Are You Effectively Using LinkedIn in Your Job Search?

LinkedIn is the most effective online tool for professional networking. However, most executive and managerial job search candidates under utilize the power of LinkedIn for the their job search. In this radio program, Brad and Barry discuss the various elements of creating a powerful and effective strategy that incorporates LinkedIn as a key component of your job search. Can you be easily found by recruiters, HR professionals and hiring managers?

To download this radio show CLICK HERE.

Can You Be Fired From Your Job Over On-Line Comments?

I was reading an interesting blog post, titled “You Can Lose Your Job Over Blog Comments, Too” by a well-known author, Daniel Scocco, who writes about blogging on his DailyBloggingTips.com site. Below is partial reprint of the article:

In the past we have seen people losing their jobs for bad mouthing their companies on Twitter and on blog posts. It turns out that the same can happen with blog comments, even if you are not the one writing the comments!

Confusing? Well, here is what happened. Around one month ago Skype hired Madhu Yarlagadda, a former Yahoo! employee, to be the new Chief Development Officer. Once the news got out, TechCrunch wrote a post reporting the news.

Once the post was a live a bunch of people started leaving comments criticizing and openly insulting Madhu Yarlagadda. These were presumably people who had worked with or for him in the past, and they were claiming he was “dishonest,” “political” and things like that. You’ll still find some of the comments on the post, but the heaviest ones were deleted by TechCrunch, since Madhu threatened to take legal action.

Long story short, the thing blew out of proportions, and as the NY Times reported today, “the comments caught the attention of Skype executives who became concerned about their new hire, according to a person with knowledge of the situation.”

The result? Madhu left the company just one month after joining.

The takeaway message? I am guessing there are many. For one, people are reading blogs, including the comments! Another one would be: be careful with what you put on the Internet.

Here are my comments on this blog post:

As an executive recruiter, I don’t see a lot of this public bashing going on (yet). I do perceive that the increasing ability for individuals to communicate through social media will increase “haters” comments. However, most people will only post “hater” comments when they’ve been mistreated, abused, and wronged.

Imagine all those employees out there who’ve been mistreated, abused, wronged, stomped on, screwed over, back-stabbed, lied to, and humiliated by former bosses. Imagine the ability of these folks to go on-line and vent – just like in this case.

I’m a firm believer of “what goes around – comes around”. You mistreat people – it will come back to bite you.

Here’s a good example: I’m a high school basketball coach. Our former varsity coach left to go to another school. Before he left, he gave an “unfavorable” comment in a published interview about our parents, administration, and players. Some of our parents and players also felt he had wronged them over time.

When the local paper published their announcement of his new position, parents commented on the on-line version of the article – it was a nasty, drag through the mud, public dogfight. The varsity coach almost lost his new job. At a minimum, he goes into this new job with a huge cloud over his head and is now under the microscope from parents, school administration, and players. His reputation is damaged and those “comments” are indexed forever on-line. Probably not the way anyone would like to start a new job.

Moral of the story – be careful how you treat others. “What goes around – truly does come around.” And with the rising trend of people engaging in social media, including blog reading, you run the danger of having your “mistakes” come back and bite you – or at the very least – haunt you!

Are you at risk in your job search of negative comments and information following you around?

Is your reputation being damaged without your knowledge?

Have you done something to encourage people to post angry and negative comments about yourself?

Did you know that more and more employers are checking out your on-line reputation before hiring you?

When was the last time you conducted a check-up on your on-line reputation for your job search?

Barry

P.S. Conducting an assessment of your job search preparation might help to highlight potentially damaging or negative information that could impact your job search. Click here to take our Job Search Self-Assessment yet?

Job Search Booster Shot – Is LinkedIn Working for You?

A lot of candidates have given up on LinkedIn.

I probably speak with 20-30 executive candidates a week who’ve been out of work over a year. When I ask about their thoughts of using LinkedIn to find a job – I can almost hear the frowns and sour expressions over the phone.

Have you given up?

Are you getting job leads and referrals through LinkedIn?

If you are getting an adequate level of job leads and referrals – STOP now – No need to read further.

If on the other hand – you’re not getting enough job leads and referrals, let’s discuss how you can give a “booster shot” to your use of LinkedIn as a powerful tool in your job search.

Before we delve deeper into this amazing tool – I would like to suggest you download our FREE LinkedIn Profile Self-Assessment. Thousands of candidates have taken the LinkedIn Profile Self-Assessment and have dramatically improved their chances of being identified in a search.

LinkedIn Job Search Metrics

Let’s define some metrics related to your LinkedIn activities. In surveys and informal research (speaking to thousands of executive candidates over the last 12-18 months), here are some average metrics:

• 25 new connections (relevant to your search) per week
• 30-40 searches weekly of which your profile was included in the search
• 15-20 direct views of your profile weekly off of searches
• 5-7 direct inquiries per week from recruiters, hiring managers, or HR staff.
• 2-3 phone interviews per week based on recruiters/HR finding your resume on LinkedIn.

if you could obtain these metrics for investing 10-12 hours per week on LinkedIn, would the investment be a good use of your time?

Let’s tackle the first element on the assessment – your complete work history. I’m probably sounding like a broken record – you’ve heard me say it over and over again – LinkedIn is one of the greatest tools ever created for Job Search.

The problem is like most tools – you’ve got to practice using it, you’ve got to have the skill to use it properly, and it takes time to truly master how it can help your job search.

Let’s step through line-by-line the various elements on our LinkedIn Profile Self-Assessment. Upon finishing this blog series, you’ll have the knowledge and skills to master LinkedIn to drive the type of job search metrics listed above.

LinkedIn Profile – Work History

Do you have your full work history described in detail under your profile? Does it match up with your resume. Many employers are now verifying that your LinkedIn Profile is consistent with your resume.

Have you benchmarked your career trajectory with other top talent in your industry – functional area? If you network with other people just like you – how do their profiles compare with your profile? Are there people within your functional area or industry that are considered top talent – what do their profiles look like?

When recruiters, hiring managers, or human resource staff are conducting searches on LinkedIn for people just like you – what words and phrases are they using? How would you find out? ASK THEM!

What is the most impressive element of your work history? What’s the one or two things a potential employer/recruiter might say “WOW” if they saw it on your profile? What gave you a “WOW” jolt when you looked at other comparable profiles? Do you highlight these “WOW” factors to stand out.

LinkedIn Profile – Job Lead Generation

Are you searching for everyone at your former companies that are either currently employed at that company or are alumni of the company? This is a group that would be more than willing to help you. You’re part of their village. You’re one of the clan. When learning of your alumni status, most people would go out of their way to help you. Are you searching their connections for leads/connections to potential hiring managers, recruiters, or HR staff?

Are you elaborating upon your background by creating blog posts, Slideshare presentations, and box.net documents? Have you added video and audio elements to your profile to expand upon your work history? Are you sharing this additional content. You should be thinking content marketing and distribution to grab the attention of potential hiring managers, recruiters and HR staff? Are any of your peers using  content to improve their exposure and visibility?

When you hear of an job opportunity, do you search your extensive network on LinkedIn to see if someone is connected that might help you. If you’ve focused your efforts on connecting with appropriate job search contacts, after a year I would think your network should be in the 1,500-2,000 contact range with a potential reach in the 250,000 contact range through 2nd level contacts.

LinkedIn Profile – Optimizing for Searches

The final step in leveraging your LinkedIn profile is to optimize it so that you can be “found high in the search results”. My partner, Brad Remillard, just completed a webinar on this topic. You can still buy the presentation and slide deck. It doesn’t do you any good if you come up in  a search results on page 14 or 15.

Is your profile embedded in the right places with the right keywords so that when hiring managers, recruiters, and HR staff are conducting searches – you pop up in the first few pages of search results. If you’re profile is not optimized for search on LinkedIn, you’re probably never going to be called or contacted since most individuals in the hiring profession will not bother to view search results 9 pages deep.

A quick and dirty method to determine if your profile is optimized for search is to look at the ratio between total searches done in which your profile appears compared to the total number of direct profile views. If this ratio is less than 50%, your profile is probably not effectively optimized.

In our next blog post, we’ll focus on how to properly convey your accomplishments and achievements in your LinkedIn Profile.

Barry Deutsch

P.S. Don’t forget to download the LinkedIn Profile Self-Assessment so that you can determine your starting point and what is needed to improve your profile so that you stand out to hiring managers, recruiters, and HR staff.

How Can You Find the Best Job Search Content?

Who are your favorite bloggers that you read regularly to discover how to improve your job search?

Oh wait – let’s take a giant step backwards before we try to answer that question.

Are you searching, reading, devouring the content about effective job search put out by some extraordinary individuals who offer tons of golden nuggets in every post?

Could you rattle off the top ten bloggers on job search who are at the top of their profession? Who are the most respected on the Internet for publishing how-to articles, helpful hints, case studies, and step-by-step tactics to improve your job search?

You might respond back by saying “Barry – I just don’t have the time to search these blogs, follow the various authors, and digest all the information I can on a daily basis – it borders on overwhelming.”

If you’re that person – we have a solution for you.

We’ve created a site that aggregates ALL THE TOP BLOGGERS on job search in one place. No longer do you need to type various search strings into Google, try to remember which blogs you visited, and how to stay current on best practices.

This resource – our IMPACT Hiring Solutions FREE Job Search Resources Blog –  pulls the best bloggers into one place, allows you to subscribe by RSS or email, features reviews by Brad and I, and incorporates articles/links from our various job search archives and libraries.

Take a look – subscribe by RSS – and never worry again about being up-to-date on the latest best practices and trends in conducting an effective job search.

The site is http://www.impacthiringsolutions.com/freesearchjobresources

Barry

P.S. Don’t forget to join our LinkedIn Discussion Group where we discuss many of the best practice topics related to conducting an effective job search.

So Many Candidates Are Only 70% Effective In Their Job Search

There aren’t too many things one can do only 70% effectively and be successful. Can you imagine doing your job 70% effectively? Would you hire someone that told you in an interview,” I work great 70% of the time?” Would you keep a person working for you the was only 70% effective?

I certainly hope you answered NO to all these.

So why then do so many candidates think they can find a job or conduct a job search at a 70% effective rate? I think in many cases I’m being generous in the 70%. I have worked with many that struggle to get to 50%. Stunning, but true.

Too many candidates just don’t know how to conduct a truly effective job search. That isn’t to say that they don’t try, as I’m sure they do, but trying in a job search isn’t what you are striving to achieve. You shouldn’t be ashamed of this. It is not your area of expertise. It would be like me doing your job. How effective would I be? Probably less than 50%.

In an economy like this in which companies will receive hundreds of resumes, receive numerous referrals, and will interview until the perfect candidate shows up,  one can’t afford to be ineffective or inefficient. This is the time to be at your best, 110% not 70% or less.

Here are some simple examples that might help you to identify how effective  your job search is (you can download our 8-Point Job Search Self Assessment for free to assess your search CLICK HERE):

1. How good is  your LinkedIn profile? I have reviewed thousands of profiles and most are incomplete, lacking important data, not optimized for a search, and provide limited information. Yet like it or not, LinkedIn is more powerful than most resume databases.
2. Many candidates have no idea how to properly network. Most think it is a numbers game. Meet a lot of people, shake a lot of hands, go to a lot of meetings and so on. WRONG. This is just a bunch of activity. Meaningless activity most of the time. How effective has your networking been for providing the right job leads?
3. Candidates focus on only one type of key word search. The electronic type. They optimize the resume for the automated/electronic resume system that scans the resume to identify certain key words.  There are two types of key word searches that must be optimized. In my opinion the second one is more important. I have written an article explaining this. CLICK HERE if you want more information on the second type. I don’t have the space here to include it.
4. What prompted this article is  that I had lunch today with a VP of HR and we were discussing just how poorly so many candidates are at phone interviewing. She brought it up, not me. She asked me if I had the same bad experiences conducting phone interviews as she. Yes, I replied.  Way too many candidates treat the phone interview the same way they treat the face-to-face interview. They are completely different and you have to adjust. This is so important that we actually offer this chapter from our job search workbook for free. Not because we have to offer it for free, but the phone interview is the most important interview. So many candidates just take it for granted. CLICK HERE if you want to download it.
5. “I already know this stuff” syndrome. I get this all the time. You might even say this after reading the phone interviewing chapter. My answer to the comment, “I already know this stuff'” is “So what.” That isn’t important. We all know a lot of things, but we don’t do them and do them well. I know to keep my head still when I hit a golf ball. So what.  I know it but doing it isn’t the same. I’m only 50% effective at doing it. I firmly believe this is one of the biggest reasons candidates aren’t as effective as they should be. They think they know it, but don’t do it and do it right.
6. Working hard and putting  in long hours isn’t the answer in a job search. A job search is an endurance race. It is very much like running a marathon so candidates must be efficient or like a marathon you will burn out. I find many candidates are just running in place and get burned out quickly.

The sad part is that there are so many tools and resources available to candidates. Never before in my 30 years have I seen so much excellent information readily available. Experts blogging, articles in newspapers, YouTube videos, and social media groups are all out there for candidates to tap into. Yet so few do, and even fewer actually implement the suggestions effectively.

I encourage all the candidates I represent to actively research. There are great tips and ideas out there and 90% are free. Spending an hour each night will dramatically impact your job search.  Reading blogs on resumes, branding, social media, or watching some of the outstanding videos on YouTube can change the direction of your search very quickly.

Our contribution to you are our many free tools and resources. For example our audio library (CLICK HERE) has over 50 great audio recordings from our weekly radio show, the free chapter on phone interviewing (CLICK HERE) and our free LinkedIn Profile assessment (CLICK HERE) are just a few of the tools we offer.

Don’t forget to join our LinkedIn Job Search Networking Group for many more free resources. CLICK HERE to join.

I welcome your comments and thoughts.

Brad Remillard

Job Search Firestorm of Controversy

As many of our loyal readers know – I’m not shy about vocalizing (can you do that on a blog?) my thoughts related to job search.

In fact, I’m probably one of the more (along with my partner Brad Remillard) controversial figures in job search blogging. Brad and I give “straight talk” (better known as ‘”tough love” by the girls on my high school basketball team) about why most job seekers conduct ineffective job hunts and why it takes so darn long to find a job.

We’re also two of the most prolific publishers of FREE and inexpensive job search content on the Internet. If you can’t find the answer to your job search question in our extensive library and archives, then it probably doesn’t exist.

We can make this bold statement since we’ve got the credentials to back it up through real experience of over 250,000 candidate interviews, over 1,000 search assignments, training over 5,000 recruiters, and 30,000 hiring executives and managers over the last 30 years.

Now to the real purpose of this blog post – why have I just generated a firestorm of controversy surrounding one of our most recent blog posts?

I put forth the idea in my last blog post that most candidates are NOT effectively using all the FREE job search tools that LinkedIn provides – and as a result – their job search is ineffective and taking far too long.

It’s not the only reason your job search is ineffective (there are hundreds of reasons), but it is a significant reason.

Oh my! You’d think I had just refuted a major law of universal physics.

I don’t think I’ve ever seen so many candidates weigh in with their opinions.

We can divide the opinions by those writing comments into two main camps:

Group 1: You’re right – I’m ineffective and need to get my act together to learn how to more use LinkedIn to improve my job search

Group 2: I already know everything there is to know in how to use LinkedIn and it’s useless. Being on LinkedIn has not helped my job search and I cannot see any value spending more time on LinkedIn.

To the first group, I applaud you for trying to learn everything you can that might help you in your job search. There are literally hundreds – perhaps even thousands of things you can be doing in your job search to make it more effective.

In coaching high school basketball, we have a saying “It’s the little things that make a difference”. Success doesn’t come from huge or amazing changes, it comes from all the little things someone does that their peers are not willing to do, such as diving on the floor for loose balls, boxing out, saving a ball from going out of bounds, sprinting back on defense (interesting parallel to job search).

Al Pacino, in his role as the Coach in “Any Given Sunday” talks about the success that comes from doing the little things in his locker room talk about “inches’. Again, interesting parallel – metaphor – for job search. The Coach talks about the “inches” (read: opportunities) that are all around us – yet most never reach for the extra inch. The inference is that unless you reach for the extra inch – success becomes elusive.

To the second group, I would say shame on you for thinking you’ve cornered the market on how to leverage LinkedIn. There is such a wealth of knowledge to be gained from reading books on LinkedIn, testing different ideas, experimenting with the tools, checking out how others do it, reading the blogs dedicated to LinkedIn, or taking one of the myriad of courses/classes/webinars on leveraging LinkedIn.

Can someone answer this question:

Why do most candidates not take advantage of the wealth of information, tools, resources, and techniques to improve their job search?

Is the reason most candidates don’t know what information, tools, resources, and techniques are available?

Or maybe the reason is that most candidates just don’t want to grab those extra “inches” that are everywhere around us.

Here are two examples from our own library/archive and resources:

How many of our readers have downloaded our FREE LinkedIn Profile Self-Assessment Tool to improve their chances of being picked by a recruiter or HR manager?

How many of our readers signed up for the webinar my partner, Brad Remillard, just taught on how to use SEO techniques on your LinkedIn Profile to improve where you appear in a search of candidates by hiring managers, recruiters, and HR professionals?

Why do you think most candidates do not take advantage of the myriad of resources available to help improve their job search?

Barry

LinkedIn Profiles Are Worthless, If People Can’t Find You

I firmly believe that most LinkedIn profiles are worthless, even the really good ones. I even teach a webinar on building a compelling LinkedIn profile. This is not to say that profiles on LinkedIn are not important. They are definitely important. Most are just worthless not only because they leave out valuable information, but also because they are not optimized so you  show up during a LinkedIn search.

I know this because recently for a search I’m doing I spent hours using LinkedIn to search for potential candidates. Then I received a resume from a person and looked him up on LinkedIn. I couldn’t understand why I didn’t find him during my search process. He was on LinkedIn but his profile was poor and clearly not optimized for someone searching on LinkedIn.

• He lacked key words in  his profile.
• He didn’t have the right key words that people will search on.
• The information was not placed in the right locations on the profile.
• He had not done any research or even thought about optimizing his profile.
• His profile lacked or completely missed how LinkedIn prioritizes profiles results from a search.
• He wasn’t optimizing his connections and groups so as to leverage his profile for a person searching for his profile type.

As a result of these and other issues I missed him. This almost cost him a job lead, an interview and potentially a job.  He is still in the hiring process so don’t know whether or not he will get the job. Yet,  all this stuff is easy to fix.  It doesn’t require a lot of time, but it does require understanding how to optimize  your profile and how LinkedIn works when conducting a search for people.

Even a great profile that can’t be found is like having a great website that nobody visits. Not a lot of value.

Is  your profile optimized? If not think seriously about doing it. I would recommend doing two things.

1. First develop a great profile. Make it compelling, identify the key words, have it complete including your work history, groups, education, interests, specialties and contact information. This has to be done first so you can optimize it for a LinkedIn profile search. Plus when someone views your profile, you want them to call you.
2. Only after you complete and compelling profile is it time to optimize it. I say after because it is almost impossible to optimize your profile if it isn’t complete. Identify key words, include them in the right locations, test your profile by searching for yourself and ask others to search for you. What page do you show up on? Keep playing with it until you are at least on the first 5 pages. Change the words, move the locations, add more words, re-test and have others re-test. It may take a little time but it is worth it.

Taking a little extra time to optimize  your profile will pay off. I’m glad this person found me through his network, but I wonder how many other opportunities he might have missed because he wasn’t findable on LinkedIn. I believe this is one of the most overlooked aspects to LinkedIn. Candidates just assume they will put up a profile and people will come. Not true. You must bring them to you.

To help  you create a complete and compelling profile download our free 8 Point LinkedIn Profile Assessment. It will help  guide you with the first step. CLICK HERE to get  your free copy.

Check out our audio library. There are many recordings there about using LinkedIn and they are all free to download. CLICK HERE to review the audio files.

Join our LinkedIn Job Search Networking Group. Over 5400 members with active discussion, news and information to help you in your job search and your LinkedIn profile. CLICK HERE to join it is free on LinkedIn to join groups.

WARNING: Those and many other resources on our website are 100% free. I’m conducting a webinar on Thursday, July 21, on ADVANCED LINKEDIN – MAKING YOURSELF FINDABLE. This webinar will show you exactly how step-by-step to get your profile on page one when people are searching for you.This is not theoretical it will show exactly how to do it.  If you are interested in getting your profile on page one then CLICK HERE to learn more.

I welcome your thoughts and comments.

Brad Remillard

Why Don’t Candidates Use LinkedIn Effectively?

Are you leveraging LinkedIn in your job search? If not, you could be dragging your job search on for a longer period of time than is necessary.

LinkedIn provides one of the greatest sets of job search tools – practically for FREE!

Why then are so many candidates so bad at using it for their job search?

This just makes no sense to me.

If you’re in a job search, help me to understand why you’re not effectively using LinkedIn to cut the time it takes to find a great job by at least 50%.

Here’s a great fresh example: I was interviewing a candidate for National Sales Manager Position this morning. This is a senior level job – compensation is in the $150K-$200K range.

She’s been out of work for an entire year. I asked her how many phone interviews she had in the last year. Her answer was “roughly about 10”. I asked her how many physical interviews she had in the last year. Her answer was “less than 5.” Her activity level is so low it would have been a miracle to get a job offer.

I then asked her how she was using LinkedIn in her Job Search. She says
“I’m really using LinkedIn. I logon all the time. I look at the job ads being posted. I check out the status updates of all my network contacts.”

You’re NOT effectively using LinkedIn. You might not be found by a hiring manager or recruiting unless pure random luck intervened.

You’re lurking. You’ve faded into the woodwork. You’re invisible.

Start to leverage all the great tools LinkedIn provides for your job search, such as:

• Ability to participate in Questions and Answers
• Ability to constantly evolve and change your Profile
• Ability to Get Testimonials/References to say good things about you
• Ability to share books/reviews/thoughts with others
• Ability to participate in group discussions
• Ability to post useful information into groups
• Ability to contact directly potential hiring managers and recruiters
• Ability to post rich content/media of Powerpoint presentations, white papers, video, and audio
• Ability to “LIKE” and comment on the status updates of people in your network
• Ability to easily build a powerful network to generate an abundance of job leads and referrals.
• Ability to include your twitter stream and blog postings

I’m almost embarrassed to ask candidates about their use of LinkedIn in a job search. When I hear their answer of how much they think they are using it and how they see themselves as a “power” user of LinkedIn for Job Search – I want to double over in laughter. I know that in 99% of the time when I go to look them up on LinkedIn, their activity level and sophistication of using LinkedIn is usually in the bottom 10%.

Why?

There is NO EXCUSE not to become a power user of LinkedIn for Job Search. The resources are astounding. For example, Brad and I have authored numerous articles, blog posts, and radio programs on this subject. We’ve got FREE tools to help you – such as our LinkedIn Profile Self-Assessment Scorecard which you can get by clicking here.

Special NOTE: My partner Brad Remillard is facilitating an upcoming inexpensive Webinar on How to Use LinkedIn to pop to the top of a hiring manager/recruiters search for candidates?

Can you afford to end up on page 3 of a search a recruiter is conducting for someone just like you? If you’re not on page 1 – you’ll never have a chance to get noticed. Check out the description of this LinkedIn Webinar by clicking here. I’m really excited about this unique technique Brad has developed to get you to the top of LinkedIn Candidate Searches by Hiring Managers and Recruiters.

This technique of leveraging “SEO” on LinkedIn for your profile is just one of the hundreds you can use to dramatically improve the effectiveness of your job search.

Consulting Can Be Harmful To Your Job Search

Candidates often take on consulting jobs while in an active job search. Granted, many need the income and if that is the reason for taking the consulting job I completely understand. However, this may be one reason you are in a job search longer than necessary. This may also be one reason for the roller coaster ride many candidates experience while in a job search.

It isn’t that taking the consulting gig is a bad thing to do. It is the terms of the gig that make it harmful to your real desire, which is to land a new position.

I have seen this happen so many times in my career as a recruiter. Candidates are in a perpetual job search. What happens is that candidates get an opportunity for some short term income with a consulting assignment, and because they really don’t know how consulting works, they jump in as if it is a full-time permanent position. Real consultants would never do this. Most consultants can’t do this because good consultants have more than one client so they can’t devote all of their time to any one client for an extended period of time. Candidates, turned temporary consultant, don’t grasp this.

I find that most candidates really don’t view a consulting gig as a consulting gig. They view it as a job. So in reality, they pull themselves off the job market for whatever period of time the consulting lasts. They put their job search on hold. When the consulting assignment ends they restart their job search again. This on/off job search is very harmful for a number of reasons.

1. People begin to view you as a consultant and don’t refer you when a permanent position comes up.
2. The timing for a job opening has to coincide with when you aren’t consulting, otherwise you will never find it.
3. Networking stops so recruiters and those you would keep in touch with either forget about you, refer someone else they are currently networking with, or assume you must be off the market because you aren’t around anymore. Basically out of sight, out of mind.

So what should you do? You need and want the money from consulting. You want the best of both worlds. Well, this is one time in life when you can have the best of both worlds. I would have said, you can’t have your cake and eat it too, but I never understood that. Since you can’t eat cake you don’t have, what else are  you supposed to do with the cake once you have it?

The most important thing you can do if you want to take on consulting roles is behave as a consultant. This means you control your schedule.You have to let the potential client know you are a consultant and have other clients, so you need some flexibility. It doesn’t have to involve a lot of time off, but there will be days when you will be later than others. These are the days you network, schedule meetings with people, attend those networking meetings, let people know you are still looking for permanent work, and make sure you don’t pull yourself off the market. This has to be discussed right up front just like all consulting roles. You can agree on X number of hours per week, but you have to look out for yourself. Agree to the total number per week, not necessarily the time. You must leave some flexibility for continuing your job search. If you don’t, then your job search is on hold.

For those that say, what if the company won’t agree? Then they don’t see you as a consultant. They see you as an unemployed person looking for money. It is your job to position yourself as a consultant in the company’s mind. After all, what if you truly were a consultant with multiple clients, then what would you do? You would negotiate a mutually beneficial relationship.

Don’t let consulting stand in your way of your real objective. If you want a full-time permanent position, then don’t take yourself off the job market. Instead, work with the company as a consultant to ensure the job gets done to the client’s satisfaction and that you too are satisfied.

Help make yourself findable with a great LinkedIn profile. You can use our free LinkedIn profile assessment scorecard to help you. To download your free scorecard CLICK HERE.

Also, join our LinkedIn Job Search Networking Group. There  is a wealth of resources there for you. You can even tap into others that are successfully consulting in order to find out how they do it. CLICK HERE to join the group.

I welcome your thoughts and comments.

Brad Remillard

Recruiters & Companies Don’t Call Me Back – 1 Possible Reason

This is a common complaint I, and most of my colleagues, have heard over and over. I know we aren’t alone, as I hear the same thing about companies not calling people back or acknowledging that they received your resume.

I’m sure these are valid complaints. I know they are frustrating.

I have come up with what might be a reason. Some will agree, and many might disagree, but that is what a blog is all about.

When I first started recruiting potential candidates, HR and hiring managers wouldn’t call me back. Let’s be honest, if you are a purchasing manager do you really call back every sales person that leaves you a message? Especially the sales person that makes a cold call. If you are in HR, do you honestly return the calls from every recruiter that wants to discuss with you the “perfect” candidate that they are working with that would be perfect for the job you are trying to fill? Especially if you have never heard of the recruiter. If you are a VP of Sales in California and are attempting to fill a position in Chicago, will you return every recruiter’s call that wants to present a potential candidate and schedule an interview?  Especially if you have two or three candidates from personal referrals.

My thoughts to all of these and personal experience is “no.” The calls never get returned. This is basically their way of saying, “I’m not interested.”

I think in every one of these examples, there is a bigger issue to focus on that gets to the heart of why calls aren’t returned. There is no relationship with the person. At the end of the day, those that have a relationship will generally get their calls returned. I think this is true in our personal life and in our business life.

I will take or return just about any call from a person I know, have worked with in the past, or have built some sort of relationship with. In addition, I will take or return calls from a stranger if they are referred to me by someone I have a relationship with. The cold call is generally so low on the priority list that I just don’t have the time to spend to speak with someone I don’t know.

This is why most recruiters I know encourage some sort of referral. I think the same holds true for companies. If you are a candidate responding to an ad or Website posting, you shouldn’t have expectations of hearing anything back if you don’t have some relationship with the person you are sending your resume to. I’m not saying it wouldn’t be nice, that it isn’t polite too or that it isn’t rude. I’m just suggesting to set your expectations at the right level.  Maybe think back to when you were working and didn’t return a call. Nobody, and I do mean nobody, returns 100% of all the calls they have ever received. It is impossible. I bet if you didn’t have a relationship with the person and it wasn’t a priority you didn’t return the call.

To be clear, I’m not referring to someone you have interacted with and then they drop you, such as a company or recruiter that doesn’t give you feedback after an interview or someone that has told you that they will call you and then doesn’t. If a hiring manager says that they will be back to you in a week and if you have any questions to call and then blows you off is rude. Why say it if they don’t mean it? Wouldn’t it be better to just say nothing?

This is why it is so important to build relationships in your career. I know you know this, but how are you doing at it? How have you helped someone this week with something they needed? It could be a referral, maybe passing on a job lead that wasn’t right for you, introducing them to someone that might help their business, inviting them to a networking event, and so on. These are all relationship building activities. These all involve action.

At the end of a conversation with me candidates will usually say, “Is there anything I can do for you?” Roughly 99% of the time these are just words. Few ever really help me when I do mention something. So why even ask? They have been taught to ask this question, but haven’t been taught how to follow through. This isn’t about me or this example with the candidate, it is about building a relationship. I would feel like I owed this person something if they gave me a referral or actually helped me. Remember they asked me the question. They volunteered it. The reverse is true also. If I ask them how I can help them then I have the same obligation to follow through if I want to build a relationship with them.

Don’t just work on those relationships now while in the market looking for a job. These relationship need to honed over time just like any relationship. Speaking for recruiters, I recommend building a relationship with 4 or 5. Some that specialize in your industry, some in your functional area, and some general recruiters in your geographical area. Recruiters live off of relationships and generally welcome the opportunity to have a mutually beneficial relationship.

So the next time your call isn’t returned, step back and focus on the relationship. Attempt to build that relationship and then see if your call return rate increases.

Here are some free resources to help you in your job search.

First, start by assessing the quality of your job search. To help you evaluate how effective it is you can download our free Job Search Self-Assessment Scorecard. This will help you to identify the strengths and weaknesses in your job search. Then you can focus on the weaknesses.CLICK HERE to download.

Sending an effective thank you letter can start the relationship. To download a sample thank you letter CLICK HERE

Finally, consider joining our LinkedIn Job Search Networking Group. There are a lot of great discussions and resources in this group. Over 5,300 people have joined. CLICK HERE to join.

I welcome your thoughts and comments.

Brad Remillard