Is Your Job Search Focused On Employment or Employability?

My experience from speaking with tens of thousands of candidates over the last 30 years as an executive recruiter is that most candidates focus like a laser beam on employment. Finding that next job is all they think about.  Not bad, but I have found that those that find a job fastest focus on employability first.

Changing the focus will change your search. When candidates focus on only finding a job, they often lose sight of why they are employable. This focus changes how they interview, where they look, the process for finding a job, and ultimately leads to accepting the wrong job, which results in returning to the job market sooner than expected.

Focusing on employment can also lead to desperation in a job search. Download a FREE copy of the “Circle Of Transition” CLICK HERE. This shows up in the interview as fear, poor body language, lack of energy, incomplete answers or rambling answers. It impacts the job search as candidates try to demonstrate how they can do everything, in every industry, and regardless of whether they are a 10% or 100% fit for the job, they scramble after it. This only dilutes their search, sends them on wild goose chases, increases the many highs and lows of a search, and in the end gets the candidate no closer to getting a job.

Instead, what if you changed the focus to employability? This will alter how you view yourself and what you have to offer. It starts the process of realizing you have value, you are good at what you do, the company will be better off because they hired you, your boss will look better to their boss for hiring you, and you know you can and will do a great job.

Employability is about what you bring to the party. It is about focusing on what makes  you better than others. What is it about  you that this employer can’t live without? Every person they interview will probably have the same skills and experience to do the job, so why should they hire you?  It puts you in a position of strength.

Employability will expand your job search, not reduce it. It may eliminate some of the long shots that frustrate many candidates and at the same time it will increase the exposure to positions that have a higher probability of success.  I firmly believe one of the main reasons candidates we coach find jobs faster than most is because we work to change their focus to employability and away from employment.

Employability will help you create a job where jobs don’t yet exist. My last article was about finding the true hidden job market before others and recruiters. Employability helps you to not only tap into the hidden job market but it gets employers thinking about why they need you and your unique set of skills and experiences. Employers start to think about how much better they will perform with you on board. They begin to realize the solutions to their issues of growth, expansion, cost reduction, process improvement, etc, isn’t inside company. You become the savior to these problems. Employability turns you into a solution rather than just another candidate applying for a job.

Focusing on employability is much like what a CEO of a public company said to me many years ago. He said, “The focus of many public companies is the stock price and hitting the quarterly numbers. That will never be ours. We focus on building great products, innovation, customer service, and high quality. If we do that, the stock price and quarterly earnings will take care of themselves.”

If you focus on employability, employment will take care of itself.

To help you focus on employability be sure to download our free radio show recordings. They are in our candidate audio library. CLICK HERE to enter the library.

To validate whether or not your job search is effective, we have put together a job search self assessment scorecard. You can’t fix what you don’t know isn’t working. This free download will help you identify weaknesses in your job search. CLICK HERE to download your free copy.

Tired of sending resumes and hearing nothing back? Try this cover letter. It has proven over many years to increase responses from recruiters and companies. Download a sample by CLICKING HERE

I welcome your thoughts and comments.

How To Find The Hidden Jobs Before Recruiters and Others Do

What does the term “hidden job market” mean to you? Where do you think this hidden job market exists? How do you tap into this hidden job market?

To many candidates, I believe the “hidden job market”  means those jobs not listed with recruiters or posted on the Internet, either on a job board or a company’s website. Candidates tend to think that this means that HR or a hiring manager may be networking to fill the open jobs. HR or the hiring manager may be contacting trusted advisors, past employees, friends and family, or trying to fill the job by word of mouth. It really isn’t blasted out for everyone to find. It takes some digging, networking, and even some luck to locate.

If this is what you think  of as the “hidden job market,” I believe that you are completely missing the real hidden job market.

Good recruiters know that once a job opening hits the streets, in any form, it is no longer hidden. It may be harder to find than jobs  posted on the Internet, but they aren’t hidden. In many cases the jobs are hidden in plain sight. Just having a good network of people will help you find these.

The real hidden job market takes time and, as Julie LaCroix of Power Connections preaches with her clients, “research” to find the true hidden job market.

Hidden jobs are the jobs that haven’t been posted, haven’t been circulated, and in fact may not even exist. Hidden jobs are the jobs companies are anticipating hiring or thinking they may need in the next couple of months. These are the jobs that a growing company knows it will need to hire, the positions that a company expanding into new markets needs, the jobs that a company just moving to the area will be hiring, or the jobs that if the right person came along they would create a position. The hidden jobs also include those positions that become available because some quits, retires, or is fired. This is the true hidden job market.

I started recruiting 30 years ago and this was part of Recruiting 101 training. For years I read the section “People On Move” in our local business journal. I would call the company that the person left to see if I could present them with a candidate. I wanted to engage them before they put it out on the street, or in those days, the newspaper.

Candidates waste too much time conducting worthless networking, going to meetings, coffees, lunches, and so on. Sooner or later they get burned out on networking. Most will let this often meaningless activity occupy 75% of their time.  For most, this is a lot of time with little or no results to show for it.  Julie makes a great point that instead of spending 75% of your time networking,  change the mix to 50% of your time spent doing research to find the hidden job market and 25% networking.  This is such a great concept that I wish I could take credit for it.

Julie was a Wall Street recruiter for almost a decade and she knows this from personal experience. One more reason I believe that the best coaches you can work with in your job search are current or past recruiters. Recruiters live job searching. That is what we do. After 10 years we are as good at what we do, as you are at what you do.  If  you are ever going to pay someone to help you with any aspect of your job search, my recommendation is always find a person that was a SUCCESSFUL recruiter. They know the tricks of the trade just like Julie.

Here are some suggestions to help:

1 .Subscribe to your local business journal. This is a must. Read it weekly for tips on what companies are doing in your area.  This is research. You will discover companies that discuss how they are rapidly growing, sales are increasing, or you might read about a company looking to outsource in China. A company may announce that they are opening a new facility in your area, or many will reveal in their articles new systems they are implementing, expansion plans in Europe, the need for new distribution facility, and so on.

These are all great tips that you should take advantage of. These companies are going to have a need for a person with your skills and experience. This is your chance to engage them before they go to market and hundreds of other candidates start contacting them.

2. Don’t forget the People On The Move section. Most companies don’t hire from within. Often because they are too small to have people in place ready to go if someone leaves. Also, few companies can fill a position within the two or three week notice period given by the departing employee.

3. The business journals will discuss the hottest industries in your community. Then you can do some simple research in your community to find businesses in these industries.

Now you can send these companies a targeted letter introducing yourself and how your experience will benefit them as they tackle these issues. You are ahead of the hiring curve,  not behind it as most candidates are.

The other great benefit to the method is that you are not competing against 500 other resumes received, 300 candidates sending emails, 100 candidates searching for connections on LinkedIn or 50 candidates calling the hiring manager or stopping by the company.

You have the exclusive on these hidden jobs.

Consider changing your strategy to 50% of your time researching the hidden job market and 25% networking.

Would you like to know if your job search is effective? If you would, then download our free Job Search Self Assessment Scorecard and rate your job search. This will also help you find any weaknesses in your job search so you can fix them. CLICK HERE to download.

If you need to make sure that your Linkedin profile is outstanding and compelling, our LinkedIn Assessment will definitely help you. It is free to download. CLICK HERE.

Finally, cover letters can be tricky. We have a sample cover letter that is proven to align your background with the job. Recruiters and HR like this style as it makes their job easier. CLICK HERE for your free sample.

I welcome your thoughts and comments.

Brad Remillard

Your Skills and Experience Don’t Matter In An Interview

I know most candidates don’t believe this, but there is a lot of truth to this.  There actually is something much more important in an interview than your skills and experience. The sad part is that most candidates rarely focus on this aspect of the interview.

Do you know the three most important words in any job search?

I have asked this question to probably thousands of candidates. Less than 1% can get even one right.

If you thought: qualifications, experience, skills, or industry knowledge, you are completely wrong. Those may be important, but they are not the most important.

The three words that will more often than not get you the job over someone else are, presentation, presentation, presentation. Yes, getting an offer is mostly about making a good, make that a great, presentation. A good presentation was adequate when unemployment was at 4%, but not now with unemployment at almost 10%. Now it needs to be great.

In our book on how to conduct an effective  job search, “This Is NOT The Position I Accepted” we have a whole section dedicated to this topic alone. That is how important a great  presentation is. Many qualified people don’t get the job. Usually the one that does get the offer is the one that made the best presentation.

Since the recruiter or the hiring manager has already reviewed your resume before asking you in for an interview, and in many cases they have also conducted a phone screening interview, they already know you are qualified. Therefore, when a candidate is invited in for an interview, the recruiter or hiring manager has already determined that the candidate has the qualifications for the position or they wouldn’t invite them in for an interview. This means that just about all of the candidates are equal when the face-to-face interview begins. It is the presentation at this point that carries them the rest of the way.

Think about it on a scale of one to ten. Let’s presume that in order to get invited back for the next round, a candidate has to get to a score of at least 8. Since all of the candidates are starting at zero while standing in the lobby waiting for that first face-to-face interview, the candidate that makes the best first impression can jump up 4 points on the scale and the interview hasn’t even started. Now during the interview they only need 4 more points to get asked back. Contrast that with those that don’t make a strong presentation and they have to do double the work of  the first candidate in order to get asked back. If one makes a negative first impression and drops to -2,  then the mountain they have to climb is just too great and they will never be asked back.

There are a lot of moving parts to making a great presentation. Most are obvious, but some will take time to master and others will require getting expert help. The importance can’t be overstated.  Here is a test to determine whether or not you are making a great presentation, if you are getting interviews and not getting the job, my experience of 30 years tells me  that your presentation is lacking. Since you are getting interviews your qualifications and resume are working. That means that something is going wrong in the interviewing process. 90% of the time it is your presentation.

Here are some suggestions to help out:

1. Be open to the fact that this might be your issue. Don’t just assume that it isn’t. If things aren’t working, then change something. If  you are closed minded on this then you will continue to struggle and be frustrated.
2. Get some very candid help. Identify someone that you trust to be open and honest with you, maybe a recruiter, and ask them about  your presentation. I met a great candidate lately with outstanding experience. He has been getting numerous interviews, but kept coming in second. I can assure you it is his presentation. In our interview he never asked for any feedback. He never asked how the interview went or  if there was anything he can improve.  If asked I’m glad to assist.
3. Invest in an image coach. This is a small investment compared to not getting a job. Take the candidate I referred to above, an investment of probably less than $500 would have meant tens of thousands of dollars to this person by landing a job. An image coach will really polish your presentation. They work on just about every aspect of a great presentation. This sounds so silly, but it even includes how you walk, sit in a chair, shake hands, make eye contact, how to use body language, facial expressions, hand movements, and so much more. All of this sounds so trivial, but collectively it plays a major role.
4. Script out your answers. Script is just a fancy word for write out your answers to the basic questions you know you are going to be asked. This is one of the most important things that I require when I’m doing job search coaching with an executive. Writing these out helps you to prepare so you aren’t winging it in the interview. It also allows you to practice, so now you demonstrate confidence. Finally, it prepares you so that you are succinct and focused when answering questions.
5. Practice in front of a mirror or video yourself. If you have never done this, it is an eye opener. You will see how you sit in the chair, hand motions, how your voice projects, mannerisms you don’t even know you are making, many of which may be down right annoying. This is a powerful exercise that very few candidates ever do.

Presentation, presentation, presentation are the most important words in any job search.

Take full advantage of the many free resources we offer on our website. For example, we have an extensive audio library for you to download free files, our chapter on winning the phone interview has been downloaded by over 3,000 people, and our sample cover letter that makes you stand out has been downloaded by over 2,500 people. These are just a few of the numerous free resources we offer to help you reduce your time in search.

Also don’t forget to join our Job Search Networking group on LinkedIn. This is a very active group with lots of excellent discussions and resources. CLICK HERE to join.

Please take full advantage of all the free resources we have to offer. It is our hope to help you reduce your time searching for a new job.

I welcome your thoughts and comments.

Brad Remillard

Is Your Job Search Stalled?

In a recent survey, over 50% of executive and managerial candidates currently conducting a job search have been out of work for over a year. Why is your job search taking so long? In this radio program, Brad and Barry talk about the most important elements of an effective job search. Are you ready to assess what is working and what is NOT working in your job search? Your success in finding a new job is NOT about 1 or 2 big wins, it’s all the little details of effective execution.

To download this radio show CLICK HERE.

Are You Effectively Using LinkedIn in Your Job Search?

LinkedIn is the most effective online tool for professional networking. However, most executive and managerial job search candidates under utilize the power of LinkedIn for the their job search. In this radio program, Brad and Barry discuss the various elements of creating a powerful and effective strategy that incorporates LinkedIn as a key component of your job search. Can you be easily found by recruiters, HR professionals and hiring managers?

To download this radio show CLICK HERE.

Avoid the Trash Can with Compelling Cover Letters

Cover Letters make a big difference determining whether your resume goes into the trash can or lands in the “call for phone interview” pile.

Jim Kukral, in a recent blog article mentioned he was reading an article in the June 2010 issue of Inc. Magazine where Jason Fried, the founder of 37 Signals – a popular software company, talked about their screening criteria. I also saw the article, but thought I would give Jim the credit since he’s the first I’ve seen mention it.

Jason mentioned that the company first looks to the cover letter that tells a story about the person much better than the traditional resume. Take a moment or two and read the whole article. More and more hiring managers are focusing on the importance of the cover letter.

This is a must read article RECONFIRMING what we’ve been saying all along that you’ve got to include a cover letter with your resume to GRAB the attention of a recruiter, HR pro, or hiring manager. Sending resumes without cover letters or using a standard form will net you the trash can.

Don’t be a trash can magnet.

Here a few other articles we’ve published on the importance of using a cover letter:

Cover Letter + Great Resume = Job Interview

Does anybody read or care about cover letters?

You can even download a FREE sample cover letter by clicking here. This has been one of our most popular downloads.

We provide a step-by-step cover letter tutorial in our job search workbook “This is NOT the Position I Accepted.” Discover how to construct a powerful cover letter that increases your selection for job interviews by 30%, 40%, or 50%.

The sequence goes like this for most recruiters, HR professionals, and hiring managers:

1. First and Primary Step: Attention is grabbed by cover letter
2. Second step is to take a quick look at your resume
3. Third step is a quick web search by googling your name
4. Fourth step is an invitation to a phone interview
5. Fifth Step is an invitation to a face-to-face interview.

How to interview is IRRELEVANT if you never captured their attention in the first place with your cover letter.

Once you have captured their attention, another one of our very popular downloads is the free chapter in our workbook, titled “Winning the Phone Interview”. Don’t get to the stage of being phone interviewed – only to hear the deadly phrase “don’t call us – we’ll call you if we’re interested.”

You can download the FREE Chapter on Phone Interviewing by clicking here.

Barry Deutsch

P.S. Don’t forget to join our LinkedIn Job Search Discussion Group which is rapidly becoming one of the most vibrant and dynamic job search forums on the Internet.

Don’t Blame Me For Your Job Search Lack of Success

In one of my recent blog posts, I suggested that if your job search is now moving past one year, in most situations your job search is ineffective. You can read that post about job search failure by clicking here.

From my perch regarding ineffective job searches

I was deluged with hate mail.

It’s not my fault that your job search is taking so long.

I sit up on this perch and everyday talk to a lot of candidates and hiring managers. I’ve been doing it for 25 years. This is the 5th or 6th major recession and job market depression I’ve been through.

I’m sharing with you hard, quantifiable facts and information based on surveys, research, and talking to hundreds of unemployed candidates on a weekly basis.

I’m going to go way out on a limb here and suggest that if you’re still conducting a job search after one year, you’re not doing everything you could be doing to conduct an effective job search.

A number of candidates got indignant and upset that I could make such a suggestion.

Prove me wrong about your job search effectiveness

Then prove me wrong!

• Take our FREE Job Search Self-Assessment. Download the Job Search Self-Assessment by clicking here.
• Absolutely no obligation to buy a single thing.
• It’s FREE! Thousands have used this self-assessment to improve their job search.

If you’re not hitting 3’s (the top score) on almost every item, then you’ve still got a lot of room to improve. If you can honestly score yourself as 3’s on every item, I’ll stand corrected on whether you’re conducting an effective job search. I acknowledge that there are always “exceptions to the rule.”

However, in most situations, if 100 candidates were to complete the self-assessment, one out of ten – less than 10% – are conducting a job search that might be categorized as adequate or minimally effective.

In this job market – which has been compared to the Great Depression – and doesn’t seem to be getting any better – you can’t get by conducting an “adequate” or minimally effective” job search.

If you want to complete an executive or managerial job search in less than one year – you’ve got to take it into the top 10% NOT bottom 10%.

Once again, I’m going to go way out on a limb and suggest that the vast majority of unemployed candidates I’ve interviewed for executive search assignments in the last year and with whom I’ve conducted a brief survey – they are conducting at best barely adequate job searches and at worst completely ineffective job searches.

Don’t be conducting a job search after 18 months

But don’t take my word for it – take the FREE Job Search Assessment yourself and discover whether there is room for personal improvement in your job search. If you don’t think we’ve covered all the bases on the assessment or some of the categories are not appropriate – fire off a comment.

We’re always looking to improve based on feedback. Would you make the same comment about your job search?

I don’t want to see you still conducting a job search after 18 months. Brad and I want to help you bring your job search to a close right now.

However, you’ve got to be willing to move past all the excuses and explanations and do the things required to kick your job search into a high state of effectiveness. Are you up for the challenge?

Doing the same thing for the next 6 months that you’ve been doing for the last 12 months will mean that we’ll be having this conversation again when your job search is at the 18 month point. Don’t let this happen to you.

Here’s my offer to you – if you’re at an executive level and you’ve been conducting a job search for at least one year, complete the Job Search Self-Assessment and send it back to me. I’ll review it and check out your activity level on-line (you have to send me an invite on LinkedIn to do this) and give you a quick assessment and recommendations of how you might improve your job search.

Are you game for a “check-up” OR would you rather make excuses and explanations for why your job search is not working?

Barry Deutsch

P.S. Don’t forget to join our LinkedIn Job Search Discussion Group. Discover all the best practices that combine to make an effective job search.