5 Step Job Search Roadmap Radio Show

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An effective job search is one that has a map to follow. So many job searches fail because candidates are going in all directions depending on how the wind blows. That works is good times, but in tough times it takes a map to be successful. We walk you through the 5 steps of an effective roadmap. Each step not only prepares you for a job search, but will also help prepare you for the,”Why do you want to work here?” or “Why do you feel qualified for this position?” questions.

Join our Linkedin Job Search Group along with 2800 other job seekers.  Join here http://www.linkedin.com/groups?gid=1781587&trk=hb_side_g

All our radio shows are available in our audio library for you to check out.  http://www.impacthiringsolutions.com/index.php/candidates/free-resources/free-audio-programs

You Must Adapt Your Job Search To The Company’s Culture and Style

Face-to-Face Inteviewing, Interviewing

Our job search coaching and facilitation programs for candidates take us down many different paths. Every program has to be unique to the needs of the candidate. No two job searches are alike and there is never a one-size-fits-all approach to a job search. Customizing our coaching programs is the hallmark of our success.

One example of this happened towards the end of the process with one of our sales and marketing executives.

The candidate had been interviewing with a small, very entrepreneurial company for a VP Sales and Marketing position. We had been working together, all along the way, to ensure he was properly preparing for every interview. It was now down to the final two candidates and the company asked each candidate to put together a short presentation on how they would market and sell the products to new customers. Nothing elaborate, just a half hour presentation.

Some background information is important. The CEO and founder of the company was a cigar chewer, speak your mind, no B.S. type of person. Some might say very rough around the edges. He wore as a badge of honor that he never graduated from high school and still had built a very successful business from scratch. The company was a plastic injection molding company that made custom plastic parts for a variety of industries. The CEO may not have graduated from high school and was rough around the edges, but he had a lot of common sense.

The other candidate was from Xerox and put together a very nice PowerPoint presentation that identified markets, market shares, potential customers in a 30 mile radius with charts/graphs and a lot of detail. I was later told it was a very polished presentation.

In discussions with our candidate, we talked about the company’s culture, the personality of the CEO, and the other people on the management team. Many on the team were well educated and from well know companies. However, as we discussed these issues, it became clear they all really liked working with the CEO for the simple reason that he was blunt, called it like it was, wasn’t one for a lot of staff meetings, liked blunt and direct people, and most said he was a very, “get to the point type person.” The candidate was  told by the team if he wanted to be successful, he needed to be able to work in that culture.

After all of this, we decided to take a completely different approach. The candidate scrapped the PowerPoint and instead simply started researching the market for potential customers and why the company would be a potential target. The day of the presentation my candidate walked in with a stack of magazines, business journals and trade publications. Every publication was dog eared, had stickers on pages and highlights on different pages. The candidate sat in front of the CEO and for his presentation all he did was start opening each periodical to a page and said, “see the company here, this should be our customer, here is why, here is how I would approach them, and here is how we can benefit them.” He did this for almost 20 minutes. That was his marketing and sales plan.

Which one do you think adapted to the company’s culture and the CEO’s style?

Needless to say, if the candidate we were working with didn’t get the job, I wouldn’t have written this article. Although the person from Xerox did a great job, he didn’t adapt to the style of the company. My candidate took all of this into consideration before going in. He also demonstrated to the CEO that he understood how to adjust to the unique styles and cultures of the customer. One type of sales pitch doesn’t work for every customer.

Have you ever had a situation where you could have adapted?

Never forget the importance of the company’s culture and management style you are interviewing with. The better you can adapt to their style and culture, the better you will fit in during the hiring process and after going to work for the company.

Join our Job Search Networking Linkedin Group. There are over 2700 members and an extensive supply of resources for you to tap into. CLICK HERE to join. Membership is FREE.

For information on our job search coaching programs, visit our University at  http://www.impacthiringsolutions.com/index.php/candidates/candidate-services

We have numerous free downloads on our Web site to help you in your search. Sample cover letters, audio downloads from past radio shows, a transferable skills list, Linkedin Profile Assessment Matrix, and our Job Search Self-Assessment Scorecard. All can be downloaded from our home page at www.impacthiringsolutions.com.

Every Monday at 11 AM PDT listen to our radio show anywhere in the world on www.latalkradio.com on channel 2.

I welcome your comments and thoughts.

Brad Remillard

How to Fail at Interviewing Before You Start

Phone Interviewing

You might ask “How can you fail at interviewing before you start?”

The vast majority of candidates never get an opportunity to interview in a face-to-face meeting with the hiring manager or executive because they BLOW the phone interview.

These candidates failed at interviewing before they even got started. They’re like a runner who never leaves the starting block on the track.

I’ll use a basketball metaphor to describe this scenario. Many basketball games come down to the last few seconds with close scores. The game outcome is decided by who does a better job making free throws. But what if you never got the chance to get to the line and make your game winning free throws. What if during the game you missed lay-ups, your defense was mediocre, and you couldn’t rebound effectively? You’ll never have a chance to make a game winning shot since you didn’t set yourself up from the start to be in the right position.

Phone interviewing is the vehicle by which candidates set themselves up for success. You’ll never be invited to meet hiring managers if you don’t first ACE the phone interview.

What’s your “accuracy” in phone interviewing? After a phone interview, do you get asked in for a personal meeting with the hiring manager 80% of the time – 50% – 20%. If you look back on all your phone interviews in your current job search, I would bet you’d be stunned at the horrifically low percentage of time you actually get invited to personally meet the hiring manager.

Your minimum goal of interview invitations after phone interviews should be 50% – that’s the minimal acceptable standard. However, if you’re not hitting 80%, batten down the hatches, conserve every dime you have – because you’re headed for a job search that is going to drag on forever.

The big question is: How do you consistently get to 80%?

As many readers of our blog know, Brad and I have written the definitive guide to job search in our workbook titled “This is NOT the Position I Accepted”. The most popular download on our website over the last year has been the FREE Chapter on Phone Interviewing.

We’ve taken this Chapter stuffed full phone interviewing best practices, matched it up with recent real-life examples and stories from members of our LinkedIn Job Search Discussion Group, and put together a one-hour powerful webinar on phone interviewing that will transform your job search and dramatically reduce the time it takes for you to find a new job.

Would you invest an a minimal amount of time and expense to improve your phone interviewing capability to get to 80%. What’s 80% worth to you? What would you do to get 5 more interviews, 10 more interviews, reduce your job search by 50%, or avoid draining your savings account on a prolonged job search.

Join Brad and I for a powerful one-hour webinar on October 31st. If you implement just 5 or 6 of the ideas we’ll be discussing, you’re job search will immediately begin to kick into overdrive. SIGN UP NOW!

Barry

Job Seeker SCAM ALERT. Job Seekers Are Getting Ripped Off.

Job Search Mistakes, Job Search Preparation

I have written more articles than I care to count. All with the intent to help people with their job search.This is probably the most important article I have written or may write.

I have had so many candidates call me or email me asking about these, “candidate marketing services” or “resume marketing services” or whatever name they are going by now. Worse, I have too many candidates describe how they have paid thousands of dollars to these companies for little in return.

The safest advice I can give you is, “BE EXTREMELY CAREFUL” as the odds are high you will be ripped off.

Don’t confuse or mix these companies in with qualified and certified “career coaches” or “resume writers.” These people have gone through training, generally work off of referrals, have great references, and are often members of organizations that have ethical guidelines they agree to follow. These are professionals and provide a good service at a fair price.

I’m addressing the companies that promise you job leads, contacts, referrals to decision makers and lots of job openings. All they will do is take your money and deliver excuses, after you’ve paid them, about why they no longer have all of these valuable contacts. That is if they even take your call.

Some thoughts, ideas, questions, and what to listen for, before buying these services:

1. Are they promising to find you a position? If they say or even imply “yes,” RUN and keep running.
2. If they tell you they have a lot of job openings and positions, RUN and run really fast. In this economy nobody has that. All they have done is either made them up or downloaded them from the job boards.
3. If they claim to have a job opening just right for your background, DON’T RUN. Fly out of there.
4. If they claim to have lots of referrals and contacts for you, RUN.
5. Ask what credentials does the consultant have, and who is the credentialing agency?
6. Talk to at least three people currently employed that used them. Call them at their office through the switchboard (not a direct line) and talk with them. If they don’t willingly and joyfully give you these or delay, RUN.
7. Make a very specific list of deliverables you want or need. Not what they promise you.
8. Google the company name, the business owner’s name, the sales person’s name and the counselor’s name.
9. Check with the Better Business Bureau for complaints on the company and the owner.
10. If they contacted you first, RUN. Ask exactly how they got your name. If they don’t give a specific answer, RUN. It usually means they got your resume from mining the resume databases on job boards.
11. Similar to number 2. What are their specific qualifications in the job search industry to help you or that makes them an expert.
12. Does the contract offer a money back guarantee? If it does, ask to speak to a person that has actually gotten their money back. If they say they have never had to refund money, RUN. Any company in business dealing with the public will always have given refunds unless you are their first customer or they are lying. Either way, RUN.
13. Try not to pay up front, but rather as they deliver the services.
14. Pay on a credit card. Time the charge to give you the maximum amount of time to test what they promise. You can at least dispute the charge if they don’t deliver.

These companies are out there preying on those that need help. They give everyone a bad name.

Remember, no one but you can find you a job. All others can do is help guide you and facilitate you. If you need that, those services are available from professionals. Get a personal referral yourself. Don’t be sold by someone calling you.

Join our Job Search Networking Linkedin Group. There are over 2700 members and an extensive supply of resources for you to tap into. CLICK HERE to join. Membership is FREE.

Listen to our talk radio show interview with Marcia Bench, Founder of the Career Coach Institute. She has some great tips and ideas. http://www.impacthiringsolutions.com/index.php/candidates/free-resources/free-audio-programs

We have numerous free downloads on our Web site to help you in your search. Sample cover letters, audio downloads from past radio shows, a transferable skills list, Linkedin Profile Assessment Matrix and our Job Search Self-Assessment Scorecard. All can be downloaded from our home page. www.impacthiringsolutions.com.

I welcome your stories, comments and thoughts. Please share so we stop these practices.

Brad Remillard

Don’t Underestimate the Power the Four “A’s” Have On Your Interview

Face-to-Face Inteviewing, Interview Preparation, Interviewing, Job Search Mistakes, Phone Interviewing

In a previous article, “Leveraging the Power of the First Impression Helps You Win the Interview” we discussed just how critical (not important, critical) the first impression is to the interviewing process. One of the suggestions was to understand the most important points known as the four “A’s.”

These four “A’s” can dramatically impact the interview before the interview even starts. That is powerful.

Each of these must be integrated into your interviewing style and come off as if they come naturally to you.

• Appearance – This is not just how you dress for the interview, it is much more than that. It includes your body language during the interview, how you sit in the chair, the appearance of your resume and cover letter, the appearance of any materials used during the interview, eye contact, and I hate to say it, but it does include physical appearance.
• Assertive – This is mostly about how you project yourself during the interview. Please take note, the word was not “aggressive.” There is a big difference between aggressive and assertive. Most interviewers respect an assertive person and dislike aggressive people. Do you come across as confident, do you answer the question with a strong voice, do you engage the interviewer during the interview, do you ask probing questions or just sit there and answer questions, do you mirror the interviewer, does your body language and voice have a strong presence?
• Affable – Are you friendly, outgoing, easy to communicate with, engaging and even have a sense of humor? Does the interviewer feel comfortable talking with you, are they relaxed and feel at ease, do you have some conversational questions to bring up on the way from the lobby to the interviewing room, do you engage in casual conversation and are you building rapport with the person the second they lay eyes on you?
• Articulate – How well do you communicate? Do you listen to the question? Are your answers sharp and succinct? Do you have proper language skills, syntax, avoid using the word “like”, proper sentence structure and use of verbs? Do you ramble in the interview to make sure you hit every point in your background or are you able to quickly get to the point? This can be one of the easiest of the “A’s” to master. It takes practice and rehearsing, and you will probably need a coach to help you with this one.

On the surface, as you read these, they seem so obvious. Most are thinking, “I already know this stuff.” This may be true, but I think the purpose of the four “A’s” is to highlight in a very simple way some of the key issues many candidates take for granted. As a result they don’t work on mastering them.

There are a lot of dynamics happening at the same time during the hiring process. The more you can master, the better your chances of getting the green light.

Join our Job Search Networking Linkedin Group. There are over 2700 members and an extensive supply of resources for you to tap into. CLICK HERE to join. Membership is FREE.

We have numerous free downloads on our Web site to help you in your search. Sample cover letters, audio downloads from past radio shows,a transferable skills list, Linkedin Profile Assessment Matrix, and our Job Search Self-Assessment Scorecard. All can be downloaded from our home page. www.impacthiringsolutions.com.

Every Monday at 11 AM PDT listen to our radio show from anywhere in the world on www.latalkradio.com channel 2.

Leveraging The Power of the First Impression Helps You Win The Interview

Face-to-Face Inteviewing, Interviewing, Job Search Preparation

First impressions are so important in the initial meeting that one would not be too far off base if they argued the most important part of the interview. First impressions set the tone for the interview and often determine the types of questions, length of the interview, and ultimately the outcome. Making a strong first impression is often the deciding factor in who makes it to the next round. If the candidate makes a strong first impression they are immediately liked by the interviewer. This candidate just moved up the point scale towards the next round and they haven’t even been asked one question. On the other hand, if the candidate makes a weak first impression, the candidate starts out in the hole. This hole if often so deep  that no matter how well they answer the questions, the interviewer cannot overcome their first impression. In fact, they may have decided right in the lobby that this person isn’t getting the job.

Tips to making a strong first impression:

· Good eye contact.

· Remain a comfortable distance from the person.

· Firm handshake – even if you think you have one ask someone who will be open and honest. Many don’t, so don’t assume you do.

· Strong introduction coupled with a smile, a strong handshake and eye contact. Practice this introduction.

· Have a couple of conversational questions prepared in advance to engage the interviewer.

· The most important of all are the four “A’s.” A VP of HR at Rockwell Corporation gave us these. They are so important more than 25 years later we still remember them.

1. Appearance

   
   

2. Articulate

   
   

3. Affable

   
   

4. Assertive

Bring these four to the first impression and you will move up the scale – not down.

Study after study reveals that likability is the single most important factor used when determining who ultimately gets the job. Underestimating this is a failure of many candidates. Those that make a strong first impression will often do better in an interview than candidates with better experience.

Join our Job Search Networking Linkedin Group. There are over 2700 members and an extensive supply of resources for you to tap into. CLICK HERE to join. Membership is FREE.

We have numerous free downloads on our Web site to help you in your search. Sample cover letters, audio downloads from past radio shows,a transferable skills list, Linkedin Profile Assessment Matrix, and our Job Search Self-Assessment Scorecard. All can be downloaded from our homepage at www.impacthiringsolutions.com.

Every Monday at 11 AM Pacific time listen to our radio show anywhere in the world on www.latalkradio.com channel 2.

I welcome your comments and thoughts

Brad Remillard

I’m Perfect For The Position, So Why Did I Get Screened Out?

Cover Letters, Resume

Great question. Probably an obvious answer.

The easy answer is, you probably aren’t perfect for the job, at least from the recruiter’s or hiring manager’s perspective. Now that doesn’t mean you aren’t perfect. It may mean you didn’t communicate effectively as to demonstrate just how perfect you are. So you get screened out.

It has been my experience in close to 30 years as a recruiter that candidates too often ignore the competition that also claim to be perfect for the job. As a recruiter in today’s economy, we can get 500+ responses to an executive level position, all claiming to be, “perfect.” With this volume of resumes, emails, phone calls and referrals, you have to demonstrate you are more perfect than all of the rest.

The real question is, “Have you demonstrated you are more perfect than all the others?” I realize candidates generally have limited information about the position, so demonstrating this can be difficult. It isn’t possible to give every screening detail. Anyone who has hired people knows this. Most hiring managers experience the same thing. When you are looking to hire some one you too get resume overload. So how do you prioritize all these resumes, calls, emails, and referrals? Most have set up some sort of checklist to reduce the number to a manageable figure. Some things on the checklist include, industry, company size, compatibility with products, systems, organization, title, turnover, etc. This is important information that is missing from many resumes. The result is you may get screen out or put in the infamous “B” pile.

The next step might be to further read the resumes that passed the checklist to reduce the number even further. It is at this stage that you must really demonstrate that you are perfect for the position. From a recruiter’s perspective this is the point where I want to see how your accomplishments align with what the client is looking for in the person they hire to deliver the results. This is the, “So why did I get screened out?” point.

Here are some suggestions that might help you to not get screened out if you really are perfect:

1. Customize your resume as much as possible to directly align with the job. Don’t send the one-size fits all resume.
2. Your bullet points must include quantifiable results, time frame to accomplish, and be believable.
3. If you don’t know the exact expectations, some research on the company might give you some tips. If your research highlights issues, try to extrapolate how your functional area will participate in these issues and then how your accomplishments align.
4. Don’t limit your research to the company’s Web site. Look for press releases, announcements, industry trends, local newspapers, business journals, industry periodicals, and Google the company and its competitors. It will take some work, however, the pay off is not getting screened out.
5. Use a two column cover letter that compares your experience and accomplishments with what their needs are. (You can download a free sample cover letter on our Web site. (CLICK HERE to get yours)
6. Keep your resume to two pages. Don’t have so much detail that the important points get lost.
7. Make sure you have the basic screening information on your resume. Step back and be objective as to exactly how you screen resumes when you were a hiring manager with a stack of 300 resumes on your desk.

There are a lot of reasons you can get screened out, even if you are perfect. I’m convinced doing these few things will at least increase the odds in your favor. I’m sure they will increase the odds if you really are perfect for the position.

Join our Linkedin Job Search Networking Group for many more tips on helping you in your job search. CLICK HERE to join – it is free.

Our job search workbook deals with all of the issues one encounters in a job search. To review the book and have it sent to you for just $5 CLICK HERE. Readers rate this book 4.5 stars out of 5.

How To Overcome The 2 Biggest Enemies In A Job Search

Job Search Mistakes

The Beatles once sang, “all you need is love.” In life this is true and it certainly helps during a job search, but it is not all you need. However, tough love is a good start.

A job search is tough. Few candidates are prepared for what happens in a job search. Few have had any formal training. Some will get help with their resume. Some will reach out to friends and family for guidance, but there is a whole lot more to a job search than the tactics and mechanics of the resume, networking and interviewing.

There are two enemies in most job searches that rarely get discussed. One candidates have to deal with, and few are prepared to handle is, “TIME.” Many enter unemployment totally unprepared for the length of time a job search takes and how slow and long the hiring process is. They have one time frame and the company has a completely different set of priorities and time frame.

The other biggest enemy is, “themselves.” As time passes and frustration sets in they start questioning themselves and their abilities. The have also gone through all the contacts in their network, have been doing the same thing over and over again for months with little results, and they are burned out. Now what?

The best thing you can do for yourself at this point is get what we refer to as an accountability partner. Accountability is something as adults we hate. That is why most can’t wait to become adults. We all want to get away from this word. We want to do what we want, when we want, how we want and without anyone holding us accountable. Fine for life, but not a good thing in a job search.

An accountability partner needs to be selected very carefully. They need to be someone you respect and trust. Someone blunt and direct, who will tell it like it is, especially when you don’t want to hear it. They should not be a friend or family member.

This is where the tough love enters the picture.

A good accountability partner will help you. They are not here to become your friend or buddy. Get a dog if that is what you are seeking. Their job is to encourage you when you’re down and motivate you when you just don’t want to go to another networking meeting or send another resume. Their job is to kick you (figuratively not literally) in the appropriate place when encouragement and motivation don’t work as well as hoped. A good accountability partner knows the right buttons to push and when to push them.

They must be a person you can open up with about your job search and what is happening to you on the inside and even in your personal life. They are someone who will empathize with you, console you, feel your pain, be understanding, compassionate, never hit you when you’re down, but instead picks you up, dusts you off and when all of this is completed, kicks you in the appropriate place and gets you going again.

A good accountability partner will listen to you. They will know the differences between an excuse and a real obstacle. They may be able to provide some resources to help you out when you are stalled. They won’t accept excuses. They will listen to them and then kick you in the appropriate place and get you back on track.

A good accountability partner is somewhat like a good drill sergeant in the military. You hate them while you are in boot camp, but you also know that they have your best interests in mind for the upcoming battle. They are successful if, at the end of the battle, you look back and say, “Thanks, you really helped me get through this.” Oh, you may still hate them, but you surely respect them.

They may or may not end up being your friend. That isn’t important. What is important is that you want to refer them to every person you meet in-transition.

Finding an accountability partner (even if you have to pay one) willing to give you “TOUGH LOVE” during your search may be the best thing you do for your job search, yourself and your family.

Join our Linkedin Job Search Networking Group. It has an enormous amount of content to help your search. CLICK HERE to join.

Get a lot more help with your job search. If you have been helped by our information, you might consider checking out our book to guide you through your job search. It is available to review for just the cost of shipping $5. CLICK HERE to review it. Readers rate it 4.5 stars out of 5.

We encourage your comments and feedback.

Brad Remillard

How To Shoot Yourself In The Foot While Conducting A Job Search

Job Search Mistakes, Job Search Preparation, Networking

I think the best way to shoot yourself in the foot while in a job search is not having a structured, formal, repeatable job search methodology or process. In the case of a job search HOPE and LUCK are not a process.

A methodology has a series of steps, that when followed, increase the probability of a desired outcome. This also implies that when a step is skipped the probability of the desired outcome is less. There is only one thing worse than skipping a step in a methodology, and that is not having one at all. Unfortunately, we find that most candidates don’t have a real methodology. Most tend to have a little of this and a little of that and candidates are easily distracted. The results tend to be no methodology.

Our job search workbook, “This Is NOT The Position I Accepted” is a 5 step process for making you a sales person during your job search. After all, when you are in a job search you are in sales. There are 5 basic steps in the sales process that are a good outline for a job search.

1. What is the product or service? Before a sales person can sell a product they must know all about the product. This not only includes the facts about the product, but what makes this product better than the competition, what makes this product unique, how the buyer will benefit from the product, and often a SWOT analysis is performed. Since you are the product in a job search have you addressed all of these issues?
2. Once step one is completed it is time to identify the customers and put together a marketing plan. Not everyone may need or want your product. In fact, your product probably is not right for everyone. So you must identify the high potential customers. Those that have a high probability of not only buying your product, but also can afford your product. Why waste time meeting customers if they don’t fall into one of these categories? In a job search we call this, “networking with a purpose.”
3. Now that high potential customers have been defined and identified, every sales person needs marketing materials. Marketing documents, regardless of the form, strive to get to the customer’s underlying motivation. Often this requires multiple marketing materials and multiple formats. Regardless of formats, most marketing documents are about the customer, not the seller. Is your resume a marketing document? Is it about the buyer or all about you?
4. Sooner or later every sales person has to make a sales presentation to get the sale. Top salespeople have this down pat. They rehearse, they anticipate questions and practice the answers, they know what the buyer’s objections to the product are, and have thought through how to overcome them. Finally they have studied the competition and know exactly why their product will better meet the customer’s needs. Obviously, this is the interview for those in a job search. Would you be considered a top sales person?
5. Finally top salespeople know how to follow-up and close the sale. This is the most difficult part of any sale. It must be done tactfully, in a manner that engages the customer without bugging them and continues to overcome issues as the process continues. For candidates, this is all of the additional interviews that take place as you move through the hiring process.

These five steps are the basic steps in an search process. Just like the sales process, there is a lot more that goes into each step. Top salespeople spend an enormous time training, preparing and practicing each step. Top candidates do the same.

Join our Linkedin Job Search Networking Group for a lot more help with developing and enhancing your job search methodology. CLICK HERE to join the group.

Our job search workbook, “This Is NOT The Position I Accepted” is based on the five steps outlined above and goes into great detail on each step. We will send you the book to review for just the cost of shipping $5. CLICK HERE to read more. Readers have rated this workbook 4.5 stars out of 5.

I encourage your comments and feedback.

Brad Remillard

How To Become Employed With 9.8% Unemployment

Job Search Mistakes, Job Search Preparation

9.8% unemployment is the national average. For many states, it is even higher than 9.8%. I live in California and the number has hit double digits. This is true for many other states as well. Regardless of the rate, anyone actively in a job search knows these are difficult times. There is hope, and I believe opportunity, for many of those looking.

We have a very active job search coaching practice. The problem with many candidates we work with is, they come to us too late. They are usually out of work for an average of 4-6 months. They then expect us to be able to help them find work quickly. Sorry, we are good, but can’t work miracles, and nobody (not even us) can get you employed.

ONLY YOU CAN DO THAT.

But we can help you learn from your mistakes. The biggest problem we find with candidates is that they really don’t have a targeted, very focused approach to their search. Their fear of possibly missing an opportunity is so powerful that they often don’t see the forest for the trees. Our biggest challenge is to help get the candidates focused like a laser beam on a target and then drive to that target. In many cases this is a monumental task.

As the employment numbers get worse, successful candidates must become more and more focused. Companies today aren’t looking for a jack of all trades. They want the king or queen. If you aren’t targeted and highly focused, then it is difficult to land a position.

You have to have a bull’s-eye on the target so you have something to aim at. What is your bull’s-eye?

Here are some suggestions to help you get focused.

1. Take a step back and think if you were a specialist at something what would it be?
2. Write out a complete and very thorough job description. Most of the candidates we talk with can’t do this.
3. Make sure your Linkedin and other public profiles are focused on you as a specialist. Most profiles are generic, vague and cover every possible job function within the person’s discipline.
4. Identify a specific target list of companies, people, recruiters and service providers that can lead you to your target.
5. Identify those connectors that can put you in touch with those in number 4.
6. Identify three or four networking groups that align with your industry, functional expertise, career level, and become very active in those groups. Serve on or chair a committee, get on the board, take a leadership position and become well know in those groups.
7. Consider serving on non-profit boards. These boards will not only make you feel good, but they often have great contacts and you can demonstrate your leadership skills.
8. Build a network of 100 people that know you and your background so well that they can refer you with confidence. I use the 5 call rule. If a recruiter from 2,000 miles away is conducting a search in your geographical area  you will be referred within 5 calls.
9. Don’t ignore your unemployed peers. They are out looking for positions 8 hours a day. The employed aren’t spending any time doing this. Who do you think is more likely to come across a position that is right for you first?
10. Have the right networking tools to do the job. This includes a bio and networking business cards. Not a resume and business type business cards.
11. Finally, network with a purpose. Don’t try to meet everyone on the planet. You will only get burned out networking with little to show for it. Meet only those that can advance you toward your target. Be polite and  help others when necessary but pre-screen people before spending time with them.
12. Use Linkedin to find people and the connectors you need. This is why it is so critical to build your contacts beyond 500.

I don’t mean to imply that doing these things will guarantee you find a position right away. I do believe if you don’t do them you will be in-transition a lot longer than if you do. Having a general, shot gun approach will definitely extend your job search.

Be sure and join our Linkedin Job Search Networking group. This is important. CLICK HERE to join.

Evaluate your job search effectiveness with our Job Search Self-Assessment Scorecard. Find out what you are doing right and what you need to tweak in your job search. As always it is FREE. CLICK HERE.

Please let us know your comments and feedback.

Brad Remillard