Don’t Underestimate the Power the Four “A’s” Have On Your Interview

In a previous article, “Leveraging the Power of the First Impression Helps You Win the Interview” we discussed just how critical (not important, critical) the first impression is to the interviewing process. One of the suggestions was to understand the most important points known as the four “A’s.”

These four “A’s” can dramatically impact the interview before the interview even starts. That is powerful.

Each of these must be integrated into your interviewing style and come off as if they come naturally to you.

• Appearance – This is not just how you dress for the interview, it is much more than that. It includes your body language during the interview, how you sit in the chair, the appearance of your resume and cover letter, the appearance of any materials used during the interview, eye contact, and I hate to say it, but it does include physical appearance.
• Assertive – This is mostly about how you project yourself during the interview. Please take note, the word was not “aggressive.” There is a big difference between aggressive and assertive. Most interviewers respect an assertive person and dislike aggressive people. Do you come across as confident, do you answer the question with a strong voice, do you engage the interviewer during the interview, do you ask probing questions or just sit there and answer questions, do you mirror the interviewer, does your body language and voice have a strong presence?
• Affable – Are you friendly, outgoing, easy to communicate with, engaging and even have a sense of humor? Does the interviewer feel comfortable talking with you, are they relaxed and feel at ease, do you have some conversational questions to bring up on the way from the lobby to the interviewing room, do you engage in casual conversation and are you building rapport with the person the second they lay eyes on you?
• Articulate – How well do you communicate? Do you listen to the question? Are your answers sharp and succinct? Do you have proper language skills, syntax, avoid using the word “like”, proper sentence structure and use of verbs? Do you ramble in the interview to make sure you hit every point in your background or are you able to quickly get to the point? This can be one of the easiest of the “A’s” to master. It takes practice and rehearsing, and you will probably need a coach to help you with this one.

On the surface, as you read these, they seem so obvious. Most are thinking, “I already know this stuff.” This may be true, but I think the purpose of the four “A’s” is to highlight in a very simple way some of the key issues many candidates take for granted. As a result they don’t work on mastering them.

There are a lot of dynamics happening at the same time during the hiring process. The more you can master, the better your chances of getting the green light.

Join our Job Search Networking Linkedin Group. There are over 2700 members and an extensive supply of resources for you to tap into. CLICK HERE to join. Membership is FREE.

We have numerous free downloads on our Web site to help you in your search. Sample cover letters, audio downloads from past radio shows,a transferable skills list, Linkedin Profile Assessment Matrix, and our Job Search Self-Assessment Scorecard. All can be downloaded from our home page. www.impacthiringsolutions.com.

Every Monday at 11 AM PDT listen to our radio show from anywhere in the world on www.latalkradio.com channel 2.

Leveraging The Power of the First Impression Helps You Win The Interview

First impressions are so important in the initial meeting that one would not be too far off base if they argued the most important part of the interview. First impressions set the tone for the interview and often determine the types of questions, length of the interview, and ultimately the outcome. Making a strong first impression is often the deciding factor in who makes it to the next round. If the candidate makes a strong first impression they are immediately liked by the interviewer. This candidate just moved up the point scale towards the next round and they haven’t even been asked one question. On the other hand, if the candidate makes a weak first impression, the candidate starts out in the hole. This hole if often so deep  that no matter how well they answer the questions, the interviewer cannot overcome their first impression. In fact, they may have decided right in the lobby that this person isn’t getting the job.

Tips to making a strong first impression:

· Good eye contact.

· Remain a comfortable distance from the person.

· Firm handshake – even if you think you have one ask someone who will be open and honest. Many don’t, so don’t assume you do.

· Strong introduction coupled with a smile, a strong handshake and eye contact. Practice this introduction.

· Have a couple of conversational questions prepared in advance to engage the interviewer.

· The most important of all are the four “A’s.” A VP of HR at Rockwell Corporation gave us these. They are so important more than 25 years later we still remember them.

1. Appearance

   
   

2. Articulate

   
   

3. Affable

   
   

4. Assertive

Bring these four to the first impression and you will move up the scale – not down.

Study after study reveals that likability is the single most important factor used when determining who ultimately gets the job. Underestimating this is a failure of many candidates. Those that make a strong first impression will often do better in an interview than candidates with better experience.

Join our Job Search Networking Linkedin Group. There are over 2700 members and an extensive supply of resources for you to tap into. CLICK HERE to join. Membership is FREE.

We have numerous free downloads on our Web site to help you in your search. Sample cover letters, audio downloads from past radio shows,a transferable skills list, Linkedin Profile Assessment Matrix, and our Job Search Self-Assessment Scorecard. All can be downloaded from our homepage at www.impacthiringsolutions.com.

Every Monday at 11 AM Pacific time listen to our radio show anywhere in the world on www.latalkradio.com channel 2.

I welcome your comments and thoughts

Brad Remillard

I’m Perfect For The Position, So Why Did I Get Screened Out?

Great question. Probably an obvious answer.

The easy answer is, you probably aren’t perfect for the job, at least from the recruiter’s or hiring manager’s perspective. Now that doesn’t mean you aren’t perfect. It may mean you didn’t communicate effectively as to demonstrate just how perfect you are. So you get screened out.

It has been my experience in close to 30 years as a recruiter that candidates too often ignore the competition that also claim to be perfect for the job. As a recruiter in today’s economy, we can get 500+ responses to an executive level position, all claiming to be, “perfect.” With this volume of resumes, emails, phone calls and referrals, you have to demonstrate you are more perfect than all of the rest.

The real question is, “Have you demonstrated you are more perfect than all the others?” I realize candidates generally have limited information about the position, so demonstrating this can be difficult. It isn’t possible to give every screening detail. Anyone who has hired people knows this. Most hiring managers experience the same thing. When you are looking to hire some one you too get resume overload. So how do you prioritize all these resumes, calls, emails, and referrals? Most have set up some sort of checklist to reduce the number to a manageable figure. Some things on the checklist include, industry, company size, compatibility with products, systems, organization, title, turnover, etc. This is important information that is missing from many resumes. The result is you may get screen out or put in the infamous “B” pile.

The next step might be to further read the resumes that passed the checklist to reduce the number even further. It is at this stage that you must really demonstrate that you are perfect for the position. From a recruiter’s perspective this is the point where I want to see how your accomplishments align with what the client is looking for in the person they hire to deliver the results. This is the, “So why did I get screened out?” point.

Here are some suggestions that might help you to not get screened out if you really are perfect:

1. Customize your resume as much as possible to directly align with the job. Don’t send the one-size fits all resume.
2. Your bullet points must include quantifiable results, time frame to accomplish, and be believable.
3. If you don’t know the exact expectations, some research on the company might give you some tips. If your research highlights issues, try to extrapolate how your functional area will participate in these issues and then how your accomplishments align.
4. Don’t limit your research to the company’s Web site. Look for press releases, announcements, industry trends, local newspapers, business journals, industry periodicals, and Google the company and its competitors. It will take some work, however, the pay off is not getting screened out.
5. Use a two column cover letter that compares your experience and accomplishments with what their needs are. (You can download a free sample cover letter on our Web site. (CLICK HERE to get yours)
6. Keep your resume to two pages. Don’t have so much detail that the important points get lost.
7. Make sure you have the basic screening information on your resume. Step back and be objective as to exactly how you screen resumes when you were a hiring manager with a stack of 300 resumes on your desk.

There are a lot of reasons you can get screened out, even if you are perfect. I’m convinced doing these few things will at least increase the odds in your favor. I’m sure they will increase the odds if you really are perfect for the position.

Join our Linkedin Job Search Networking Group for many more tips on helping you in your job search. CLICK HERE to join – it is free.

Our job search workbook deals with all of the issues one encounters in a job search. To review the book and have it sent to you for just $5 CLICK HERE. Readers rate this book 4.5 stars out of 5.

How To Overcome The 2 Biggest Enemies In A Job Search

The Beatles once sang, “all you need is love.” In life this is true and it certainly helps during a job search, but it is not all you need. However, tough love is a good start.

A job search is tough. Few candidates are prepared for what happens in a job search. Few have had any formal training. Some will get help with their resume. Some will reach out to friends and family for guidance, but there is a whole lot more to a job search than the tactics and mechanics of the resume, networking and interviewing.

There are two enemies in most job searches that rarely get discussed. One candidates have to deal with, and few are prepared to handle is, “TIME.” Many enter unemployment totally unprepared for the length of time a job search takes and how slow and long the hiring process is. They have one time frame and the company has a completely different set of priorities and time frame.

The other biggest enemy is, “themselves.” As time passes and frustration sets in they start questioning themselves and their abilities. The have also gone through all the contacts in their network, have been doing the same thing over and over again for months with little results, and they are burned out. Now what?

The best thing you can do for yourself at this point is get what we refer to as an accountability partner. Accountability is something as adults we hate. That is why most can’t wait to become adults. We all want to get away from this word. We want to do what we want, when we want, how we want and without anyone holding us accountable. Fine for life, but not a good thing in a job search.

An accountability partner needs to be selected very carefully. They need to be someone you respect and trust. Someone blunt and direct, who will tell it like it is, especially when you don’t want to hear it. They should not be a friend or family member.

This is where the tough love enters the picture.

A good accountability partner will help you. They are not here to become your friend or buddy. Get a dog if that is what you are seeking. Their job is to encourage you when you’re down and motivate you when you just don’t want to go to another networking meeting or send another resume. Their job is to kick you (figuratively not literally) in the appropriate place when encouragement and motivation don’t work as well as hoped. A good accountability partner knows the right buttons to push and when to push them.

They must be a person you can open up with about your job search and what is happening to you on the inside and even in your personal life. They are someone who will empathize with you, console you, feel your pain, be understanding, compassionate, never hit you when you’re down, but instead picks you up, dusts you off and when all of this is completed, kicks you in the appropriate place and gets you going again.

A good accountability partner will listen to you. They will know the differences between an excuse and a real obstacle. They may be able to provide some resources to help you out when you are stalled. They won’t accept excuses. They will listen to them and then kick you in the appropriate place and get you back on track.

A good accountability partner is somewhat like a good drill sergeant in the military. You hate them while you are in boot camp, but you also know that they have your best interests in mind for the upcoming battle. They are successful if, at the end of the battle, you look back and say, “Thanks, you really helped me get through this.” Oh, you may still hate them, but you surely respect them.

They may or may not end up being your friend. That isn’t important. What is important is that you want to refer them to every person you meet in-transition.

Finding an accountability partner (even if you have to pay one) willing to give you “TOUGH LOVE” during your search may be the best thing you do for your job search, yourself and your family.

Join our Linkedin Job Search Networking Group. It has an enormous amount of content to help your search. CLICK HERE to join.

Get a lot more help with your job search. If you have been helped by our information, you might consider checking out our book to guide you through your job search. It is available to review for just the cost of shipping $5. CLICK HERE to review it. Readers rate it 4.5 stars out of 5.

We encourage your comments and feedback.

Brad Remillard

How To Shoot Yourself In The Foot While Conducting A Job Search

I think the best way to shoot yourself in the foot while in a job search is not having a structured, formal, repeatable job search methodology or process. In the case of a job search HOPE and LUCK are not a process.

A methodology has a series of steps, that when followed, increase the probability of a desired outcome. This also implies that when a step is skipped the probability of the desired outcome is less. There is only one thing worse than skipping a step in a methodology, and that is not having one at all. Unfortunately, we find that most candidates don’t have a real methodology. Most tend to have a little of this and a little of that and candidates are easily distracted. The results tend to be no methodology.

Our job search workbook, “This Is NOT The Position I Accepted” is a 5 step process for making you a sales person during your job search. After all, when you are in a job search you are in sales. There are 5 basic steps in the sales process that are a good outline for a job search.

1. What is the product or service? Before a sales person can sell a product they must know all about the product. This not only includes the facts about the product, but what makes this product better than the competition, what makes this product unique, how the buyer will benefit from the product, and often a SWOT analysis is performed. Since you are the product in a job search have you addressed all of these issues?
2. Once step one is completed it is time to identify the customers and put together a marketing plan. Not everyone may need or want your product. In fact, your product probably is not right for everyone. So you must identify the high potential customers. Those that have a high probability of not only buying your product, but also can afford your product. Why waste time meeting customers if they don’t fall into one of these categories? In a job search we call this, “networking with a purpose.”
3. Now that high potential customers have been defined and identified, every sales person needs marketing materials. Marketing documents, regardless of the form, strive to get to the customer’s underlying motivation. Often this requires multiple marketing materials and multiple formats. Regardless of formats, most marketing documents are about the customer, not the seller. Is your resume a marketing document? Is it about the buyer or all about you?
4. Sooner or later every sales person has to make a sales presentation to get the sale. Top salespeople have this down pat. They rehearse, they anticipate questions and practice the answers, they know what the buyer’s objections to the product are, and have thought through how to overcome them. Finally they have studied the competition and know exactly why their product will better meet the customer’s needs. Obviously, this is the interview for those in a job search. Would you be considered a top sales person?
5. Finally top salespeople know how to follow-up and close the sale. This is the most difficult part of any sale. It must be done tactfully, in a manner that engages the customer without bugging them and continues to overcome issues as the process continues. For candidates, this is all of the additional interviews that take place as you move through the hiring process.

These five steps are the basic steps in an search process. Just like the sales process, there is a lot more that goes into each step. Top salespeople spend an enormous time training, preparing and practicing each step. Top candidates do the same.

Join our Linkedin Job Search Networking Group for a lot more help with developing and enhancing your job search methodology. CLICK HERE to join the group.

Our job search workbook, “This Is NOT The Position I Accepted” is based on the five steps outlined above and goes into great detail on each step. We will send you the book to review for just the cost of shipping $5. CLICK HERE to read more. Readers have rated this workbook 4.5 stars out of 5.

I encourage your comments and feedback.

Brad Remillard

How To Become Employed With 9.8% Unemployment

9.8% unemployment is the national average. For many states, it is even higher than 9.8%. I live in California and the number has hit double digits. This is true for many other states as well. Regardless of the rate, anyone actively in a job search knows these are difficult times. There is hope, and I believe opportunity, for many of those looking.

We have a very active job search coaching practice. The problem with many candidates we work with is, they come to us too late. They are usually out of work for an average of 4-6 months. They then expect us to be able to help them find work quickly. Sorry, we are good, but can’t work miracles, and nobody (not even us) can get you employed.

ONLY YOU CAN DO THAT.

But we can help you learn from your mistakes. The biggest problem we find with candidates is that they really don’t have a targeted, very focused approach to their search. Their fear of possibly missing an opportunity is so powerful that they often don’t see the forest for the trees. Our biggest challenge is to help get the candidates focused like a laser beam on a target and then drive to that target. In many cases this is a monumental task.

As the employment numbers get worse, successful candidates must become more and more focused. Companies today aren’t looking for a jack of all trades. They want the king or queen. If you aren’t targeted and highly focused, then it is difficult to land a position.

You have to have a bull’s-eye on the target so you have something to aim at. What is your bull’s-eye?

Here are some suggestions to help you get focused.

1. Take a step back and think if you were a specialist at something what would it be?
2. Write out a complete and very thorough job description. Most of the candidates we talk with can’t do this.
3. Make sure your Linkedin and other public profiles are focused on you as a specialist. Most profiles are generic, vague and cover every possible job function within the person’s discipline.
4. Identify a specific target list of companies, people, recruiters and service providers that can lead you to your target.
5. Identify those connectors that can put you in touch with those in number 4.
6. Identify three or four networking groups that align with your industry, functional expertise, career level, and become very active in those groups. Serve on or chair a committee, get on the board, take a leadership position and become well know in those groups.
7. Consider serving on non-profit boards. These boards will not only make you feel good, but they often have great contacts and you can demonstrate your leadership skills.
8. Build a network of 100 people that know you and your background so well that they can refer you with confidence. I use the 5 call rule. If a recruiter from 2,000 miles away is conducting a search in your geographical area  you will be referred within 5 calls.
9. Don’t ignore your unemployed peers. They are out looking for positions 8 hours a day. The employed aren’t spending any time doing this. Who do you think is more likely to come across a position that is right for you first?
10. Have the right networking tools to do the job. This includes a bio and networking business cards. Not a resume and business type business cards.
11. Finally, network with a purpose. Don’t try to meet everyone on the planet. You will only get burned out networking with little to show for it. Meet only those that can advance you toward your target. Be polite and  help others when necessary but pre-screen people before spending time with them.
12. Use Linkedin to find people and the connectors you need. This is why it is so critical to build your contacts beyond 500.

I don’t mean to imply that doing these things will guarantee you find a position right away. I do believe if you don’t do them you will be in-transition a lot longer than if you do. Having a general, shot gun approach will definitely extend your job search.

Be sure and join our Linkedin Job Search Networking group. This is important. CLICK HERE to join.

Evaluate your job search effectiveness with our Job Search Self-Assessment Scorecard. Find out what you are doing right and what you need to tweak in your job search. As always it is FREE. CLICK HERE.

Please let us know your comments and feedback.

Brad Remillard

Traditional Resumes Are Worthless – Video

This short video highlights why most traditional resumes are never noticed. Is your resume about you? About your skills, experiences, and companies you have worked for? If they are then this is probably why your resume is going in the “B” pile.

To get your resume in the “A” pile it can’t be traditional. Standard resumes that worked as little as two years ago will not even get noticed today.

This video will even give you an example of how to change your resume so it isn’t “traditional” and isn’t about you.

Click this link to watch, “Traditional Resumes Are Worthless.” Your resume doesn’t have to be traditional.

Join our LinkedIN Job Search Networking group. Click here to join.

Thousands have downloaded our FREE sample cover letter. If you have not done so, just click here and you can get yours.

The Real Reason For “Thank You” Letters Isn’t To Say, “Thank You”

After an interview, sending a “Thank You” letter is common etiquette and a nice thing to do, but saying “thank you” should not be the main reason for sending it. Most candidates send one after interviewing with a company, but as a recruiter, I rarely receive one. I personally don’t need one, but on the occasions when I have received one, I think the candidate misses a great opportunity by just saying, “Thank you for the interview.”

I believe a good “Thank You” letter should be used to reinforce your ability to do the job and/or address any potential issues that came up during the interview. It can be another marketing document. It is important not to over do it, but a tactful letter, that does some subtle marketing can have a big impact on the person reading it.

For example, a few years ago a candidate called me after an interview and said, “I think I blew the interview.” The CEO asked me, ‘What my career plan is for taking this position?’ I answered how over the next few years I would impact my department and how that would impact the company. The CEO responded, “That is fine, but we really want people that want to grow and maybe some day have my job.” The candidate asked me what would be the best way to recover from this or if there was a way to recover. The answer was the, “Thank You” letter.

A carefully worded, “Thank You” letter explained to the CEO that the candidate interpreted the question as asking for the short term impact he would have once on board. He went on to explain, in the “Thank You” letter, that certainly in the long-term his desire was definitely to advance, but he realized that was dependent upon him doing an exceptional job in the role he was being hired to fill, hence the reason for answering the question as he did.

The candidate had the opportunity to address a miscommunication during the interview, which is a common problem with interviews. Ultimately, the candidate did get the job. Would he have gotten it anyway? Hard to tell. One thing is certain, the candidate didn’t think he would have.

Some other basic issues regarding a “Thank You” letter:

• One page maximum
• Send shortly after the interview
• Not an email (with the possible exception of IT professionals)
• Addressed to a specific person, not “Dear Interviewer” or salutation left blank
• Individualized to the particular interview, personalized to the specific topic
• Do not use a generic one-size-fits-all thank you letter

Consider using this as one more chance to market yourself. Don’t over do it. This is not the time for a hard sell. It must be subtle and tactful. It won’t work all the time, but hopefully as in the example, it will work the one time you really need it.

Join the IMPACT Hiring Solutions Job Search Networking group. We have lots of articles and discussion topics to help in your job search. Did you ever wonder how to answer the question, “Tell Me About Yourself?” There are multiple articles to help you with this. JOIN BY CLICKING HERE.

We encourage comments and your feedback.

Brad Remillard

Tell Me About Yourself? Why Is This Question Asked In An Interview?

This is so often the first question asked in an interview. It may not be worded exactly like this, but in one form or another, many if not most interviews start this way.

Knowing this question is coming, why do most candidates get so frustrated answering this question?

It is, for the most part, a break the ice question. It gets the candidate talking, gives time for everyone to relax, is wide open, and generally a meaningless question. However, just because it is meaningless, doesn’t mean you can ignore it. In fact, this is an excellent opportunity for you to engage the interviewer.

You have a golden opportunity to hit the salient points in your background, open a discussion around what defines success in this role, and to get the interviewer excited about this interview.

In our opinion this should be a short 2 minute, so well rehearsed answer, that is doesn’t appear to be rehearsed. This is not the time to give your autobiography, go over every position in your background or bore the interviewer with a long winded answer.

In most cases, the interviewer is using this to simply start the conversation. They aren’t looking for a complex or even complete answer. They just want a quick overview. That is it.

We recommend starting with your most relevant position and hit the accomplishments that closely relate to the position. It is even acceptable to outline some of your current responsibilities, organization, relevant company information, products or services, and basic duties. The goal is to give the interviewer the information they need to better understand how your company, industry, experiences and organization aligns with theirs.

This is not the time to give a lot of information that doesn’t align with the company. For example, if the company is a small entrepreneurial company, it would be a fatal mistake to highlight your experience in a large Fortune 500 company, that you managed a staff of 30 people, and your department budget was bigger than the company’s sales last year.

A better answer would be to highlight a past company similar in size that you enjoyed working at, felt more fulfilled by the impact you made, preferred the ability to be hands-on and what you did to contribute to the growth of the company. This better aligns with the interviewer’s needs.

You should have a number of canned, well rehearsed, thoughtful answers to this question. This is your opportunity to start the interview on the best footing for you.

Join our Linkedin Job Search Networking Group. There are over 2500 people in the group, so it is a great resource for you and your search.

Get a free download on our homepage of a sample cover letter, job search self-assessment tool, and Linkedin profile assessment. All are free in our “What’s New” section on our homepage at http://www.impacthiringsolutions.com

Every Monday at 11AM PDT listen to our live talk radio show on www.latalkradio.com.

We encourage your comments and feedback.

Brad Remillard

A Critical Interviewing Mistake Radio Talk Show

This is one of the most common mistakes I have seen in hundreds of interviews. Yet, it is one of the easiest to fix. Candidates know this is going to happen in 95% of all interviews, so why are they so unprepared for it. I don’t get it.

Avoiding this mistake cannot only ensure your success, but when done correctly and with some preparation it can ensure your success. You don’t have to make this critical and very common mistake.

Listen to all our past radio shows and download a free Job Search Self-Assessment Worksheet at http://www.impacthiringsolutions.com