The Hot Potato Method of Applying to a Job Opening

I touched on this idea the other day in a blog article when I mentioned the idea that you should have a plan for how to attack or blitz a job opening. Let’s explore this idea a little further.

Most candidates treat responding to job advertisements like they are a hot potato – touch and get rid of it. Some of the girls on my HS basketball team play basketball in this same manner. OMG – somebody threw me the ball – I better get rid of it quickly. I’ll treat the basketball like it’s a hot potato.

Why does this happen – even after I suggest ever so politely to the young ladies on my basketball team that we are NOT playing hot potato basketball. It happens due to a lack of knowledge in what to do with the basketball, fear of screwing up, fear of being embarrassed, just plain “freaking-out” over the pressure of having to do something.

Why do so many candidates play hot potato with their responses to job openings? They respond frequently with a standard resume and a standard cover letter and that is the extent of their effort in applying for a job – let’s call this method “Hot Potato Job Responding”. The overall process of responding to a job opening takes perhaps 3 seconds – much like tossing the proverbial hot potato.

You’ll never get a job using the Hot Potato method unless random luck intervenes in the process. It’s passive! You sit by the phone praying it will ring. Your investment of 3 seconds yields nothing!

STOP playing “Hot Potato Job Responding!”

It’s depressing, dysfunctional, and reeks of desperation.

Start creating a campaign around every job response: custom cover letters, custom resumes that address the job requirements, targeting the hiring manager, connecting through social media, beating the bushes in your network for referrals and introductions. Imagine yourself as a linebacker rushing the quarter on a blitz. The same strategy should apply for every job opening.

Don’t be the one who waits helplessly like a victim for the phone to ring. Make the phone ring by shifting your approach to answering ads from “”Hot Potato Job Responding” to the football “blitzing” approach.

Brad and I explore the various methods of responding to ads in our Home Study Job Search Kit. We also have a wealth of FREE Content on our website in the form of templates, audio programs, and examples.

Are you doing everything you can to conduct an effective job search? Have you taken our self-assessment scorecard to determine if you are conducting a job search that will reduce the time in half it takes to find a great opportunity?

Barry Deutsch

Don’t forget to participate in our LinkedIn Job Search Group and join the discussion on how to get a call back for an interview after you respond to a job advertisement.

Job Seeker SCAM ALERT. Job Seekers Are Getting Ripped Off.

I have written more articles than I care to count. All with the intent to help people with their job search.This is probably the most important article I have written or may write.

I have had so many candidates call me or email me asking about these, “candidate marketing services” or “resume marketing services” or whatever name they are going by now. Worse, I have too many candidates describe how they have paid thousands of dollars to these companies for little in return.

The safest advice I can give you is, “BE EXTREMELY CAREFUL” as the odds are high you will be ripped off.

Don’t confuse or mix these companies in with qualified and certified “career coaches” or “resume writers.” These people have gone through training, generally work off of referrals, have great references, and are often members of organizations that have ethical guidelines they agree to follow. These are professionals and provide a good service at a fair price.

I’m addressing the companies that promise you job leads, contacts, referrals to decision makers and lots of job openings. All they will do is take your money and deliver excuses, after you’ve paid them, about why they no longer have all of these valuable contacts. That is if they even take your call.

Some thoughts, ideas, questions, and what to listen for, before buying these services:

1. Are they promising to find you a position? If they say or even imply “yes,” RUN and keep running.
2. If they tell you they have a lot of job openings and positions, RUN and run really fast. In this economy nobody has that. All they have done is either made them up or downloaded them from the job boards.
3. If they claim to have a job opening just right for your background, DON’T RUN. Fly out of there.
4. If they claim to have lots of referrals and contacts for you, RUN.
5. Ask what credentials does the consultant have, and who is the credentialing agency?
6. Talk to at least three people currently employed that used them. Call them at their office through the switchboard (not a direct line) and talk with them. If they don’t willingly and joyfully give you these or delay, RUN.
7. Make a very specific list of deliverables you want or need. Not what they promise you.
8. Google the company name, the business owner’s name, the sales person’s name and the counselor’s name.
9. Check with the Better Business Bureau for complaints on the company and the owner.
10. If they contacted you first, RUN. Ask exactly how they got your name. If they don’t give a specific answer, RUN. It usually means they got your resume from mining the resume databases on job boards.
11. Similar to number 2. What are their specific qualifications in the job search industry to help you or that makes them an expert.
12. Does the contract offer a money back guarantee? If it does, ask to speak to a person that has actually gotten their money back. If they say they have never had to refund money, RUN. Any company in business dealing with the public will always have given refunds unless you are their first customer or they are lying. Either way, RUN.
13. Try not to pay up front, but rather as they deliver the services.
14. Pay on a credit card. Time the charge to give you the maximum amount of time to test what they promise. You can at least dispute the charge if they don’t deliver.

These companies are out there preying on those that need help. They give everyone a bad name.

Remember, no one but you can find you a job. All others can do is help guide you and facilitate you. If you need that, those services are available from professionals. Get a personal referral yourself. Don’t be sold by someone calling you.

Join our Job Search Networking Linkedin Group. There are over 2700 members and an extensive supply of resources for you to tap into. CLICK HERE to join. Membership is FREE.

Listen to our talk radio show interview with Marcia Bench, Founder of the Career Coach Institute. She has some great tips and ideas. http://www.impacthiringsolutions.com/index.php/candidates/free-resources/free-audio-programs

We have numerous free downloads on our Web site to help you in your search. Sample cover letters, audio downloads from past radio shows, a transferable skills list, Linkedin Profile Assessment Matrix and our Job Search Self-Assessment Scorecard. All can be downloaded from our home page. www.impacthiringsolutions.com.

I welcome your stories, comments and thoughts. Please share so we stop these practices.

Brad Remillard

Job Referrals – Do you base them on luck and hope?

Do you get enough job referrals in your job search?

Are you willing to roll the dice on your network?

Is the quality and quantity of job referrals based more on hope and luck than a consistent and focused effort on ensuring you’ve got the right network in place to deliver the outcomes you absolutely must have?

When was the last time you gave your network a check-up?

One of the services we offer is a Networking Assessment and Strategic Networking Plan to measure the strength of your network and recommend solutions. Through this service, we’re stunned by the lack of proactivity and initiative in a job search by candidates to continually tweak and improve their network.

Here are a five key questions you should be asking yourself about the quality of your network. We’ll discuss these 5 questions about your network and much more in our weekly Internet Radio Talk Show on Monday June 8th at 11 AM PST on LATALKRADIO.com. Join us for an hour of an in-depth discussion around “Generating Job Referrals in your Job Search“.

1. Do I have a large enough network to generate the referrals needed for the type of job I’m interested in obtaining?

2. Are there a significant number of hiring managers in my network who hire for this type of position?

3. Is there a significant number of people in my network who know on a 1st degree basis the hiring managers who would hire for this position?

4. Are there trusted advisers in my network who provide services to my ultimate boss that might hear of opportunities and make job referrals (One example might be a advertising account manager selling advertising services to the marketing promotions manager who would be your direct boss at a consumer products company. Another example might be the CPA auditing a company who is working directly with the Controller who might be your potential new boss?

5. Are there a large number of people in your network who are not competing directly with you for the position, but might hear about the job opportunities due to their proximity to the type of work you’re interested in obtaining (For example, the engineer in the R&D function might be aware of a product development role in marketing or the materials specialist role in the supply chain department).

Try ranking yourself on these 5 core questions about the strength of your network on a scale of 1-5 (1 being you’re a long way from completing your job search and  5 makes you a rock star in networking). Which one of these 5 components of an effective network should you spend time developing.

Are there gaps in your network that you should be focused on filling?

I hope these questions stimulate your introspection about the quality and strength of your network to generate good job referrals.

Barry