Is Your Sales Team Capable of Long Term Success?

As I look back over the past 13 years in my recruiting experience, the one question I am most often asked is “What are the keys to helping sales people stay focused, engaged and successful long term?”

This is a very good question that is sometimes very difficult to answer, as there are many moving parts to the success equation for sales professionals.

Most people consider key skill areas such as those listed below to be critical for success in sales:

• prospecting
• cold calling
• lead generation
• skills
• negotiating skills
• good questions
• being a good listener
• being a “good closer”

The problems is that many good sales people who excel in many of these areas still over time break down, lose their focus and firepower and get out of the game prematurely.

Why is this?

The light bulb went off in my head last summer.

In 2009, as I was training to break a world record in long distance swimming.  As an endurance athlete, I have seen many parallels between what it takes to train and perform at very high levels of athletics and what it takes to be successful as a sales person and stay successful long term.  Principles such as focus, repetition, efficiency, discipline and good coaching are ones that are more obvious.

Let me set the stage to explain:  In October of 2008, I decided to take a shot at breaking the world record for the longest distance swum non stop in a pool, which I learned was 101km (about 63 miles).  I train in what is called a Masters Swim group.  To give you an idea of distance and difficulty, a normal workout is about 1hr and 15 min and covers about 4,000 meters.  Most triathletes and people I train with do this workout about 4 times a week for a weekly total distance of about 15,000-18,000 meters per week.  To achieve my goal, I was swimming about 70,000 meters per week which averaged about 4-4.5 hrs per day in the water, 6 days a week.  I did this for about 8 months to prepare for the record.  By the way, this distance is what Olympians do to train for gold medal performances.  The most common question I got was, “how can you do this and not get bored or go crazy?”  The answer is that I built my “Staying Power” by discovering what my “Optimal Rhythmic Zone” was and staying in this zone.

Let me explain more clearly what this zone is and how it relates to sales people staying successful.  One’s Optimal Rhythmic Zone is a particular pattern and speed of activity that is pertinent to each person’s ability and current condition.  That speed of activity is defined as not being too slow, as you need a certain amount of speed to keep momentum and a rhythmic pattern of activity, and it is not too fast, as you can not burn your fuel at too high of a rate or you will run out long before the race is over.  Think of a car burning gasoline at its most efficient point.  If the car goes too slow, you don’t get optimal gas mileage, as the car engine is running too long covering a given distance.  On the other hand, it is not too fast, as the rate of consumption relative to the distance covered is too high.  That is why it is often stated as somewhere around 50-60 mph is optimal for maximum fuel efficiency.  This would be the car’s optimal rhythmic zone.

Transition to sales people.  I will contend that if a sales person is going to be successful and stay successful for the long haul, it is imperative that a sales manager help each of their sales people to really identify each person’s Optimal Rhythmic Zone and manager their activity relative to that number translated into selling activity.  For each of 10 sales people, those zones may all be different.  That is OK.  Only when a sales person is operating in this zone can they operate efficiently and then make progress in realistic increments and stay successful for the long haul.

Check and see if  your hiring methodology is in the zone of attracting top performers. Download our FREE Hiring Methodology Assessment Scorecard. CLICK HERE to get yours.

When was the last time you and your team assessed your culture. Take our Culture Quiz and see if your team all describe the culture the same way. CLICK HERE to download the quiz.

LinkedIN is a powerful tool for hiring top talent. Join our Hire and Retain Top Talent Group. There is a wealth of articles and discussions for you there. CLICK HERE to join.

Mike Pierce

Leadership: How one good apple can save the whole barrel

The private equity firm was in a world of hurt. They paid over $100 million dollars for this fast food restaurant chain and it was now losing over $40 million a year. Their investment was now effectively worth zero. They called me in to find a new CEO for the company. We interviewed many candidates, but one stood out above the rest. Why? Our questions about leadership brought out his greatest strength. You could tell from his answers he was more than a manager, he was a leader. He came from a very large fast food chain where, frankly, he wasn’t all that well liked by senior management. They were uncomfortable with his “style”. But, his “style” created a team where every person who worked for him loved him and would work their fingers to the bone for him. Not surprisingly, he took the worst region in the company and made it into the most profitable region in the company. This guy worked harder than anyone. Despite being an EVP, he wouldn’t hesitate to grab a rag and wipe down a table when he visited a restaurant. He had example after example on how he turned around his region through hard work and leadership.

When he met with our client, in 15 minutes they knew they had found their new CEO. He took the job and within two years had the company back in the black. How? Was he a management genius? No. He was successful because he was a leader, not just a manager. His team believed in him, his banks believed in him, and his private equity investors believed in him. He was able to get the performance he needed from his employees and the financial backing he needed from the financial community. Good leaders hire good leaders and he was no exception. He hired a good team and the rest is history. He was with the company for over a decade and sold it to a financial buyer for over $600 million. (Needless to say, he’s now “on the beach”.)

Lesson: Don’t confuse management with leadership. Ask candidates for examples of where they’ve demonstrated leadership. Would their subordinates say they were a strong leader? Why? Have a hiring process designed to attract and retain top quartile talent throughout your organization and your opportunities will become endless.

Is your hiring methodology designed to attract top talent? If you want to assess the quality of your hiring process, download a free copy of our 8-Point Hiring Methodology Assessment Scorecard. CLICK HERE to download.

You should also join our Hiring and Retaining Top Talent group on LinkedIn. There are many great articles and discussions on  hiring. CLICK HERE to join.

Author’s Bio

Mike is the founder of Hagerthy & Co, an executive search, training and consulting firm. For information on how to arrange for their complimentary Hiring Process Assessment go to www.hagnco.com/page13.html#HiringProcess

Losing a Top Candidate – Perception is The Only Reality. Lessons learned from 20 years on the front lines of the talent wars.

You rarely lose a top candidate at the end of the hiring process. It’s usually in steps taken along the way. In this case the client made a series of seemingly small mistakes that resulted in the candidate declining to go forward. It started simply by the hiring manager keeping the candidate waiting 30 minutes, then, he compounded the problem by not being prepared for the interview. “He didn’t seem to remember much about my background”, the candidate later confided in me. Despite the rocky start, the candidate returned for a series of additional interviews with other members of the management team. All went well, but the last interview was to be with a senior manager who was on a sales trip in Europe. No problem, we would arrange a phone interview. Week one resulted in no interview being arranged. It wasn’t until week two that the senior executive could “make room on his calendar” to call the candidate. The executive was 30 minutes late making the call and it lasted only 30 minutes. (Eight or nine time zones difference and he couldn’t find 30 minutes on his calendar for two weeks?) Finally, the client told me that all of the executives were very excited about the candidate and they wanted to move forward with an offer. I was told to inform the candidate that an offer would be sent to him “in a week or so”, as soon as the hiring manager could get all of the required approvals. At this point the candidate declined to continue. “To me, a hiring process is a reflection of how a company operates and makes decisions. I didn’t like what I saw.” The candidate took a job with a much larger company which had moved faster and more efficiently than this client.

Lesson learned: The best window any candidate has into the culture of an organization is the way it goes about the hiring process. If your process isn’t tight, professional, organized and strategic, top quartile candidates will go elsewhere, and they may tell their friends about their experience. One bad hiring process can equal two problems, the loss of a top candidate and a bad public relations moment.

Check your culture by downloading our Cultural Assessment. CLICK HERE to download a free assessment.

Is your hiring process effective at attracting top talent? Our 8-Point Hiring Methodology Assessment Scorecard will help you identify the strengths and weaknesses of your hiring process. CLICK HERE to download a free scorecard.

Mike is the founder of Hagerthy & Co, an executive search, training and consulting firm. For information on how to arrange for their complimentary Hiring Process Assessment go to: www.hagnco.com/page13.html#HiringProcess.

Can’t Find People? They Are Hiding In Plain Sight – 3 Examples

Finding people is a consistent problem we encounter just about every time we ask CEOs or key executives what their biggest issue is when it comes to hiring. If it isn’t in the top three it is always in the top five.

Yet when you ask them what their process is to find top talent most reply in the same way, “We run ads” or “We post it internally.” That is the way 80% of all companies go about finding people.

Below are three real life examples of alternative ways of finding people.

1) In 2007, I was having lunch with a partner from a local CPA firm. During lunch he commented that they had been struggling for six months to find an audit manager. In fact, he commented that they would pay a $10,000 bounty for an employee referral. I didn’t add a zero. So I asked, “How many people have you hired?”  The reply, “None.” They were doing the usual, running ads and asking current employees. That was their process for finding people.

So as the lunch continued, he mentioned to me that they had just brought on a new client and that he had just had lunch with the new CFO at this same restaurant. I immediately asked the partner, “Did you ask the CFO who was the best audit manager at his current company?” or “Who were some of the best audit managers he had worked with in the past?” He had never even thought of this. I suggested that he could contact all of his CFO clients and ask them. After all, it is in the client’s best interest to have good audit managers.

This was such an obvious thing to me and yet he was willing to pay ten grand. For those of you thinking it takes too much time to find good people, I don’t think asking these few questions would have extended the lunch that much.

2) Last year I was conducting one of our in-house workshops for a mid-sized technology company in New York. During the workshop, one of the key executives mentioned how difficult it is to hire technical people. I probed a little further and asked about the type of people they hire. She commented that they want people comfortable with technology. People who understand how networks work, people who diagnose a computer problem when a client calls with a problem, install software, and perform basic repairs that clients need right away if something goes wrong. They were willing to train on their specific systems and software. They just wanted someone that was moderately technical and comfortable with technology.

These people were “extremely” hard to find.

I asked if they ever go to Best Buy and engage the Geek Squad. Have they ever taken in a computer and found someone that provides great customer service and demonstrates that they understand technical issues?

She and her team had never thought about these people. I received an email two months after the workshop letting me know they had hired two people from Best Buy.

3) My best friend manages a store for one of the major retail chains. Every time we play golf, I have to listen to him complain about how hard it is to find people willing to work. He complains that his company works people hard and is demanding. The result is a lot of turnover.

So I asked him how often when he or his team is out shopping and they come across a great person in another retail chain do they engage the person, give them a business card and ask the person to call him, or let the person know that if they ever think about leaving to call him.

I mentioned that I go to a coffee shop most mornings when I’m in town for an hour of work. At this coffee shop, every person is probably in their late teens and early twenties. These people run the coffee shop. They open every morning at 6 AM so they have to get there by 5:30, they are friendly, they know customers by name, the coffee shop is clean and they are great employees. So I asked if he ever asked any of them about potentially coming to work a his store.

In both cases he replied no, and that he doesn’t even encourage his team leaders to be aware of potential employees when they are out shopping.

Qualified people are all around us. As a recruiter, I always have my antenna up. Most CEOs and hiring managers just walk right by these people. Work with  your team and start noticing people hiding in plain sight.

Download our Hiring Process Self Assessment Scorecard and evaluate the strengths and weaknesses of your hiring system. CLICK HERE to get your assessment.

Get our most popular chapter “Sourcing Top Talent” from our best selling book, “You’re NOT The Person I Hired” which is available for Free to download. CLICK HERE to get the chapter.

Consider joining our LinkedIn group,  Hire and Retain Top Talent. This group is dedicated to discussions and articles to help  you improve your hiring and retention. CLICK HERE to join the group.

I welcome your thoughts and comments.

Brad Remillard

Is Your Organization Going To Make It To 2010 and Beyond? Part 2

We focused on the question above in part one of this article. If this is keeping you up at night, we have some additional ideas for you to consider and implement so your organization will not only make it through the current storm but will thrive well into the future!   You’ll know by reading this article if your ship is heading towards the rocks, towards the open sea or on a clear course to your destination.

A Checklist for Success

• When selecting the crew – have a clear understanding of the ideal crew member and have a system and process to assure you have selected the correct crew members. This can be done through interviewing and asking questions for specific examples and compare those answers to what an ideal crew member would do. Gather as much data as possible from reference and background checks as well as provide an in-depth work style and personality assessment with Lighthouse Consulting Services.  The information should be used to validate the interview responses, background and reference checks.
• Ask each current crew member for feedback on where they see the team and themselves could be more efficient in the market place within the next 30-60-90 days. This means that everyone on your ship needs to have their eyes and ears open to seeing where it might be possible to improve and enhance processes, structure, services, customer service, etc.
• Captains and officers need to listen to everyone and create a truly open environment. Come up with three things that you can do that will make that happen.
• Define what the ideal crew member would possess in skills, work style and personality and make it measurable.
• Assist the current crew to fulfill that role. Make sure you have an in-depth work style and personality assessment of your crew members so you’ll have the insight to help everyone thrive and to get the best performance from every member of the team.  You’ll want to know how someone problem-solves, deals with stress, makes decisions, processes information, creates and follows up on leads, etc.  This will help to ensure that you have the right person in the correct position so they can perform to the best of their ability.  Contact us at reception@lighthouseconsulting.com to get started.

If you have the right team in place, your organization will be able to deal with the many challenges that will come along during the voyage. The key is to hire right the first time and to assist those on board to be the best that they can be.  This will lead to happy customers, happy employees, innovation for the future, efficiency for delivery of the product or service and of course, a profitable bottom line.

To take a leadership assessment to see if you have what it takes to help your organization sail well into the future, please click on this link:

http://www.crackingthepersonalitycode.com/LeadershipTest.php

You can gather additional ideas for working with your current and future crew members by reading Cracking The Personality Code. To order this book, go to: www.crackingthepersonalitycode.com.

Is your culture one of team work and does everyone in your company agree? Have them take our Company Cultural Assessment. CLICK HERE to download your assessment.

Is  your hiring methodology designed to attract top talent and weed out those candidates that embellish? You can download our 8 Point Hiring Methodology Assessment Scorecard and find out. CLICK HERE to download.

Dana Borowka, MA, CEO of Lighthouse Consulting Services, LLC has over 25 years experience in the area of business consulting and helping organizations both nationally and internationally in raising the hiring bar through using in-depth work style assessments.  Dana is a nationally recognized speaker on this topic and has built a well recognized organization that provides expert interpretation of in-depth work style assessments during the hiring process, providing a variety of workshops and assisting those with communication challenges. He is the co-author of the book, “Cracking the Personality Code”.

If you would like additional information on this topic or others, please contact your Human Resources department or Lighthouse Consulting Services LLC, 3130 Wilshire Blvd., Suite 550, Santa Monica, CA  90403, (310) 453-6556, dana@lighthouseconsulting.com & our Website: www.lighthouseconsulting.com

Lighthouse Consulting Services, LLC provides a variety of services, including in-depth personality assessments for new hires & staff development, team building, interpersonal & communication training, conflict management, workshops, and executive & employee coaching.

Retaining Top Talent With Non-Monetary Rewards Part 1

As a recruiter for almost thirty years, I have interviewed and spoken with thousands of candidates.  More often than not, compensation isn’t the reason we are able to get them interested in a new opportunity. Most of the time compensation is a secondary concern. In fact, both myself and my partner, Barry Deutsch, have a long standing policy that if compensation is the issue, we will not work with them.

With our candidates, their primary concern is focused on non-monetary issues. Most of the time it evolves around their boss or the company. This is not to say compensation isn’t important to them, but it isn’t the primary motivator to listen to a recruiter.

The reverse is also true. When potential candidates decide not to listen to a potential opportunity, it usually isn’t because they feel they are overpaid and that no other company will pay them as much. Rather it is generally that they have a great relationship with their boss and love working at the company.

After listening to so many potential candidates turn us down because they were so happy working where they are, we have come up with 7 things  these companies consistently do to create a culture that retains their talent. You don’t have to do all of these, but if you aren’t doing any of them you might want to reconsider.

1) Verbal Praise - These companies give what we call, “Standing Ovations” for outstanding performance. They take the time to recognize when someone goes above and beyond the call of duty. They also give praise  or even a simple thanks when someone does a good job. This is sincere praise and thanks, not just given as a matter of fact.  The contrast is a culture in which the employee’s performance  is viewed as, “just doing their job” or “isn’t that what we pay them to do.”

2) Achievement Awards – Another form of praise. These achievement awards are earned. It is not about sooner or later everyone will get one, so everybody feels good. That loses all of their meaning and significance. These awards take different forms in different companies. Some examples include a reserved parking space, employee of the month, a trophy prominently displayed in the person’s office, certificates, mention in the company newsletter, a pin handed out by the CEO, lunch with the CEO and executive team, take a break and cake on Friday afternoon, etc.  The important point is that the employees appreciate the recognition and don’t take it for granted.

3)  Learning and Development – Top performers want to continue to learn and develop their skills. Does your company encourage on-going learning for your employees? This might include giving them some time off to attend classes, bringing a topic expert in to speak to a group, allowing them to attend a workshop, have an on-line training program they can complete, or encouraging involvement in professional association and trade associations. These types of programs generally don’t take a lot of time or can be performed outside of working hours and the ROI to the company can be huge.

4) Fun and Recreational Events – My daughter works for a private university. They recognize that they don’t pay at the industry level. They overcome this in many ways, but one way is that either her department or the administrative team will do some fun thing that takes an hour or two. Some examples include, a putting contest in the office, a picnic at the park for lunch,one time her department took off an hour early to go see the filming of the Tonight Show, they went bowling during lunch time, they will take a few minutes late in the day and play a game of charades or Pictionary, etc. These are just fun things that make it a great place to work. To the workers this is worth making a few dollars less because they enjoy the people and their efforts are recognized.

Part 2 will cover the final three non-monetary rewards you can do to retain your best talent.

A free audio recording from our radio show that discusses these in more detail is available on our Web site. CLICK HERE to download a copy.

Join our LinkedIn Group, Hiring and Retaining Talent for additional discussions and articles. CLICK HERE to join.

If this article was helpful to you, please pass it on to others so they can also benefit. I welcome your thoughts and comments.

Brad Remillard

How To Attract and Retain Sales and Customer Service People Using In-depth Work Style Personality Testing Part 2

How do you build up your sales and customer service force in a down economy? In part one of this article, we talked about some ways to attract and retain your sales and customer service people. Below are additional ways to use personality testing in the workplace to help attract and retain sales and customer service people:

1. Treat co-workers the way they want to be treated. In today’s fast-paced world of business, there is little time to get to know many of your co-workers. Using personality assessments as the basis for team building exercises can quickly get everyone to have a healthier respect for other ways of seeing the world.

2. Get everybody to play nice. Sales and IT, customer service and marketing, operations and financial people have to interact to make the company run smoothly. Too many employees get frustrated with other co-workers and just wonder why everyone doesn’t act like them. Through the use of personality profiles, managers can coach employees on how to interact better with peers.

3. Make managers better leaders.  The days of seat of the pants leadership are over.  When sales and customer service managers understand what makes their people tick, then they can be better leaders.   Knowing personality traits can help with motivating teams, communicating change and delegating authority.

4. Pick better teams. Today so much work is done by ad hoc teams that come together for a specific purpose.  Before you assemble a sales or customer service team it pays to know the strengths and weaknesses of the team members.  Sometimes this can be the difference between a productive team that gets the job done and one that pulls apart at the seams.

5. Set people up for success.  Sometimes we hire the right employee and put them in the wrong job.  Understanding preferred work styles and where a person would be happiest goes a long way to improving retention and productivity.

While in-depth work style & personality testing can be a valuable resource before you hire sales and customer service people, perhaps the true value of any assessment comes in using the insights it provides along the entire spectrum of employment. Personality assessments lend objectivity to decisions that may otherwise be largely subjective.

If this was helpful to you then it will be helpful to others. Consider passing it along to your team, emailing it to your network or updating  your status on Linkedin. Helping others is always a good thing.

Remember, it is not how many great people you hire. The true measure is how many great people you keep! For more information, please visit our Web site , www.lighthouseconsulting.com to sign up for our Open Line webinars and monthly articles.

You can download the recording from our radio show on Retaining Top Talent with Non-Monetary Rewards and Recognition. This is a two part series. CLICK HERE to download.

Join our Linkedin group Hiring and Retaining Top Talent. Lots of discussions and articles on this topic. CLICK HERE to join.

Author Bio

Dana Borowka, MA, CEO of Lighthouse Consulting Services, LLC has over 25 years experience in the area of business consulting and helping organizations both nationally and internationally in raising the hiring bar through using in-depth work style assessments. Lighthouse Consulting Services, LLC provides a variety of services, including in-depth work style assessments for new hires & staff development, team building, interpersonal & communication training, career guidance & transition, conflict management, workshops, and executive & employee coaching.  To order the book, “Cracking the Personality Code” please go to www.crackingthepersonalitycode.com.

Letting Employees Go Is A PR Event

Most have heard that hiring is a PR event. You should make sure that, whether you hire the person or not, they leave your company wishing they got the job. That way, they will speak highly of your company to others that might want to work there. This is especially true in small industries and communities where everybody knows everybody else.

The last thing you want is people telling future potential employees how bad the company or hiring manager was when they interviewed and that they would never work for that hiring manager or company.

Not good PR if you plan on attracting top talent to your company. In fact, a great way to ensure top talent will work for your competitors.

I don’t think some (not all) companies or managers recognize the same principles apply when laying people off or even firing them.

Well they do, and I can  demonstrate this, because I recently encountered bad PR. Twice.

First example

I was recruiting for a Regional Director of Sales in the upper northeast. Because of the weather, it isn’t easy to relocate people there.  The company was in a very niche industry, and because it was a senior level sales job, industry experience was important.

It didn’t take long before trouble set in. Did I mention the reason for the opening was that the previous person was fired? Apparently, the manner in which the person’s boss fired him was at best inappropriate and at worst down right wrong and disrespectful.

The fired employee had spread the word about his treatment all around, stating what a jerk this person was to work for and how he badly he treated people. He also took the time to go into great detail about how he was fired. Now, what I heard when I tried to recruit people was, “I’m open to talking as long as it isn’t for X company working for X?” WOW, what a way to start a search in a small industry in a small geographical area.

This all happened because the VP didn’t see firing as a PR event. The best way to fire someone is to make them think you are doing them a favor, not by degrading them, surprising them, or throwing them out of the building. This VP took a bad situation (firing someone) and made it worse by the manner in which he did it. If the VP had done it correctly, he would have still reached his goal of letting the person go, but he also could have set himself up as a person that cares and people want to work for.

Second example

I live in Orange County, California. Most people think it is part of Los Angeles. It isn’t. For such a large area, it is actually its own community. Large enough to get lost, but small enough that people get to know people. There are so many networking groups that it is literally hard to plan an event because the first thing that comes up is, you know XYZ networking group meets then. At almost any time day and night, every day of the week, some group is getting together. Some groups have attendance in the hundreds and some have less. Regardless, there are a lot and this is how people get to know people in Orange County, California.

At a recent event I noticed a lot of people were saying, “Did you hear about ABC Company and how they did the RIF?”  RIF stands for reduction in force, or in plain English laid people off.  This was the buzz while people were standing around talking before the meeting started. Apparently, some of the people that got laid off were at the meeting and telling horror stories about how the company treated the employees they let go. Many of whom had been with the company for some time.

How many other meetings do you think these people attended in the next week and started telling the same stories? Not to mention all the people at the first meeting perpetuating the stories to their network, colleagues, friends and family. We used to say, this is how rumors start. Now we say this story is going viral. It won’t be long before this company’s reputation precedes them. When the economy shifts, and they need to hire people, it will not be easy.

All because they didn’t think of letting people go as a PR event. An event that impacts the company’s reputation and how it is viewed in its industry and community.

If you found this helpful, please forward it on to others so they will be helped. You can email it to your team, forward it to your network, post on Linkedin or company Web site. Let’s help everyone build teams of top talent.

You can join our Linkedin Hiring and Retaining Top Talent group where there is a lot more information on this and many other topics. There are also discussions and on-line articles. CLICK HERE to join and participate.

Our 8 Point Hiring Process Assessment Scorecard is available to download for free. Try taking this and learning if your hiring process is designed to attract, hire and retain top talent. CLICK HERE to download your scorecard.

I welcome your thoughts, comments and questions.

Brad Remillard

Hope and Luck Are Not A Hiring Process

Hiring is one of those processes in many companies that is often ignored, until it is needed.  My partner Barry Deutsch and I have spoken to hundreds of CEOs and key executives in the last three years, and there is a theme that most of these CEOs and key executives agree upon, which is, they don’t really have an effective, repeatable hiring process with highly competent people throughout the hiring process.

Just about every process in a company, from how customer invoices are processed, to how the phone is answered are repeatable, with competent people and a certain level of standards required. If something goes wrong in the process, for example, a customer invoice is lost resulting in the product not shipping or the order never being billed, qualified people research to identify what went wrong and if necessary either train the people or change the process.

This rarely happens when the hiring process fails. Too often companies just accept the failed hire as part of the process and move on. Why?

Over the last year I have asked over 500 CEOs and key executives the following question, “How many of you have audited, not sat in or co-interviewed, but audited if the people doing the interviewing are competent interviewers?” To no surprise the answer is that around 12% have done this. All the rest admit they have no clue if the people they are relying on to make a successful hire are even competent.

Is there any other process in your company in which you don’t know if the people doing the job are competent? I seriously doubt it.

We have put together an 8 Point Hiring Methodology Assessment Scorecard that you can download for free to evaluate your hiring process (CLICK HERE to download).  This assessment will at least highlight the areas of strengths and weaknesses in your company. You can then begin to work on bringing your hiring process standards up to the same standards as other processes in your organization.

At a minimum an effective hiring process must have at least these 5 steps.

1. Job descriptions based on defining success in the role instead of a laundry list of candidate attributes, experiences and skills. Good job descriptions quantify expected results and the time frame to achieve them for managers, and benchmark standards for all non-managerial positions.We call these Success Factors, and the accumulation of all the Success Factors, a Success Factor Snapshot instead of a job description.  (You can download examples of Success Factor Snapshots by CLICKING HERE).
2. A sourcing process that attracts passive candidates, not just those candidates actively looking for a position. Passive candidates make up the vast majority of the candidate pool and the way most companies promote, advertise and network, they rarely attract these candidates. In fact, the way most companies advertise actually turns passive candidates seeking a compelling opportunity off. (You can download our chapter on sourcing top talent from our award winning book for free by CLICKING HERE).
3. In-depth probing interviews with competent people. We already discussed the need to determine if those interviewing are competent. Most interviewers don’t probe deeply and most “tell” the person about the job instead of asking “how” they would do the job. Interviewers can obtain 80% of the information to determine if a candidate can do the job with just 5 core questions.
4. Candidate assessment after the interview. Most companies simple ask those that have been involved in the interviewing process, “What did  you think of the candidate?” or “How did the interview go?’ The person usually replies, “Oh, I liked them. They will fit in well.” or maybe just the famous thumbs up or thumbs down. Not exactly an in-depth assessment to determine if there are any further issues that need to be vetted. (You can obtain our 8 Point Candidate Assessment Matrix by CLICKING HERE).
5. Additional validation needs to done. There needs to be some follow-up steps to validate that what the candidate said they did during the interview is what they really did. Some examples are skills testing, homework assignment, make a presentation, bring in an example of past work or performance reviews, or even conducting behavioral or work style assessments by an outside professional.

These are the minimum 5 steps required by every effective hiring process. If you don’t have at least these 5 being done with competent people, then you might consider re-evaluating your hiring process.

Download a FREE 8 Point Hiring Methodology Assessment Scorecard to evaluate your hiring process. CLICK HERE to download.

Our award winning book, You’re NOT The Person I Hired. A CEO’s Guide to Hiring Top Talent, describes in-depth how to implement the 5 steps listed above. CLICK HERE to review the book and how to get yours.

Finally, consider joining our Linkedin Hire and Retain Top Talent group. It has numerous discussions and articles to help you attract, hire and retain top talent. CLICK HERE to join.

I welcome your thoughts, comments and questions. If you found this article helpful, please pass it along to someone in your network to help them too.

Brad Remillard

How To Attract and Retain Sales and Customer Service People Using In-depth Work Style & Personality Testing – Part 1

How do you build up your sales and customer service force in a down economy? The quick answer is don’t be a dodo bird.

While researching our book, Cracking the Personality Code, we examined the essentials of what managers and business owners need to know about hiring and managing sales/customer service people with the help of in-depth work style & personality testing.

An interesting sales management guru we discovered along the way is Lee B. Salz. In June 2007, his widely acclaimed book “Soar Despite Your Dodo Sales Manager” was published. In it, he deals with one of the biggest problems companies face, the chasm between managers and sales and customer service people.

He uses the metaphor of the dodo to show what happens when one fails to adapt. Those who adapt, thrive. Those who don’t, become extinct like the dodo bird of ages ago. Some laugh at the use of the word ‘dodo’, but there is nothing funny about a business losing its competitive edge due to unmanaged change.

To hire the best sales and customer service people, and keep them on the team, your sales or customer service manager needs to know what makes them tick. We believe the sales and customer service personality code can be cracked. If that sounds like a bold declaration, consider this:  Studies show that personality tests are a far more reliable predictor of performance than interviews and resumes.

A proper test should reach beyond simple profiles and decipher a sales or customer service person’s underlying needs. This is key for employee development, team building, conflict resolution and succession planning.  If you want to retain the best, you need to treat them the way they want to be treated.

Below are some ways to use personality testing in the workplace to help attract and retain sales and customer service people:

1. Get the real picture.  Of course, every sales and customer service candidate wants to put their best foot forward during an interview.  However, through a personality test, you uncover a great deal about their ability to work well with other personalities, their problem solving abilities, their thought processes, and their ability to tolerate stress. Personality testing gives you objective information that can help you make an informed decision about if this person is a good fit for the job and for the team. If you decided to hire the person, the questions you ask during the hiring process will reduce your learning curve as a manager on how best to manage this person from day one.

2. Help them be all that they can be. Every sales and customer service person has strengths and weaknesses. Find out the real truth with an objective measure. Once you pinpoint the good and the bad, then you place them in the right position and coach them on where to improve.

3. Take me to your leaders. Personality testing gives the manager and sales or customer service team a common language about how they like to interact.  The assessments can help you train future managers on how to get the best out of the team.

4. Know how to manage difficult people. Face it, there will always be difficult people and flare ups on the job. Use objective personality assessments to diagnose potential sources of workplace conflict. The best way to deal with a problem is to prevent it in the first place.

We will have additional ways to attract and retain your sales and customer service people next week. While in-depth work style & personality testing can be a valuable resource before you hire sales and customer service people, perhaps the true value of any assessment comes in using the insights it provides along the entire spectrum of employment. Personality assessments lend objectivity to decisions that may otherwise be largely subjective.

Remember, it is not how many great people you hire. The true measure is how many great people you keep! For more information, please visit our Web site, www.lighthouseconsulting.com to sign up for our Open Line webinars and monthly articles.

Join our Linkedin Hiring and Retaining Top Talent group for more discussions and articles on this topic. CLICK HERE to join.

Our best selling book with over 10,000 in circulation, You’re NOT The Person I Hired, A CEOs Guide to Hiring Top Talent, is available as a resource to help your company improve its hiring of top talent. CLICK HERE for more information.

Author’s Bio

Dana Borowka, MA, CEO of Lighthouse Consulting Services, LLC has over 25 years of experience in the area of business consulting and helping organizations both nationally and internationally in raising the hiring bar through using in-depth work style assessments. Lighthouse Consulting Services, LLC provides a variety of services, including in-depth work style assessments for new hires & staff development, team building, interpersonal & communication training, career guidance & transition, conflict management, workshops, and executive & employee coaching.  To order the book, “Cracking the Personality Code” please go to www.crackingthepersonalitycode.com