6 Reasons Why LinkedIn Is So Critical In A Job Search

A candidate recently asked me, “How do I find a hiring manager in a large company like Microsoft?” There are a lot of ways to do this but one of the easiest and best is using LinkedIn. When I recommended this to the candidate he completely agreed, however, the problem was he only had about 60 connections. Too few to be effective.

So often I speak with candidates that just don’t understand the value of LinkedIn as a job search tool. We constantly are sent invitations to join someone’s network only to find after months of searching they are just now starting build a LinkedIn network. You should consider building your LinkedIn networking all the time. NOT JUST WHEN IN A JOB SEARCH.

Some benefits to a large LinkedIn database of contacts:

1. People can find you. The more people at the second and third degrees of separation the more times you will show up in a search. For example, I have around 500 contacts. However, I am linked to over 5 million people on LinkedIn. When I search for a candidate that is a huge database.
2. LinkedIn will eliminate the need for resume databases on Ladders, Monster, Careerbuilder and other job boards. This is because it costs on average between 5,000 and 10,000 dollars to have access to these resume databases. LinkedIn is free. Why would a recruiter or any company pay that when we can use LinkedIn for free.
3. Resumes databases by the job boards are not pick up by Google or any search engine. These are the ones you want to make sure you show up on. LinkedIn is and you can even improve your search results for as little as $25 a month. (See prior blog article SEO Your Search On Google)
4. It helps you find the people you want an introduction to. This is very powerful. I have helped numerous people with introductions as a result of LinkedIn. On a weekly basis I receive requests indicating they found a person in my connections and would I make an introduction. I always agree.
5. Even when working this is a great tool for resources, customer contacts and introductions, references, service providers and even potential hires for you or your company.
6. On a personal basis it is a great way to stay in-touch with friends, colleagues, prior employees and networking contacts. When you update your profile they will get a notice and likewise when they update theirs.

Work hard at building your connections. Make every effort to reach that magic 500+. If you use Outlook download the LinkedIn tool bar. It makes inviting people very easy.

There are many more positives to building your LinkedIn network than there are negatives. Many have resisted. I believe this recession has proven to be good thing for everyone’s network.

If you have other ideas share them by adding a comment. Lets help everyone build a strong network.

A good way to start is building a network is making sure your profile is complete. If it isn’t start there and then begin expanding your contacts. Don’t miss the opportunity to get a high ranking on Google.

You can download for free our “8 Matrix LinkedIn Profile Assessment” tool.

Our complete job search home study course the, “Career Success Factor Methodology” is a comprehensive resource that covers all 5 steps in an effective job search. You can review the complete system for just $14.95. We will even pay the shipping and to ensure your success include in a copy of our job search workbook. To review the Career Success Factor Methodology CLICK HERE.

Get Your Profile On Google. SEO Your Search.

Leveraging the social networks is a great search strategy tactic. Facebook and LinkedIn are both vital to one’s ability to be found by recruiters, HR, hiring managers, PE firms, or for that matter anyone looking to find you, or someone with your experiences. However, a big one that is often overlooked by many candidates is Google.

Making yourself findable on Google is an important on-line networking component you should consider. One great way to show up on Google with a high ranking is the use of Adwords. By setting yourself up with Adwords anyone looking for you, your functional area, industry, or even geographical area can find you near the top of the list.

It is easy to do by just following these simple steps. In our complete job search workbook, Rebecca Gonzalez contributed an article that gives a more detailed step-by-step process with graphics to assist you. (You can get the book for only the cost of shipping $5 CLICK HERE).

Step one in getting Google to find you is to have a website (or URL) for Google to find and link to. This is easily done through Linkedin. If you have a LinkedIn profile then you have the URL. Just try and make sure the URL includes your name. To check this go to your profile and look at the public profile link. If it doesn’t include your name just edit it so it does. For example, my LinkedIn public profile URL is http://www.linkedin.com/in/bradremillard. Since my name is rather unique it was easy to use. John Smith or Mary Jones might have a problem.

Step two is setting up a Google Adwords campaign. This will require a small investment, but the nice thing with Google Adwords is that you can control the amount you want to spend each month. It can be as little as $25 a month. Go to adwords.google.com. Login and a follow the wizard. You want your name on the first line. The next couple of lines are limited but this is where you can add something about your functional expertise, industry experience and location. The URL will be your LinkedIn profile. If your profile is complete (and it should be – see below to find out) you are now very findable by anyone and everyone searching for you or your expertise.

Step three set up keywords. You should add your name and include misspellings, maiden name,aliases, nick names, etc. Don’t be shy here. This is how you will be found.

Step four is to set up your account and turn it live. If you don’t have an account it is easy to do. Once you make it live, test it. Type in your name and see if you show up on the right side of the page.

Now when recruiters, HR, or other hiring managers search your name, you will often come up in the search results. You can also see who has searched on your name.

To check whether your profile is the best it can be, download our LinkedIn Profile Assessment Tool. It is free CLICK HERE.

Join our LinkedIn Job Search Networking Group. We post new articles and free downloads daily. CLICK HERE.

If your search is stalled our “Career Success Methodology” job search home study course has everything you need to get your search going. For what most charge just to develop a resume, you can have all the tools you need. To take a look and see what is in the course CLICK HERE. (and you get the book thrown in at no additional charge).

How Recruiters Find People

In my 29 years of recruiting, I have talked with and trained over 200 recruiters around the country in advanced recruiting techniques. Given this, I’ve learned two things 1) the recruiting industry is not homogeneous and 2) we all may be different, but there is one constant; how we find people. There really isn’t anything all that unique about how recruiters go about locating potential candidates. We all use our networks and other people’s networks. This includes both on-line networks such as Linkedin (Click here to join our Linkedin Job Search Group) and off-line such as networking groups in our community.

So why is this important to candidates? Because the most often asked question of recruiters is, “How do I get in touch with retained recruiters?” The answer is a simple one; “You don’t need to.” You don’t really want to get in touch with every recruiter, that is impossible. You only want to get in touch with those recruiters that have a search that meets your background. All the other recruiters don’t matter! So the real question should be; “ How do I get recruiters looking for me, to find me?” Now that is an easy thing to do, but like most things it isn’t simple.

The answer is one word; NETWORKING. Since recruiters maximize the use of their networks and others, all you have to do is be so well networked that a recruiter can’t help but find you. If you really are well networked, as recruiters tap into their networks, your name will always come up as a referral. The more often recruiters hear, “You should call ____, they sound exactly like what you are looking for” the higher the probability you will get a call.

So, if you want to have recruiters calling you, make sure they can find you.

GET YOURSELF NETWORKED in multiple industries and with multiple functions. Don’t forget that Linkedin is used extensively by most recruiters, so it is critical to have your profile up to date and complete. You can download for free our 8 Point Success Matrix For A Linkedin Profile, just click here.

Our LinkedIn Job Search Discussion Group

Are you a learner or a dunce when it comes to discovering how to improve your job search and reduce the time it takes to find a new opportunity. Do you explore every blog, tweet, and discussion group capable of offering new ideas and injecting renewed energy into your job search?

Learner or a Dunce in Your Job Search

Or do you feel you know everything there is about doing an effective job search. Is your attitude “You can’t teach an old dog new tricks”. The funny thing is that in my 25 years of executive search, I’ve discovered more 55 year olds than have a passion for learning than 25 year olds. Learning, growing, expanding beyond your immediate knowledge or bubble is not age dependent. It’s a life long attitude about personal growth and learning (this could be a entire blog post just by itself).

Job Search Discussion Group

Brad and I facilitate a vibrant community on LinkedIn that is rapidly growing toward being one of the most active job search discussion groups on LinkedIn and the Internet.

Some of the topics of discussion include:

Job Search Networking

Marketing yourself

Job Search Personal Branding

Salary Negotiation

Thank You Letters and Follow-up with Hiring Managers

How to Prepare for an Interview

Acing the Phone Interview

Classic frustrations, errors, and mistakes most candidates make in their job search

How to get a recruiter to call you back

Join the Discussion Group

We also make special offers to this LinkedIn Group, including participation in job search teleconferences, special white papers, examples, and first look at new templates we develop, such as the 8-Point Success Matrix for Assessing the Effectiveness of Your LinkedIn Profile.

Join us today and jump right in by throwing out a question to the group, posting a comment on another discussion point, or adding a news link about a site, article, or blog posting you reviewed and thought would add value to the group.

Here’s the link to join our discussion Group on LinkedIn: IMPACT Hiring Solutions Job Search Discussion Group

There are number of really good discussion groups on LinkedIn regarding job search. You should be on all of them, including ours. If just one idea you can glean from the groups helps you take an entire month off your job search, the investment of time would have more than paid for itself.

Participating in on-line job search discussion groups gives you an opportunity to benchmark your own job search activities and success, bounce ideas off of other peers, learn about ideas that others have tried and you’ve never considered, and obtain leads and ideas of how to uncover those hidden jobs within companies for whom you would love to join.

Are you learner or a dunce when it comes to improving your job search?

Barry

Who’s Afraid of Job Search Personal Branding?

Why is it that so many people don’t get started creating their personal brand?

Is it lack of time, fear of failure, not knowing what to do?

I don’t get it! Story after story, case study after case study, success example after success example -thousands of stories, case studies, and examples have proven that personal branding works

So – we cycle back to the original question – Why is it that so many people don’t get started creating their personal brand? Brad and I cover personal branding for your job search frequently in our Internet Radio Talk Show. Check out some of the previous broadcasts from our Radio Talk Show Library.

What are known for? What subjects and search terms would employers use to find you on the web?

If employers typed a particular search phrase into Google, would you appear as one of the top 10 listings?

Trends are beginning to show that companies are using job boards less and search tools/social media sites to find candidates. Are you still conducting a job search like it’s 1999 or are you conducting a job search leveraging all the tools now available in 2009?

Tell us why you haven’t started your strategy of personal branding yet – here’s some tactics top talent candidates use in personal branding – are you doing any of these?

• Signing up for accounts on Twitter, Facebook, LinkedIn, Delicious, Digg, Friendfeed, Google Reader, Google Profile
• Completely filling out the profile information on each of these sites
• Frequent updates and particpation in group discussions, answering questions, posing questions, offering recommendations and ideas
• Creating a blog and posting everyday about your subject matter expertise

What’s holding you back?

Barry

Using Social Media in Your Job Search

Using social media sites such as Linkedin, Twitter or Facebook to find customers, new employees or a job is new to most people. Today’s show is all about how you can leverage these sites to get what you are looking for. My partner Barry Deutsch and I discuss all the reasons to begin using these sites but most importantly how to use these sites to accomplish your objectives.

Social media sites are all the rage but few know how to use them to drive business, sales or sourcing for people or a job. Most become overwhelmed and just give up. We will show you how to start, which sites are best suited for your needs, how to engage people and the real purpose of these sites. Social media may be right for some and a waste of time for others. Find out which category you fall into to most effectively leverage your job search.

You can listen to or download our Career and Job Search Radio Show in our FREE Audio Library.