Traditional job advertising attracts the bottom third of the candidate pool by using traditional techniques of job advertising. Learn how to improve your job advertisements so that you can begin to attract top talent for every role in your organization. Discover the power of a Compelling Marketing Statement to bring outstanding candidates to your doorstep the next time you have an opening. Replace your outdated and ineffective job descriptions masquerading as classified job advertising. In this radio program, Brad and Barry walk you through the key elements of replacing your traditional job ads with a Compelling Marketing Statement.
To listen to or download this recording from our audio library CLICK HERE. Then scroll down to the recording.
Finding people is a consistent problem we encounter just about every time we ask CEOs or key executives what their biggest issue is when it comes to hiring. If it isn’t in the top three it is always in the top five.
Yet when you ask them what their process is to find top talent most reply in the same way, “We run ads” or “We post it internally.” That is the way 80% of all companies go about finding people.
Below are three real life examples of alternative ways of finding people.
1) In 2007, I was having lunch with a partner from a local CPA firm. During lunch he commented that they had been struggling for six months to find an audit manager. In fact, he commented that they would pay a $10,000 bounty for an employee referral. I didn’t add a zero. So I asked, “How many people have you hired?” The reply, “None.” They were doing the usual, running ads and asking current employees. That was their process for finding people.
So as the lunch continued, he mentioned to me that they had just brought on a new client and that he had just had lunch with the new CFO at this same restaurant. I immediately asked the partner, “Did you ask the CFO who was the best audit manager at his current company?” or “Who were some of the best audit managers he had worked with in the past?” He had never even thought of this. I suggested that he could contact all of his CFO clients and ask them. After all, it is in the client’s best interest to have good audit managers.
This was such an obvious thing to me and yet he was willing to pay ten grand. For those of you thinking it takes too much time to find good people, I don’t think asking these few questions would have extended the lunch that much.
2) Last year I was conducting one of our in-house workshops for a mid-sized technology company in New York. During the workshop, one of the key executives mentioned how difficult it is to hire technical people. I probed a little further and asked about the type of people they hire. She commented that they want people comfortable with technology. People who understand how networks work, people who diagnose a computer problem when a client calls with a problem, install software, and perform basic repairs that clients need right away if something goes wrong. They were willing to train on their specific systems and software. They just wanted someone that was moderately technical and comfortable with technology.
These people were “extremely” hard to find.
I asked if they ever go to Best Buy and engage the Geek Squad. Have they ever taken in a computer and found someone that provides great customer service and demonstrates that they understand technical issues?
She and her team had never thought about these people. I received an email two months after the workshop letting me know they had hired two people from Best Buy.
3) My best friend manages a store for one of the major retail chains. Every time we play golf, I have to listen to him complain about how hard it is to find people willing to work. He complains that his company works people hard and is demanding. The result is a lot of turnover.
So I asked him how often when he or his team is out shopping and they come across a great person in another retail chain do they engage the person, give them a business card and ask the person to call him, or let the person know that if they ever think about leaving to call him.
I mentioned that I go to a coffee shop most mornings when I’m in town for an hour of work. At this coffee shop, every person is probably in their late teens and early twenties. These people run the coffee shop. They open every morning at 6 AM so they have to get there by 5:30, they are friendly, they know customers by name, the coffee shop is clean and they are great employees. So I asked if he ever asked any of them about potentially coming to work a his store.
In both cases he replied no, and that he doesn’t even encourage his team leaders to be aware of potential employees when they are out shopping.
Qualified people are all around us. As a recruiter, I always have my antenna up. Most CEOs and hiring managers just walk right by these people. Work with your team and start noticing people hiding in plain sight.
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If you’ve been following the posts on this blog, you will recognize the similarity between the comments I have made about the art of networking with the comments made on the sales process. The sales skill ladder has four rungs: Product Based Selling, Solution Based Selling, Consultative Selling, and finally Trust Based Selling. As I’ve mentioned with respect to sales, the first three rungs are salesperson oriented. The fourth rung is truly, genuinely, authentically, client focused. We have the clients best interest at heart. It’s the same for networking!
The networking ladder might be: Card Based Networking, Group Based Networking, My Strengths Based Networking and finally Trusted Relationship Networking. As before, the first three are focused on you and the highest rung is truly focused on helping others and trusting that what goes around will come around – without having that in the forefront of your mind when networking.
On the first rung, the so-called networker believes that s/he has had a great evening when they leave the dinner event with 25 or more cards. What a great night! Well, I highly doubt it. What that person has is a bunch of cards, but no knowledge of the persons giving them the cards. How could they? 25 cards in a couple of hours? How much time did they spend asking questions to find out how they could help the other person?
On the second rung, the networker is targeting a special interest group which makes things a bit more comfortable to contact people because there is a “common interest.” You can build on that common interest to develop a relationship. My observation is, however, that few people practice the art of finding out what they can do for the other person. They are still focused on their own needs.
On the third rung, the networker is now aware that they need to be showing how they add value. So they tend to speak to others about what they can do to solve common problems companies might be experiencing. However, the conversation is still focused on them even though they are touting their added value. This conversation is fine with someone who asks you how they might find potential employment/client opportunities. But it is for AFTER they ask you to explain, not before.
The fourth rung of the networking ladder is where the accomplished networker spends most of her/his time. They ask lots of questions about the other person. They are genuinely interested in the other person. They are the ones who leave a huge dinner event with only three cards. They’ve spent a minimum of 20 minutes with each of those persons getting to know what they do, how the came to be where they are, what their interests are, and what is going on in their lives that might offer an opportunity for assistance of some kind. They make a promise to do something to help the other person and then they make sure they do it. They are careful to choose groups and events that will attract the people they want in their network. They are all about developing trust and serving others. Authentically, with no quid pro quo expected.
This is definitely not a new concept. I’ve observed that very few sales folks, even highly effective sales folks, understand Trust Based Selling. I’ve noticed that the most effective networkers DO understand Trust Based Selling and they carry it over to their networking activities. Those who fail at networking are also pretty poor sales people; they are inconsistent in their results and their customers are not at all loyal.
Would all your employees describe your culture the same way? This a critical when networking and hiring. Our Cultural Assessment Worksheet will help you ensure you have a consistent understanding of your business culture.
About the author
Dave Kinnear is a sought after Business Advisor and Mentor. He works with highly successful executives through one-to-one mentoring and coaching meetings. Individuals who are presently running successful businesses and executives in transition work with Dave to ensure meeting corporate and/or career goals. Through his affiliation with Vistage International, Dave convenes and facilitates Advisory Boards comprising Business Owners, Company Presidents and Chief Executives dedicated to becoming better leaders who make better decisions and achieve better results.
In a previous post, I got on my soapbox concerning networking etiquette and what I believe networking really is all about, and that is building trust and long term relationships. I mentioned that it is a long and difficult process. It is also highly rewarding. If you buy into my concept of networking, then you are also likely recognizing that you can never stop networking; even when gainfully employed.
This situation, continuous networking, is not at all unlike the dilemma I discovered when I founded my consultancy. While I’m delivering services, I’m not marketing. Inevitably, I’d wake up one day and realize I had “no place to go.” And then I’d start the long process of marketing again and hope that something turned up soon. The same is true if you’re a “W2 employee” and you let your network lapse while you are focused on your job at the company you serve. At some point, you will realize it’s time for you to “move on,” and you’ll have to scramble to build your network.
So how do we address this situation? I have no silver bullet to offer. My sense is that the only thing to do is to make sure you keep a core group of maybe ten to twenty really close relationships alive and well no matter what you are doing. That way, it will take less time to reconstruct a meaningful network when the time comes. Find ways to stay in touch and help your key network relationships. Send useful articles, keep up to date on what they are doing, meet for coffee or a quick, early breakfast. Stay focused on them.
There may be some help here in using the now “hot” technology of social networking software. It’s amazing how well LinkedIn works to help me stay in touch with colleagues. I’m now exploring using this blog, Facebook, and Twitter as a way of staying in touch and providing value. I’m not sure what will finally shake out as being the most effective, but I’m giving it the good old “college try.” You might want to explore using technology to help you keep in touch with your network as well. Remember though, it’s about providing value, not self-serving.
Data I’ve seen in multiple places indicates that “C-Suite” positions last an average of 24 to 36 months. “C-Suite” executives do not find their next assignment on Monster or other media. They find it through their network. So you’ll need your network every 2 or 3 years and it takes a year, minimum, to build a solid network of colleagues. It’s not what you know, it’s not even who you know. It’s really who knows you. And as we’ve discussed, that means you have to be genuinely interested in knowing and supporting those in your network first.
Would all of your employees describe your culture the same way? This is critical when networking and hiring. Our Cultural Assessment Worksheet will help you to ensure that you have a consistent understanding of your business culture.
About the author
Dave Kinnear is a sought after Business Advisor and Mentor. He works with highly successful executives through one-to-one mentoring and coaching meetings. Individuals who are presently running successful businesses and executives in transition work with Dave to ensure meeting corporate and/or career goals. Through his affiliation with Vistage International, Dave convenes and facilitates Advisory Boards comprising Business Owners, Company Presidents and Chief Executives dedicated to becoming better leaders who make better decisions and achieve better results.
I’ve managed, somehow, to develop a network of colleagues who will often refer folks to me for many different reasons; potential clients, business owners, and increasingly executives in transition. This economy has become very challenging for everyone.
What strikes me is that there is so little knowledge about what networking really is all about. Many very accomplished salespeople, executives, business owners and “C-suite” folks THINK they know, but the evidence is to the contrary.
I receive a fair amount of “introductions” to people through e-mail. It’s another sign of the times and I too use e-mail to introduce people. After one such recent introduction, the person introduced contacted me by e-mail. Attached was a very detailed resume (bad in itself) and another document of “target companies.” The body of the e-mail said essentially; “Hi, I’m glad so-and-so introduced us. I’m working to expand my network. I’m a high level executive . . . blah, blah, blah!” This went on for a couple of paragraphs and then the person asked for three or four names from my Rolodex that might be good contacts for them.
Then came the clincher: “I know networking is about helping others. Please let me know if there’s anything I can do to help you.” Right. Ninety-nine percent of first communication is about you, 1% is an after thought, throw away sentence acknowledging the recipient and that’s going to fly? I think not.
Networking, properly done, is always and only about what you can do to help the other person. Not about getting something for yourself. The person above did not have permission from me, did not yet know me, and should never have assumed I care about his plight/resume/target companies or anything else. I certainly am not going to introduce him to my network of trusted colleagues (who in turn trust me not to waste their time) based on that e-mail and attachments. Here’s a hard message for folks in transition to internalize: “Nobody cares about you.” . . . . Yet.
Instead, in building your network, it is critical to be authentically interested in helping the other person. The universe is indifferent, but generally fair in that “what goes around comes around.” You can’t fake this. It will be sensed that you are being manipulative – “S/he’s only acting interested because s/he wants something.” You have to build trust, give me a sense that you have my best interest at heart (or at least don’t intend to just “use me.”)
That’s why it takes a very long time to build a network. If you are introduced to me by one of my trusted inner circle of colleagues, then you have a leg up. Don’t destroy that budding trust by assuming you have permission to sell me something or ask me a favor.
So how do I go about this myself? Well, not perfectly for sure. Here’s what I attempt to do and actually do accomplish when I’m at my best. I would write that e-mail when Joe introduces me to Sue, copy both and say something along the lines of: “Hi Joe and Sue. Thanks for the introduction Joe. I am always willing to reach out to someone in your network of colleagues. Sue, I’d love to know more about what you’re doing these days. Joe introduced us believing that in some way our relationship might be beneficial. Do you have any time over the next couple of weeks for a quick cup of coffee or a phone call? Let me know and we’ll try to match calendars.”
I would then go out of my way to figure out how I can do something to help Sue. Find an article or perhaps make an introduction to someone else that would be mutually beneficial. I would only share about my own situation and how Sue can help me after she asks for that information. Which will only be after she has some feeling of trust that I’m not focused only on me and my own needs. If I’m focused on my own needs, then I don’t have her best interests at heart. If I don’t have her best interests at heart she cannot trust me to do what’s right, only what works for me.
Think about this. If you are introduced to someone as a possible beneficial relationship, do not burn the bridge with the new connection by being focused on yourself. Also, when you “blow the introduction,” you will cause damage to the person who introduced you in the first place. They won’t make the mistake of bringing you into their network again. This takes time. This is difficult. This takes lots of energy because you really do have to do something for someone else, not just hang your resume on every phone pole. If you’re going to try to network, then learn the intricacies. This is not a game for amateurs.
Would all of your employees describe your culture the same way? This is critical when networking and hiring. Our Cultural Assessment Worksheet will help you to ensure that you have a consistent understanding of your business culture.
About the author
Dave Kinnear is a sought after Business Advisor and Mentor. He works with highly successful executives through one-to-one mentoring and coaching meetings. Individuals who are presently running successful businesses and executives in transition work with Dave to ensure meeting corporate and/or career goals. Through his affiliation with Vistage International, Dave convenes and facilitates Advisory Boards comprising Business Owners, Company Presidents and Chief Executives dedicated to becoming better leaders who make better decisions and achieve better results.
Has this ever happened? You screened hundreds of resumes, conducted extensive interviews, and found what you believed from the resume and interviews, the candidate that is perfect for the job. Exactly what you are looking for, maybe even better. You have high expectations for this new hire.
Then they come on board and fall flat on their face. Within 3 – 6 months you are saying to yourself, “You’re NOT the person I hired” (a great title for a book).
You step back and start asking yourself, “What went wrong? How could this have happened?”
Here is what went wrong – just because a person was a great CFO, operations manager, sales manager or VP HR, doesn’t mean they are the right CFO, operations manager, sales manager or VP HR. This is the main premise of our Success Factor Methodology hiring process.
Hiring managers too often assume that because a person excelled at their last company, they did all these great things, they told you they could do your job, that this means the person will excel in your company. We believe this is where the concept, “past performance is a good indicator of future performance,” falls short. First off, it is only an indicator, nothing more. An indicator is not the right criteria for a good hire. Secondly, it also depends on how qualified the person interpreting the indicator is at interpreting the indicator. It has been our experience that most hiring managers are not competently trained in hiring or interviewing to do this. The few that are generally do hiring so rarely that they need a refresher course before starting the hiring process again.
Start by properly defining the job. This is the number one biggest hiring mistake companies make. They don’t properly define the job, so the whole hiring process is in jeopardy from the beginning. Since the job isn’t properly defined, then exactly what is the hiring manager screening and interviewing on or for? Generally background, experiences and skills.
This makes sense because that is exactly what most job descriptions are, simply a list of candidate attributes. Not a job description, but rather a candidate description. This leads directly back to the problem. Hiring managers assume that if they have this background they are an “A” candidate, and they may well be an “A” candidate. However, since the job isn’t properly defined, the real question “Will they be an “A” employee?” isn’t known. This is the only thing you care about.
To properly define the actual job, start by defining outcomes. Ask yourself, “A year from now what will this person have done/accomplished in order to be considered a great hire?” or “What defines success in this role?” This is how we came up with the name, Success Factor Methodology. We simply started asking our search clients the questions, “What are the factors you will use to define success in this role?” Once we had 4 or 5 of these we combined them into a Success Factor Snapshot. Now the Success Factor Snapshot becomes the job description. After all, this really is the actual job.
Once this is done, then go out and find a person that can explain how they will use their background, experiences and skills to deliver this success.
When you find a person that can explain how they will use their background, experiences and skills to deliver the 4 or 5 Success Factors, you have found both an “A” candidate and an “A” employee.
You can download some examples of Success Factor Snapshots for free to help you by CLICKING HERE.
Our best selling book, You’re NOT The Person I Hired, with over 10,000 copies in circulation, describes how you can implement the Success Factor Methodology. CLICK HERE for more details.
Join our Linkedin Hire and Retain Top Talent group for more discussions and articles on this topic. It is free to join just CLICK HERE.
Just because the haystack is bigger, it doesn’t mean that there are more needles in it. There’s a misconception in the market now that finding good people is suddenly easy.
HR people, hiring managers, and the general public believe that when unemployment is high, recruiters just have to run an ad and tons of top-notch, unemployed candidates will flood your email box. Well, they are half right. The inbox does get flooded on occasion, but not with top quartile talent, and not with the candidate who has the specific accomplishments I need for my client’s position. Despite the high unemployment, the bell shaped curve hasn’t suddenly changed to create more top quartile talent. If anything, it’s harder to find the right talent for the position because there are so many more people looking.
Consider:
• When companies downsize, they don’t let their top performers go first. They let the average to below average players go first, so the pool of available talent out there consists of far more average players than top quartile players. If you want to hire top quartile players you have to have a process in place to find and attract them.
• The devil you know is better than the devil you don’t. In general, it’s harder to get top candidates to change companies right now. With the economy still uncertain, the perceived risk of making a move increases. A top candidate may not be happy where they are, but unless you can provide a very compelling marketing statement about your company and your position, inertia will keep the candidate where they are.
• “Experience” does not equal qualified for your position. There really are a lot of experienced people out there, but just because they are experienced doesn’t mean they know how to do the specific things you need done. HR departments and hiring managers are easily blinded by a flood of resumes from “experienced” people, but experienced at what? Have they managed the switch from one Chinese ODM to another that you need done in the next three months? Have they opened new distribution channels in the EU? Just because they worked for a company that outsourced manufacturing to China, or sold into Europe, doesn’t mean they have done what you need accomplished.
In real estate, it’s “location, location, location”. In recruiting it’s “process, process, process”. If you don’t have a basic hiring process in place that every hiring manager understands and uses, the odds of making a bad hire increases significantly. The basics of a good hiring process are:
• Put the destination in the nav system. Create a job spec that defines, specifically, what needs to be accomplished in the next 12-18 months. Ask the question, “What does success look like for this position a year from now?” Spell it out and quantify it if possible.
• Don’t expect to catch a tuna in a trout pond. If you want to hire top quartile talent, you have to go after passive candidates, not just aggressive ones looking for a job. You will need a compelling marketing statement that will convince the top quartile candidate to look at your opportunity.
• Interviewing 101. Despite hiring being one of the most important processes in any company, few companies train their hiring managers on how to interview candidates. Learn the “who, what, where, when and why” of interviewing.
• Get on the same page. Your hiring team needs to agree on what you are all looking for in a candidate. What are the specific accomplishments you want in their background and what are the qualities that will predict future success for the candidate? If you’re not looking for the same things, you might as well be comparing apples, oranges and cherries.
Don’t let the glut of available people fool you. Recruiting top talent still takes a lot of work.
Mike Hagerthy is an executive recruiter and President of Hagerthy and Company in Southern California and a Certified Strategic Partner of IMPACT Hiring Solutions. To learn more about Hagerthy and Company CLICK HERE.
When the pool of talent is narrowed down to the final two candidates, it’s time for the interview team to come up with homework assignments. An important predictor of how a candidate will adapt to your organization’s environment is to see an example of his or her thought processes, analytical skills, and problem-solving, up close and personal.
Effective homework assignments are projects of reasonable size and scope that involve one of the most critical accomplishments the candidate will have to perform once on board. The candidate should be given all the support he or she needs to adequately answer the question or complete the assignment. The candidate should then return to the interview panel and present results and conclusions, and lead a question and answer discussion based on the homework. No matter what functional area, homework should entail questioning, analysis, research, and a panel discussion with some form of presentation.
While homework assignments are “out there” in the hiring world, some candidates may object to doing what they perceive as unpaid work.
Most Top 5% Talent, because of their self-motivated nature, will be intrigued and embrace the challenge. But if they’ve had previous encounters with unscrupulous employers who actually do assign homework and go on to use candidate ideas (even though they did not hire the candidate) you’ll need to reassure them that you aren’t asking them to come up with the “right answer.” Instead, you are looking for a concrete example of their approach to problems, their analytical and presentation skills, and their ability to synthesize information.
The scope of homework should be appropriate; that is, you shouldn’t ask candidates to dedicate forty hours on nights and weekends to solving your most pressing problem as “homework.” Make it clear at the outset that the homework is not going to be as deep as the actual job, and that you aren’t looking so much for their answer as for deep insight into their thought and action processes.
Every key position you plan on hiring should require a homework assignment. Some examples include, a sales presentation for all sales people, for financial positions consider giving them last year’s and this year’s budget and ask for their input, marketing positions ask for them to review your marketing programs or PR agreements, IT positions depending on the level can include coding examples all the way up to the capital spending on IT projects. The goal is to put them in the job before they come on board.
For more information on hiring, our best selling book, “You’re NOT The Person I Hired” describes a hiring process that has proven to significantly raise hiring accuracy. CLICK HERE to review the book.
If your hiring process isn’t as effective as you want it, our Success Factor Methodology hiring system is also available so you can implement a structured and systematic approach to hiring. CLICK HERE to review the system.
There may never be a better point in the history of your company to upgrade your talent through improving your hiring process. You’ve got a small window of time to pick one or two under-performing roles and upgrade with talent that you might not be able to acquire once the economy comes roaring back.
These top talent employees in your competitors are open to talking with you right now. Once the job market rebounds, they might not be open to talking with you for another decade.
Are you taking the proactive steps to find, engage, communicate with top talent right now – even though you might not have an immediate opening. Are you using Step Two of the Success Factor Methodology to attract great talent? You can learn more about Step Two in our 5-Step Process by going to this page on our website: http://impacthiringsolutions.com/blog/Step-Two.
Before embarking on this path to upgrade, you might consider a FREE Sourcing Assessment to determine if you’ve got the right tools to find and attract top 25% talent. You can request your FREE Sourcing Assessment by going to this page on our website: http://impacthiringsolutions.com/blog/FREE-Sourcing-Assessment.
If you are a manager or executive, you might be interested in two of the programs Brad and I are hosting this week
Brad I will be hosting our weekly Internet Radio Talk Show today for Hiring Managers and Executives titled “Upgrading Your Team During the Recession” at 11-noon PDT on LA Talk Radio. You can listen in and also pose questions live during the broadcast.
We’ll be taking your emails and live calls to discuss the steps you should be taking right now to upgrade your team so that when you emerge from the recession, you’ll have a powerful team capable of propelling your business or team forward as a strategic advantage.
On Friday, we will be putting on our popular one hour webinar presentation based on our half and full day training program titled “You’re NOT the Person I Hired”. You can register for this webinar by clicking here.
We’ll provide an overview of our award-winning workshop that teaches the Success Factor Methodology. This hiring process has been implemented in thousands of companies around the world with validated success in dramatically raising hiring accuracy and improving the ability to hire top talent at every level.
We hope you’ll join us for one of these programs this week.
is conducting our Weekly Radio Show Today for Hiring Managers "Why is it important to measure self-motivation?" LaTalkRadio.com at 11 am PSTabout 3 hours agofrom LinkedIn
Radio Show Today is for Hiring Managers "Why is it important to measure self-motivation?" LaTalkRadio.com at 11 am pstabout 3 hours agofrom HootSuite
Never blast your #resume out to recruiters. It is a complete waste of money. Few if any recruiters read them. It is just plain SPAM.about 23 hours agofrom HootSuite
