Effective Networking Step 3 – Stop Meeting People

So many candidates misunderstand effective networking. They really don’t even understand networking. Many think networking is all about meeting people. The more you meet, the better the network. This is one of those misguided themes that lead many people to frustration.

Effective networking isn’t about meeting people. It is about meeting the right people. I have written on this before.

One hundred of the right people in your database is worth  more than 1,200 people who can’t help you.

A common misunderstanding that I hear all of the time from candidates is, “Networking is about helping others.” I do agree with this and believe it is important. However, this isn’t the main reason for networking. The fact is, you are networking to help you. This is why most people (95%) stop networking once they land a new position.

Here are a few tips to help you effectively network with the right people:

1. Do some research on the types of people you want to meet and why you want to meet them. This could be by function, industry, service providers, or associations. This list should be comprehensive. Don’t waste time meeting people unless they meet this criteria or are no more than 1 degree removed from this list.
2. Research how to meet the people on this list. Identify who they come in contact with, ask people who they might know on the list, attend meetings consistent with these people’s background or industry. Focus like a laser beam on meeting these people.
3. Network with a purpose. You should always ask yourself, “Why do I want to spend time with this person?” What’s in it for you? If nothing, either don’t waste the time or at least do it around your schedule and location.
4. Do your research before meeting a person. Look at their contacts on LinkedIn, identify who they are connected with that are on the list from #1, bring your list of people that you want them to introduce you to, prepare what questions you have for them, be prepared to open your contacts to them and make a referral to help them, and understand why  you want to spend time with them.
5. Have a plan to keep in touch with them to develop a relationship. In the meeting, probe to identify their interests so you can engage them later around these interests.
6. Ask them to bring their contacts with them to the meeting and you should also bring yours. This way you can help each other on the spot. The effectiveness of additional referrals drops significantly after the meeting. This is why you are meeting, so take full advantage of it.
7. Stay focused on your list. Don’t stray from it. These are the people you have identified as the people that can best help you find a job. Instead of wasting time with those that can’t help you, spend the time focusing on how to connect with those that can. This is far more valuable.

The best way to effectively network is to meet the right people. This sounds so obvious, however, I have discovered like many things most candidates “know this” but don’t actually practice it. If they did, then I and many others wouldn’t be writing on it so often.

I find over and over again those candidates that stay focused on meeting the right people not only find a job faster, but also enjoy networking more than those that just meet people. I believe this is because they see results.

Expand your online network by joining our LinkedIn Job Search Networking Group of 5,300 members and growing. There are many articles and resources in this group to help  you. CLICK HERE to join.

You can also download free cover letter and thank you letter examples. These have both been proven to be very effective. CLICK HERE and then scroll down to the What’s New Section at the bottom.

I welcome your comments and feedback.

Brad Remillard

Building An Effective Network Step 2 – Online Social Media & LinkedIn Profile

Step one of effective networking focused on the offline networking process. It discussed why so many candidates receive such little value from networking that most just give up. I understand why this happens and hopefully the 4 steps started to change how most candidates approach networking.

Online networking is becoming more and more an effective way to connect. I personally don’t believe it is even close to as effective as offline networking, but one has to make sure that this base is covered. Just like the offline networking that we described in Step 1, it too must be covered effectively. Just doing it for the sake of doing it will not be any more effective in your search than meeting a bunch of people and going to a lot of networking meetings just for the sake of doing it.

There are very few things one can do poorly and expect anything other than poor results. Yet, this is what many of the candidates I encounter expect given their networking process.

Online networking takes effort. It is much more than just filling in the blanks on your LinkedIn profile and then hoping a recruiter or hiring authority will see it and think, “WOW, what a great person, I need to contact them now.”  I recently conducted a small poll asking approximately 500 people how they would rate their LinkedIn profile. To my surprise, most were completely honest and rated it poor to below average. A few rated it good and one or two rated it excellent. Of those that rated it good and excellent, four made the mistake of asking if I agreed and wanted my opinion. Don’t ask me for my opinion if you don’t want a complete answer. When I finished writing my assessment of their profile, all agreed that their profile needed work and was incomplete and therefore ineffective.

Here are some things to consider when building an online network and how to fully utilize it:

1. Limit your expectations. LinkedIn and other social media sites are not a silver bullet for finding a job. They are definitely an important component, but don’t over rely on them. Offline networking is still at the top of the list when searching for a position.
2. I cannot stress enough that you need to make sure that you not only have a complete profile on LinkedIn or Google, but also make sure it is compelling. This is your home page. Make sure it demonstrates that you are the expert in your field. Do an analysis of your competitors just like companies do. Review other profiles in your functional area. See what they have to offer. How does their profile compare to yours? If you looked at both profiles, which person would you contact first? Be objective.  CLICK HERE to get a FREE checklist to building a compelling profile.
3. A profile is meaningless if you still aren’t findable. What steps are you taking to make yourself findable? (Part 3 in this series). How sure are you that if my team of recruiters was searching for you that they would find you? This is what counts.
4. Once they do find you, how difficult is it to connect with you? This is a major issue. Most candidates don’t understand the process LinkedIn uses to connect people. If we aren’t connected at the first level and you don’t have your contact information displayed on your profile, LinkedIn makes it difficult to connect with you. In addition, the way their system works it can take days to make contact.
5. Have you Googled your name and reviewed what shows up? Most have done this. Do the results link the person Googling you back to your LinkedIn profile? This can be a problem if you have a common name. Bob Smith, Jane Jones, Mark Roberts may have hundreds of names show up. It can take a long time to find you.

Online networking is a good thing,  however, it is often over relied upon by candidates. Too many candidates believe that if they build it, people will just find them. This is just not true. I wish it were, as that would sure make my job easier. You have to work your profile. You have to get it out into the marketplace.

The good news is few candidates do this. If you do, you will be the one that gets the call.

You can get our Create a Powerful LinkedIn Profile To Find a Job webinar package. This includes all of the slides and the audio recording. The audio is an hour and a half and there are more than 30 slides that will walk you through step-by-step and show you exactly how to build a compelling profile. CLICK HERE to read more.

Join our LinkedIn Job Search Networking Group. 5,300 members are there for you to connect with. CLICK HERE to join.

I welcome your thoughts and feedback.

Brad Remillard

Why Job Boards Are A Poor Job Search Strategy

Are you investing too much time responding to job ads on job boards? Are you depending too much on finding your next job through a job advertisement? The vast majority of jobs are not posted on job boards. This pool of available opportunities is called the hidden job market. Research studies have shown that 80% or more of all jobs are NOT listed on job boards. In this radio program, Brad and Barry help you to focus on how to penetrate the hidden job market by determining how appropriate are the contacts in your network, how to establish a networking relationship, and how to build trust over time with the most important people in your network so that you can generate an abundance of job leads and referrals.

Click here to download or listen live to this recording.

10 Reasons Why Candidates Fail At Networking

Studies show that over 80% of all jobs are within the “hidden job market”. Only 15%-20% of all jobs are filled through job board advertising or through recruiters. If all you’re doing as a candidate is applying for jobs posted on-line, your job search is doomed to fail. To see the great opportunities within the hidden job market, a candidate must be effective at job search networking. In this recording of our weekly live radio broadcast, we share the top ten reasons candidates fail at networking and how to overcome these common failure points of job search networking.

Click here to download or listen live to this recording

Effective Networking Requires Planning – Step #1

The key word in the title is “effective.” Anyone can network ineffectively. The sad part is that most people I meet do ineffective networking. What is sadder is that they get frustrated or burned out and often give up.

The common belief  I hear from candidates about networking is generally all about meeting as many people as possible. Networking is not about meeting people. It is about meeting the right people.  Granted, most candidates are out meeting a lot of people. If meeting a lot of people is their goal, then most are achieving it. However, for most, the reason for networking is to receive job leads or referrals that will lead to job leads. Many candidates, if not most candidates, aren’t achieving this goal at the level they would like to.

I believe this is strictly a result of lack of planning. The 6 P’s are something to remember, “Prior proper planning prevents poor performance.”

Planning takes time and research which is something few are willing to do when entering the market. I’m not saying many don’t think extensively about all the options, but thinking isn’t planning.

True planning means more than thinking. It involves action. It involves writing. Research isn’t thinking, it involves work, testing, and change if the research doesn’t prove effective.

Networking planning means preparing the tools you need to effectively promote yourself. Some very basic tools you need are:

1. Networking cards, not business cards. Too many people go to Vistaprint online and get the free cards. Like most things that are free in life, you get what you pay for. These are fine when you go to an interview, but worthless for networking.
2. Develop a networking bio. Don’t use your resume.
3. Most don’t have any networking plan written out. I have tested this in the last month prior to writing this. I have asked all of the 43 people I have met over the last month to bring a copy of their networking plan to our meeting. Six had something to bring and three of those looked like they made it up for our meeting. At least that is a start.
4. Few had identified a thorough list of people, companies, organizations and trusted advisers they want to meet. You need a specific list by name.

Just doing these four things will greatly improve the effectiveness of one’s job search. I know this for a fact, because the three people I’m counseling on their job search have done these things and have seen dramatic changes in their referrals.

Try implementing these four steps for starters. Then we will move on to Step 2 – effective social media networking. By the end of this series, I hope to help you become highly effective at networking.

For more information on effective networking, check out our many free resources.  CLICK HERE to review and download the free resource that is best for you.

Join our Job Search Networking Group on LinkedIn. This is one of the best free resources for some of the best articles on the topic of job search. CLICK HERE to join.

Start by assessing how effective your job search is by downloading our free 8-Point Job Search Self-Assessment Scorecard. This will help you identify the strengths and weaknesses in your job search. CLICK HERE to assess how effective your job search is.

I welcome your thoughts and comments.

Brad

How To Get Job Lead Referrals. 3 Simple Steps

I preach all the time how important it is in a job search to have a steady stream of job lead referrals coming from your network. Few disagree with this.  Few also do much about it.  Oh they go through the motions, they generate a lot of activity, they meet a lot of people, and they go to so many networking groups they have lost count. Yes, even after all that activity, one of the biggest issues I have to help candidates with is getting referrals from their network. In fact, most of the people that come to me requesting job search help, this is the catalyst that starts our relationship.

The conversation often begins,”I have been looking for X number of months with very little results. I’m actively networking, meeting people all the time and just not getting the right referrals or leads. Can you help me?”

This person hasn’t built a sales force. They’ve built a lot of contacts, but every top sales person knows few contacts buy anything. Connections and a relationship often result in a sale.

So here is the proverbial $64,000 question for you, “How many sales reps do you have out in the field selling you?” If you answered 50 or more you can move on to the next article. If you answered, “I don’t know.” Here is how to find out, “Are you happy with the quality and quantity of the job lead referrals you are getting?” If no, read on. If yes, move on.

I find that most job seekers have less than 15 (usually around 10) really solid job lead referral sources  in their network. Most are getting referrals to other people, usually service providers, but not job leads. Few are tapping into the hidden job market.

The people I work with have a goal of 50 sales reps. I call them sales reps, because every candidate needs to have at least 50 people in the market place promoting and selling them every time a job lead or potential job lead comes up. The larger the geographical area, the larger the number of sales reps required.

My all time favorite line that best describes effective networking was given to me years ago by a person that understood networking before networking was even a word. Bill Ellermeyer said to me,”You have to take a contact and turn it into a connection.” Read it again if you didn’t pick up on what real networking is all about. This hits the problem square on the head.

Job seekers are not making connections, most are making contacts. Many don’t even know if the contact is willing to refer them or not.

So start turning all those contacts into connections. 50 great connections are worth more to you than 500 contacts. So start focusing on getting the 50.

Some ways to do that include:

1. Network with a purpose. Stop going to every networking meeting on the planet. Stop meeting every person referred to you. Start going to networking meetings that will provided you the connections you need to get job leads. If the meeting isn’t going to meet this goal, why go? Do your homework before spending a lot of time with someone. Ask the referring sources some qualifying questions about the person and why they think this person would be a good referral source for you. Don’t just run off and spend all that time meeting a bunch of people.
2. Select or target the people that can help you and eventually you can help them. Generally, if it is a service provider you are trying to make your sales rep,  they want business referrals. They want to meet decision makers. So you should have a list of people you are relying on for help and find out from them exactly what types of business referrals they want. Stop asking the question, “How can I help you?” Every service knows that rarely leads to anything. You want referrals so do they. So ask them, “What business introductions can I make for you?” Have your rolodex with you. Open it up right there and give a good referral. They now owe you.
3. Follow-up with these people regularly. Every sales manager knows you have to keep in-touch with your sales reps and with the customer. So you need to do the same thing.  Since you know the backgrounds of the people they want to meet invite them to meetings, introduce them to a potential referral  over coffee with you there to make the introduction, call and inquire if hey would be interested in meeting this person or that person, invite them to a social event, golf, sporting event, drinks, conference.  Maybe they would like to meet one of your other 50 sales people so they can network together. Why not set up  a small group meeting.  There are so many opportunities to take this contact and turn it into a connection once  you start thinking about it. The problem is very few think about it.

It only takes the ability to focus on the right things that will lead to quality job leads. I can tell you from personal experience, when I can get the candidates I work with in this mode most see quality job leads start coming in. Having a sales force is critical to a successful job search.

So please go out today and start building your sales team.

For a FREE example of a cover letter CLICK HERE.

For a FREE example of a Thank You letter CLICK HERE.

For many more FREE resources and articles, join our Job Search Networking Group on LinkedIn. 5200 people have done this. CLICK HERE to join.

If your LinkedIn profile doesn’t demonstrate you are the expert in your field you may be missing opportunities. Recruiters, HR and hiring authorities often start looking on Linkedin. This tool is critical in a job search. CLICK HERE to learn  how you can build an outstanding Linkedin Profile.

I welcome your thoughts, comments, suggestions and ideas.

Brad Remillard

Mediocre Networking equals Failed Job Search

I just published a blog on our HIRE and RETAIN Top Talent Blog aimed at hiring executives and managers on the subject of networking.

You can read this blog posting on networking for Executives and Managers by CLICKING HERE.

Outrageous Claim ? Networking is Critical to a Career

In this blog posting, I made the outrageous claim that Networking can make or break a career. As I was writing the post which was focused on employed executives and managers, the issue struck me that most candidates take too long to conduct a job search because:

Networking Efforts are INADEQUATE OR INEFFECTIVE

The Fundamental Problem of Job Search

One of the services we provide for executive and managerial job search candidates is job search coaching. We also have a specific project for developingNetworking Strategic Plan.

The first thing we notice is a woefully inadequate network and ineffective methods to build, grow, sustain, nurture, develop, enhance the network. Its no wonder the most common complaints about networking is that for the time investment it doesnt yield enough job leads and referrals.

If I approached networking the way most candidates approach it in their job search, I would consider it random luck if I got a job lead or referral.

Weve touched on Networking in the past and the importance of it for your job search. In my article addressed to employed hiring executives and managers, I claim its one of the most important skills they can possess and one of the most important activities they must do on a daily basis.

In a job search ? it is not just one of the important things you should be doing ? JOB SEARCH NETWORKING is the most important thing you should be doing ? without exception.

Here are few articles where weve touched upon the importance of networking:

CLICK HERE to Read How Recruiters Search on LinkedIn and What We Look For

CLICK HERE to Learn How to Stand Out at a Networking Event

Im writing an article series on 101 Job Search Tactics. A large percentage of those tactics are going to be centered around effective networking. Ive already described some of the networking tactics job search candidates should be trying on LinkedIn. Here are links to a few of those blog postings:

CLICK HERE to Read – Cares What Your Status is On LinkedIn?

CLICK HERE to Read ? 101 Job Search Tactics to Find a Job Now

Questions for Candidates Who Dont Network?

Why are you not networking?

What dont you know about networking that you must learn?

What are top 10 books youve recently read on networking?

What workshops/seminars/webinars have you recently attended to improve your skills at networking?

What blogs are you reading that offer great tips on how to network in your job search?

Whats holding you back?

Shouldnt you be investing heavily in time (and funds) everything you can to learn how to become a master networker in your job search?

If 80% or more of all jobs are not posted, in the hidden job market, and can only be found through networking ? why are you only focusing on the 20% that are advertised on job boards?

Resources for Job Search Networking

Basing your job search on answering job board advertisements instead of concentrating on effective job search networking is like betting your savings on the crap tables. Only if random luck intervenes do you stand a chance of succeeding.

Here is a list of a few resources that might help you in networking:

CLICK HERE to join our LinkedIn Job Search Discussion Group ? many good conversations on how to network effectively

CLICK HERE to see our Job Search Workbook that contains our focused chapter on how to network

CLICK HERE to Learn about our services for Executive and Managerial Job Seekers including Job Coaching and Networking Strategic Planning.

CLICK HERE to download some of our archived FREE radio show broadcasts on the subject of Job Search Networking

CLICK HERE to download the FREE Job Search Plan Self-Assessment Scorecard to determine if your networking approach is effective

CLICK HERE to visit our Job Search FREE Resources Portal where we bring together the blog feeds from some of the very best bloggers on the Internet focused on Networking techniques.

Barry Deutsch

Establish Your Job Search Credibility on LinkedIn – Job Search Tactic #6

Did you know LinkedIn provides an instant credibility building tool for developing your personal brand?

Did you know that within just a few weeks you have an ability to rise to the top of recruiters, hr professionals, and hiring manager radar screens?

Combine the Question and Answer element of LinkedIn with the other recommendations we’ve made in this series of Job Search Tips on LinkedIn:

Everyone Cares What Your Status is on LinkedIn – CLICK HERE TO READ

Who Cares What Your Status is on LinkedIn – CLICK HERE TO READ

Don’t Be Like Groucho Marx on LinkedIn – CLICK HERE TO READ

The Instant Credibility Tool on LinkedIn

It’s called Questions and Answers.

You can find at the top of screen on the horizontal navigation menu. Click on “More” and then click on “Answers”.

Look at the questions being asked in a variety of categories where you have an expertise:

• Your job search
• Fund raising for your local soccer non-profit organization
• Industry trends
• Functional issues such as marketing or financial management
• Working with Recruiters
• Using LinkedIn

What expertise do you bring to the job search party?

Step 1: It’s Okay to be a Temporary LinkedIn Lurker

Pick a subject area in which you are most comfortable

Lurk a little to see what type of questions are asked and what type of answers are given. (I know – I know – I told you a few blog postings ago NOT to be a lurker on LinkedIn! Let’s suspend that request for a few minutes). Get a feel for the give and take of asking a question, getting responses, and responding to the responses.

This is what Social Media and Social Networking is all about. Here is the basic core element – engaging in discussion and conversation with others. Giving value back through your contributions and receiving value by taking the bits and pieces others offer.

This element of questions and answers is at a very basic level one of the most important aspects of networking. In the old days – you did this in-person or by phone.

LinkedIn gives you a platform of leverage which is extraordinary for the speed, efficiency, and exposure.

Step 2: Answer a few questions on LinkedIn

Observe, lurk, kibbutz, peek and then after playing LinkedIn Peeping Tom over 24-48 hours, post a few replies to questions you’re most comfortable answering.

Wait for a response – or perhaps someone else besides the original question poser will raise a question, challenge your idea, or build upon your recommendation.

Respond to the responder.

Engage in a conversation.

Pretend it’s a friendly dialogue.

Couple of Ground Rules – Both Negative and Positive

You might call this section – social etiquette on LinkedIn:

• Never put someone else down in public
• Never insult another poster
• Don’t try to dominate the conversation
• Don’t act arrogant or be a know-it-all
• Avoid sarcasm – it’s easy to misinterpret little jokes or having some fun at other’s expense
• Be positive
• Say Positive things
• Give praise frequently
• Recognize when someone has made a great contribution to the discussion – give them an on-line pat on the back. Everyone wants a little recognition when they do something great.

Step 3 – Pose Your Own Questions on LinkedIn

After you’re comfortable answering a few questions, try posting a few questions.

Be a little controversial.

Take a contrarian point of view.

Don’t hesitate to offer your opinion or ideas.

Be yourself.

Stimulate a discussion.

Tie your question to an area of your expertise.

Track your questions –  do certain questions generate a larger response?

Step 4 – Who’s behind the questions and answers?

After responding to a question, look at the profile of the poster. Is this someone you would like to connect with and get to know better? Send him/her an invite to connect on LinkedIn.

When people respond to your questions, check out their profiles. Should you be connecting to them also through an invitation.

Can you imagine how much leverage this is going to bring to your networking efforts? Visualize all those connections and their connections – WOW – it’s as if the old saying is coming true that “we’re all connected to Kevin Bacon through 6 levels of referrals.

We’ll get into how to leverage your network’s connections in a future post in this series.

Action Steps on LinkedIn

As soon as you finish reading this article, go straight to the questions and answers area on LinkedIn. Begin step 1.

Within 24-48 hours I expect to see you responding to questions and posting a few of your own.

Shoot a comment back on this blog post or drop me a note and let me know how this is working out for you.

Before you know it – you’ll have established your credibility. The recruiters, hr folks, and hiring managers lurking in the background will begin to see you, hear you, recognize you for for your expertise, knowledge, and radiating personal brand.

You’ll start getting inquiries, others will look forward to your comments, and you’ll start to generate a decent following of dedicated fans.

It’s so easy I’m practically dumbfounded that more managerial and executive job seekers don’t do this as part of their daily dozen on-line social media and networking activities.

Barry Deutsch

P.S.: I hope you didn’t miss the How to Find your Next Job on LinkedIn Webinar we conducted today.

Mark your calendar NOW for our next webinar on April 30th – Giving Your Job Search a Boost Through Social Media. Stay tuned for upcoming announcements of this program. Just like our Webinar on LinkedIn today, we expect to sell out quickly for this value-packed inexpensive Job Search Social Media Webinar.

How Recruiters Search Using LinkedIn & What We Look For

So much has been written on the importance of a complete and compelling LinkedIn profile.  I am currently working on two searches for which I am extensively using LinkedIn to source candidates. From what I have seen, one would think that LinkedIn is either a new or non-essential tool. Nothing could be further from the truth.

In the last two weeks, I have looked at well over three hundred profiles on LinkedIn. Only one thought comes to mind and I hope I speak for most recruiters (internal and external) when I say, “What a major disappointment!” or “Now I understand exactly why so many candidates are in transition so much longer than necessary.”

I firmly believe that most profiles are viewed, and then passed over time and time again. Most  LinkedIn members who are looking for a position don’t even know how many times someone has reviewed their profile and never contacted them simply because their profile completely, “SUCKS.”

Profile after profile indicated “open to being contacted for career opportunities,” but the profile wouldn’t even include the person’s name!

If that isn’t  ridiculous enough,  my favorite examples are the ones that state in the headline, “Unemployed or Actively Seeking a New Position.”  One would think that since this person took the time to announce to the world that they are in transition, that they would at least upload their resume. But “NO.”   OK,  surely they will at least complete their profile so people reviewing it will know what they do?  Nope, why let recruiters and others searching for candidates have this information?

Give me a break,  do they expect me to engage them based on their picture? Are recruiters supposed to just know this information via osmosis?

Here is how I search for candidates on LinkedIn. I hope this will help you as well as help recruiters help you.

1. I start out using the advanced search feature for people.
2. I want to throw a wide net.  My goal is to be inclusive at this point, rather than to exclude someone.
3. I usually start with just a few criteria. Generally, title, location (I use zip code and 50 mile radius), industry and function. That is it.
4. There are exceptions to this but this is the starting point.
5. I leave all other fields set to the  “All . . ” category in the drop down boxes. Meaning search all my groups, search in and out of my network, etc. I want a wide net.

Generally, hundreds of profiles appear. Now the search really begins, as does the frustration.

I begin scanning through the summaries of the profiles that appear. There is not a lot of information in the summary but enough to give the reader a good idea of whether it’s worth it to view the person’s full profile.

So often there is no need to even review a person’s profile. I can tell just from the summary that the information on the profile is either missing or completely worthless. For example, no picture, no name, no companies listed, vague titles, no contacts, background missing, no work history, etc. Yet, they want to be contacted for career opportunities.

Once I start looking at the profile, I usually decide in about 10-20 seconds if I should click out or read on.  So many profiles are so incomplete that I wonder why this person even took the time to post a profile. What exactly were they expecting when they posted this worthless profile?

I also look at the picture to see if it is professional or one that will embarrass me for referring the person if my client views it. That’s assuming there is a picture at all.

I then begin looking for the box checking stuff my client is requiring such as education, experience, current or past titles, years of experience, level, etc. You can read more about this in an article I wrote, “How Recruiters Read Resumes In 10 Seconds or Less.” Click here if you are interested.

I also look for recommendations and may read some. What are others saying about you? If nobody is willing to say anything good about you, it certainly isn’t a knock out, but I am curious about that.

I will also scroll down the profile summary and work history, and if a resume is uploaded I will review it. Rarely is a resume uploaded. Most of the time this is where it ends. The profile is so incomplete, the work history so brief, the description of work so worthless, that I can’t figure out what they were responsible for.  The profile has little or no company information, so I have no idea if their past companies were even in the right industry. Finally, the summary at the top is meaningless. Most don’t even include specialties.

I scroll to the very bottom and sure enough they want to be contacted regarding career opportunities. Some are even helpful at this point and will say, “Prefer to be contacted on my cell phone.” or  “Please use my personal email address.” Neither of which are included in the profile. Hey, I can’t make this stuff up.

GOODBYE. I have better things to do and a lot more people to consider.

This person probably just lost a great opportunity, or at the very least an opportunity to discuss a position. Even if they aren’t interested,  just knowing what is going on in their market is helpful. Just getting a feel for comparable compensation is a good data point for anyone to know.

The lunacy doesn’t end here. At least 50% of  these people are not working. Their work history will be 2007-2009.  What planet are they on? I’m sure they are frustrated, and complaining about how long they have been out of work and how bad the market is. This may be completely true, but they aren’t helping themselves with their profile.

If this search fails to produce viable candidates, I will go back and change the title or industry and try again. Not necessarily change the search, just some of the criteria. I’ll try to throw a wider net in a different part of LinkedIn’s membership.

Finally, I may eventually search by company name. If I know of a specific company that is right, I will search using the company name. That brings up all of the people that are currently working for this company or have in the past.

This is why your complete and compelling profile is so important on LinkedIn.  In today’s world, the search for candidates so often starts on LinkedIn. The sad part is, it also often ends there too.

Take away nothing else from this article but this one thing: In today’s market, companies (right or wrong) are looking for the kings and queens in their field, not the jack of all trades. If your profile doesn’t shout out loud and clear, “I’m an EXPERT,” you may be missing opportunities. Sadly, this happens and it is so easy to fix.

On March 26th we are having a webinar on how you can leverage LinkedIn to find your next job. We believe this is the most comprehensive webinar we have seen on this topic. We’ll have over 35 slides (we’ll give you all the slides) on how you can build a compelling and complete profile. We will show you step-by-step where the tools are and how you can use them to be the “EXPERT.” These slides and the audio recording of the webinar are included. If you want a profile that puts you in the top 10%, then you should CLICK HERE to learn more.

At a minimum you should download our 8-Level LinkedIn Self Assessment Profile. This tool is a great start towards building a great profile. CLICK HERE to get yours. It is 100% free.

Finally, if you are on LinkedIn, join our LinkedIn Job Search Networking Group. There are more than 4,800 members in the group. It is one of the fastest growing groups on LinkedIn that focuses on job search issues. CLICK HERE to join.

I welcome your thoughts and comments.

Brad Remillard

Everyone Cares What Your Status is on LinkedIn – Job Search Tactic #5

In our last blog post, we built the foundation for why it’s important to update your status on LinkedIn You can read the previous blog post, by CLICKING HERE.

Let’s take the conversation down from 40,000 ft. to ground level.

As a job seeker, how can you effectively use status updates on LinkedIn for your job search?

Let’s take your example as a management/executive job seeker:

You just responded to a job advertisement at XYZ company.Why not tell your network and ask if anyone knows someone at the company?

Amazing – 4 people in your network knew an executive at the company and would be happy to call on your behalf. Two were vendors, one was a former employee, and one was a key customer. In addition, two people raised their hands and shared with you that they used to work at XYZ company and know the executive in charge of hiring for this position.

You just received a phone call and the company would like you to interview for a position.

Amazing – 3 people in your network have interviewed with that executive before and all had the same type of interview- right down to the 15th question. Now you’re prepared for what may be asked.

You would like to connect with a particular Retained Executive Recruiter – you’ve tried, but you cannot break through the steel door protecting the inner sanctum.

Amazing – you post a status update that you are trying to connect with Barry Deutsch. Within 48 hours, 15 members of your network have responded – 4 executives have used Barry on a search, 7 executives have been placed in key roles by Barry, and 8 executives in your network are customers of IMPACT Hiring Solutions, having bought products and services in the past.

Within 24 hours, 19 people have raised their hands and offered to provide a strong, intimate, hot personal referral to Barry Deutsch that is guaranteed to not only have  Barry return the call – but he’ll probably proactively pick up the phone and call you!

This list is endless in the ways you can leverage your LinkedIn Status Updates to communicate and share with your network. Perhaps, most importantly you keep a top-of-the-mind presence with your entire network.

What could be easier – 30 seconds a day each day – and now your name – your brand –  is once again in front of your entire network.

I try to vary my status updates. I achieve freshness, interest, and variation through breaking my status updates down into 3 categories

1. Sharing something I did that is relevant to my network (by describing what I am doing professionally – not personally such as “Now I’m brushing my teeth” or “Grandma made a mean meatloaf tonight”.
2. Sharing something someone else in my network mentioned and I thought it was worthy of sharing with my entire network
3. Sharing a link to a great blog post, web page, tool, download, upcoming webinar – something that you felt might be useful to your network.

Remember – one of the basic fundamental elements of effective networking is helping your network – giving back. Status updates is a powerful tool to give back to your network and to be seen as “useful” and “helpful”. This is social networking  and social media 101.

Finally, once you’ve done this on LinkedIn, you can extend the same strategies to all the other social media and networking sites. Do you use Google Buzz/Reader to share information with your network? Are you on Facebook and continually updating your status? Twitter is the extreme example of status updating for your network. And there are many other sites.

If you’re not leveraging the real power of social media and networking through status updates – you’re working way too hard to sustain communication with your network.

What was the last status update you did on LinkedIn? When was it – 1 week ago, a month ago, 3 months?

Barry Deutsch

My partner, Brad Remillard, will be leading a powerful webinar on March 26th to teach you how to leverage all the LinkedIn tools  to find your next job through LinkedIn.

Are you leaving opportunities on the table because you don’t know how to effectively leverage the tools LinkedIn provides for job seekers?

CLICK HERE to sign up right now for this unique LinkedIn Job Search webinar.

(NO ONE else is teaching anything remotely like this webinar, which is crammed with so many valuable LinkedIn Job Search Action Items that you will not be able to write them down fast enough).