Why Don’t Candidates Use LinkedIn Effectively?

Are you leveraging LinkedIn in your job search? If not, you could be dragging your job search on for a longer period of time than is necessary.

LinkedIn provides one of the greatest sets of job search tools – practically for FREE!

Why then are so many candidates so bad at using it for their job search?

This just makes no sense to me.

If you’re in a job search, help me to understand why you’re not effectively using LinkedIn to cut the time it takes to find a great job by at least 50%.

Here’s a great fresh example: I was interviewing a candidate for National Sales Manager Position this morning. This is a senior level job – compensation is in the $150K-$200K range.

She’s been out of work for an entire year. I asked her how many phone interviews she had in the last year. Her answer was “roughly about 10”. I asked her how many physical interviews she had in the last year. Her answer was “less than 5.” Her activity level is so low it would have been a miracle to get a job offer.

I then asked her how she was using LinkedIn in her Job Search. She says
“I’m really using LinkedIn. I logon all the time. I look at the job ads being posted. I check out the status updates of all my network contacts.”

You’re NOT effectively using LinkedIn. You might not be found by a hiring manager or recruiting unless pure random luck intervened.

You’re lurking. You’ve faded into the woodwork. You’re invisible.

Start to leverage all the great tools LinkedIn provides for your job search, such as:

• Ability to participate in Questions and Answers
• Ability to constantly evolve and change your Profile
• Ability to Get Testimonials/References to say good things about you
• Ability to share books/reviews/thoughts with others
• Ability to participate in group discussions
• Ability to post useful information into groups
• Ability to contact directly potential hiring managers and recruiters
• Ability to post rich content/media of Powerpoint presentations, white papers, video, and audio
• Ability to “LIKE” and comment on the status updates of people in your network
• Ability to easily build a powerful network to generate an abundance of job leads and referrals.
• Ability to include your twitter stream and blog postings

I’m almost embarrassed to ask candidates about their use of LinkedIn in a job search. When I hear their answer of how much they think they are using it and how they see themselves as a “power” user of LinkedIn for Job Search – I want to double over in laughter. I know that in 99% of the time when I go to look them up on LinkedIn, their activity level and sophistication of using LinkedIn is usually in the bottom 10%.

Why?

There is NO EXCUSE not to become a power user of LinkedIn for Job Search. The resources are astounding. For example, Brad and I have authored numerous articles, blog posts, and radio programs on this subject. We’ve got FREE tools to help you – such as our LinkedIn Profile Self-Assessment Scorecard which you can get by clicking here.

Special NOTE: My partner Brad Remillard is facilitating an upcoming inexpensive Webinar on How to Use LinkedIn to pop to the top of a hiring manager/recruiters search for candidates?

Can you afford to end up on page 3 of a search a recruiter is conducting for someone just like you? If you’re not on page 1 – you’ll never have a chance to get noticed. Check out the description of this LinkedIn Webinar by clicking here. I’m really excited about this unique technique Brad has developed to get you to the top of LinkedIn Candidate Searches by Hiring Managers and Recruiters.

This technique of leveraging “SEO” on LinkedIn for your profile is just one of the hundreds you can use to dramatically improve the effectiveness of your job search.

Most Recruiters are Wasting Your Time

How do You Find a Recruiter that will work with you?

Networking – Networking – Networking (more on this subject later)

Many candidates assume the recruiter is “working with them” if one of the following scenarios take place:

1. The recruiter accepted your resume
2. The recruiter called you back on the phone and interviewed you
3. The recruiter asked you into their office for a formal interview
4. The recruiter sent you out to interview with one of their clients

Is the recruiter working with you – helping to identify great opportunities, thinking of you first when an appropriate search tumbles across their desktop, giving you ideas/suggestions/recommendations on how to improve your job search/career management?

Absolutely NOT!

You are nothing more than a piece of paper at this point. Perhaps, your “filler” because their client needed to see two other candidates before making a decision on the real candidate they wanted to hire.

There is no relationship – no chemistry – no mutual support.

AND the worst thing is that the recruiter you’ve called or sent a resume to could be the WRONG recruiter. This is THE primary reason most candidate-recruiter relationships never develop – you’re talking to the WRONG recruiter.

How do you find the right recruiter?

The right recruiter is someone who consistently makes placements of candidates just like you – frequently – successfully – consistently – regularly.

NOT occasionally – infrequently – sometimes – maybe – once in a while.

Have you ever asked a recruiter how many times in the last year, quarter, month (take your pick) did they place someone in a job just like the one you’re seeking?

You would probably be shocked by the answer you hear.

How do you find recruiters who frequently place talent just like you?

Below are a few key steps you can follow to identify appropriate recruiters and begin to develop a “tight” relationship. How could we define a “tight” relationship – it’s one where the recruiter passionately pitches you to their client, you’re the one they think of first on a search assignment, and when the hiring manager rejects you – they fight to the end to convince the hiring manager to meet you.

Can you claim to have this type of “tight” relationship with any recruiters? Probably NOT! Perhaps, the reason is that you’re spending time trying to develop a relationship with the wrong recruiters.

The STEPS to Recruiter Nirvana:

1. Ask your peers which recruiters they are working with
2. Ask hiring managers/executives which recruiters they use to fill jobs like the one you want
3. Look in recruiter directories on the internet for which recruiters specialize in your function, industry, or geography
4. Read the blogs of the very best recruiters (unbiased impression coming up here  – like Brad and I)
5. Which recruiters are ranked in the top 50/100 on twitter and other lists?

Let me throw out a couple of examples:

You live in Los Angeles and are seeking a Chief Financial Officer Position. Who are the top 3 executive search firms who specialize in financial management search in the LA metro area? If you don’t know this answer, you’re flying blind.

You live in Boston and are seeking a Vice President of Marketing Position for a Consumer Products Company with global operations. Who are the top 3 search firms in the US focusing on International Vice Presidents of Marketing for Major Consumer Product Companies? Again, if you don’t know this answer,  you’re flying blind and probably have been wasting your time with other recruiters.

Is it time in your job search to leverage yourself and start spending time with the “right” recruiters so that you can develop a “tight” relationship?

Barry

PS Download our FREE Job Search Self-Assessment to determine if you are effectively leveraging recruiters and other key elements of your job search.

Why is Flawless Execution Important to Prove?

One of the 3 core success traits we insist our clients focus on in the interview process to measure top talent is:

Flawless Execution

Flawless Execution is not about doing your job perfectly – it’s about the ability to overcome problems, hurdles, roadblocks, setbacks, and other issues which are standing in your way of delivering results on time, on budget, and on target.

In most companies there is a multitude of “crap” that gets in the way of meeting the expectations of your boss. This is where you go to your boss on Thursday at 4 pm and say “Boss, I know you needed this project completed before the end of the day for your meeting tomorrow – unfortunately Dept. A didn’t give me the report I needed in time, and the vendor that had promised to get us the critical sub-component is running late and will not be able to get it us until next week.

What do we call these things?

I can call it “E&E” – excuses and explanations.

Top talent doesn’t give “E&E”. They know little disasters, set backs, are problems are going to happen. They know Murphy’s Law will rear it’s ugly head at the worst possible moment.

Top Talent makes contingency plans, builds in slack time, goes under the speed bumps, around the roadblocks, and climbs over every wall thrown in their path.

Top Talent is the group of people hiring managers can count on.

On many teams, executives and managers have 1 or 2 people they consider to be their “go-to” people. Every time they have a tough, critical project with lots of obstacles, hurdles, problems, and roadblocks – they keep turning to the same few people.

Would you consider yourself a “go-to” person?

Do you possess this critical trait of top talent?

Hiring executives and managers know these individuals will get it done every time in spite of the obstacles, hurdles, problems, and roadblocks.

As many of you know, I coach high school girls basketball. I tell my team, it’s not enough to run 90 some feet down the court and fling the little orange ball in the air hoping for the best outcome. You’ve got to put the little orange ball in the little orange hoop. One of the primary reasons basketball teams lose games is that they cannot make lay-ups within 2 feet of the basket.

The business environment is exactly the same. You’ve got to be task-oriented. You’ve got to finish. You must put the ball in the basket.

Many candidates cannot consistently demonstrate or prove they have a “go-to” person mentality. They give “E&E”, they blame others for their short-comings or failures. They don’t take personal responsibility or accountability for their actions and assignments. They continually try to transfer the “monkey” onto the backs of their peers or bosses.

Can you prove you possess the trait of flawless execution in an interview? Can you demonstrate how you’ve handled numerous projects and assignments which had lots of obstacles, hurdles, problems, and roadblocks?

Here’s a “homework” assignment to improve interviewing: Write a comment to this blog post on your most significant accomplishment in your current/last job where you demonstrated the success attribute of flawless execution – overcoming whatever it took to complete the project. I’d love to hear your examples. I’ll offer some ideas on how you might want to “format” or describe the accomplishment in an interview.

Now, here’s the hard part: I teach my clients – hiring executives and managers – to never except just one example. It could be a lie, exaggeration, or luck. However, when you get 2-3 examples, now you’re starting to substantiate a pattern of behavior that someone is likely to continue once you’ve hired them.

Could you offer a prospective employer at least 3 great detailed examples of flawless execution?

Barry Deutsch

Have You Fed Your Recruiter Today?

Recruiters need nourishment too.

Like the little fake babies they give to middle-school/junior high students to carry around, feed, clean, and nurture for a few days – if you don’t take care of it – bad things happen.

Your recruiter relationship is exactly the same!

Brad recently wrote an excellent blog post about why you don’t get your calls returned from recruiters – here is another key reason (huge hot button for me):

Recruiters need nourishment too.

What have you done to nurture, feed, support, and provide love to your recruiter relationship?

If you’re not going to go out of your way to build and sustain a relationship with a recruiter, why should they invest the time and energy with you?

If I get a CFO search, the first group I look at to see if there is a qualified candidate is my inner circle of deep relationships. I’ll only turn to referrals, cold calls, and other networking strategies if my immediate network doesn’t contain the ideal candidate.

Are you an ideal candidate in any recruiter’s network?

Let’s assume for a moment you’ve been referred to a recruiter that you’ve been trying to build a relationship with for years. Finally, the recruiter takes your your call based on the referral and the relationship starts. Let’s also pretend that at this exact moment, the recruiter does not have an assignment that matches up with your background.

What do you do to ensure your background and capabilities stay in the forefront of the recruiter’s brain? How do you get your name to pop up every single time an appropriate search crosses the recruiter’s desk?

Classic networking techniques is the correct answer.

What do master networkers do to build relationships?

• Send articles of interest to the recruiter
• Make appropriate referrals on possible assignments or with potential candidates on other searches
• Send information about yourself to the recruiter – your latest blog posting, a copy of a particularly insightful article you wrote for a trade journal
• Offer to grab a cup of coffee together
• Refer other candidates and hiring managers to the recruiter

I could count on one hand the number of times a candidate has used any of the above tactics with me.

Relationships are not based on sending a piece of paper to a recruiter. If you want your calls returned, it’s time to start developing a deep and meaningful relationship.

I am convinced that one of the major reasons so many executives have been out of work for so long is that they refuse to accept the importance of relationship building in networking. Mass mailing resumes and responding to hundreds of job advertisements is a worthless and useless waste of time.

Is it any wonder why the people in your network are not referring you to great opportunities?

Is it any wonder why you don’t have an abundance of job referrals and leads?

Is it any wonder why most recruiters will not return your call?

Why are you not engaged in relationship building activities? What’s your fear?

I cannot understand why most executive candidates stink at relationship building activities in networking. Hundreds of books have been written on this subject. Numerous blogs are published on the subject. There is an overwhelming number of webinars available in how do build relationships in networking.

Help me to understand the dilemma. Why are most executives who have been out of work for a long time period unwilling to engage in relationship building with recruiters?

Barry

photo credit flickr

P.S.: Are you part of our LinkedIn Job Search Discussion Group? If not, your missing one of the most dynamic job search discussion groups on LinkedIn. Get your job search questions answered now from other job seekers, hr professionals, and recruiters.

Mediocre Networking equals Failed Job Search

I just published a blog on our HIRE and RETAIN Top Talent Blog aimed at hiring executives and managers on the subject of networking.

You can read this blog posting on networking for Executives and Managers by CLICKING HERE.

Outrageous Claim ? Networking is Critical to a Career

In this blog posting, I made the outrageous claim that Networking can make or break a career. As I was writing the post which was focused on employed executives and managers, the issue struck me that most candidates take too long to conduct a job search because:

Networking Efforts are INADEQUATE OR INEFFECTIVE

The Fundamental Problem of Job Search

One of the services we provide for executive and managerial job search candidates is job search coaching. We also have a specific project for developingNetworking Strategic Plan.

The first thing we notice is a woefully inadequate network and ineffective methods to build, grow, sustain, nurture, develop, enhance the network. Its no wonder the most common complaints about networking is that for the time investment it doesnt yield enough job leads and referrals.

If I approached networking the way most candidates approach it in their job search, I would consider it random luck if I got a job lead or referral.

Weve touched on Networking in the past and the importance of it for your job search. In my article addressed to employed hiring executives and managers, I claim its one of the most important skills they can possess and one of the most important activities they must do on a daily basis.

In a job search ? it is not just one of the important things you should be doing ? JOB SEARCH NETWORKING is the most important thing you should be doing ? without exception.

Here are few articles where weve touched upon the importance of networking:

CLICK HERE to Read How Recruiters Search on LinkedIn and What We Look For

CLICK HERE to Learn How to Stand Out at a Networking Event

Im writing an article series on 101 Job Search Tactics. A large percentage of those tactics are going to be centered around effective networking. Ive already described some of the networking tactics job search candidates should be trying on LinkedIn. Here are links to a few of those blog postings:

CLICK HERE to Read – Cares What Your Status is On LinkedIn?

CLICK HERE to Read ? 101 Job Search Tactics to Find a Job Now

Questions for Candidates Who Dont Network?

Why are you not networking?

What dont you know about networking that you must learn?

What are top 10 books youve recently read on networking?

What workshops/seminars/webinars have you recently attended to improve your skills at networking?

What blogs are you reading that offer great tips on how to network in your job search?

Whats holding you back?

Shouldnt you be investing heavily in time (and funds) everything you can to learn how to become a master networker in your job search?

If 80% or more of all jobs are not posted, in the hidden job market, and can only be found through networking ? why are you only focusing on the 20% that are advertised on job boards?

Resources for Job Search Networking

Basing your job search on answering job board advertisements instead of concentrating on effective job search networking is like betting your savings on the crap tables. Only if random luck intervenes do you stand a chance of succeeding.

Here is a list of a few resources that might help you in networking:

CLICK HERE to join our LinkedIn Job Search Discussion Group ? many good conversations on how to network effectively

CLICK HERE to see our Job Search Workbook that contains our focused chapter on how to network

CLICK HERE to Learn about our services for Executive and Managerial Job Seekers including Job Coaching and Networking Strategic Planning.

CLICK HERE to download some of our archived FREE radio show broadcasts on the subject of Job Search Networking

CLICK HERE to download the FREE Job Search Plan Self-Assessment Scorecard to determine if your networking approach is effective

CLICK HERE to visit our Job Search FREE Resources Portal where we bring together the blog feeds from some of the very best bloggers on the Internet focused on Networking techniques.

Barry Deutsch

Establish Your Job Search Credibility on LinkedIn – Job Search Tactic #6

Did you know LinkedIn provides an instant credibility building tool for developing your personal brand?

Did you know that within just a few weeks you have an ability to rise to the top of recruiters, hr professionals, and hiring manager radar screens?

Combine the Question and Answer element of LinkedIn with the other recommendations we’ve made in this series of Job Search Tips on LinkedIn:

Everyone Cares What Your Status is on LinkedIn – CLICK HERE TO READ

Who Cares What Your Status is on LinkedIn – CLICK HERE TO READ

Don’t Be Like Groucho Marx on LinkedIn – CLICK HERE TO READ

The Instant Credibility Tool on LinkedIn

It’s called Questions and Answers.

You can find at the top of screen on the horizontal navigation menu. Click on “More” and then click on “Answers”.

Look at the questions being asked in a variety of categories where you have an expertise:

• Your job search
• Fund raising for your local soccer non-profit organization
• Industry trends
• Functional issues such as marketing or financial management
• Working with Recruiters
• Using LinkedIn

What expertise do you bring to the job search party?

Step 1: It’s Okay to be a Temporary LinkedIn Lurker

Pick a subject area in which you are most comfortable

Lurk a little to see what type of questions are asked and what type of answers are given. (I know – I know – I told you a few blog postings ago NOT to be a lurker on LinkedIn! Let’s suspend that request for a few minutes). Get a feel for the give and take of asking a question, getting responses, and responding to the responses.

This is what Social Media and Social Networking is all about. Here is the basic core element – engaging in discussion and conversation with others. Giving value back through your contributions and receiving value by taking the bits and pieces others offer.

This element of questions and answers is at a very basic level one of the most important aspects of networking. In the old days – you did this in-person or by phone.

LinkedIn gives you a platform of leverage which is extraordinary for the speed, efficiency, and exposure.

Step 2: Answer a few questions on LinkedIn

Observe, lurk, kibbutz, peek and then after playing LinkedIn Peeping Tom over 24-48 hours, post a few replies to questions you’re most comfortable answering.

Wait for a response – or perhaps someone else besides the original question poser will raise a question, challenge your idea, or build upon your recommendation.

Respond to the responder.

Engage in a conversation.

Pretend it’s a friendly dialogue.

Couple of Ground Rules – Both Negative and Positive

You might call this section – social etiquette on LinkedIn:

• Never put someone else down in public
• Never insult another poster
• Don’t try to dominate the conversation
• Don’t act arrogant or be a know-it-all
• Avoid sarcasm – it’s easy to misinterpret little jokes or having some fun at other’s expense
• Be positive
• Say Positive things
• Give praise frequently
• Recognize when someone has made a great contribution to the discussion – give them an on-line pat on the back. Everyone wants a little recognition when they do something great.

Step 3 – Pose Your Own Questions on LinkedIn

After you’re comfortable answering a few questions, try posting a few questions.

Be a little controversial.

Take a contrarian point of view.

Don’t hesitate to offer your opinion or ideas.

Be yourself.

Stimulate a discussion.

Tie your question to an area of your expertise.

Track your questions –  do certain questions generate a larger response?

Step 4 – Who’s behind the questions and answers?

After responding to a question, look at the profile of the poster. Is this someone you would like to connect with and get to know better? Send him/her an invite to connect on LinkedIn.

When people respond to your questions, check out their profiles. Should you be connecting to them also through an invitation.

Can you imagine how much leverage this is going to bring to your networking efforts? Visualize all those connections and their connections – WOW – it’s as if the old saying is coming true that “we’re all connected to Kevin Bacon through 6 levels of referrals.

We’ll get into how to leverage your network’s connections in a future post in this series.

Action Steps on LinkedIn

As soon as you finish reading this article, go straight to the questions and answers area on LinkedIn. Begin step 1.

Within 24-48 hours I expect to see you responding to questions and posting a few of your own.

Shoot a comment back on this blog post or drop me a note and let me know how this is working out for you.

Before you know it – you’ll have established your credibility. The recruiters, hr folks, and hiring managers lurking in the background will begin to see you, hear you, recognize you for for your expertise, knowledge, and radiating personal brand.

You’ll start getting inquiries, others will look forward to your comments, and you’ll start to generate a decent following of dedicated fans.

It’s so easy I’m practically dumbfounded that more managerial and executive job seekers don’t do this as part of their daily dozen on-line social media and networking activities.

Barry Deutsch

P.S.: I hope you didn’t miss the How to Find your Next Job on LinkedIn Webinar we conducted today.

Mark your calendar NOW for our next webinar on April 30th – Giving Your Job Search a Boost Through Social Media. Stay tuned for upcoming announcements of this program. Just like our Webinar on LinkedIn today, we expect to sell out quickly for this value-packed inexpensive Job Search Social Media Webinar.

Everyone Cares What Your Status is on LinkedIn – Job Search Tactic #5

In our last blog post, we built the foundation for why it’s important to update your status on LinkedIn You can read the previous blog post, by CLICKING HERE.

Let’s take the conversation down from 40,000 ft. to ground level.

As a job seeker, how can you effectively use status updates on LinkedIn for your job search?

Let’s take your example as a management/executive job seeker:

You just responded to a job advertisement at XYZ company.Why not tell your network and ask if anyone knows someone at the company?

Amazing – 4 people in your network knew an executive at the company and would be happy to call on your behalf. Two were vendors, one was a former employee, and one was a key customer. In addition, two people raised their hands and shared with you that they used to work at XYZ company and know the executive in charge of hiring for this position.

You just received a phone call and the company would like you to interview for a position.

Amazing – 3 people in your network have interviewed with that executive before and all had the same type of interview- right down to the 15th question. Now you’re prepared for what may be asked.

You would like to connect with a particular Retained Executive Recruiter – you’ve tried, but you cannot break through the steel door protecting the inner sanctum.

Amazing – you post a status update that you are trying to connect with Barry Deutsch. Within 48 hours, 15 members of your network have responded – 4 executives have used Barry on a search, 7 executives have been placed in key roles by Barry, and 8 executives in your network are customers of IMPACT Hiring Solutions, having bought products and services in the past.

Within 24 hours, 19 people have raised their hands and offered to provide a strong, intimate, hot personal referral to Barry Deutsch that is guaranteed to not only have  Barry return the call – but he’ll probably proactively pick up the phone and call you!

This list is endless in the ways you can leverage your LinkedIn Status Updates to communicate and share with your network. Perhaps, most importantly you keep a top-of-the-mind presence with your entire network.

What could be easier – 30 seconds a day each day – and now your name – your brand –  is once again in front of your entire network.

I try to vary my status updates. I achieve freshness, interest, and variation through breaking my status updates down into 3 categories

1. Sharing something I did that is relevant to my network (by describing what I am doing professionally – not personally such as “Now I’m brushing my teeth” or “Grandma made a mean meatloaf tonight”.
2. Sharing something someone else in my network mentioned and I thought it was worthy of sharing with my entire network
3. Sharing a link to a great blog post, web page, tool, download, upcoming webinar – something that you felt might be useful to your network.

Remember – one of the basic fundamental elements of effective networking is helping your network – giving back. Status updates is a powerful tool to give back to your network and to be seen as “useful” and “helpful”. This is social networking  and social media 101.

Finally, once you’ve done this on LinkedIn, you can extend the same strategies to all the other social media and networking sites. Do you use Google Buzz/Reader to share information with your network? Are you on Facebook and continually updating your status? Twitter is the extreme example of status updating for your network. And there are many other sites.

If you’re not leveraging the real power of social media and networking through status updates – you’re working way too hard to sustain communication with your network.

What was the last status update you did on LinkedIn? When was it – 1 week ago, a month ago, 3 months?

Barry Deutsch

My partner, Brad Remillard, will be leading a powerful webinar on March 26th to teach you how to leverage all the LinkedIn tools  to find your next job through LinkedIn.

Are you leaving opportunities on the table because you don’t know how to effectively leverage the tools LinkedIn provides for job seekers?

CLICK HERE to sign up right now for this unique LinkedIn Job Search webinar.

(NO ONE else is teaching anything remotely like this webinar, which is crammed with so many valuable LinkedIn Job Search Action Items that you will not be able to write them down fast enough).

Who Cares What Your Status is on LinkedIn? Job Search Tactic #4

Lots of people care!

Your network wants to be given an opportunity to clap for you!

That’s why you should be updating your status every 24-48 hours.

• Your network wants to know how your job search is progressing
• Your network wants to know the type of companies with whom you’re interviewing
• Your network wants to know the executives with whom you’re interviewing
• Your network wants to know the techniques you’re using to generate job leads and referrals

They want to hear about the silly interview questions you’ve been asked, the most intelligent questions, the ones that were easy and ones that stumped you.

Your network wants to be able to support you in your job search. If they don’t know what you’re doing, how could they possibly support you?

Status updates are the amazing simple short statements about what you’re doing that you feel is important to share with you network. You have 140 characters to type a status update. Each time you type a status update, everyone in your network will see it on their home screen when they view network status updates.

This is one of the most powerful tools LinkedIn offers and yet, very few networkers use it – forget effectively – they don’t bother to update their status at all – what a waste of a free networking tool.

I am a master networker. Many of you know that I am a LinkedIn Networking Expert. I teach and coach networking to some of the most successful coaches, CEOs, Presidents, and senior executives. How does a master networker and LinkedIn Networking Expert use status updates in social networking?

SECRET HINT: Think of your status updates as frequent alerts to keep your network aware of what you’re doing, how it might impact them personally, and as a “marketing” tool to keep your “brand” in a top-of-mind presence with them every single time they log onto LinkedIn.

Every day or two, I take a moment and I type a short statement about something I think a large portion of my network on LinkedIn might like to hear about.

• Have I just written an interesting new blog post
• Have i just attended a life-altering workshop on self-motivation
• Did I just read a passage from Daniel Pink’s new book, Linchpin, that I wanted to share before I forget it

Are the 3 ideas I got out of the on-line webinar this morning that Brad Remillard taught on Leveraging LinkedIn in your job search (you like the way I worked that shameless plug into my blog post?) valuable to share with others?

All kidding aside,

My partner, Brad Remillard, will be leading a powerful webinar on March 26th to teach you how to leverage all the LinkedIn tools  to find your next job through LinkedIn.

CLICK HERE to sign up right now for this unique LinkedIn Job Search webinar.

Only our private job search network of loyal readers here on our blog, in our LinkedIn Discussion Group, and those who have downloaded our FREE Job Search Tools will receive this special discount.

If you get ONE great idea from this webinar on how to improve your job search, it will have been worth the investment of time. NOT ONLY will you get one idea, I’ll guarantee you’ll get a dozen ideas that you can immediately implement within hours of completing the webinar.

After you finish the webinar, Brad and I would love to hear about the 12 different things you started doing on LinkedIn, such as updating your status more frequently, and which ones immediately started to work for you.

Barry Deutsch

PS – would it help if we put together a status update checklist (like a daily dozen status update ideas) that you could use every day to go down the list and say “I did #2 yesterday, today I’ll do #9)?

Don’t Be Like Groucho Marx – Job Search Tactic #2

Groucho Marx once said “I don’t want to belong to any club that would accept me as a member.”

Groucho must not have been conducting a job search when he made that comment.

Joining Groups (like clubs) on LinkedIn is an excellent way to engage with people who hold a similar interest, make new contacts, network, and discover hidden job opportunities.

Your groups display on your LinkedIn Profile. When I click your profile, I can see which groups we have in common. As a recruiter, I usually focus on searches within groups first due to the ease of contacting other group members.

Here are some of the parameters on joining groups on LinkedIn:

LinkedIn allows you to join 50 groups

You can post roughly 7500 news feed items per 24 hour period. These can be multiple feeds within the same 24 hour period into the same group. I have not yet done a test to ascertain the precise number.

You can post unlimited discussions (I have not come across a limit yet within a 24 hours period. Again, I’ve not tried to test the system by posting more than 50 in a 24 hour period.

You can send messages to other group members without using your valuable inmails nor do you have to know the email address. I’m not sure if there is a limit on the number of messages you can send directly to group members. I have yet to hit it if there is a limit.

What groups should I join you might ask?

• Your alumni group
• Geographically based network groups for individuals in your city
• Association or trade groups that focus on your industry, such as Construction or Telecommunications
• Functional specialty groups, such as those for VPs of Marketing or CFOs
• Charitable groups that focus on causes you support
• Job Search Groups, such as the IMPACT Hiring Job Search Discussion Group

Now that I’ve joined a few groups, what should I do next?

Even though in a previous post I suggested you not be a lurker, I give you permission to do short-term lurking. Gain a sense of the culture of the group. Review the other messages in the group first.

• Are group members discussing job search related issues?
• Are group members supportive of each other?
• What type of news feeds are being posted into the group?
• Are there job leads being posted by group members under the jobs tab?
• How passionate are group members in responding to questions or discussion points?

You’ve lurked long enough – it’s time to jump in and become a valuable and active member of the group.

What kind of benefits might I expect from the time investment of doing all these activities within all my groups:

• You’ll be enhancing your PERSONAL BRAND by establishing your involvement, focus, and expertise in the various groups.
• Others will be attracted to you and want to connect with you on LinkedIn directly
• As Hiring Managers and Executives frequent these groups, you’ll become noticed by the individuals who may someday hire you
• You’ll be starting to dramatically expand your connections and the massive net it takes to capture hidden job market leads and referrals.

Barry Deutsch

P.S. Don’t forget about the Webinar my partner, Brad Remillard is teaching on March 26th, titled “How to Find Your Next Job on LinkedIn”. See the promotion for the Webinar in our right-hand sidebar.

Stop Being a LinkedIn Lurker: Job Search Tactic #3

Sounds like something you could be arrested for – maybe even a felony conviction.

Seriously, if you want to take your job search to another level, you’ve got to engage in communicating and interacting on the primary social media forum for professionals, managers, and executives.

Studies show that 90% or more of all users of social media (including LinkedIn) are lurkers.

What the heck is a LinkedIn Lurker?

A lurker is someone who reads the news feeds in groups, reads the questions in groups, reads the questions and answers in the Q&A section, and observes the status updates of those to whom they share a 1st degree connection.

Are you a LinkedIn Lurker?

YOU CANNOT CONDUCT AN EFFECTIVE JOB SEARCH BY LURKING?

Lurking is like hiding behind your mother’s skirt when you were 3 years old. Why do we do this as intelligent, sophisticated, cosmopolitan, confident adults? I wrote another article a few months ago on this same subject titled “STOP Being A Job Search Voyeur – Let Your Voice Be Heard“

I don’t get it.

I don’t even buy the introversion excuse since you’re not having to meet these people on-line or build a deep relationship. There is no rejection phobia here either.

Engaging in the conversation on social media sites like LinkedIn, Facebook, and Twitter is just about the most friendly, safest environment to give your job search a little booster shot in the arm.

Here’s a few simple things you could start doing right now:

• How many of you are posting questions in our LinkedIn Discussion Forum and how many of you are helping others in the Group by answering/commenting on the discussions they started?
• Are you looking at the wealth of news feeds in our LinkedIn Discussion Group and commenting on those valuable links?
• When was the last time you commented on a connection’s status update?

We’ll tackle further engagement on LinkedIn in future tactics.

By the way, My Partner, Brad Remillard, will be leading a webinar on March 26th on how to leverage ALL the different elements of LinkedIn to conduct an effective job search.

Click on the link in our sidebar to learn about this very popular webinar.

If there was one place you could invest your time and get the biggest bang for the buck, it would on LinkedIn. Sadly, most job seekers are not leveraging even 10% of the tools, personal branding, engagement opportunities, and other inexpensive techniques to help themselves be found.

Brad and I did a couple of Programs on LinkedIn in our Weekly Radio Show. You can download these from our FREE Job Search Audio Library.

You know it’s much easier to be found than to find the right job.

What’s holding you back right now from signing up for a one-hour webinar (from one of the top experts in this country on using LinkedIn) in which you’ll learn at least a dozen core tactics that you’ll use every day in your job search?

Barry Deutsch

If you’re NOT a member of our LinkedIn Job Search Discussion Group, JOIN US NOW to start your engagement process and move beyond lurking.