Job Search: On-line vs. In-Person 1st Impressions

Chad Levitt, a guest blogger at Dan Schwabel’s Personal Branding Blog posted a blog a few days ago titled “What is Your Digital First Impression?” Chad claimed that making a digital first impression was very similar to making a personal first impression. He inferred in the blog posting that when people are searching for you on google, those first few links that come back are your first impression.

By the way, Chad is an extraordinary authority figure on personal branding, particularly in networking and sales. His own blog at The New Sales Economy Blog is one of my favorite.

No disrespect intended, but I think Chad may have defined digital first impressions a little too narrow.

In a personal meeting, you typically have one chance to make a good first impression. Blow it – and it’s over. Rarely will you have another opportunity.

On-line, first impressions are radically different. Not only are your first impressions scattered across a wide array of sites, such as LinkedIn, Google, Facebook, forums, discussion groups, Twitter, and many other indexed sites/comments.

Not only is your first impression scattered across a wide variety of sites as compared to a one-time event in person, you also have the ability to constantly improve, manage, build, develop, and evolve your first impression on-line. What appears today in a Google Search is NOT what has to appear next week.

The major question is: are you continuously working on your digital first impression so that you can be “found” by buyers, hiring managers, senior executives, recruiters, and human resources?

Let’s tackle one small area of starting to more effectively manage your digital first impressions: A few months ago, we posted on our website an 8-point Success Matrix to evaluate the effectiveness of your LinkedIn Profile. The scorecard was intended to determine if your LinkedIn profile was strong enough to let you be found by hiring managers, recruiters, and human resources.

Our research around the use of LinkedIn as a Personal Branding Tool and for Job Search 1st Impressions was depressing. Less than 10% of those who took the challenge to assess their LinkedIn Profile using our Scorecard met the minimum standard for effectiveness.

If you would like to gain a deeper understanding if your LinkedIn Profile can be more effective in helping you to be “found”, download the LinkedIn Profile Self-Assessment.

Barry

Join our LinkedIn Discussion Group where we release first all our new tools, templates, and advanced self-assessments.

Put On Your Sales Hat in Your Job Search

I just conducted one of our regular weekly Internet Radio Talk Shows. You can download the new audio broadcast from our website in our FREE Audio Library.

In this program we discussed the following topics and took questions from our audience regarding their job search issues about “Putting On Their Sales Hat”:

Plan Their Work

1. Networking Plan
2. Target Plan
3. Group Participation Plan
4. Research – hot industry’s/goggling hiring managers

Numbers Count!

1. Well-Prepared to being their sales efforts
2. Documents lined up
3. Details/Research/Comparative Information – armed with right info
4. Rehearsed and polished

The Interview/Presentation

1. Quick Rapport/First Impressions
2. Solution Selling – what’s your pain (should know this in advance – top 4 typical problems/issues for that role
3. Enthusiasm/Energy – show your passion

Follow-up after the interview

1. Thank You Notes
2. Sending relevant information
3. Networking
4. Finding backdoors

We’ve got a wealth of tools on our website to help you Put on Your Sales Hat. Check out our Candidate Product Library – where we’ve taken this concept and built a structured workbook, templates, and audio programs.

Take a look at our Job Search Service Catalog where we’ve developed a series of coaching and assessment tools to determine if you’re effectively applying the concepts and methodology behind “Putting On Your Sales Hat”.

Finally, join our LinkedIn Discussion Group which provides a vibrant forum for posing questions and getting answers from other candidates conducting a job search and how their applying each of the key steps of our Career Success Methodology.

Barry

photo credit JL McVay

Does the Hiring Manager Believe You?

Although we might not like to admit it, most hiring decisions occur through likability, rapport, and personal chemistry. Not only do you have to prove that you’ve got “the right stuff”, you’ve got to market it/sell it with enough enthusiasm and excitement that the hiring manager really believes it.

How do you overcome this natural tendency to focus on first impressions in the hiring process? One major technique is to do a better job in preparing to interview – this reduces and eliminates the employer bias toward style, personality, and presentation.

We identify this preparation as one of the five key elements of a successful job search.

You can also learn more about limiting the effect of first impressions and reducing the influence of personality and presentation by following out Internet Radio Show where every week we explore a different element of conducting an effective job search. The past programs can be downloaded from our radio show library.

Here’s a post from one of the many blogs I follow that offers an additional perspective:

From Amber Shaw of the Geniusopia Blog

Are You a Believable Candidate?

You need to tell them you’re excited about the job because you want to do this kind of work and work for a company like this.  You need to tell them you’re going to be fantastic in this  job because your experience gives you this list of skills.  You need to say this because if you don’t, it’s fundamentally implying that it’s not true.  So you say it.

Except … if you say that you want this job because you want to work at this company but you really want the job so you have a job, they can tell.  If you say you’d be absolutely fantastic in this job because of your whatever but you really mean that you’ll show up and do a good job for awhile and then possibly start slacking off, they can tell.

If you don’t believe it, then they won’t believe it either.

The solution is to only apply for jobs for which these statements are already true.  Just because you fulfill some or all of the requirements for a job does not mean it’s the right job for you.  Just because you want to work somewhere does not mean it’s the right job for you.

It’s the right job for you if you fulfill the requirements, if you want to work there and if you think you’ll be successul there.  Yes, that does narrow down the jobs you apply to, but it also saves you time and means you’ll end up in a job you actually want.

http://geniusopia.com/2009/05/are-you-a-believable-candidate/

Barry