and become an active member
• Go to 2 new networking groups in your local community
• Take our Job Search Planning Evaluation to determine if you’re conducting an effective job search
• Take a volunteer role and become a leader in a civic/non-profit group

These are only a few of the hundreds of tactics/strategies/initiatives you could do differently this month to improve the effectiveness of your job search.

As you know, Brad and I great proponents of dramatically reducing the time it takes to cut your job search in half – however, if you keep doing the same things over and over –

Your Job Search is going to be a never ending quest – lasting 6-9-12 months or more.

STOP the nonsense now and begin to do things your peers are not doing. Take a step in doing something different this month.

Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group to explore the best practices in how to conduct an effective job search

Job Search Networking Using LinkedIn

Using social media in your job search can be the key to your success. Recruiters, HR and hiring managers are using social media sites like LinkedIn more and more every day.  As a job seeker you should be using LinkedIn daily. This program outlines 5 or 6 techniques you can use that don’t take a lot of time but will have tremendous impact on your job search. These few things will make you findable, will set you aside from others, will ensure your network expands, will guide you through the maze of social media traps and most importantly help you move rapidly down the path to your next job.

While listening to the radio program be sure and download our 8 Point LinkedIn  Profile Assessment guide so you can follow along. ow.ly

All our radio show recordings are in our audio library for you to download and listen to anytime. CLICK HERE to review the programs by title.

Have you hit the wall in your job search?

In basketball coaching, we have a phrase we call “hitting the wall”.

My high school girls basketball team was crushing teams in a tournament last week and then they picked the championship round for 1st place to “hit the wall”. We were the better team – we had beat our competitor multiple times last summer, we had worked harder, had better shooters, and tougher defenders. Why did we lose the game?

We lost because we hit the wall. The girls were burnt out from daily non-stop intense basketball during December. We tried everything – taking time-outs, substituting more often, running different plays, switching up our defense more frequently. Nothing worked and we had nothing left in our gym bag of tricks.

This is a common malady affecting teams, especially young teams that lack the maturity and experience of multiple years of basketball competition.

Have you “hit the wall” in your job search?

Unfortunately, if your team “hits the wall” during a game – you’re stuck as a coach. You can sub fresh players, try to motivate them, run different plays, and try alternate defenses. However, as a coach you cannot play the game for them. At some point your team needs to perform. They need to stop the other team and put the little orange ball in the little orange hoop.

Fortunately, if your job search “hits the wall” there is plenty you can do. There is an almost unlimited number of tactics you can use in your job search to find open opportunities, increase the number of job leads and referrals, and expand your network.

What’s the one thing you’ve done differently in your job search since it “hit the wall”? You’ve probably heard that quote from Benjamin Franklin that paraphrased goes something like “If you keep doing the same thing over and over, you’ll keep getting the same results”. Benjamin Franklin called this the “Definition of Insanity”.

Brad and I would love to hear about the one new thing you’ve discovered or learned that has had a positive impact on your job search – something new that you decided to try since whatever you were doing was not working.

What’s the best blog article you read in 2009 that made a difference in your job search? Is there an article Brad or I wrote in the last year that is memorable for you?

What one product did you buy – a book, an audio program, a video course – that turned the corner for you on your job search?

What unique FREE tool – a sample cover letter, a template, a checklist, a scorecard have you plucked off of someone’s site (perhaps even from our FREE Resources Library?) that made a big difference or brought you an Aha moment?

There is a ton of FREE and inexpensive job search materials and content available. Sure – some of it’s a scam and can actually hurt your job search. However, there are outstanding experts in the job search field that have put together an unbelievable range of materials, content, tools, and samples. Are you taking advantage of this avalanche of materials that keep coming every single day?

If you’re not taking advantage of this FREE material and inexpensive products in your job search, then shame on you. Your job search will probably last as long as the average length of time (or longer) as other peers in your chosen field. If you want to reduce dramatically the time it takes to find a great job – then you’ve got to embrace the best practice information available at your finger tips.

Barry Deutsch

Don’t forget to join us in our LinkedIn Job Search Discussion Group for best practices, great ideas, and tips to improve the effectiveness of your job search.

How to Make Sure You’ll Fail to Achieve Your Goals

Don’t write down your goals – that’s pretty much it at a basic level.

NOT writing down your goals is almost a guarantee of failing to achieve them. This is true for your financial objectives, personal life, business career, projects, and perhaps most importantly right now, your job search.

I wonder how many managers/executives conducting a current job search do not have written goals (not tasks and activities) which are revised weekly and monthly.

Who carries these goals with them and looks at them frequently?

I recently read an article posted on a well known blogger’s website, John Chow, that referenced a rumored Harvard study which found that the 3% of the population which makes the effort to write down their goals makes over ten times as much as the other 97% combined.

Although the study was not true, many studies and research projects have been conducted that indicate written goals lead to higher levels of execution, accomplishment, success, and focused effort.

Many candidates struggle in their job search because they work “in their job search” NOT “on their job search”. Michael Gerber, in his famous book, The E-Myth, extended this same concept to the failure of entrepreneurs in building their businesses. Entrepreneurs tend to work in their business instead of on their business – and consequently fail as a result. They spend too much time absorbed by the activities and tasks of their business – NOT the vision, goals, and objectives of what they would like to accomplish.

So – how do you work on your job search and develop appropriate goals that lead you to finding a great job opportunity in half the time it would normally take your peer group? My partner, Brad, and I have developed a simple and easy step-by-step approach that has been proven to dramatically reduce the time it takes to complete a job search. We call this job search structured approach the Career Success Methodology. You read about the details of each of the steps, including building your Personal Success Profile, developing a targeted plan to identify new opportunities, and creating a Compelling Marketing Statement on our website.

We have an extensive e-commerce section with a catalog of products and services to support your implementation and execution of the Career Success Methodology, including a Resume Kit, a comprehensive Home Study Job Search Kit,and other tools to develop a powerful job search.

Best part of our website is the extensive FREE resources we’ve developed for those conducting a job search, including samples, templates, checklists, scorecards, and the audio library from our weekly Internet Radio Talk Show.

Finally, don’t forget to join our LinkedIn Job Search Discussion Group – one of the fastest growing groups on LinkedIn for job seekers. Join the vibrant and active discussion around best practices in running an effective job search.

Barry Deutsch

How To Leverage Your Network And Get Others To Help You

Most everyone in the market is out doing all the networking they can. Sooner or later they will hear the saying, “Networking is about helping others.” or “Networking is giving before getting.” Both are true and critical to a successful networking process.

But what exactly does this mean? How do you implement this concept?

My experience has been that most are more than willing to help out when asked. Most will make introductions when asked. This is great, but there are other things one can do to give and help others. Even when not asked.

I think one of the best things you can do is share information. My partner Barry and I try to do this daily. We post articles so others can read them and benefit from our 30 plus years of experience. From time to time we will get an email thanking us. In fact, I received one today which was the catalyst for this article.

Here are other ways you can help others.

• How often do you forward articles  you found helpful to your network?
• How often to you post the link to your Facebook page allowing all your friends to benefit?
• Do you post the discussion or forward the article to your Linkedin groups?
• Do you share it with your Linkedin connections?
• Do you Tweet and include the link so all of those following you can benefit?
• Do you make announcements at networking meetings about how you benefited from this article?
• Have you passed along YouTube videos that you found helpful?

Do you do this? Do you do it on a regular basis out of habit?  Or like many, do you  just read the article and never think about proactively helping others? If you benefited from it so will others.  Just one right tip from you, one article reaching the right person at the right time, may help them land an interview or even a job.

Sharing information is just as important as sharing leads. I could make the argument that it’s more important. Leveraging your network by helping others, makes others want to help you. People generally want to repay those that have helped them.

It is also a tremendous way to keep in touch with people without bugging them. You are helping them and they will appreciate it. So stop worrying about bugging people in your network, instead start helping them by passing on helpful and informative information.

I would like to challenge you to not wait until people seek your help, instead be proactive. Send them information you find helpful so they can benefit. I bet you will start getting emails thanking you for helping.

What a great way to be branded as a ” giver.”

I think this is an excellent way to continue to engage your network and at the same time help others.

Isn’t that what true networking is about?

If this was helpful, then please help others by forwarding on to your network, posting on your Facebook page, Tweet with the link, post to your Linkedin groups or status update.  Let’s all do everything we can to help those looking for employment.

For lots of articles and great discussions to start sharing, join our Linkedin Job Search Networking group. CLICK HERE to join.

Download our free sample cover letter that is proven to get results. If you like it, you can share it with others. CLICK HERE to download.

Build a compelling Linkedin profile to  help  you get noticed by recruiters and hiring managers. Our 8 Point Linkedin Profile Assessment Tool can help you. CLICK HERE to download yours. Then share it with others that don’t have a compelling profile.

Brad Remillard