The Importance of a Company’s Culture

Our job search coaching and facilitation programs for candidates take us down many different paths. Every program has to be unique to the needs of the candidate. No two job searches are alike and there is never a one-size-fits-all approach to a job search. Customizing our coaching programs is the hallmark of our success.

One example of this happened towards the end of the process with one of our sales and marketing executives.

The candidate had been interviewing with a small, very entrepreneurial company for a VP Sales and Marketing position. We had been working together, all along the way, to ensure he was properly preparing for every interview. It was now down to the final two candidates and the company asked each candidate to put together a short presentation on how they would market and sell the products to new customers. Nothing elaborate, just a half hour presentation.

Some background information is important. The CEO and founder of the company was a cigar chewer, speak your mind, no B.S. type of person. Some might say very rough around the edges. He wore as a badge of honor that he never graduated from high school and still had built a very successful business from scratch. The company was a plastic injection molding company that made custom plastic parts for a variety of industries. The CEO may not have graduated from high school and was rough around the edges, but he had a lot of common sense.

The other candidate was from Xerox and put together a very nice PowerPoint presentation that identified markets, market shares, potential customers in a 30 mile radius with charts/graphs and a lot of detail. I was later told it was a very polished presentation.

In discussions with our candidate, we talked about the company’s culture, the personality of the CEO, and the other people on the management team. Many on the team were well educated and from well know companies. However, as we discussed these issues, it became clear they all really liked working with the CEO for the simple reason that he was blunt, called it like it was, wasn’t one for a lot of staff meetings, liked blunt and direct people, and most said he was a very, “get to the point type person.” The candidate was  told by the team if he wanted to be successful, he needed to be able to work in that culture.

After all of this, we decided to take a completely different approach. The candidate scrapped the PowerPoint and instead simply started researching the market for potential customers and why the company would be a potential target. The day of the presentation my candidate walked in with a stack of magazines, business journals and trade publications. Every publication was dog eared, had stickers on pages and highlights on different pages. The candidate sat in front of the CEO and for his presentation all he did was start opening each periodical to a page and said, “see the company here, this should be our customer, here is why, here is how I would approach them, and here is how we can benefit them.” He did this for almost 20 minutes. That was his marketing and sales plan.

Which one do you think adapted to the company’s culture and the CEO’s style?

Needless to say, if the candidate we were working with didn’t get the job, I wouldn’t have written this article. Although the person from Xerox did a great job, he didn’t adapt to the style of the company. My candidate took all of this into consideration before going in. He also demonstrated to the CEO that he understood how to adjust to the unique styles and cultures of the customer. One type of sales pitch doesn’t work for every customer.

Have you ever had a situation where you could have adapted?

Never forget the importance of the company’s culture and management style you are interviewing with. The better you can adapt to their style and culture, the better you will fit in during the hiring process and after going to work for the company.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

If you would like to know if your job search is fully utilized and you are doing the right things, download our free 8 Matrix Job Search Self- Assessment Scorecard. CLICK HERE and then click on the Free Search Resource link.

I welcome your comments and thoughts.

Brad Remillard

What Recruiters Look For When They Interview You

People are surprised (even some recruiters) when I tell them that I have had over 10,000 interviews in my life. I don’t understand why, since I’ve been a recruiter for the last 30+ years and that is what I do. Recruiters meet and interview people. Just about every candidate I meet is an interview from my perspective. The candidate may think it is just a networking meeting to get to know each other, but not to me. I’m always thinking, would I represent this candidate, what would a company think when they meet this person, would I be comfortable referring this candidate or would a company screen them right out for a variety of reasons?

I typically meet every candidate I represent on a retained search. I know many recruiters don’t do this, but I always have. I can’t imagine asking a client to meet a person I have not met first. For me that is just too risky. Heck, I have been burned even after I have met them, liked them, and believed they were highly qualified, only to have the client call me back and ask me why I wasted their time with this candidate. It is what I refer to as the,  Dr. Jekyll and Mr. Hyde syndrome.

Our interview is a dress rehearsal of how you will interview when you meet my client. Every meeting, regardless of how informal it might appear, is an interview and candidates should treat them as such. There are rarely do overs.

The following are just a few of the basics that I’m observing when I meet a candidate. If you don’t pass these, then we will have a nice meeting, but I’m moving on. As I have stated many times in previous articles,  that doesn’t mean you are not a qualified person. It just means that I believe I can find a better candidate for my client, who is evaluating me and the candidate during the interview.

1. Presence is important. Since most of my recruiting is at the senior level, I want a person that has a strong presence. This is someone who will have the respect of the people working for them, their boss, and their boss’s boss. It may start with the introduction and continue on throughout the interview.

2. Arrogance. Again, since most of my recruiting is at the senior level I meet a lot of very arrogant executives. For some reason many feel they are above the process. Their attitude is that my resume speaks for itself and I shouldn’t have to answer your questions. That’s not good if  you want to meet my client.

3. Communication. Do they listen to the question and actually answer the question “I” ask, and not the one they want to answer? This is not a political interview on Fox or CNN. I’m not the pundit that asks a question to have the politician not answer the question, but give a robot reply with some canned predetermined answer. Or worse, they just don’t know what to say so they say everything. I envision what my client will say to me if they answer their questions the same way. There is nothing worse than spending an hour with someone and still wondering exactly what they do.

4. Succinct. This is closely related to #3 above. Does the candidate get to the point and hit the high points? It is the old story, if I ask for the time, I don’t want to know how to build the watch. Most executives need to know how to condense a lot of information into a short period of time. They need to do this in executive sessions, board meetings, management letters, reports, and so on. Many executives, especially entrepreneurs, have the attention span of an ant and don’t want to be buried in detail.

5. Attitude. Is the candidate friendly, affable, easy to speak to, able to carry on some small talk, and will the client be able to relate to their personality? This is a tough one. What works for one client may not work for another. It is a tough call, but one all recruiters have to make. So for me it is about whether or not I am seeing the real person in front of me or if this person is putting on a show for me. Hard to determine, but that is why we get the big bucks as the saying goes.

6. First impression. Since the first impression often drives the interview, and often sets the tone for the interview, this is very important. A strong, friendly welcome is important. Does the candidate make me (and therefore my client) feel comfortable from the start? This ability to relax right from the start is important.

7. Control. An interview is often about control. Good or bad, right or wrong, that is the reality. Who is in control during the interview? The hiring manager or the candidate? Top candidates know how to be in control, and gather the information they need, without appearing to be in control.

8. Initiative/Leadership. Again, most of the people I meet are managers so leadership and initiative are critical. My clients want these behavioral skills.

9. So I don’t receive a lot of comments, yes I care about qualifications, ability to do the job, accomplishments, etc. That is a given.

These 9 things are some of what separate or differentiate the candidates that I meet (interview). They are some of the traits that I know are going to make my client a raving fan and retain me for future searches.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

If you would like to know if your job search is fully utilized and you are doing the right things, download our free 8 Matrix Job Search Self- Assessment Scorecard. CLICK HERE and then click on the Free Search Resource link.

If you liked this article, please send it to others so they will benefit too. Post it to your Facebook page, Tweet it, or submit it to your LinkedIn groups.

I welcome your thoughts and comments.

Brad Remillard

No Need To Hate The Tell Me About Yourself Question

Question: I hate it when I’m asked the question, “Tell me about yourself?” in an interview. I never know how to answer this.

It is, for the most part, a break the ice question. It gets the candidate talking, gives time for everyone to relax, is wide open, and generally a meaningless question. However, just because it is meaningless, that doesn’t mean you can ignore it. In fact, this is an excellent opportunity for you to engage the interviewer. You have a golden opportunity to hit the salient points in your background, open a discussion around what defines success in this role, and get the interviewer excited about you.

In our opinion this should be a short 2 minute answer and so well rehearsed that it doesn’t appear to be rehearsed. This is not the time to give your autobiography, go over every position in your background or bore the interviewer with a long winded answer.

We recommend that you start with your most relevant position and hit the accomplishments that closely relate to the position. It is even acceptable to outline some of your current responsibilities, organization, relevant company information, products or services, and basic duties. The goal is to give the interviewer the information they need to better understand how your company, industry, experiences and organization aligns with theirs.

You should have a number of canned, well rehearsed, thoughtful answers to this question. This is your opportunity to start the interview on the best footing for you.

For a more in-depth discussion on this topic read the article http://www.impacthiringsolutions.com/careerblog/2009/10/02/tell-me-about-yourself-why-is-this-question-asked-in-an-interview/

Join our LinkedIn Job Search Networking Group. It is one of the biggest and most active groups dealing with job search issues on LinkedIn. CLICK HERE to join.

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If this was helpful, then please help others by forwarding it on to your network, posting on your Facebook page, Tweeting with the link, posting to your LinkedIn groups or status update.  Let’s all do everything we can to help those looking for employment.

I welcome your comments.

Brad Remillard

Is Interviewing An Art Or Science?

Interviewing is an art more than a science so it does take preparation and practice to ace the interview. Here are some things to help you ace your next interview.

1) Confidence I find this lacking, especially with candidates that have been in a job search for a long time. As candidates become more and more desperate they tend to exude less and less confidence. This comes across in a number of ways that I believe most candidates don’t even realize. For example, body language,  how you sit in the chair, eye contact, tone of voice, confidence when answering questions, staying so general when answering a question for fear that getting too specific or detailed may rule you out, or giving long rambling answers so as to encompass everything in the hope that you have covered what they are looking for.

Nobody wants to hire a person that isn’t confident. This is especially true at the manager level and up. Most candidates are more confident on the job than in an interview so it is very important that the interviewer sees the same confidence you will bring to the job.

2) Preparation This is the solution to having confidence.  Taking the time to properly prepare is the biggest thing that candidates fail to do (or do properly) and I have  seen this happen over and over again. Poor preparation is just as bad as no preparation.

When I coach candidates here are some of the ways we prepare:

1.    I have the candidate write out answers to frequently asked questions. Candidates know that the questions about their ideal job, why they want to work here, compensation, why they left their last company, their strengths/weaknesses, management style and so on are going to be asked. Take some time to have prepared and practiced answers to these questions.

2.    Video record yourself in a mock interview. This is one of the most powerful things you can do to prepare. This helps you see what the interviewer sees. You will see how you answer the questions, your body language,  if you look at them when answering, how often you say, “UH” or “like,” if  you actually answer the question the person asked you and if  you come across confidently. These small things make a big difference in an interview.

3.    Years ago when I first started recruiting, a Vice President of Human Resources at Rockwell told me the four “A’s” are critical to any successful interview, so you should consider these while preparing to interview.

•    Appearance – This is not just how you dress for the interview, it is much more than that. It includes your body language during the interview, your handshake, the appearance of your resume and cover letter, the appearance of any materials used during the interview, presentation skills, and I hate to say it, but it does include physical appearance.
•    Assertive – This is mostly about how you project yourself during the interview. Please take note, the word was not “aggressive.” There is a big difference between aggressive and assertive. Most interviewers respect an assertive person and dislike aggressive people. Do you come across as confident, do you answer the question with a strong voice, do you engage the interviewer during the interview, do you ask probing questions or just sit there and answer questions, do you mirror the interviewer, and does your body language and voice have a strong presence?
•    Affable – Are you friendly, outgoing, easy to communicate with, engaging and even have a sense of humor? Does the interviewer feel comfortable talking with you, are they relaxed and feel at ease,  on the way from the lobby to the interviewing room are you able to engage the interviewer, are you comfortable with casual conversation and are you building rapport with the person the second they lay eyes on you?

•    Articulate – How well do you communicate? Do you listen to the question? Are your answers sharp and succinct? Do you have proper language skills, syntax, avoid using the word “like”, proper sentence structure and use of verbs? Do you ramble in the interview to make sure you hit every point in your background or are you able to quickly get to the point? This is one of the easiest “A’s” to master. It takes practice and rehearsing.  Many will probably need a coach to help with this one.

On the surface, as you read these, they seem so obvious. Most are thinking, “I already know this stuff.” This may be true, however, knowing something and mastering it are substantially different. Good preparation and practice will help you master interviewing.

To help you focus on your job search be sure to download our free radio show recordings. They are in our candidate audio library. CLICK HERE to enter the library.

To validate whether or not your job search is effective, we have put together a job search self-assessment scorecard. You can’t fix what you don’t know isn’t working. This free download will help you identify weaknesses in your job search. CLICK HERE to download your free copy.

Tired of sending resumes and hearing nothing back? Try this cover letter. It has proven over many years to increase responses from recruiters and companies. Download a sample by CLICKING HERE

If you like this post please share it with  your Facebook friends and LinkedIn connections.

I welcome your thoughts and comments.

Brad Remillard

Some Common Interviewing Mistakes

Q. What are some common interviewing problems you encounter when interviewing candidates?

A. This answer could be a book. Candidates do some really, let’s just say, unique things in interviews. Some of my favorites, they swear like the proverbial drunken sailor, put their feet up on a table, accept cell phone calls in the interview, reply to text messages, ask the interviewer to wait while they finish a call, dress inappropriately, chew gum and blow bubbles, just to name a few off the top of my head.

One of my personal favorites is how a candidate answered the question about why they were late to the interview, “They overslept because they were hung over.” At least they were an honest person.

I find the two biggest mistakes candidates make are not answering the question and failure to ask for clarification when they don’t understand the question. Here are some common problems that happen when one of these occur:

The kitchen sink answer: Candidates answer the question so it includes everything they’ve ever done. They ramble on for what seems like forever hoping that if they talk long enough the person will forget the question they asked.

The politician answer: They don’t answer the interviewer’s question. Instead they answer the question they wanted the interviewer to ask or give a preplanned answer to every question.

The dentist answer: Their answers are so short it is like pulling teeth to get a complete and thorough answer.

Multiple choice answer: The candidate wants to make sure they don’t leave anything out so they rattle off a list of accomplishments and skills, leaving it up to the interviewer to pick from this list the ones they feel best fits the question.

If you don’t understand the question don’t be afraid to ask for clarification.

Q. Should I reply to job ads that don’t identify the employer? Do recruiters post ads for non-existent jobs to solicit resumes?

A. If you are unemployed you should respond to all job ads for which you are qualified. It shouldn’t matter if the employer is identified. If you are working, caution is required. Many employers don’t want to be identified when posting ads for a variety of reasons. The company may not want people just showing up in lobby to apply. Others may not want their competitors to know they are looking to hire someone or the position may be confidential and the company doesn’t want their employees to know. I wouldn’t let this discourage you from responding if you are unemployed.

It is very likely that recruiters do place ads for non-existent jobs. On the surface this sounds like a bad thing, but it actually is a good thing for people actively looking for a position. When a company contacts a recruiter with an opening, the recruiter may have only a few minutes or hours to submit your resume before the company selects the ones they want to interview. If your resume is already in the recruiter’s system they can do this. It may take days to write the ad, post the ad, you read and reply to the ad, and then the recruiter screens your resume. By this time, the company may already have a short list of candidates and you missed out. Recruiters that recruit in a specific functional area know they need to have an inventory of talent at the ready. Being able to present your resume within minutes of a client’s request is a good thing for candidates.

Is your LinkedIn profile complete and compelling? Test it by downloading our free LinkedIn Self Assessment. CLICK HERE to download. Make sure your profile is the best it can be.

To validate whether or not your job search is effective, we have put together a job search self-assessment scorecard. You can’t fix what you don’t know isn’t working. This free download will help you to identify weaknesses in your job search. CLICK HERE to download your free copy.

Tired of sending resumes and hearing nothing back? Try this cover letter. It has proven over many years to increase responses from recruiters and companies. Download a sample by CLICKING HERE

If you liked this article, please send it to others so they will benefit too. Post it to your Facebook page, Tweet it, or submit it to your LinkedIn groups.

I welcome your thoughts and comments.

Brad Remillard

Getting Interviews But No Offers? Here’s Why

Q.  I’m getting job interviews but not receiving offers. Is there anything I can do to change that?

A. I assume from your question that the interviews are with companies, as opposed to recruiters, and that they are in-person rather than phone interviews. In addition, the company has seen your résumé prior to interviewing you. This means that your résumé is working. Companies, maybe even recruiters, like your background, experience and skills enough to want to meet you so I wouldn’t change a résumé that is working. The problem then is most likely your interviewing skills.

My guess is that you have not done enough preparation in this area. When I coach executives with this issue, the first place we start is by filming the person while I interview them. I suggest you try this. People are amazed at how different they look on video from how they perceive themselves. For example, some studies indicate as much as 70% of communication is nonverbal, i.e. body language. When you review the video, what is your body language saying? How are you sitting in the chair? I know candidates always think they are looking the interviewer in the eyes when answering, however, often the video reveals something different. You will hear exactly how you communicate in your own words. How often do you use the word “like” or “uh” to connect sentences? Do you actually answer the question asked or the one you want to answer? Seeing yourself in an interview may solve your issues.

Q. Should I use a cover letter with my résumé and is there a preferred format?

A. I recommend having a cover letter. As a recruiter, I’m interested in your résumé way more than a cover letter. I have spoken with many executives and HR professionals that expect a cover letter. The important thing to remember about a cover letter is that it is not an extension of your résumé, an addendum to your résumé or held to the same standards as a résumé. Candidates often think because they included something in the cover letter, they don’t have to include it in the resume. Wrong. A cover letter is just that, a letter. It highlights points of interest relevant to the position you are applying for. If something is mentioned in the cover letter, it is imperative that it is also presented in the résumé.

I prefer a one-page, two-column cover letter. One column is titled, “What you seek” and the second column is, “My experience.” This format makes it easy for the reader to quickly align your experience with their needs so they will want to read your résumé. After all, there is only one purpose for a cover letter, which is getting the reader excited enough to read your résumé.

Join our Linkedin Job Search Networking Group. 6,000 other people are benefiting from the discussions and articles. CLICK HERE to join, it is free.

Turbo-charge your job search in 2011 by evaluating its strengths and weaknesses with our FREE Job Search Plan Self-Assessment Scorecard. This will help you and your accountability partner get your search started out right. CLICK HERE to download your scorecard.

Need a great cover letter? We have a free sample cover letter on our Web site that is proven to get you noticed. CLICK HERE to download yours.

If this was helpful to you, then please help others by forwarding it on to your network, posting it on your Facebook page, Tweeting with the link, posting it to your Linkedin groups or status update.  Let’s all do everything we can to help those looking for employment.

I welcome your comments.

Brad Remillard

Work Ethic: What is it and do you have it?

Sabbatical from Writing About Job Search

Brad and I are back after a month-long sabbatical where we’ve been working our hearts out preparing for 2011. We’ve got so many initiatives underway, including a couple of new e-books, an entire on-line learning university, a job board for $100k plus job seekers.

A lot of people tend to think of December as a down month, a month to kick back, relax, take time off, not work very hard. For Brad and I, this was a very busy December and we’re excited about the job market and hiring possibilities in 2011.

What is Hard Work?

Onto the real blog subject – what is hard work?

Candidates claim they have a high work ethic.

Employers desire candidates with a high work ethic.

Why do I want to tackle this subject? It came up in conversation with my girls HS basketball team the other day. We were discussing why we win sometimes and why we lose.

I told the girls that most of the teams we play are evenly matched with us in skill. Sometimes we win because we play with a higher work ethic than our opponents, and conversely sometimes we lose because we have a lower work ethic than our competitors on the basketball court.

Is Hard Work the same as Work Ethic?

How do I define work ethic – I define it as outworking those around you. Those around you could be your co-workers, your teammates, the opposing team, a project team – any group of people who are competing with you for attention, rewards, recognition, influence, promotions, more money, more playing time, etc.

Many of these other people are smarter than you. It doesn’t matter. In the end, outworking others will usually trump pure intelligence and educational background every time. It’s not what you bring to the table in a game or at work – it’s how you apply it in getting results.

Usually the people who have a high work ethic, or who outwork their peers have a variety of traits that support and reinforce their ability to outwork everyone around them. These traits include being proactive, showing initiative, working longer hours, being the first one to turn on the lights in the morning, and the one who turns the lights out at night, doing more than you’re asked to do, going the extra mile, anticipating what needs to be done, and bouncing back from set-backs and adversity with renewed energy.

Who works hard and who doesn’t?

I’m going to suggest that less than 5% of the population has a high work ethic or demonstrated ability/desire to outwork those around them. I’m not referring to workaholics nor am I referring to compulsive disorders. These top achievers simply work harder than everybody else.

The other 95% of the population is satisfied or complacent with being average or mediocre.

A few tough questions about working hard

Where are you on the spectrum from complacent to “outwork everyone”?

Could you offer examples and illustrations in an interview to demonstrate how your work ethic/ability to outwork others – is head and shoulders above your peers? Do you stand a chance of getting a job in a tight job market if you can’t demonstrate these traits?

Perhaps this blog has challenged your conventional thinking about the term work ethic – where most people associate work ethic with the willingness to work long hours – which is a small element of outworking other people.

Who is your role model for outworking others?

Barry Deutsch

Is Your Job Search Focused On Employment or Employability?

My experience from speaking with tens of thousands of candidates over the last 30 years as an executive recruiter is that most candidates focus like a laser beam on employment. Finding that next job is all they think about.  Not bad, but I have found that those that find a job fastest focus on employability first.

Changing the focus will change your search. When candidates focus on only finding a job, they often lose sight of why they are employable. This focus changes how they interview, where they look, the process for finding a job, and ultimately leads to accepting the wrong job, which results in returning to the job market sooner than expected.

Focusing on employment can also lead to desperation in a job search. Download a FREE copy of the “Circle Of Transition” CLICK HERE. This shows up in the interview as fear, poor body language, lack of energy, incomplete answers or rambling answers. It impacts the job search as candidates try to demonstrate how they can do everything, in every industry, and regardless of whether they are a 10% or 100% fit for the job, they scramble after it. This only dilutes their search, sends them on wild goose chases, increases the many highs and lows of a search, and in the end gets the candidate no closer to getting a job.

Instead, what if you changed the focus to employability? This will alter how you view yourself and what you have to offer. It starts the process of realizing you have value, you are good at what you do, the company will be better off because they hired you, your boss will look better to their boss for hiring you, and you know you can and will do a great job.

Employability is about what you bring to the party. It is about focusing on what makes  you better than others. What is it about  you that this employer can’t live without? Every person they interview will probably have the same skills and experience to do the job, so why should they hire you?  It puts you in a position of strength.

Employability will expand your job search, not reduce it. It may eliminate some of the long shots that frustrate many candidates and at the same time it will increase the exposure to positions that have a higher probability of success.  I firmly believe one of the main reasons candidates we coach find jobs faster than most is because we work to change their focus to employability and away from employment.

Employability will help you create a job where jobs don’t yet exist. My last article was about finding the true hidden job market before others and recruiters. Employability helps you to not only tap into the hidden job market but it gets employers thinking about why they need you and your unique set of skills and experiences. Employers start to think about how much better they will perform with you on board. They begin to realize the solutions to their issues of growth, expansion, cost reduction, process improvement, etc, isn’t inside company. You become the savior to these problems. Employability turns you into a solution rather than just another candidate applying for a job.

Focusing on employability is much like what a CEO of a public company said to me many years ago. He said, “The focus of many public companies is the stock price and hitting the quarterly numbers. That will never be ours. We focus on building great products, innovation, customer service, and high quality. If we do that, the stock price and quarterly earnings will take care of themselves.”

If you focus on employability, employment will take care of itself.

To help you focus on employability be sure to download our free radio show recordings. They are in our candidate audio library. CLICK HERE to enter the library.

To validate whether or not your job search is effective, we have put together a job search self assessment scorecard. You can’t fix what you don’t know isn’t working. This free download will help you identify weaknesses in your job search. CLICK HERE to download your free copy.

Tired of sending resumes and hearing nothing back? Try this cover letter. It has proven over many years to increase responses from recruiters and companies. Download a sample by CLICKING HERE

I welcome your thoughts and comments.

Your Skills and Experience Don’t Matter In An Interview

I know most candidates don’t believe this, but there is a lot of truth to this.  There actually is something much more important in an interview than your skills and experience. The sad part is that most candidates rarely focus on this aspect of the interview.

Do you know the three most important words in any job search?

I have asked this question to probably thousands of candidates. Less than 1% can get even one right.

If you thought: qualifications, experience, skills, or industry knowledge, you are completely wrong. Those may be important, but they are not the most important.

The three words that will more often than not get you the job over someone else are, presentation, presentation, presentation. Yes, getting an offer is mostly about making a good, make that a great, presentation. A good presentation was adequate when unemployment was at 4%, but not now with unemployment at almost 10%. Now it needs to be great.

In our book on how to conduct an effective  job search, “This Is NOT The Position I Accepted” we have a whole section dedicated to this topic alone. That is how important a great  presentation is. Many qualified people don’t get the job. Usually the one that does get the offer is the one that made the best presentation.

Since the recruiter or the hiring manager has already reviewed your resume before asking you in for an interview, and in many cases they have also conducted a phone screening interview, they already know you are qualified. Therefore, when a candidate is invited in for an interview, the recruiter or hiring manager has already determined that the candidate has the qualifications for the position or they wouldn’t invite them in for an interview. This means that just about all of the candidates are equal when the face-to-face interview begins. It is the presentation at this point that carries them the rest of the way.

Think about it on a scale of one to ten. Let’s presume that in order to get invited back for the next round, a candidate has to get to a score of at least 8. Since all of the candidates are starting at zero while standing in the lobby waiting for that first face-to-face interview, the candidate that makes the best first impression can jump up 4 points on the scale and the interview hasn’t even started. Now during the interview they only need 4 more points to get asked back. Contrast that with those that don’t make a strong presentation and they have to do double the work of  the first candidate in order to get asked back. If one makes a negative first impression and drops to -2,  then the mountain they have to climb is just too great and they will never be asked back.

There are a lot of moving parts to making a great presentation. Most are obvious, but some will take time to master and others will require getting expert help. The importance can’t be overstated.  Here is a test to determine whether or not you are making a great presentation, if you are getting interviews and not getting the job, my experience of 30 years tells me  that your presentation is lacking. Since you are getting interviews your qualifications and resume are working. That means that something is going wrong in the interviewing process. 90% of the time it is your presentation.

Here are some suggestions to help out:

1. Be open to the fact that this might be your issue. Don’t just assume that it isn’t. If things aren’t working, then change something. If  you are closed minded on this then you will continue to struggle and be frustrated.
2. Get some very candid help. Identify someone that you trust to be open and honest with you, maybe a recruiter, and ask them about  your presentation. I met a great candidate lately with outstanding experience. He has been getting numerous interviews, but kept coming in second. I can assure you it is his presentation. In our interview he never asked for any feedback. He never asked how the interview went or  if there was anything he can improve.  If asked I’m glad to assist.
3. Invest in an image coach. This is a small investment compared to not getting a job. Take the candidate I referred to above, an investment of probably less than $500 would have meant tens of thousands of dollars to this person by landing a job. An image coach will really polish your presentation. They work on just about every aspect of a great presentation. This sounds so silly, but it even includes how you walk, sit in a chair, shake hands, make eye contact, how to use body language, facial expressions, hand movements, and so much more. All of this sounds so trivial, but collectively it plays a major role.
4. Script out your answers. Script is just a fancy word for write out your answers to the basic questions you know you are going to be asked. This is one of the most important things that I require when I’m doing job search coaching with an executive. Writing these out helps you to prepare so you aren’t winging it in the interview. It also allows you to practice, so now you demonstrate confidence. Finally, it prepares you so that you are succinct and focused when answering questions.
5. Practice in front of a mirror or video yourself. If you have never done this, it is an eye opener. You will see how you sit in the chair, hand motions, how your voice projects, mannerisms you don’t even know you are making, many of which may be down right annoying. This is a powerful exercise that very few candidates ever do.

Presentation, presentation, presentation are the most important words in any job search.

Take full advantage of the many free resources we offer on our website. For example, we have an extensive audio library for you to download free files, our chapter on winning the phone interview has been downloaded by over 3,000 people, and our sample cover letter that makes you stand out has been downloaded by over 2,500 people. These are just a few of the numerous free resources we offer to help you reduce your time in search.

Also don’t forget to join our Job Search Networking group on LinkedIn. This is a very active group with lots of excellent discussions and resources. CLICK HERE to join.

Please take full advantage of all the free resources we have to offer. It is our hope to help you reduce your time searching for a new job.

I welcome your thoughts and comments.

Brad Remillard

Don’t Blame Me For Your Job Search Lack of Success

In one of my recent blog posts, I suggested that if your job search is now moving past one year, in most situations your job search is ineffective. You can read that post about job search failure by clicking here.

From my perch regarding ineffective job searches

I was deluged with hate mail.

It’s not my fault that your job search is taking so long.

I sit up on this perch and everyday talk to a lot of candidates and hiring managers. I’ve been doing it for 25 years. This is the 5th or 6th major recession and job market depression I’ve been through.

I’m sharing with you hard, quantifiable facts and information based on surveys, research, and talking to hundreds of unemployed candidates on a weekly basis.

I’m going to go way out on a limb here and suggest that if you’re still conducting a job search after one year, you’re not doing everything you could be doing to conduct an effective job search.

A number of candidates got indignant and upset that I could make such a suggestion.

Prove me wrong about your job search effectiveness

Then prove me wrong!

• Take our FREE Job Search Self-Assessment. Download the Job Search Self-Assessment by clicking here.
• Absolutely no obligation to buy a single thing.
• It’s FREE! Thousands have used this self-assessment to improve their job search.

If you’re not hitting 3’s (the top score) on almost every item, then you’ve still got a lot of room to improve. If you can honestly score yourself as 3’s on every item, I’ll stand corrected on whether you’re conducting an effective job search. I acknowledge that there are always “exceptions to the rule.”

However, in most situations, if 100 candidates were to complete the self-assessment, one out of ten – less than 10% – are conducting a job search that might be categorized as adequate or minimally effective.

In this job market – which has been compared to the Great Depression – and doesn’t seem to be getting any better – you can’t get by conducting an “adequate” or minimally effective” job search.

If you want to complete an executive or managerial job search in less than one year – you’ve got to take it into the top 10% NOT bottom 10%.

Once again, I’m going to go way out on a limb and suggest that the vast majority of unemployed candidates I’ve interviewed for executive search assignments in the last year and with whom I’ve conducted a brief survey – they are conducting at best barely adequate job searches and at worst completely ineffective job searches.

Don’t be conducting a job search after 18 months

But don’t take my word for it – take the FREE Job Search Assessment yourself and discover whether there is room for personal improvement in your job search. If you don’t think we’ve covered all the bases on the assessment or some of the categories are not appropriate – fire off a comment.

We’re always looking to improve based on feedback. Would you make the same comment about your job search?

I don’t want to see you still conducting a job search after 18 months. Brad and I want to help you bring your job search to a close right now.

However, you’ve got to be willing to move past all the excuses and explanations and do the things required to kick your job search into a high state of effectiveness. Are you up for the challenge?

Doing the same thing for the next 6 months that you’ve been doing for the last 12 months will mean that we’ll be having this conversation again when your job search is at the 18 month point. Don’t let this happen to you.

Here’s my offer to you – if you’re at an executive level and you’ve been conducting a job search for at least one year, complete the Job Search Self-Assessment and send it back to me. I’ll review it and check out your activity level on-line (you have to send me an invite on LinkedIn to do this) and give you a quick assessment and recommendations of how you might improve your job search.

Are you game for a “check-up” OR would you rather make excuses and explanations for why your job search is not working?

Barry Deutsch

P.S. Don’t forget to join our LinkedIn Job Search Discussion Group. Discover all the best practices that combine to make an effective job search.