Why Are You Still Unemployed a Year Later?

You’re still unemployed because your job search is ineffective.

I don’t accept the excuse “it’s a bad economy and that’s why you’re still out of work.”

It’s not appealing when you play the victim and adopt a LOSER mentality.

Common Frustrations of Conducting a Job Search

Yes of course – the bad economy does make job search more difficult.

Yes of course – there are fewer jobs available than when it’s a thriving job market.

Yes of course – employers are taking longer to make a decision and slowing down the hiring process

Yes of course – most recruiters have nothing to work on – so your phone is not ringing.

Yes of course – in a down job market – most employers are box-checking waiting for the perfect candidate who fits every item on their job description: “You’ve only got 7 years of  food service distribution experience into Mexican Restaurants with greater than 50 rooftops in the NW region of the country – Gee whiz, we need someone with 8 years of experience selling to chains with more than 65 rooftops.” Many employers are nitpicking the details of your background – not focusing on whether you can achieve their desired results.

I know all these problems. I’ve seen candidates face them in 5-6 recessions over the last 25 years and not one of the issues related to job search frustrations is different today than it was in 1985.

However, the process of conducting a job search has changed dramatically and the vast majority of candidates DO NOT GET IT or are IN DENIAL over how to conduct an effective job search.

Allow me to share a few recent examples to drive this point home:

First Proof YOUR JOB SEARCH IS INEFFECTIVE

A few weeks ago, my partner, Brad Remillard, ran a survey on LinkedIn regarding length of time currently unemployed executives and managers have been unemployed. In an unscientific survey/poll of executive and managerial candidates, Brad discovered that over 75 percent of those currently unemployed had been unemployed for approximately one year.

Frightening. Unimaginable. Shocking. Frustrating. Incomprehensible.

I just cannot understand how anyone – unless they have a bottomless pit of money – or their spouse is the significant bread-winner – can survive for a year without working.

I hate to be the harbinger of bad news – but prepare yourself for a job market that’s close to crashing again – as if it couldn’t get any worse. We could be 18-24 months away from a job market recovery.

I digress – let’s come back to WHY YOUR JOB SEARCH IS INEFFECTIVE:

Second Proof YOUR JOB SEARCH IS INEFFECTIVE

I just finished an interview with a candidate for one of my National Account Sales Manager Searches. Before I started interviewing the candidate (let’s pretend his name is Bob to protect the innocent), I asked him some questions about his job search (an informal survey I am conducting with EVERY candidate whom I interview).

Little bit of background first: Bob has an outstanding proven track record of success for a position in area that I am recruiting for. I would suggest that there are probably at least 20-25 of these searches going on at any time. Some are being done directly by the company through traditional advertising, some are being conducted by recruiters (such as yours truly), and some are in the “hidden job market”– no recruiters and no advertising – just good old classic networking and referrals.

Every response that Bob gave me to my questions about what he was doing on his job search to find a new job was very similar to the candidates I’ve spoken to since the start of this year. Let’s peg that overall number at roughly 500 candidates based on 20-25 candidates a week.

I’ve got a dozen examples of why Bob’s job search is ineffective. It’s not one thing that’s leading to job search failure – it’s the fact that he’s not doing all 12 things effectively.

Here’s my small, itty-bitty, and trite example that is reflective of his overall job search failure:

I asked him what has he done on LinkedIn to create a compelling profile. He thought he had done a good job. I viewed his profile and it was far from compelling. In fact, I’d give it “D”. Obviously, he has not invested the time to create a compelling linkedin profile for job search.

I then asked him how many times does it show that his background has appeared in search results (about half of what the number should be weekly – he’s getting in 12-15 search results – should be 20-25).

I asked him how many times his profile had been viewed (again half the recommended volume – he’s at 5-7 and it should be 10-15). Obviously, he’s not optimized his LinkedIn Profile to appear in searches by recruiters, HR professionals, and hiring managers.

I asked him if he’s active in groups, Questions/Answers, status updates – his response was basically inactive. Obviously, he’s not using the multitude of FREE tools that LinkedIn provides for job seekers to enhance job search networking and referrals.

This is one small element of an overall effective job search – but indicative of all the other things he should be doing and is NOT doing. It’s unfortunate that he’s been out of work for almost a year – his job search should have been over in 4-6 months if he had conducted an effective job search.

Would You Like To Be Part of Our Research Study?

We are going to undertake a research study using the Key Elements of our Job Search Assessment Tool which follows the format of our Job Search Methodology. (You can download the Job Search Assessment Tool for FREE by clicking here).

One group will be those unsuspecting candidates that I interview and ask questions about their job search – we’ll correlate their length of unemployment with their job search effectiveness.

The second group – for which we need volunteers – are those executive level candidates (VP title and annual compensation of at least $150K) who would like to go through an intensive FREE course and coaching program of using our Job Search Success Methodology. We’ll track the time it takes you to find a new job using our approach.

FREE Job Search Course and Coaching Program

This FREE course and coaching program will be an abbreviated version of our formal executive job search coaching program.

My hypothesis is that those who are willing to invest the time and energy in our job search methodology will see a 50% reduction in the time it takes to find a new job.

If the average length of time to find a job in your given profession, industry, or geography is one year – you should be able to reduce that to 6 months or less using our methodology.

DON’T RAISE YOUR HAND IF YOU’RE NOT SERIOUS ABOUT FINDING A GREAT JOB QUICKLY

This is an intensive, rigorous, focused approach to job search. You’ll probably spend 60-80 hours a week on the process. You’ll be held accountable for completing assignments and tasks or you’ll be dropped from the course if you cannot keep up with the pace OR you’re not motivated to find a great job quickly.

Not everyone will be accepted into this free course and coaching program. We will only take the first 25 applicants that can pass a rigorous screening interview with high standards for excellence, commitment, stick-to-it mentality, initiative, and focus.

If you’re interested in being part of this select group, write a comment to this blog post and I’ll follow-up with you.

Barry

If you would like to be considered for this FREE course and coaching program, there are a couple of homework assignments first (I’m already donning my professorial hat):

Download the Job Search Assessment by clicking here

Download the FREE Chapter on phone interviewing in our Career Success Methodology by clicking here.

Download some of the FREE Audio Programs in our extensive library by clicking here.

Then decide if you want to raise your hand and be considered for this exclusive and elite FREE coaching program.

New Poll Shows Over 50% Unemployed For Over A Year

I recently conducted a  non-scientific poll using LinkedIn. 912 people responded to the poll and the results follow with some commentary on the results.

The only question asked was, “How long have you been unemployed and looking for a job?” Since most of the people on LinkedIn tend to be professionals, one can draw the conclusion that the majority of the people responding have a college degree, include all functional departments within a company, and that the respondents range from entry level professionals to the CEO suite.

Overall results are:

9% under 60 days

18%  3-6 months

12%  7-9 months

9%  9-12 months

51%  over one year

Many of the comments from the respondents would indicate that some have been unemployed for more than 2 years.

Breaking these numbers down further, 39% of the respondents were female and 61% were male according to LinkedIn. There was almost no difference between females and males out of work for more than a year with 52% for females and 51% for males. The other lengths of time were also very similar between females and males.

The most controversial part of the poll was how LinkedIn broke the number down by age. Of all of the comments received, this was the topic that received the most discussion. For the most part, people commenting clearly thought age discrimination was alive and well. As a recruiter for the last 30 years I’m not sure this is accurate.

Of those 18-24 years old, 50% have been unemployed for more than a year, 22% for 3-6 months, 17% for less than 60 days and the balance of 11%  between 7-12 months.

Of those 25-34 years old,  41% were more than one year, 19% for 3 -6 months, 18% for less than 60 days, and the remainder of 22% between 7 – 12 months.

Of those 35-54 years old,  49% were more than one year, 19% for 3-6 months, 11% for less than 60 days and 21% between 7 -12 months.

Of those 55 and older, 55% were more than one year, 16% 3 -6 months, 6% less than 60 days and 23% between 7-12 months.

It doesn’t surprise me that the largest number of people unemployed for more than a year are in the over 55 age group. I would expect this to be the case. Granted, there may be some age discrimination going on, but for the most part this age group is the highest paid group and the most senior on the corporate ladder. It is for these reasons I believe this is the largest group. Our recruiting business is primarily mid-sized company executives. Generally these executives take the longest amount of time to come back from a recession. I started recruiting in 1980, so this is my 4th or 5th recession as a recruiter, and in all previous recessions this is the last group companies hire. Not the oldest, but the most experienced and most highly compensated. In today’s world, a new phenomenon is taking over with companies bringing on interim or temporary executives instead of out right hiring them.

I don’t see age discrimination when the age group of 18-24 has only 5% less looking for more than one year than the 55+ group and a 1% difference for 34-54 group. In most cases this would be within the margin of error.  I think it has more to do with experience. The 18-24 age group typically has the least amount of experience and those 55+ typically have the most. Companies tend first to hire in the middle of the bell curve before moving to the outer extremes.

Regardless of how one wants to view the results, the fact is that the largest group in every age group is more than one year. To me this is the most important information coming from this poll. I wonder how much longer than a year have possibly many been looking and how many have just given up?

Unemployment is alive and thriving at all age levels. Unemployment doesn’t appear to care about your age all that much.

If you would like to see the results of this poll for yourself CLICK HERE.

If you would like some free tools to help you get out of  your job search regardless of how long you have been looking CLICK HERE to download our LinkedIn Profile Assessment and CLICK HERE to download our Job Search Self- Assessment Scorecard. Both of these tools will help you to identify key areas to improve your job search.

I welcome your comments and thoughts.

Brad Remillard

Job Search Booster Shot – Is LinkedIn Working for You?

A lot of candidates have given up on LinkedIn.

I probably speak with 20-30 executive candidates a week who’ve been out of work over a year. When I ask about their thoughts of using LinkedIn to find a job – I can almost hear the frowns and sour expressions over the phone.

Have you given up?

Are you getting job leads and referrals through LinkedIn?

If you are getting an adequate level of job leads and referrals – STOP now – No need to read further.

If on the other hand – you’re not getting enough job leads and referrals, let’s discuss how you can give a “booster shot” to your use of LinkedIn as a powerful tool in your job search.

Before we delve deeper into this amazing tool – I would like to suggest you download our FREE LinkedIn Profile Self-Assessment. Thousands of candidates have taken the LinkedIn Profile Self-Assessment and have dramatically improved their chances of being identified in a search.

LinkedIn Job Search Metrics

Let’s define some metrics related to your LinkedIn activities. In surveys and informal research (speaking to thousands of executive candidates over the last 12-18 months), here are some average metrics:

• 25 new connections (relevant to your search) per week
• 30-40 searches weekly of which your profile was included in the search
• 15-20 direct views of your profile weekly off of searches
• 5-7 direct inquiries per week from recruiters, hiring managers, or HR staff.
• 2-3 phone interviews per week based on recruiters/HR finding your resume on LinkedIn.

if you could obtain these metrics for investing 10-12 hours per week on LinkedIn, would the investment be a good use of your time?

Let’s tackle the first element on the assessment – your complete work history. I’m probably sounding like a broken record – you’ve heard me say it over and over again – LinkedIn is one of the greatest tools ever created for Job Search.

The problem is like most tools – you’ve got to practice using it, you’ve got to have the skill to use it properly, and it takes time to truly master how it can help your job search.

Let’s step through line-by-line the various elements on our LinkedIn Profile Self-Assessment. Upon finishing this blog series, you’ll have the knowledge and skills to master LinkedIn to drive the type of job search metrics listed above.

LinkedIn Profile – Work History

Do you have your full work history described in detail under your profile? Does it match up with your resume. Many employers are now verifying that your LinkedIn Profile is consistent with your resume.

Have you benchmarked your career trajectory with other top talent in your industry – functional area? If you network with other people just like you – how do their profiles compare with your profile? Are there people within your functional area or industry that are considered top talent – what do their profiles look like?

When recruiters, hiring managers, or human resource staff are conducting searches on LinkedIn for people just like you – what words and phrases are they using? How would you find out? ASK THEM!

What is the most impressive element of your work history? What’s the one or two things a potential employer/recruiter might say “WOW” if they saw it on your profile? What gave you a “WOW” jolt when you looked at other comparable profiles? Do you highlight these “WOW” factors to stand out.

LinkedIn Profile – Job Lead Generation

Are you searching for everyone at your former companies that are either currently employed at that company or are alumni of the company? This is a group that would be more than willing to help you. You’re part of their village. You’re one of the clan. When learning of your alumni status, most people would go out of their way to help you. Are you searching their connections for leads/connections to potential hiring managers, recruiters, or HR staff?

Are you elaborating upon your background by creating blog posts, Slideshare presentations, and box.net documents? Have you added video and audio elements to your profile to expand upon your work history? Are you sharing this additional content. You should be thinking content marketing and distribution to grab the attention of potential hiring managers, recruiters and HR staff? Are any of your peers using  content to improve their exposure and visibility?

When you hear of an job opportunity, do you search your extensive network on LinkedIn to see if someone is connected that might help you. If you’ve focused your efforts on connecting with appropriate job search contacts, after a year I would think your network should be in the 1,500-2,000 contact range with a potential reach in the 250,000 contact range through 2nd level contacts.

LinkedIn Profile – Optimizing for Searches

The final step in leveraging your LinkedIn profile is to optimize it so that you can be “found high in the search results”. My partner, Brad Remillard, just completed a webinar on this topic. You can still buy the presentation and slide deck. It doesn’t do you any good if you come up in  a search results on page 14 or 15.

Is your profile embedded in the right places with the right keywords so that when hiring managers, recruiters, and HR staff are conducting searches – you pop up in the first few pages of search results. If you’re profile is not optimized for search on LinkedIn, you’re probably never going to be called or contacted since most individuals in the hiring profession will not bother to view search results 9 pages deep.

A quick and dirty method to determine if your profile is optimized for search is to look at the ratio between total searches done in which your profile appears compared to the total number of direct profile views. If this ratio is less than 50%, your profile is probably not effectively optimized.

In our next blog post, we’ll focus on how to properly convey your accomplishments and achievements in your LinkedIn Profile.

Barry Deutsch

P.S. Don’t forget to download the LinkedIn Profile Self-Assessment so that you can determine your starting point and what is needed to improve your profile so that you stand out to hiring managers, recruiters, and HR staff.

Why Don’t Candidates Use LinkedIn Effectively?

Are you leveraging LinkedIn in your job search? If not, you could be dragging your job search on for a longer period of time than is necessary.

LinkedIn provides one of the greatest sets of job search tools – practically for FREE!

Why then are so many candidates so bad at using it for their job search?

This just makes no sense to me.

If you’re in a job search, help me to understand why you’re not effectively using LinkedIn to cut the time it takes to find a great job by at least 50%.

Here’s a great fresh example: I was interviewing a candidate for National Sales Manager Position this morning. This is a senior level job – compensation is in the $150K-$200K range.

She’s been out of work for an entire year. I asked her how many phone interviews she had in the last year. Her answer was “roughly about 10”. I asked her how many physical interviews she had in the last year. Her answer was “less than 5.” Her activity level is so low it would have been a miracle to get a job offer.

I then asked her how she was using LinkedIn in her Job Search. She says
“I’m really using LinkedIn. I logon all the time. I look at the job ads being posted. I check out the status updates of all my network contacts.”

You’re NOT effectively using LinkedIn. You might not be found by a hiring manager or recruiting unless pure random luck intervened.

You’re lurking. You’ve faded into the woodwork. You’re invisible.

Start to leverage all the great tools LinkedIn provides for your job search, such as:

• Ability to participate in Questions and Answers
• Ability to constantly evolve and change your Profile
• Ability to Get Testimonials/References to say good things about you
• Ability to share books/reviews/thoughts with others
• Ability to participate in group discussions
• Ability to post useful information into groups
• Ability to contact directly potential hiring managers and recruiters
• Ability to post rich content/media of Powerpoint presentations, white papers, video, and audio
• Ability to “LIKE” and comment on the status updates of people in your network
• Ability to easily build a powerful network to generate an abundance of job leads and referrals.
• Ability to include your twitter stream and blog postings

I’m almost embarrassed to ask candidates about their use of LinkedIn in a job search. When I hear their answer of how much they think they are using it and how they see themselves as a “power” user of LinkedIn for Job Search – I want to double over in laughter. I know that in 99% of the time when I go to look them up on LinkedIn, their activity level and sophistication of using LinkedIn is usually in the bottom 10%.

Why?

There is NO EXCUSE not to become a power user of LinkedIn for Job Search. The resources are astounding. For example, Brad and I have authored numerous articles, blog posts, and radio programs on this subject. We’ve got FREE tools to help you – such as our LinkedIn Profile Self-Assessment Scorecard which you can get by clicking here.

Special NOTE: My partner Brad Remillard is facilitating an upcoming inexpensive Webinar on How to Use LinkedIn to pop to the top of a hiring manager/recruiters search for candidates?

Can you afford to end up on page 3 of a search a recruiter is conducting for someone just like you? If you’re not on page 1 – you’ll never have a chance to get noticed. Check out the description of this LinkedIn Webinar by clicking here. I’m really excited about this unique technique Brad has developed to get you to the top of LinkedIn Candidate Searches by Hiring Managers and Recruiters.

This technique of leveraging “SEO” on LinkedIn for your profile is just one of the hundreds you can use to dramatically improve the effectiveness of your job search.

Recruiters Are Your Friend And Your Best Job Search Resource

I read hundreds of blogs, LinkedIn comments, responses to our articles, tweets on Twitter, and emails from candidates every month about recruiters. Many are negative. Most complain about recruiters. Many are justified and many are not. Like everyone in a personal services business, you can please some of the people all of the time, all of the people some of the time, but you can’t please all of the people all of the time. Regardless of  what we do, we can’t help everyone.

I believe, (make that I know), that we provide more free tools and resources for people in a job search than any other recruiting firm on the Internet. If you know of any that does more, I’d like the link. However, even though many of these resources are 100% free, people still complain to us.

Recruiters are the best resource for candidates to go to  for job search help. I believe that is because recruiters are the only people that have the experience to really help. It is recruiters that know what companies are looking for, what the market is like, what companies want to see and not see on a resume, if you interview well or not, how you will be viewed by a company, and so on. Recruiters live with all of this every day. Who better to have the knowledge of what makes one person very marketable and another person not as marketable.

Good recruiters look for top talent. They know it when they see it. After all, for the last 30 years, all I have done is evaluate talent. Any recruiter who has been around for some time can be a valuable resource for your job search.  I encourage you to take advantage of the advice and knowledge of recruiters. Don’t be afraid to ask for constructive feedback. Most recruiters will gladly give it to you.

If you have a relationship with a recruiter, this is the person you should seek out advice from. They know you and hopefully will be honest with you. So many candidates will never use recruiters for the real value they can bring to your search. Just one suggestion can dramatically change the results in your job search. Our cover letter is one example of that. I have seen so many examples of how one small tip, suggestion, or constructive help has impacted a candidate’s job search. Most of the time the candidate doesn’t even know they are making the mistake. Only a person trained to look for, or notice, these small issues would catch them. That is what recruiters do every single day.

One of the best resources we can offer you is our  sample cover letter. We get more positive feedback on how this tool has impacted a person’s job search than any other resource. I encourage you to download it and use it. We make this available for FREE because we want to help you. CLICK HERE to download.

Join our LinkedIn Job Search Networking Group. It has 5,400 members and is one of the most active job search resources on LinkedIn. CLICK HERE to join.

I welcome your thoughts and feedback.

Brad Remillard

Consulting Can Be Harmful To Your Job Search

Candidates often take on consulting jobs while in an active job search. Granted, many need the income and if that is the reason for taking the consulting job I completely understand. However, this may be one reason you are in a job search longer than necessary. This may also be one reason for the roller coaster ride many candidates experience while in a job search.

It isn’t that taking the consulting gig is a bad thing to do. It is the terms of the gig that make it harmful to your real desire, which is to land a new position.

I have seen this happen so many times in my career as a recruiter. Candidates are in a perpetual job search. What happens is that candidates get an opportunity for some short term income with a consulting assignment, and because they really don’t know how consulting works, they jump in as if it is a full-time permanent position. Real consultants would never do this. Most consultants can’t do this because good consultants have more than one client so they can’t devote all of their time to any one client for an extended period of time. Candidates, turned temporary consultant, don’t grasp this.

I find that most candidates really don’t view a consulting gig as a consulting gig. They view it as a job. So in reality, they pull themselves off the job market for whatever period of time the consulting lasts. They put their job search on hold. When the consulting assignment ends they restart their job search again. This on/off job search is very harmful for a number of reasons.

1. People begin to view you as a consultant and don’t refer you when a permanent position comes up.
2. The timing for a job opening has to coincide with when you aren’t consulting, otherwise you will never find it.
3. Networking stops so recruiters and those you would keep in touch with either forget about you, refer someone else they are currently networking with, or assume you must be off the market because you aren’t around anymore. Basically out of sight, out of mind.

So what should you do? You need and want the money from consulting. You want the best of both worlds. Well, this is one time in life when you can have the best of both worlds. I would have said, you can’t have your cake and eat it too, but I never understood that. Since you can’t eat cake you don’t have, what else are  you supposed to do with the cake once you have it?

The most important thing you can do if you want to take on consulting roles is behave as a consultant. This means you control your schedule.You have to let the potential client know you are a consultant and have other clients, so you need some flexibility. It doesn’t have to involve a lot of time off, but there will be days when you will be later than others. These are the days you network, schedule meetings with people, attend those networking meetings, let people know you are still looking for permanent work, and make sure you don’t pull yourself off the market. This has to be discussed right up front just like all consulting roles. You can agree on X number of hours per week, but you have to look out for yourself. Agree to the total number per week, not necessarily the time. You must leave some flexibility for continuing your job search. If you don’t, then your job search is on hold.

For those that say, what if the company won’t agree? Then they don’t see you as a consultant. They see you as an unemployed person looking for money. It is your job to position yourself as a consultant in the company’s mind. After all, what if you truly were a consultant with multiple clients, then what would you do? You would negotiate a mutually beneficial relationship.

Don’t let consulting stand in your way of your real objective. If you want a full-time permanent position, then don’t take yourself off the job market. Instead, work with the company as a consultant to ensure the job gets done to the client’s satisfaction and that you too are satisfied.

Help make yourself findable with a great LinkedIn profile. You can use our free LinkedIn profile assessment scorecard to help you. To download your free scorecard CLICK HERE.

Also, join our LinkedIn Job Search Networking Group. There  is a wealth of resources there for you. You can even tap into others that are successfully consulting in order to find out how they do it. CLICK HERE to join the group.

I welcome your thoughts and comments.

Brad Remillard

Building An Effective Network Step 2 – Online Social Media & LinkedIn Profile

Step one of effective networking focused on the offline networking process. It discussed why so many candidates receive such little value from networking that most just give up. I understand why this happens and hopefully the 4 steps started to change how most candidates approach networking.

Online networking is becoming more and more an effective way to connect. I personally don’t believe it is even close to as effective as offline networking, but one has to make sure that this base is covered. Just like the offline networking that we described in Step 1, it too must be covered effectively. Just doing it for the sake of doing it will not be any more effective in your search than meeting a bunch of people and going to a lot of networking meetings just for the sake of doing it.

There are very few things one can do poorly and expect anything other than poor results. Yet, this is what many of the candidates I encounter expect given their networking process.

Online networking takes effort. It is much more than just filling in the blanks on your LinkedIn profile and then hoping a recruiter or hiring authority will see it and think, “WOW, what a great person, I need to contact them now.”  I recently conducted a small poll asking approximately 500 people how they would rate their LinkedIn profile. To my surprise, most were completely honest and rated it poor to below average. A few rated it good and one or two rated it excellent. Of those that rated it good and excellent, four made the mistake of asking if I agreed and wanted my opinion. Don’t ask me for my opinion if you don’t want a complete answer. When I finished writing my assessment of their profile, all agreed that their profile needed work and was incomplete and therefore ineffective.

Here are some things to consider when building an online network and how to fully utilize it:

1. Limit your expectations. LinkedIn and other social media sites are not a silver bullet for finding a job. They are definitely an important component, but don’t over rely on them. Offline networking is still at the top of the list when searching for a position.
2. I cannot stress enough that you need to make sure that you not only have a complete profile on LinkedIn or Google, but also make sure it is compelling. This is your home page. Make sure it demonstrates that you are the expert in your field. Do an analysis of your competitors just like companies do. Review other profiles in your functional area. See what they have to offer. How does their profile compare to yours? If you looked at both profiles, which person would you contact first? Be objective.  CLICK HERE to get a FREE checklist to building a compelling profile.
3. A profile is meaningless if you still aren’t findable. What steps are you taking to make yourself findable? (Part 3 in this series). How sure are you that if my team of recruiters was searching for you that they would find you? This is what counts.
4. Once they do find you, how difficult is it to connect with you? This is a major issue. Most candidates don’t understand the process LinkedIn uses to connect people. If we aren’t connected at the first level and you don’t have your contact information displayed on your profile, LinkedIn makes it difficult to connect with you. In addition, the way their system works it can take days to make contact.
5. Have you Googled your name and reviewed what shows up? Most have done this. Do the results link the person Googling you back to your LinkedIn profile? This can be a problem if you have a common name. Bob Smith, Jane Jones, Mark Roberts may have hundreds of names show up. It can take a long time to find you.

Online networking is a good thing,  however, it is often over relied upon by candidates. Too many candidates believe that if they build it, people will just find them. This is just not true. I wish it were, as that would sure make my job easier. You have to work your profile. You have to get it out into the marketplace.

The good news is few candidates do this. If you do, you will be the one that gets the call.

You can get our Create a Powerful LinkedIn Profile To Find a Job webinar package. This includes all of the slides and the audio recording. The audio is an hour and a half and there are more than 30 slides that will walk you through step-by-step and show you exactly how to build a compelling profile. CLICK HERE to read more.

Join our LinkedIn Job Search Networking Group. 5,300 members are there for you to connect with. CLICK HERE to join.

I welcome your thoughts and feedback.

Brad Remillard

Mediocre Networking equals Failed Job Search

I just published a blog on our HIRE and RETAIN Top Talent Blog aimed at hiring executives and managers on the subject of networking.

You can read this blog posting on networking for Executives and Managers by CLICKING HERE.

Outrageous Claim ? Networking is Critical to a Career

In this blog posting, I made the outrageous claim that Networking can make or break a career. As I was writing the post which was focused on employed executives and managers, the issue struck me that most candidates take too long to conduct a job search because:

Networking Efforts are INADEQUATE OR INEFFECTIVE

The Fundamental Problem of Job Search

One of the services we provide for executive and managerial job search candidates is job search coaching. We also have a specific project for developingNetworking Strategic Plan.

The first thing we notice is a woefully inadequate network and ineffective methods to build, grow, sustain, nurture, develop, enhance the network. Its no wonder the most common complaints about networking is that for the time investment it doesnt yield enough job leads and referrals.

If I approached networking the way most candidates approach it in their job search, I would consider it random luck if I got a job lead or referral.

Weve touched on Networking in the past and the importance of it for your job search. In my article addressed to employed hiring executives and managers, I claim its one of the most important skills they can possess and one of the most important activities they must do on a daily basis.

In a job search ? it is not just one of the important things you should be doing ? JOB SEARCH NETWORKING is the most important thing you should be doing ? without exception.

Here are few articles where weve touched upon the importance of networking:

CLICK HERE to Read How Recruiters Search on LinkedIn and What We Look For

CLICK HERE to Learn How to Stand Out at a Networking Event

Im writing an article series on 101 Job Search Tactics. A large percentage of those tactics are going to be centered around effective networking. Ive already described some of the networking tactics job search candidates should be trying on LinkedIn. Here are links to a few of those blog postings:

CLICK HERE to Read – Cares What Your Status is On LinkedIn?

CLICK HERE to Read ? 101 Job Search Tactics to Find a Job Now

Questions for Candidates Who Dont Network?

Why are you not networking?

What dont you know about networking that you must learn?

What are top 10 books youve recently read on networking?

What workshops/seminars/webinars have you recently attended to improve your skills at networking?

What blogs are you reading that offer great tips on how to network in your job search?

Whats holding you back?

Shouldnt you be investing heavily in time (and funds) everything you can to learn how to become a master networker in your job search?

If 80% or more of all jobs are not posted, in the hidden job market, and can only be found through networking ? why are you only focusing on the 20% that are advertised on job boards?

Resources for Job Search Networking

Basing your job search on answering job board advertisements instead of concentrating on effective job search networking is like betting your savings on the crap tables. Only if random luck intervenes do you stand a chance of succeeding.

Here is a list of a few resources that might help you in networking:

CLICK HERE to join our LinkedIn Job Search Discussion Group ? many good conversations on how to network effectively

CLICK HERE to see our Job Search Workbook that contains our focused chapter on how to network

CLICK HERE to Learn about our services for Executive and Managerial Job Seekers including Job Coaching and Networking Strategic Planning.

CLICK HERE to download some of our archived FREE radio show broadcasts on the subject of Job Search Networking

CLICK HERE to download the FREE Job Search Plan Self-Assessment Scorecard to determine if your networking approach is effective

CLICK HERE to visit our Job Search FREE Resources Portal where we bring together the blog feeds from some of the very best bloggers on the Internet focused on Networking techniques.

Barry Deutsch

Establish Your Job Search Credibility on LinkedIn – Job Search Tactic #6

Did you know LinkedIn provides an instant credibility building tool for developing your personal brand?

Did you know that within just a few weeks you have an ability to rise to the top of recruiters, hr professionals, and hiring manager radar screens?

Combine the Question and Answer element of LinkedIn with the other recommendations we’ve made in this series of Job Search Tips on LinkedIn:

Everyone Cares What Your Status is on LinkedIn – CLICK HERE TO READ

Who Cares What Your Status is on LinkedIn – CLICK HERE TO READ

Don’t Be Like Groucho Marx on LinkedIn – CLICK HERE TO READ

The Instant Credibility Tool on LinkedIn

It’s called Questions and Answers.

You can find at the top of screen on the horizontal navigation menu. Click on “More” and then click on “Answers”.

Look at the questions being asked in a variety of categories where you have an expertise:

• Your job search
• Fund raising for your local soccer non-profit organization
• Industry trends
• Functional issues such as marketing or financial management
• Working with Recruiters
• Using LinkedIn

What expertise do you bring to the job search party?

Step 1: It’s Okay to be a Temporary LinkedIn Lurker

Pick a subject area in which you are most comfortable

Lurk a little to see what type of questions are asked and what type of answers are given. (I know – I know – I told you a few blog postings ago NOT to be a lurker on LinkedIn! Let’s suspend that request for a few minutes). Get a feel for the give and take of asking a question, getting responses, and responding to the responses.

This is what Social Media and Social Networking is all about. Here is the basic core element – engaging in discussion and conversation with others. Giving value back through your contributions and receiving value by taking the bits and pieces others offer.

This element of questions and answers is at a very basic level one of the most important aspects of networking. In the old days – you did this in-person or by phone.

LinkedIn gives you a platform of leverage which is extraordinary for the speed, efficiency, and exposure.

Step 2: Answer a few questions on LinkedIn

Observe, lurk, kibbutz, peek and then after playing LinkedIn Peeping Tom over 24-48 hours, post a few replies to questions you’re most comfortable answering.

Wait for a response – or perhaps someone else besides the original question poser will raise a question, challenge your idea, or build upon your recommendation.

Respond to the responder.

Engage in a conversation.

Pretend it’s a friendly dialogue.

Couple of Ground Rules – Both Negative and Positive

You might call this section – social etiquette on LinkedIn:

• Never put someone else down in public
• Never insult another poster
• Don’t try to dominate the conversation
• Don’t act arrogant or be a know-it-all
• Avoid sarcasm – it’s easy to misinterpret little jokes or having some fun at other’s expense
• Be positive
• Say Positive things
• Give praise frequently
• Recognize when someone has made a great contribution to the discussion – give them an on-line pat on the back. Everyone wants a little recognition when they do something great.

Step 3 – Pose Your Own Questions on LinkedIn

After you’re comfortable answering a few questions, try posting a few questions.

Be a little controversial.

Take a contrarian point of view.

Don’t hesitate to offer your opinion or ideas.

Be yourself.

Stimulate a discussion.

Tie your question to an area of your expertise.

Track your questions –  do certain questions generate a larger response?

Step 4 – Who’s behind the questions and answers?

After responding to a question, look at the profile of the poster. Is this someone you would like to connect with and get to know better? Send him/her an invite to connect on LinkedIn.

When people respond to your questions, check out their profiles. Should you be connecting to them also through an invitation.

Can you imagine how much leverage this is going to bring to your networking efforts? Visualize all those connections and their connections – WOW – it’s as if the old saying is coming true that “we’re all connected to Kevin Bacon through 6 levels of referrals.

We’ll get into how to leverage your network’s connections in a future post in this series.

Action Steps on LinkedIn

As soon as you finish reading this article, go straight to the questions and answers area on LinkedIn. Begin step 1.

Within 24-48 hours I expect to see you responding to questions and posting a few of your own.

Shoot a comment back on this blog post or drop me a note and let me know how this is working out for you.

Before you know it – you’ll have established your credibility. The recruiters, hr folks, and hiring managers lurking in the background will begin to see you, hear you, recognize you for for your expertise, knowledge, and radiating personal brand.

You’ll start getting inquiries, others will look forward to your comments, and you’ll start to generate a decent following of dedicated fans.

It’s so easy I’m practically dumbfounded that more managerial and executive job seekers don’t do this as part of their daily dozen on-line social media and networking activities.

Barry Deutsch

P.S.: I hope you didn’t miss the How to Find your Next Job on LinkedIn Webinar we conducted today.

Mark your calendar NOW for our next webinar on April 30th – Giving Your Job Search a Boost Through Social Media. Stay tuned for upcoming announcements of this program. Just like our Webinar on LinkedIn today, we expect to sell out quickly for this value-packed inexpensive Job Search Social Media Webinar.

How Recruiters Search Using LinkedIn & What We Look For

So much has been written on the importance of a complete and compelling LinkedIn profile.  I am currently working on two searches for which I am extensively using LinkedIn to source candidates. From what I have seen, one would think that LinkedIn is either a new or non-essential tool. Nothing could be further from the truth.

In the last two weeks, I have looked at well over three hundred profiles on LinkedIn. Only one thought comes to mind and I hope I speak for most recruiters (internal and external) when I say, “What a major disappointment!” or “Now I understand exactly why so many candidates are in transition so much longer than necessary.”

I firmly believe that most profiles are viewed, and then passed over time and time again. Most  LinkedIn members who are looking for a position don’t even know how many times someone has reviewed their profile and never contacted them simply because their profile completely, “SUCKS.”

Profile after profile indicated “open to being contacted for career opportunities,” but the profile wouldn’t even include the person’s name!

If that isn’t  ridiculous enough,  my favorite examples are the ones that state in the headline, “Unemployed or Actively Seeking a New Position.”  One would think that since this person took the time to announce to the world that they are in transition, that they would at least upload their resume. But “NO.”   OK,  surely they will at least complete their profile so people reviewing it will know what they do?  Nope, why let recruiters and others searching for candidates have this information?

Give me a break,  do they expect me to engage them based on their picture? Are recruiters supposed to just know this information via osmosis?

Here is how I search for candidates on LinkedIn. I hope this will help you as well as help recruiters help you.

1. I start out using the advanced search feature for people.
2. I want to throw a wide net.  My goal is to be inclusive at this point, rather than to exclude someone.
3. I usually start with just a few criteria. Generally, title, location (I use zip code and 50 mile radius), industry and function. That is it.
4. There are exceptions to this but this is the starting point.
5. I leave all other fields set to the  “All . . ” category in the drop down boxes. Meaning search all my groups, search in and out of my network, etc. I want a wide net.

Generally, hundreds of profiles appear. Now the search really begins, as does the frustration.

I begin scanning through the summaries of the profiles that appear. There is not a lot of information in the summary but enough to give the reader a good idea of whether it’s worth it to view the person’s full profile.

So often there is no need to even review a person’s profile. I can tell just from the summary that the information on the profile is either missing or completely worthless. For example, no picture, no name, no companies listed, vague titles, no contacts, background missing, no work history, etc. Yet, they want to be contacted for career opportunities.

Once I start looking at the profile, I usually decide in about 10-20 seconds if I should click out or read on.  So many profiles are so incomplete that I wonder why this person even took the time to post a profile. What exactly were they expecting when they posted this worthless profile?

I also look at the picture to see if it is professional or one that will embarrass me for referring the person if my client views it. That’s assuming there is a picture at all.

I then begin looking for the box checking stuff my client is requiring such as education, experience, current or past titles, years of experience, level, etc. You can read more about this in an article I wrote, “How Recruiters Read Resumes In 10 Seconds or Less.” Click here if you are interested.

I also look for recommendations and may read some. What are others saying about you? If nobody is willing to say anything good about you, it certainly isn’t a knock out, but I am curious about that.

I will also scroll down the profile summary and work history, and if a resume is uploaded I will review it. Rarely is a resume uploaded. Most of the time this is where it ends. The profile is so incomplete, the work history so brief, the description of work so worthless, that I can’t figure out what they were responsible for.  The profile has little or no company information, so I have no idea if their past companies were even in the right industry. Finally, the summary at the top is meaningless. Most don’t even include specialties.

I scroll to the very bottom and sure enough they want to be contacted regarding career opportunities. Some are even helpful at this point and will say, “Prefer to be contacted on my cell phone.” or  “Please use my personal email address.” Neither of which are included in the profile. Hey, I can’t make this stuff up.

GOODBYE. I have better things to do and a lot more people to consider.

This person probably just lost a great opportunity, or at the very least an opportunity to discuss a position. Even if they aren’t interested,  just knowing what is going on in their market is helpful. Just getting a feel for comparable compensation is a good data point for anyone to know.

The lunacy doesn’t end here. At least 50% of  these people are not working. Their work history will be 2007-2009.  What planet are they on? I’m sure they are frustrated, and complaining about how long they have been out of work and how bad the market is. This may be completely true, but they aren’t helping themselves with their profile.

If this search fails to produce viable candidates, I will go back and change the title or industry and try again. Not necessarily change the search, just some of the criteria. I’ll try to throw a wider net in a different part of LinkedIn’s membership.

Finally, I may eventually search by company name. If I know of a specific company that is right, I will search using the company name. That brings up all of the people that are currently working for this company or have in the past.

This is why your complete and compelling profile is so important on LinkedIn.  In today’s world, the search for candidates so often starts on LinkedIn. The sad part is, it also often ends there too.

Take away nothing else from this article but this one thing: In today’s market, companies (right or wrong) are looking for the kings and queens in their field, not the jack of all trades. If your profile doesn’t shout out loud and clear, “I’m an EXPERT,” you may be missing opportunities. Sadly, this happens and it is so easy to fix.

On March 26th we are having a webinar on how you can leverage LinkedIn to find your next job. We believe this is the most comprehensive webinar we have seen on this topic. We’ll have over 35 slides (we’ll give you all the slides) on how you can build a compelling and complete profile. We will show you step-by-step where the tools are and how you can use them to be the “EXPERT.” These slides and the audio recording of the webinar are included. If you want a profile that puts you in the top 10%, then you should CLICK HERE to learn more.

At a minimum you should download our 8-Level LinkedIn Self Assessment Profile. This tool is a great start towards building a great profile. CLICK HERE to get yours. It is 100% free.

Finally, if you are on LinkedIn, join our LinkedIn Job Search Networking Group. There are more than 4,800 members in the group. It is one of the fastest growing groups on LinkedIn that focuses on job search issues. CLICK HERE to join.

I welcome your thoughts and comments.

Brad Remillard