Hope and Luck Are Not A Hiring Process

Hiring is one of those processes in many companies that is often ignored, until it is needed.  My partner Barry Deutsch and I have spoken to hundreds of CEOs and key executives in the last three years, and there is a theme that most of these CEOs and key executives agree upon, which is, they don’t really have an effective, repeatable hiring process with highly competent people throughout the hiring process.

Just about every process in a company, from how customer invoices are processed, to how the phone is answered are repeatable, with competent people and a certain level of standards required. If something goes wrong in the process, for example, a customer invoice is lost resulting in the product not shipping or the order never being billed, qualified people research to identify what went wrong and if necessary either train the people or change the process.

This rarely happens when the hiring process fails. Too often companies just accept the failed hire as part of the process and move on. Why?

Over the last year I have asked over 500 CEOs and key executives the following question, “How many of you have audited, not sat in or co-interviewed, but audited if the people doing the interviewing are competent interviewers?” To no surprise the answer is that around 12% have done this. All the rest admit they have no clue if the people they are relying on to make a successful hire are even competent.

Is there any other process in your company in which you don’t know if the people doing the job are competent? I seriously doubt it.

We have put together an 8 Point Hiring Methodology Assessment Scorecard that you can download for free to evaluate your hiring process (CLICK HERE to download).  This assessment will at least highlight the areas of strengths and weaknesses in your company. You can then begin to work on bringing your hiring process standards up to the same standards as other processes in your organization.

At a minimum an effective hiring process must have at least these 5 steps.

1. Job descriptions based on defining success in the role instead of a laundry list of candidate attributes, experiences and skills. Good job descriptions quantify expected results and the time frame to achieve them for managers, and benchmark standards for all non-managerial positions.We call these Success Factors, and the accumulation of all the Success Factors, a Success Factor Snapshot instead of a job description.  (You can download examples of Success Factor Snapshots by CLICKING HERE).
2. A sourcing process that attracts passive candidates, not just those candidates actively looking for a position. Passive candidates make up the vast majority of the candidate pool and the way most companies promote, advertise and network, they rarely attract these candidates. In fact, the way most companies advertise actually turns passive candidates seeking a compelling opportunity off. (You can download our chapter on sourcing top talent from our award winning book for free by CLICKING HERE).
3. In-depth probing interviews with competent people. We already discussed the need to determine if those interviewing are competent. Most interviewers don’t probe deeply and most “tell” the person about the job instead of asking “how” they would do the job. Interviewers can obtain 80% of the information to determine if a candidate can do the job with just 5 core questions.
4. Candidate assessment after the interview. Most companies simple ask those that have been involved in the interviewing process, “What did  you think of the candidate?” or “How did the interview go?’ The person usually replies, “Oh, I liked them. They will fit in well.” or maybe just the famous thumbs up or thumbs down. Not exactly an in-depth assessment to determine if there are any further issues that need to be vetted. (You can obtain our 8 Point Candidate Assessment Matrix by CLICKING HERE).
5. Additional validation needs to done. There needs to be some follow-up steps to validate that what the candidate said they did during the interview is what they really did. Some examples are skills testing, homework assignment, make a presentation, bring in an example of past work or performance reviews, or even conducting behavioral or work style assessments by an outside professional.

These are the minimum 5 steps required by every effective hiring process. If you don’t have at least these 5 being done with competent people, then you might consider re-evaluating your hiring process.

Download a FREE 8 Point Hiring Methodology Assessment Scorecard to evaluate your hiring process. CLICK HERE to download.

Our award winning book, You’re NOT The Person I Hired. A CEO’s Guide to Hiring Top Talent, describes in-depth how to implement the 5 steps listed above. CLICK HERE to review the book and how to get yours.

Finally, consider joining our Linkedin Hire and Retain Top Talent group. It has numerous discussions and articles to help you attract, hire and retain top talent. CLICK HERE to join.

I welcome your thoughts, comments and questions. If you found this article helpful, please pass it along to someone in your network to help them too.

Brad Remillard

Why is your employee referral program a failure?

Why do most employee referral programs fail to achieve success?

Your employees are your greatest source of outstanding talent!

Why are they not whispering in the ears of their former co-workers, associates, friends, neighbors, and acquaintances who can deliver the results you need?

In over 25 years of executive search, hiring and sourcing consulting, and implementing hiring process improvements in thousands of companies, we’ve discovered a few key differences in why some programs work and others fail miserably. Here’s a list of the key reasons employee referral programs fail to live up to their potential:

• Financial incentives don’t work
• Most companies do a terrible job communicating about an opening
• Employees don’t trust their referrals will be handled in a professional manner
• Classic networking methods are not usually applied to employees

Let’s take each one of these in turn and dissect it over our next 4 blog posts.

However, before we jump into how to improve your employee referral program, let’s talk about metrics of success in employee referral programs. Most companies we’ve encountered achieve somewhere between 5% and 20% as a target range on number of candidates hired who came through an employee referral. I’m going to suggest that your target should be 50%.

Over the next 12 months, 50% of all hires should come from employee (modify this to be stakeholder) referrals. Some of my clients that I’ve worked with over the last quarter of century have continually refined their employee/stakeholder referral program to the point where 75% or more of all hires come from a referral.

Employee/Stakeholder Referrals are one of the main elements of our Success Factor Methodology in using Success-based Sourcing Methods. We dig into this subject in much more detail in our award-winning book, You’re NOT the Person I Hired. We’ve posted examples of using Compelling Marketing Statements in your referral program in our FREE Resources (we’ll talk more about creating a compelling reason for employees to make referrals in a subsequent post).

We’ve even created a FREE Assessment to judge the effectiveness of your sourcing methods, including employee referrals. If you would like to take the FREE Assessment, please complete the application form on our website and we’’ll show you how to quickly and inexpensively improve your referral program.

Once you really focus on implementing best practices in employee referrals, you’ll see that your quality of hires goes up, employee satisfaction goes up, employee performance goes up, recruiting costs go down, the costs of bad hires goes down, time to find and select a top performer goes down.

When should be the best time for you to implement best practices in an employee referral program?

What would you consider to be the primary best practice in your company that generates an abundance of employee/stakeholder referrals?

Barry

Your Reputation Impacts Hiring Top Talent

We were retained to conduct a search for a VP of Marketing . The position had been open for more than six months, during which time the company had interviewed ten people who showed little interest in the position or the company. In fact, one offer had been turned down. At first glance this seemed strange, since it was a good company offering reasonable compensation.

Shortly after contacting prospective candidates working for competitors and in related industries, the mystery became clear. The company had a reputation for high turnover, lack of innovative products, poor leadership and low pay. One candidate stated, “It’s known as a “burn ‘em and churn ‘em company.” Another candidate stated, “I’m interested in hearing about the position as long as it isn’t X company” of course it was X company. All of these issues had been true three years back, but new management had since come on and started changing things. The reputation, unfortunately, lagged behind.

In conjunction with the company we put together a marketing plan beginning with changing the Web site. We encouraged the company to address the baggage of the past while emphasizing the changes that had been made. The redesigned site also included testimonials from happy employees, information about the improved company benefits and management’s new commitment to employees. Another section discussed the company’s new products and how they were performing in the marketplace, as well as the company’s dedication to R&D. Finally, we changed how potential candidates were treated when they came in for interviews. All interviews were now viewed as a PR event.

As a result, even if a candidate didn’t end up getting the job, they still walked away with a completely different image of the company. Most walked away now wanting the job.

We ultimately filled the search with a candidate who originally told us she didn’t even want to interview. In fact, she told us the same thing three times before finally agreeing to an interview. She came away overwhelmed by the change and impressed with the new management. She was eager to go to work for the reborn organization.

Understanding your company’s reputation is an important issue when conducting a search. Regardless of your reputation, developing a compelling marketing plan is key to a successful search. Ensuring your company’s image is well received by candidates will help you attract more top candidates and reduce the cost per hire.

Start with your Web site, as this is the first place all candidates go once hearing the name of the company.

Remember all interviews are a PR event.

We offer a wealth of free resources and tools to help you attract, hire and retain top talent. To review these resources – Click here.

A sourcing check-up might just what your company needs. So click here to get one.