Distinguishing Yourself From All The Others
Question: What is the best way for an executive to distinguish themselves from all the other executives chasing the same positions?
This is one of the most important issues all candidates must tackle during a job search. In today’s job market companies are very specific when hiring. You cannot be a jack of all trades. You must be the king or queen of your trade so it is imperative that you determine what distinguishes you from others.
Most candidates have a hard time doing this for fear of being excluded from a possible position. I disagree. Candidates should find their sweet spot and build a search around that, instead of around some long shot opportunity that might come their way.
I have coached many executives and they all have something that makes them unique. It may be international experience, M&A, turnarounds, startups, changing a company’s culture from dysfunctional to one that thrives on success, a specific technology, and so on. I recommend you survey your peers, bosses, customers, vendors, subordinates and trusted advisors for what they believe distinguishes you from other executives. With that information you can build your brand and job search around those distinguishing characteristics.
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I welcome your comments.
Brad Remillard