Stop “Telling” in an interview instead ask “How”
If you are in HR or executive search, how many times have you heard a hiring manager say when referring to a hire that is under performing and about to be let go, “I don’t know why they aren’t performing, I told them during the interview exactly what that job is. I can’t figure it out.”
Most of you just thought to yourself, “Too many. More times than I can count.” or “Just about every time we had to let a person go before their probation period was over.”
Why? What went wrong? It should be obvious from the hiring manager’s comment, “I told them exactly what the job is.” The key word is “told.” My guess is that the candidate probably even replied, “No problem, I’ve done that before and can do it for you.” Well, with that level of assurance from the candidate, who wouldn’t hire them? After all, if the candidate couldn’t do it they would tell you, “Sorry, I haven’t a clue how to do any of those things, but I’m a fast learner.” and you still would have hired them. Right?
The reply to the hiring manager should be, “Stop telling the candidate all about the position and having them respond, ‘Yes, I can do that.’ instead start asking, ‘How would you do this?’” If they say they can do it, shouldn’t they be able to tell you how? If they can’t tell you how they would do it, then how do they know they can do it? Seems to me if someone tells me they can do something, they should be able to at least explain a little bit about how they will do it.
In our training workshop, Advanced Interviewing – Eliminating Embellishment and Exaggeration, this is one of the biggest issues hiring managers do that creates all the problems. They assume that because they told the candidate the job and the candidate responded affirmatively, all is fine. WRONG.
Train your hiring managers to stop telling and to start asking “how” questions. For example:
1) How have you reduced turnover in your last company?
2) How have you improved customer service?
3) How would you improve customer service in our organization?
4) How would you use your experience in sales to improve our sales process?
5) This position requires managing and improving our accounts payable department, have you done this before? When the candidate replies, “Yes” follow-up with, “How have you done this? and “How you would do it here?”
6) Can you give me an example of how you did X?
How questions engage the candidate, start a dialog, opens the interview up, and allows for the candidate to tell you rather than you telling the candidate.
Get your hiring managers or anyone in your company that interviews to start asking “How” questions and interviewing accuracy will increase dramatically overnight.
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I welcome your thoughts, comments and feedback.
Brad Remillard



















































