Are You Responding To Job Descriptions Masquerading as Job Advertisements?

Over 90% of companies post their entire job description or some modified version of it as a job advertisement.

Why?

• Is it because they don’t want to take the time to write a real advertisement?
• Is it because they’re taking the easy way out – posting something that was downloaded off the internet in 1999?
• Is it because they think the job description is the job?

As you probably know, Brad and I teach workshop for Hiring Managers and Executives on improving their hiring effectiveness. Over 35,000 Managers and Executives worldwide have seen this program, titled “You’re NOT the Person I Hired”. One of the key recommendations in this program is STOP posting job descriptions masquerading as job ads.

Job Descriptions DO NOT define the work to be done. Job Descriptions are worthless as a predictive tool to measure or evaluate success. Finally, Job Descriptions focus on the wrong criteria for hiring. Using Job Descriptions both for defining work and advertising for potential employees leads to multiple mistakes and errors we’ve identified in our research of the Top Ten Mistakes in Hiring.

If you’re responding to job descriptions and wondering why you don’t get call backs inviting you to interview – wonder NO MORE!

You’re not getting call backs because you’re not being evaluated on your ability to help the company – instead you’re being evaluated on whether there are words and phrases on your resume allowing a recruiter, human resource admin, or hiring manager to “box-check” whether you should be called.

BREAK this dysfunctional cycle right now and raise the number of invitations you receive to interview for an open position.

Here are some ideas to break this cycle:

1. Find the Hiring Manager on LinkedIn and contact them directly to ask your questions about what someone in this role would need to do to be successful.
2. Offer 4-5 major accomplishments for the functional job in your cover letter – such as finance, marketing, operations, sales. Every job has these 4-5 core elements.
3. Ask questions in your cover letters and correspondence: If you’re applying for a controller role, you might ask “Are you satisfied with the speed, efficiency, and accuracy of your monthly closing process?
4. Publish a blog article on your key accomplishment in the functional area for which you are applying. Send the hiring manager the link to the article.
5. Keep firing off emails seeking additional information. If they haven’t called you yet – do you really care if they think you’re a pest? Worst case is they’ve already decided not to call you and whatever you do will not change their impression. Best case is that one of your letters, emails, LinkedIn notes, or Tweets changes their impression of you.
6. Create a marketing campaign that has a goal to be granted a phone interview. Put on a full court press. What are the top ten things you could be doing to grab the attention of the hiring manager?

STOP being passive in responding to job descriptions masquerading as job advertisements. Break this tribal cycle that has gone on for generation after generation. The vast majority of candidates answer ads and pray the phone will ring. STOP waiting – force the phone to ring through the campaign or blitz attack you put on the hiring manager to convince them to speak with you about the job.

Check out our resources of how to get an interview, including our Resume Kit, our FREE Audio Programs from our Internet Radio Show, and our paradigm-shifting book, This is NOT the Position I Accepted.

Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group and join the conversation on how to get an interview, especially when you’ve responded to a job description masquerading as a job advertisement.

Is Your Job Search Saw Sharp or Dull?

One of my favorite books is The Seven Habits of Highly Effective People by Steven Covey.

Over the past two decades I have constantly referred to this book for insight and personal growth. Covey describes one of the habits effective people embrace as “Sharpening the Saw’”.

Sharpening the Saw is the process of becoming better, learning more, seeking knowledge to improve what you do. It’s a life-long desire to improve yourself through deep learning, uncovering best practices, learning from others, adapting the techniques and stories you find on blogs, books, workbooks, iTunes, YouTube, and other sources.

Through an informal survey of thousands of executives and managers conducting a job search – less than 10% are investing time to “Sharpen their Job Search Saw”

Why? Does this seem dysfunctional?

It’s NOT brain surgery – there is a wealth of material out there that is both inexpensive and free – why are the vast majority of job seekers NOT taking advantage of it?

Let’s take the content Brad and I publish on Job Search. I’m biased – but I do think we offer some of the very best tools, techniques, methods, and framework for implementing job search best practices. Our ecommerce site offers a wealth of job search materials that are easy to use at a price that is embarrassingly low.

Layered on top of some of our kits, workbooks, audio, and other tools is a vast archive of FREE tips, tools, templates, and audio. Why do most job seekers NOT take advantage of the inexpensive best practice tools to improve their job search. Okay – forget inexpensive tools – let’s just talk about the FREE content Brad and I publish. Wait – Brad and I are not the only job search experts out there writing, recording, and publishing great material on improving your job search.

There are some extraordinary experts on personal branding, resume writing, cover letters, interviewing, and networking. Yet, less than 10% of all job search executive and managerial candidates would be able to identify who are the top three writers/publishers on personal branding for a job search, who are the very best content providers for networking?

If you are in a job search, how could you not know this information – it’s because you are not continuously Sharpening the Job Search Saw.

Let’s agree you will begin to Sharpen the Job Search Saw from this point forward – no more excuses about not having time or resources to improve your job search. Here are 5 immediate things you can do to Sharpen the Job Search Saw:

1. Listen to our FREE Audio Programs on Job Search from our weekly Radio Show
2. Test drive our Job Search Workbook for the cost of shipping
3. Get the Self-Assessment Scorecard on Evaluating Your Job Search
4. Subscribe to this blog to stay up-to-date on all our latest audio releases, new templates, and tips on how to implement the Career Success Methodology in your job search.
5. Try our Home Study Job Search Kit to cut in half the time it takes to complete your job search – if you’re not completely satisfied – return it

Don’t wait another day to start Sharpening Your Job Search Saw!

Barry Deutsch

Why Most Interviews Are Box-Checking

The traditional process of interviewing is typically an exercise in box-checking.

Hiring Managers and Executives use the traditional job description to check off whether you meet the criteria for the job. As we described in a previous blog posting, the traditional job description is a set of minimum and mediocre criteria. We’ve identified the use of inadequate criteria in a job description as the Number One Hiring Mistake made by CEOs and Senior Executives. You can download a copy of the study we conducted to identify the Top Ten Hiring Mistakes Made by CEOs and Senior Executives.

In the face of all rational thought and objectivity – why do most hiring executives and managers still cling to the outdated and ineffective job description? By all standards, it is a worthless document to measure and predict future success. Let’s explore some of the reasons why the traditional job description is the primary tool you’re evaluated against in a job interview:

1. Hiring Managers don’t know any better. No one has ever taken the hiring manager by the hand and shown them a more effective method of defining success for a position. We cling to tribal hiring methods passed down through the generations without thought as to whether or not they are effective.

2. Hiring Managers refuse to accept accountability. Defining success and then publishing the definition of success (we call this a Success Factor Snapshot) is high accountability. As a Hiring Manager, if I define success and you as the candidate don’t achieve the expectations, then I’ll be forced to do something about it – as will my boss when the department/team misses their overall goals.

3. Hiring Managers give lip service to the hiring process. Saying that people are NOT your most important asset and consequently it’s NOT worth spending much time on the process is akin to being against motherhood and other cherished traditions. Instead, many hiring managers and HR professionals talk about how important hiring is in their company, but their actions convey something else entirely – they are unwilling to invest the time it takes to define, measure, and predict success.

How can you overcome these 3 obstacles to winning the interview when you don’t match up perfectly with the job description? Who could ever match up to a job description – one that has a list of random and arbitrary criteria which has nothing to do with the real job – it’s not a job or role description – it’s more of a people description.

Over 25 years in executive search, 1000 executive search assignments, interviews with over 100,000 candidates has shown me that top talent rarely meets the criteria described in the job description. In fact, if I had to make my living as an executive recruiter who depended on candidates meeting the box checking of the job description, i would have been bankrupt long ago.

Sorry – got sidetracked there for a moment. Back to the core question – how do you succeed in a box-checking interview when the criteria established is guaranteed to exclude you from consideration??

You do it through asking the most important interview question “How will you measure my success?” (or other variations of this question such as “What do I need to do in the job for you to consider me a success”?” What are the top 3 things I must achieve in this role to be successful?”). I discussed this idea in a previous blog posting regarding the syndrome of most candidates to interview blindly, flailing away with irrelevant information that the hiring manager most likely couldn’t give a darn about.

It’s like a magical question! Suddenly the interview transforms itself from an interrogation of bright lights and rubber hoses over box-checking your background to the job description to a discussion and consultative dialogue about the work that needs to be accomplished. Now you have an opportunity to demonstrate how your unique accomplishments and abilities will ensure the expectations of the hiring manager can be met.

Shame on all candidates who don’t ask that magical question. You are doomed to a prolonged job search and constant rejection. STOP allowing the tribal hiring methods used by most companies to dictate your career and job search success.

Barry Deutsch

STOP Interviewing With Your Eyes Closed

If you’re not asking a version of the question “What are top 3 things I’ve got to do in this position to be successful” in the first 5 minutes of the interview – you might as well shut your eyes and put your hands over your ears – the effect will be virtually the same.

Without a specific list of what defines success, you’re “flying blind” as the metaphor goes for pilots.

How do you know what to talk about?

What points will the hiring manager be most interested in?

Not understanding quickly what defines success allows the hiring manager to trap you into a box-checking discussion of the job description. Very few candidates can survive box-checking (more about the syndrome of box-checking against the job description in the next post).

Without extracting the performance criteria for the job from the hiring manager, the interview is a worthless exercise in futility. Giving examples, sharing skills, articulating your knowledge on box-checking job description criteria posed by the hiring manager (which is the tribal methodology of most hiring practices) leads to interview failure over 95% of the time.

You cannot possibility meet this unattainable list of silly, inane, inconsequential, and irrelevant criteria for the job. It’s almost like failing to interview before the interview really starts.

Once you know what the “REAL” criteria for success in the job is – then you can tailor your answers around that criteria.

Let’s take a real example (names have been changed to protect the innocent):

Bob is being interviewed by Mark for a position as Chief Financial Officer. In summary form the job description is:

12-15 years of experience in a technology-oriented business

CPA and a BS in accounting or Finance – MBA preferred

Good understanding of international accounting, GAAP, Tax Planning, Banking Relationships

Ability to supervise and develop the staff in accounting/finance

Put budgets, forecasts and special analysis together as required

Candidate should be self-motivated, multi-tasker, high initiative and a strong team player

Good systems skills are important

You get the idea – it’s a laundry list of experiences, skills, attributes, and activities. However – it’s NOT the job – in fact, it has NOTHING to do with the job.

In this form of the tribal interview, the questions go like this:

Do you have a CPA?

Have you had experience with international accounting?

How strong are your systems skills?

And so on until you fall asleep!

Let’s take our imaginary candidate Bob and have him pose the “What are the top 3 things I’ve got to do to be successful in this job over the next year” question.

The CEO thinks for a few minutes, remarks that no one in the interview process has yet asked that question and proceeds to describe the following three objectives:

1. You need to identify specific strategies in the next 60-90 days to lower our costs by 10% over the next 12-18 months.

2. Our budgeting/forecasting/analytical systems and processes are out-dated and need to be revamped over the next 6 months.

3. We need to convert our existing old disjointed, hodge-podge, home-grown systems to a new ERP comprehensive system within the next 9 months.

Based on knowing this information, would the interview be different? Would Bob structure his responses differently given what he now knows is important to the CEO?

Are you praying that the traditional shotgun approach to interviewing by spraying the hiring manager with as much information as possible will work – or would a more laser-focused approach be better?

Have you had an opportunity to download the FREE Chapter from our Job Search Workbook on Phone Interviewing?

Have you read the Chapter in the workbook on preparing for an Interview?

Have you gone through the exercises in our Job Search Home Study Course on Interviewing Techniques?

Finally, have you downloaded the FREE Audio Programs Brad and I have posted on our website from our weekly Internet Radio Talk Show regarding interviewing?

Have you signed up for our webinar on effective phone interviewing?

How can you get better at interviewing if you’re not taking advantage of best practice information on how to interview effectively?

Barry

PS – Jump into our LinkedIn Job Search Discussion Group to pose your questions about interviewing.

Hope and Luck are NOT Job Search Strategies

Why do so many candidates rely passively on hope and luck to end their job search?

This is not like spinning the roulette wheel in Atlantic City or Las Vegas. Our life is passively dictated by what number comes up.

You cannot afford to be passive in your job search. The risk of being passive is a job search that takes 2X-3X longer to complete. We’ve documented in a previous blog article the painful cost of an extended job search.

You don’t want to see your savings account evaporate, you don’t want to wonder how you’re going to make the mortgage payment next month, and you don’t want to network since talking with people who ask “How’s it going” trigger a set of painful emotions you’d rather not face right now.

So, instead of playing the victim from a reactive angle – how about starting to play the proactive angle. STOP waiting for the phone to ring and start doing the best practices in your job search that makes the phone ring off the hook with job leads, referrals, and interview requests.

Where to start you might ask?

The place to start is with a frank appraisal of your job search. What are doing wrong, what’s working, what can you improve?

We’ve developed a widely popular tool called the Job Search Plan Self-Assessment. Thousands of candidates have completed this self-assessment and shared the results with us. The stats are both depressing and insightful about how most candidates conduct a job search. As the title of this blog posting suggests, most job search strategies are based upon hope and luck.

Our self-assessment tool is a one page scorecard that zeros right in on whether your job search is effective. Overcoming many of the classic job search mistakes and errors is the only way you’ll ever reduce the time it takes to find a great opportunity.

Do you know what the Top Ten Job Search Mistakes and Errors are that limit job search effectiveness? Brad and I did a radio show on this subject. You can download it from our FREE Radio Show Library. Have you assessed the effectiveness of your Job Search Plan. We did another radio show on this topic built around our FREE Job Search Plan Scorecard.

Barry

P.S.: Don’t forget to join our Job Search Discussion Group on LinkedIn where we facilitate a wide variety of Job Search Discussions, ranging from overcoming job search mistakes to winning the phone interview.

How to Fail at Interviewing Before You Start

You might ask “How can you fail at interviewing before you start?”

The vast majority of candidates never get an opportunity to interview in a face-to-face meeting with the hiring manager or executive because they BLOW the phone interview.

These candidates failed at interviewing before they even got started. They’re like a runner who never leaves the starting block on the track.

I’ll use a basketball metaphor to describe this scenario. Many basketball games come down to the last few seconds with close scores. The game outcome is decided by who does a better job making free throws. But what if you never got the chance to get to the line and make your game winning free throws. What if during the game you missed lay-ups, your defense was mediocre, and you couldn’t rebound effectively? You’ll never have a chance to make a game winning shot since you didn’t set yourself up from the start to be in the right position.

Phone interviewing is the vehicle by which candidates set themselves up for success. You’ll never be invited to meet hiring managers if you don’t first ACE the phone interview.

What’s your “accuracy” in phone interviewing? After a phone interview, do you get asked in for a personal meeting with the hiring manager 80% of the time – 50% – 20%. If you look back on all your phone interviews in your current job search, I would bet you’d be stunned at the horrifically low percentage of time you actually get invited to personally meet the hiring manager.

Your minimum goal of interview invitations after phone interviews should be 50% – that’s the minimal acceptable standard. However, if you’re not hitting 80%, batten down the hatches, conserve every dime you have – because you’re headed for a job search that is going to drag on forever.

The big question is: How do you consistently get to 80%?

As many readers of our blog know, Brad and I have written the definitive guide to job search in our workbook titled “This is NOT the Position I Accepted”. The most popular download on our website over the last year has been the FREE Chapter on Phone Interviewing.

We’ve taken this Chapter stuffed full phone interviewing best practices, matched it up with recent real-life examples and stories from members of our LinkedIn Job Search Discussion Group, and put together a one-hour powerful webinar on phone interviewing that will transform your job search and dramatically reduce the time it takes for you to find a new job.

Would you invest an a minimal amount of time and expense to improve your phone interviewing capability to get to 80%. What’s 80% worth to you? What would you do to get 5 more interviews, 10 more interviews, reduce your job search by 50%, or avoid draining your savings account on a prolonged job search.

Join Brad and I for a powerful one-hour webinar on October 31st. If you implement just 5 or 6 of the ideas we’ll be discussing, you’re job search will immediately begin to kick into overdrive. SIGN UP NOW!

Barry

I’m Perfect For The Position, So Why Did I Get Screened Out?

Great question. Probably an obvious answer.

The easy answer is, you probably aren’t perfect for the job, at least from the recruiter’s or hiring manager’s perspective. Now that doesn’t mean you aren’t perfect. It may mean you didn’t communicate effectively as to demonstrate just how perfect you are. So you get screened out.

It has been my experience in close to 30 years as a recruiter that candidates too often ignore the competition that also claim to be perfect for the job. As a recruiter in today’s economy, we can get 500+ responses to an executive level position, all claiming to be, “perfect.” With this volume of resumes, emails, phone calls and referrals, you have to demonstrate you are more perfect than all of the rest.

The real question is, “Have you demonstrated you are more perfect than all the others?” I realize candidates generally have limited information about the position, so demonstrating this can be difficult. It isn’t possible to give every screening detail. Anyone who has hired people knows this. Most hiring managers experience the same thing. When you are looking to hire some one you too get resume overload. So how do you prioritize all these resumes, calls, emails, and referrals? Most have set up some sort of checklist to reduce the number to a manageable figure. Some things on the checklist include, industry, company size, compatibility with products, systems, organization, title, turnover, etc. This is important information that is missing from many resumes. The result is you may get screen out or put in the infamous “B” pile.

The next step might be to further read the resumes that passed the checklist to reduce the number even further. It is at this stage that you must really demonstrate that you are perfect for the position. From a recruiter’s perspective this is the point where I want to see how your accomplishments align with what the client is looking for in the person they hire to deliver the results. This is the, “So why did I get screened out?” point.

Here are some suggestions that might help you to not get screened out if you really are perfect:

1. Customize your resume as much as possible to directly align with the job. Don’t send the one-size fits all resume.
2. Your bullet points must include quantifiable results, time frame to accomplish, and be believable.
3. If you don’t know the exact expectations, some research on the company might give you some tips. If your research highlights issues, try to extrapolate how your functional area will participate in these issues and then how your accomplishments align.
4. Don’t limit your research to the company’s Web site. Look for press releases, announcements, industry trends, local newspapers, business journals, industry periodicals, and Google the company and its competitors. It will take some work, however, the pay off is not getting screened out.
5. Use a two column cover letter that compares your experience and accomplishments with what their needs are. (You can download a free sample cover letter on our Web site. (CLICK HERE to get yours)
6. Keep your resume to two pages. Don’t have so much detail that the important points get lost.
7. Make sure you have the basic screening information on your resume. Step back and be objective as to exactly how you screen resumes when you were a hiring manager with a stack of 300 resumes on your desk.

There are a lot of reasons you can get screened out, even if you are perfect. I’m convinced doing these few things will at least increase the odds in your favor. I’m sure they will increase the odds if you really are perfect for the position.

Join our Linkedin Job Search Networking Group for many more tips on helping you in your job search. CLICK HERE to join – it is free.

Our job search workbook deals with all of the issues one encounters in a job search. To review the book and have it sent to you for just $5 CLICK HERE. Readers rate this book 4.5 stars out of 5.

How To Become Employed With 9.8% Unemployment

9.8% unemployment is the national average. For many states, it is even higher than 9.8%. I live in California and the number has hit double digits. This is true for many other states as well. Regardless of the rate, anyone actively in a job search knows these are difficult times. There is hope, and I believe opportunity, for many of those looking.

We have a very active job search coaching practice. The problem with many candidates we work with is, they come to us too late. They are usually out of work for an average of 4-6 months. They then expect us to be able to help them find work quickly. Sorry, we are good, but can’t work miracles, and nobody (not even us) can get you employed.

ONLY YOU CAN DO THAT.

But we can help you learn from your mistakes. The biggest problem we find with candidates is that they really don’t have a targeted, very focused approach to their search. Their fear of possibly missing an opportunity is so powerful that they often don’t see the forest for the trees. Our biggest challenge is to help get the candidates focused like a laser beam on a target and then drive to that target. In many cases this is a monumental task.

As the employment numbers get worse, successful candidates must become more and more focused. Companies today aren’t looking for a jack of all trades. They want the king or queen. If you aren’t targeted and highly focused, then it is difficult to land a position.

You have to have a bull’s-eye on the target so you have something to aim at. What is your bull’s-eye?

Here are some suggestions to help you get focused.

1. Take a step back and think if you were a specialist at something what would it be?
2. Write out a complete and very thorough job description. Most of the candidates we talk with can’t do this.
3. Make sure your Linkedin and other public profiles are focused on you as a specialist. Most profiles are generic, vague and cover every possible job function within the person’s discipline.
4. Identify a specific target list of companies, people, recruiters and service providers that can lead you to your target.
5. Identify those connectors that can put you in touch with those in number 4.
6. Identify three or four networking groups that align with your industry, functional expertise, career level, and become very active in those groups. Serve on or chair a committee, get on the board, take a leadership position and become well know in those groups.
7. Consider serving on non-profit boards. These boards will not only make you feel good, but they often have great contacts and you can demonstrate your leadership skills.
8. Build a network of 100 people that know you and your background so well that they can refer you with confidence. I use the 5 call rule. If a recruiter from 2,000 miles away is conducting a search in your geographical area  you will be referred within 5 calls.
9. Don’t ignore your unemployed peers. They are out looking for positions 8 hours a day. The employed aren’t spending any time doing this. Who do you think is more likely to come across a position that is right for you first?
10. Have the right networking tools to do the job. This includes a bio and networking business cards. Not a resume and business type business cards.
11. Finally, network with a purpose. Don’t try to meet everyone on the planet. You will only get burned out networking with little to show for it. Meet only those that can advance you toward your target. Be polite and  help others when necessary but pre-screen people before spending time with them.
12. Use Linkedin to find people and the connectors you need. This is why it is so critical to build your contacts beyond 500.

I don’t mean to imply that doing these things will guarantee you find a position right away. I do believe if you don’t do them you will be in-transition a lot longer than if you do. Having a general, shot gun approach will definitely extend your job search.

Be sure and join our Linkedin Job Search Networking group. This is important. CLICK HERE to join.

Evaluate your job search effectiveness with our Job Search Self-Assessment Scorecard. Find out what you are doing right and what you need to tweak in your job search. As always it is FREE. CLICK HERE.

Please let us know your comments and feedback.

Brad Remillard

Not Another Networking Article – WHY?

Why Is Networking Valuable?

Statistics show that 60 to 70% of all executive positions are found through networking with others. The American Association of Senior Executives (AASE), reports that 54% of their members attributed getting their new position to networking at AASE meetings. That is a large percent considering each meeting on average has about 40 executives in attendance.

Why is it so high? Mainly because the AASE preaches the right way to network. Every executive is shown why networking, when done correctly, is not a business card exchange. Networking that pays off is about relationships, and most importantly, networking must be done with a specific purpose and goal. Otherwise, why do it?

You should never ever attend a networking group or meet anyone just for the purpose of networking. It is a complete waste of time. Not every networking group is the right group for everyone. Likewise, not every person is worth spending time with.

Just because a group has a large turn out doesn’t mean it is a good thing or a good place for you to make a connection. In fact, I would argue this could be a bad thing. For example, if 200 people attend a networking meeting and the one person that could really help you in your search is at this meeting, you have a 5% chance of meeting this person. They will be lost somewhere in the crowd. It is random luck if you meet them.

Instead target your networking groups or meetings. Attend only those networking meetings that add value to your search. For example, the functional area (marketing, accounting, sales) gets exposure in your geographical area, the people attending are your peers i.e. VPs with VPs. C level with C level, the number of people attending is manageable so you meet the right people, etc. There are a lot of groups out there that just don’t add value to your search, so don’t attend them. This is networking with a purpose.

Pre-qualify people prior to meeting them. You don’t need to meet everyone. All you will accomplish is building a big stack of business cards. As a recruiter, when someone refers a person to me for a search, I always pre-qualify the person. I will ask the person doing the referral about the person’s background, industries, experiences and if they don’t match what my client is looking for, I thank the person for the name but let them know the referral isn’t right for this position. This has saved me hundreds of hours phone interviewing unqualified people. You can do the same. Put together a few screening questions that will clarify if this person will help you move closer to your goal of either a job lead, meeting a person that you need to meet, has the introduction you need, or not.

Too often the person referring someone to you, although sincere, isn’t referring someone to help you. Why waste your time? Thank them and move on. This is networking with a purpose.

A few other things to remember when networking:

· Networking is NOT drinking coffee and exchanging business cards.

· Networking is connecting with others by getting to know them on a personal basis and helping each other.

· Your personal participation in a networking group will show others the you can organize, lead and manage.

· When others learn more about you, they will forward opportunities, make introductions and may even recommend you for positions.

· GIVE BACK! Don’t forget those that helped you.

Most importantly, let people know where you are. Future career opportunities often come from someone who remembered you in the past.

Our comprehensive job search workbook has extensive chapters on networking, including a networking exercise to help you maximize your time. You can review this book for only the $5 cost of shipping. CLICK HERE to review the contents.

Join our Linkedin Job Search Networking Group. We post new articles and discussions almost daily to this group. CLICK HERE to join the group.

Please give us your comments and feedback.

Brad Remillard

Connectors are worth their weight in gold for your job search

Keith Ferrazi, Author of Who’s Got Your Back, wrote a blog article titled “Seven People You Should Know (Besides Kevin Bacon) to Connect with Almost Anyone”.

Keith describes the power that comes from being connected or linked to “connectors”.

For years, we’ve been advocating candidates in their job search should work hard to find connectors. In our projects where we develop strategic networking plans for executives, we usually discover in assessing their existing networks that there are NO connectors and thus – almost zero leverage in networking.

Connectors are rare individuals who are well connected to others. They have great reputations. Their names constantly surface on every request for people who do similar work. They are on everyone’s short list. They’ve done a great job of personal branding and typically have strong large networks.

Connectors pride themselves on helping others in their network. They love to bring people together. They are constantly providing recommendations, referrals, and introductions. A referral from a “connector” is worth their weight in gold for your job search. A referral from a “connector” is similar to receiving the “Good Housekeeping Seal of Approval”.

Now the question is how do you find connectors with whom to network?

1. A connector is well-known to clients, customers, vendors, and suppliers. For example, I am a connector in Southern California in the Executive Search Field. If a company is seeking a “C” level executive, either myself or my partner will be on their shortlist of firms/individuals to consider. I have an extensive network of over 5000 CEOs and Senior Executives developed over 2 decades through-out the country that I have personally touched in one way or another and still maintain contact. My network is especially strong in Southern California. One strategy of finding me might be to ask other peers who do they use as a recruiter when they are looking for job? You’ll hear the same 2-3 names constantly pop in conversation.

2. Another strategy is to ask hiring executives and managers who do they use as a recruiter to hire top talent executives for their teams. Again, you’ll hear the same names over and over again on the short list of recruiters.

3. A third strategy is to see who has the strongest reputation within the social media space for the individual you are seeking? Do they write a well-recognized blog, are they one of the top 50/100 recruiters on Twitter? Do they get interviewed by major business publications. Do they share the wealth of their knowledge with their network and community?

I’ve used the example of an Executive Recruiter. My example for connectors could be lawyers, accountants, business development managers, benefit consultants, software sales reps – the list is endless.

The key is to identify “connectors” that can provide job leads and referrals in the career path you want to be moving along.

Are you linked to connectors in your network?

To learn more about effective job search networking and the powerful leverage connectors bring to your job hunt, listen and download some of our radio shows where Brad I focused on discussing networking.

Barry

P.S.: Don’t forget to join our LinkedIn Job Search Discussion Group to participate in a wide range of networking discussions.